In this episode of The Hidden Hustle, we sit down with Jeremiah Evans, founder of Iowa All Pro Heating & Cooling, to dive into his journey from the Navy to becoming a successful business owner in the trades.

Jeremiah shares how his upbringing on Des Moines’ south side and military service shaped his work ethic and leadership. We explore his path through the HVAC industry—from apprentice to journeyman to finally taking the leap into business ownership. Jeremiah candidly discusses the challenges of wearing every hat in a growing company, the learning curve of pricing services correctly, and the importance of doing things "by the book."

He opens up about his faith, how prayer and persistence have helped him navigate slow seasons, and the pivotal moments where trusting the process paid off. Jeremiah also shares practical insights on growing through networking, lessons learned from working with home warranties, and his vision for All Pro’s future — including his dream of handing off the business and retiring to a beach.

If you’re an entrepreneur or trades professional looking for a raw and relatable business journey, this episode is packed with wisdom, humility, and practical advice.

How to contact Iowa All Pro:

• Website: https://www.iowaallprohvacteam.com/
• Facebook: https://www.facebook.com/iowaallprohvacteam/
• Phone: (515) 550-4822
• Email: [email protected]

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🌎 PR Marketing: https://prmarketing-us.com/

📘 Facebook: https://www.facebook.com/profile.php?id=61566839788273

📸 Instagram: https://www.instagram.com/parkes.wilterdink/

🎙️ The Hidden Hustle Website: https://www.thehiddenhustle.com/

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In this powerhouse episode, The Hidden Hustle interviews Austin Maginnis, co-founder of TEAM Builders, a high-performance construction company with locations in Iowa and Florida. What started in basements and coffee shops is now a multi-state, multi-million dollar operation pushing toward a 2030 vision of vertical integration, neighborhood development, and industry-wide impact.

Austin shares his unfiltered story — from flipping Craigslist siding to fund his first trailer, to scaling a company culture that bleeds “black and green.” He opens up about the hard lessons learned during the derecho storm, the power of systems like the “Sticky Operating System,” and how faith, reflection, and servant leadership reshaped his mission as a business owner.

Whether you’re in construction or not, this episode is packed with gems on vision, execution, and what it really takes to grow a legacy.

"How you do one thing is how you do everything." Austin’s journey is proof that success in business starts with building yourself first — and pouring into your people every step of the way.

How to contact Austin Maginnis and TEAM Builders:

• Website: https://www.teambuilderslimited.com/
• Instagram: https://www.instagram.com/austin_maginnis/
• X: https://x.com/Austin_Maginnis
• Facebook: https://www.facebook.com/profile.php?id=100073145316331
• YouTube: https://www.youtube.com/@teambuilderslimited
• Phone: 319-481-8326 or 941-650-6373
• Email: [email protected]

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🌎 PR Marketing: https://prmarketing-us.com/

📘 Facebook: https://www.facebook.com/profile.php?id=61566839788273

📸 Instagram: https://www.instagram.com/parkes.wilterdink/

🎙️ The Hidden Hustle Website: https://www.thehiddenhustle.com/

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In this episode, real estate agent Jordan Graves shares how he went from college baseball to closing deals in the fast-paced housing market. He dives into his social media marketing strategies, explaining how Instagram helped him attract clients and build trust. Jordan also talks about working with first-time homebuyers, the importance of relationship-building, and how he stays ahead in a competitive market.

From jumping over houses on Instagram to leveraging open houses and referrals, Jordan reveals his best lead generation tactics and how he’s preparing to expand into commercial real estate. If you’re in real estate—or just want to know how to turn content into clients—this episode is packed with insights you can use!

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🔗 Connect with Jordan Graves:

📸 Instagram: https://www.instagram.com/thejordangraves/

📞 Phone: (515) 410-6148

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🌎 PR Marketing: https://prmarketing-us.com/

📘 Facebook: https://www.facebook.com/profile.php?id=61566839788273

📸 Instagram: https://www.instagram.com/parkes.wilterdink/

🎙️ The Hidden Hustle Website: https://www.thehiddenhustle.com/

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The Hidden Hustle: #007 - Real Estate, Risk, and Social Strategy - Darson Grantham

In this podcast episode, Darson Grantham discusses his journey and current endeavors in the real estate business. Beginning with his early experiences of getting fired and starting small businesses, Darson shares how he transitioned into real estate and the challenges he faced. He explains his approach to hiring and mentoring new agents, highlighting the importance of risk-taking and perseverance. Darson also delves into his methods for real estate investing, comparing it to other forms of investment, and emphasizes the value of cash flow and equity. The discussion extends to marketing strategies, particularly the effectiveness of social media platforms and content creation. Darson candidly shares his views on short-form videos versus long-form content and experiments with Facebook ads for first-time homebuyer seminars. The episode wraps up with Darson's perspectives on team dynamics, goal-setting, and advice for new business owners.

How to contact Darson:

• Website: https://www.darsongrantham.com
• Facebook: https://www.facebook.com/darson.lee
• Phone: (515) 612-6013
• Email: [email protected]

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🌎 PR Marketing: https://prmarketing-us.com/

📘 Facebook: https://www.facebook.com/profile.php?id=61566839788273

📸 Instagram: https://www.instagram.com/parkes.wilterdink/

🎙️ The Hidden Hustle Website: https://www.thehiddenhustle.com/

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The Hidden Hustle: #006 - Mind Over Market | Flipping Fearlessly - Ethan Montang

In this insightful discussion, Ethan Montang Real Estate investor dives into his entrepreneurial journey and social media influence. Ethan shares his latest venture of managing a bar, highlighting his reliance on a strong team for success. He shares his background, moving from Iowa when he was five, to Germany through high school, and then back to the U.S., explaining how his diverse experiences shaped his approach life and business. Ethan describes his early struggles and successes in flipping houses and acquiring rental units, emphasizing the importance of market knowledge and effective cost-analysis. He discusses financing strategies, the nuances of property management systems like AppFolio, and the necessity of hiring skilled individuals for scaling operations. With Ethan’s large following, he offers insights into using TikTok for business growth, advocating for creating authentic content and ignoring negative comments. He stresses the significance of mentors and continuous learning, illustrating how networking at conferences and aligning oneself with industry experts can propel growth. Ethan's mindset, driven by overcoming fear and learning from failures, is encapsulated in his favorite quotes, 'Live in the light or die in the dark' and 'Life consists not in holding good cards, but in playing those you hold well.' He emphasizes the importance of staying level-headed and continually expanding one's comfort zone through knowledge and experience.

How to connect with Ethan:

• Facebook: https://www.facebook.com/ethan.montang
• Instagram: https://www.instagram.com/ethanmontang/

Episode Chapters:
00:00 Introduction to Ethan Monte
01:08 Ethan's Latest Venture: Taking Over a Bar
02:10 Ethan's Background and Early Life
03:18 College Years and Early Real Estate Ventures
05:17 First Flip and Lessons Learned
06:55 Strategies for Identifying Undervalued Properties
10:20 Financing and House Hacking
11:55 The Importance of Contractors and Numbers
15:17 Challenges in House Flipping
20:32 Managing Rental Units and Passive Income
25:11 Tenant Relationships and Property Management
26:04 Handling Tenant Issues
27:12 What Makes a Property Appealing
28:49 Mentorship in Real Estate
33:51 TikTok Success Story
43:53 Balancing Business and Personal Life
45:46 Future Goals and Advice
52:15 Conclusion and Final Thoughts

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📸 Instagram: https://www.instagram.com/parkes.wilterdink/

🎙️ The Hidden Hustle Website: https://www.thehiddenhustle.com/

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The Hidden Hustle: #005 - Home Renovation, the AIM Way - Ryan Pudenz

In this episode of The Hidden Hustle, we feature Ryan Pudenz, the owner of AIM Kitchen & Bath Remodeling. Ryan introduces himself and his company, discussing how AIM has been a staple in Beaverdale, offering full-service kitchen and bathroom remodels without the use of subcontractors. The company also controls its quality by manufacturing its own cabinets. AIM stands out with its unique one-stop-shop approach and a three-year warranty that exceeds industry standards. Ryan shares insights into the company's history, the challenges of maintaining high standards, and the common mistakes homeowners make when planning a remodel. He also discusses the value of their good, better, best pricing strategy and the importance of a clean job site. AIM's future vision includes expanding its team and continuing to set the bar high for remodeling services in the Des Moines area.

00:00 Introduction to The Hidden Hustle
00:47 Meet Ryan Pudenz of AIM Kitchen and Bath
01:11 AIM's Unique Approach to Remodeling
01:58 The History and Growth of AIM
02:41 AIM's One Stop Shop Philosophy
03:35 Complementary Businesses and Milestones
05:35 Quality Control and Warranty
06:34 Challenges and Common Mistakes in Remodeling
08:30 Balancing Budget and Quality
09:34 Trends in Kitchen and Bathroom Remodeling
10:24 Ensuring a Seamless Client Experience
15:33 Memorable Projects and Communication Practices
20:14 Unexpected Challenges and Cleanliness Standards
23:25 Project Timelines and Budget Prioritization
25:05 Future of Remodeling and AIM's Vision
27:51 Special Offers and Contact Information
29:16 Conclusion and Listener Appreciation

How to contact AIM Kitchen and Bath:

• Website: https://www.aimkitchenbath.com/?utm_campaign=gmb
• Facebook: https://www.facebook.com/aimkitchenbath/
• Phone: (515) 454-2471
• Email: [email protected]

======================================

🚀 Want to be featured on the podcast or level up your business? Get In Touch 👇🏼

🌎 PR Marketing: https://prmarketing-us.com/

📘 Facebook: https://www.facebook.com/profile.php?id=61566839788273

📸 Instagram: https://www.instagram.com/parkes.wilterdink/

🎙️ The Hidden Hustle Website: https://www.thehiddenhustle.com/

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The Hidden Hustle: #004 - Building a Family Legacy - Jo Nauman

In this episode of The Hidden Hustle, Jo Nauman from Xtreme Roofing and Siding shares the story behind the family-owned business in Urbandale, Iowa. Jo discusses the business's origins, challenges, and successes since its founding in 1998. She highlights the significance of quality and customer satisfaction, the role of their unique 'Kilroy was here' logo, and the importance of thorough research before starting a business. Jo also talks about working with family, expanding into commercial jobs, and future hopes for the company's legacy. Listeners can gain insights into the roofing and siding industry, emerging technologies, and tips for aspiring business owners.

00:00 Introduction to The Hidden Hustle

00:55 Jo Newman's Backstory and Business Beginnings

02:14 Challenges and Triumphs of a Family Business

03:42 The Story Behind the Kilroy Logo

05:44 Commercial Expansion and Quality Assurance

07:16 Project Process and Customer Satisfaction

09:26 Handling Unexpected Challenges

16:17 Storm Chasing and Industry Insights

18:57 Emerging Technologies in Roofing

23:15 Future Goals and Legacy

25:22 Memorable Customer Stories

26:06 Conclusion and Contact Information

How to contact Xtreme Roofing and Siding:

• Website: https://www.xtremeroofingandsiding.com/
• Facebook: https://www.facebook.com/xtremeroofingandsidingllc
• Phone: (515) 276-9794
• Email: [email protected]

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🚀 Want to be featured on the podcast or level up your business? Get In Touch 👇🏼

🌎 PR Marketing: https://prmarketing-us.com/

📘 Facebook: https://www.facebook.com/profile.php?id=61566839788273

📸 Instagram: https://www.instagram.com/parkes.wilterdink/

🎙️ The Hidden Hustle Website: https://www.thehiddenhustle.com/

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The Hidden Hustle: Custom Automotive Solutions

In this episode of The Hidden Hustle, Jeff Meiners from Total Truck talks about the diverse range of services his company provides, including tires, wheels, lift kits, and commercial van outfitting. He shares insights into upfitting, challenges of starting the business, and the journey from a humble beginning to nearly 30 years of success. Jeff discusses his background, the importance of perseverance, and the significance of customer relationships. He also touches on real estate ventures, industry trends, and gives advice for aspiring entrepreneurs.

How to contact Jeff:

• Website: https://www.shoptotaltruck.com/
• Facebook: https://www.facebook.com/totaltruckcreations
• Phone: 515-243-6677
• Email: [email protected]

Subscribe to The Hidden Hustle for more business success stories and leave a review to help us bring more valuable content to listeners like you.

To be featured on the podcast or to learn more about PR Team marketing services, contact Parkes Wilterdink:

• PR Team Website: https://prteam-us.com/
• The Hidden Hustle Website: https://www.thehiddenhustle.com/
• Facebook: https://www.facebook.com/prteam.us/
• Instagram: https://www.instagram.com/parkes.wilterdink/

If you enjoyed this episode, don't forget to subscribe and leave a review. This helps us bring more stories like Jeff’s to the spotlight.

And if you are a business owner looking to grow, be sure to check out www.prteam-us.com to reach new heights in your business!

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🚀 Want to be featured on the podcast or level up your business? Get In Touch 👇🏼

🌎 PR Marketing: https://prmarketing-us.com/

📘 Facebook: https://www.facebook.com/profile.php?id=61566839788273

📸 Instagram: https://www.instagram.com/parkes.wilterdink/

🎙️ The Hidden Hustle Website: https://www.thehiddenhustle.com/

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The Hidden Hustle: From Top Chef to Remodel Expert

In this episode, The Hidden Hustle welcomes Jimmy Bach, founder of Kitchen Refresh by KnoPros, to share his unique journey from culinary arts to the world of remodeling. Jimmy reflects on his early days running Bach Catering, where he honed his skills in business management and customer service but eventually sought a new path due to the demanding lifestyle of catering.

Jimmy reveals how a side hustle in remodeling evolved into a full-fledged business, drawing on his chef’s eye for detail and problem-solving skills. Now, with Kitchen Refresh by KnoPros, Jimmy brings stylish, affordable kitchen makeovers to homeowners looking for quality without the high costs of traditional renovations.

How to contact Jimmy: 

• Website: https://www.knopros.com/
• Facebook: https://www.facebook.com/knopros
• Phone: 515-661-0800
• Email: [email protected]

Subscribe to The Hidden Hustle for more business success stories and leave a review to help us bring more valuable content to listeners like you.

To be featured on the podcast or to learn more about PR Team marketing services, contact Parkes Wilterdink: 

• PR Team Website: https://prteam-us.com/
• The Hidden Hustle Website: https://www.thehiddenhustle.com/
• Facebook: https://www.facebook.com/prteam.us/
• Instagram: https://www.instagram.com/parkes.wilterdink/

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🚀 Want to be featured on the podcast or level up your business? Get In Touch 👇🏼

🌎 PR Marketing: https://prmarketing-us.com/

📘 Facebook: https://www.facebook.com/profile.php?id=61566839788273

📸 Instagram: https://www.instagram.com/parkes.wilterdink/

🎙️ The Hidden Hustle Website: https://www.thehiddenhustle.com/

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The Hidden Hustle: From Immigrant To Successful Business Owner - AJ Dedic's Journey

In this episode of The Hidden Hustle, we explore the remarkable story of AJ Dedic, the founder of AJ's Cleaning and Restoration. AJ's journey from Bosnia to becoming a successful business owner in the U.S is a testament to overcoming language barriers and financial hurdles. Through his experiences, AJ provides insights into the fire and water damage restoration industry, the emotional and logistical challenges involved, and the critical importance of safety and professionalism. The discussion covers his company's services, such as carpet cleaning and junk removal, and highlights the scientific aspects of the restoration process. AJ also shares his future vision of expanding services and emphasizes the significance of continual learning and certification. Tune in to learn about AJ's dedication, the lessons he's learned along the way, and his advice for aspiring business owners.

How to contact AJ: 

• Website: https://ajscarpetcleaningdsm.com/
• Facebook: https://www.facebook.com/ajscleaningandrestoration
• Phone: 515-868-9985
• Email: [email protected]

Subscribe to The Hidden Hustle for more business success stories and leave a review to help us bring more valuable content to listeners like you.

To be featured on the podcast or to learn more about PR Team marketing services, contact Parkes Wilterdink: 

• PR Team Website: https://prteam-us.com/
• The Hidden Hustle Website: https://www.thehiddenhustle.com/
• Facebook: https://www.facebook.com/prteam.us/
• Instagram: https://www.instagram.com/parkes.wilterdink/

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🚀 Want to be featured on the podcast or level up your business? Get In Touch 👇🏼

🌎 PR Marketing: https://prmarketing-us.com/

📘 Facebook: https://www.facebook.com/profile.php?id=61566839788273

📸 Instagram: https://www.instagram.com/parkes.wilterdink/

🎙️ The Hidden Hustle Website: https://www.thehiddenhustle.com/

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