There's a gold mine of client opportunities that most fitness professionals are overlooking. If you've ever wondered how to stand out in the oversaturated market of social media, there's a platform you probably haven't considered that could revolutionize your business. In today's episode, we uncover the 'hidden' social media gem: Google My Business.

Timeline Summary:

• [00:01:00] The power of Google My Business.
• [00:02:00] The importance of regular posts on GMB.
• [00:03:00] Claiming your business on Google.
• [00:05:00] Posting strategies and client success stories.
• [00:08:00] Comparing GMB to other social media platforms.

Key Takeaways:

1. The GMB Advantage: Google My Business (GMB) is not just a directory but an active platform where businesses can engage with clients by making regular posts.
2. Consistency is Key: To gain visibility, especially in competitive areas, businesses need to post consistently.
3. Consumer Behavior Insight: A significant percentage of consumers use Google to search for local businesses, emphasizing the importance of being active on GMB.
4. Claim Your Territory: Taking ownership of your GMB profile allows you to control the content, images, and reviews that appear.
5. Active Signal to Google: Regular posting signals to Google that your business is active, which can positively impact your search rankings.
6. Organic Over Fleeting: Focusing on GMB and organic search can provide more lasting results than fleeting social media posts.
7. Power of Reviews: Client reviews on GMB play a vital role in building a brand's credibility and attracting new customers.

Websites & Resources Mentioned:

• Strength Matters
• Stronger Bodies

Quotes:

"Google My Business is the most important thing that you need to be doing to get clients." - James Breese

"87% of customers use Google to decide on a business." - Andrew Wallis

"Everybody is posting exercise videos. Stand out from the noise." - James Breese

"Posting on social media will have its benefits, but focus first on content for your website and Google My Business." - Andrew Wallis

"A lot of people have lots of followers. They don't have a business. They have just lots of wannabe friends." - James Breese

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