Cannabis operators aren't short on data. They're drowning in it. The real problem is what happens when that data gets handed to the wrong person, read at the wrong time, or used to justify the wrong decision. Overproduction cycles, steep discounting, margin pressure building back into manufacturing: most of that traces back to data being used reactively instead of as a decision guidance tool.

Layer on the reality of multi-state operations where every market runs a different system, tracks different items, and reports differently. Making sense of what the numbers are actually saying across that footprint isn't just a technology problem. It's an interpretation problem with real financial consequences.

Think of it like a compass that's slightly off calibrated. Over a short distance, no one notices. Across 15 facilities and hundreds of SKUs, you end up miles from where you intended.

This week we sit down with Braunz Muller, to discuss the following 

Chapter

00:00 Data Problems in Cannabis Manufacturing

12:50 The Complexity of Decision-Making

20:31 Dynamic SOPs in Extraction

30:14 Balancing Flexibility and Control in Operations

32:08 Empowering Operators Within Structured Systems

35:03 The Importance of Data in Extraction

39:27 Understanding Yield and Efficiency

43:00 Closing the Loop in Extraction Processes

48:40 Optimizing Cultivation for Better Efficiency

54:04 Auditing for Efficiency in Manufacturing

56:51 The Future of Hydrocarbon Extraction Knowledge

Guest Links:

linkedin.com/in/braunz-muller-98382018b

Our Links:

Bryan Fields on Twitter

Kellan Finney on Twitter

The Dime on Twitter

Extraction Teams: Want to cut costs and get more out of every run? Unlock hidden revenue by extracting more from the same input—with Newton Insights.

At Eighth Revolution (8th Rev), we provide services from capital to cannabinoid and everything in between in the cannabinoid industry.

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