The Higher Ed Marketer

The good news is that you do not need any coding knowledge at all to create a digital place that students have near-constant access to that also makes them feel connected to the university community.

Here’s why you need an app.

In this episode, we interview Jamie Giblett, Sales Manager at Digistorm North America, about the many reasons an app plays such a vital role in retaining current students and keeping alumni connected.

Join us as we discuss:

- How an app reflects your institution’s voice

- The most compelling things to put on your app

- Why students love self-personalization

- First steps in getting started building your app

To hear more interviews like this one, subscribe to Higher Ed Marketer on Apple Podcasts, Spotify, or your preferred podcast platform.

Listening on a desktop & can’t see the links? Just search for Higher Ed Marketer in your favorite podcast player.

Hosted on Ausha. See ausha.co/privacy-policy for more information.

When it comes to marketing leadership roles, it pays to speak less and listen more.

Anna-Maja Dahlgren, Director of University Marketing at Loma Linda University, has embraced this philosophy throughout her marketing career, which began in healthcare before transitioning to higher ed.

It was this commitment to listening that led to a compromise between her and executive leadership. That compromise resulted in the “Heroes Made Here” campaign, which was the first campaign in Loma Linda University’s 115 year history.

In this episode, she shares the story of how it came about.

We discuss:

- Creating a higher ed marketing team from scratch

- How the “Heroes Made Here” campaign came about

- Why it’s important to talk less and listen more

To hear more interviews like this one, subscribe to Higher Ed Marketer on Apple Podcasts, Spotify, or your preferred podcast platform.

Listening on a desktop & can’t see the links? Just search for Higher Ed Marketer in your favorite podcast player.

Hosted on Ausha. See ausha.co/privacy-policy for more information.

What’s the best way to garner the attention and interest of Gen Z? It’s communicating with them through the channels and mediums that they prefer.

Right now, that’s one-to-one video communication. In fact, the schools that have adopted one-to-one video communications are seeing up to 10 times more engagement from that channel than from their email campaigns.

In this episode, we sit down with Zach Busekrus, Founder & Brand Strategist at Enrollify, to discuss how schools are effectively wielding one-to-one video strategies to personalize communication and reach a wider swath of potential students.

We discuss:

-How one-to-one video is being utilized

- How schools should approach using Tik Tok

- Tactics for effectively leveraging SEO

- Other tools you should be using

Check out these resources we mentioned during the podcast:

- Listen to The Enrollify Podcast

To hear more interviews like this one, subscribe to Higher Ed Marketer on Apple Podcasts, Spotify, or your preferred podcast platform.

Listening on a desktop & can’t see the links? Just search for Higher Ed Marketer in your favorite podcast player.

Hosted on Ausha. See ausha.co/privacy-policy for more information.

Students don’t actually want technology to replace all human connection. What prospects do want is one-to-one relationships with student ambassadors who will tell them what the institution is really like and help create a sense of belonging even before admission. 

In this episode, we interview Diego Fanara , Cofounder & CEO at Unibuddy , about a platform to facilitate peer-to-peer connections that promote belonging. 

Join us as we discuss:

- The idea of affinity groups and student tribes

- The successful utilization of peer-to-peer platforms

- How the student ambassador can replace a campus tour

- What role admissions and technology should play in human-to-human connection 

Interested in a demo of Unibuddy?https://insight.unibuddy.com/l/848943/2021-11-08/227x37 

To hear more interviews like this one, subscribe to Higher Ed Marketer on Apple Podcasts , Spotify , or your preferred podcast platform.  

Listening on a desktop & can’t see the links? Just search for Higher Ed Marketer in your favorite podcast player.

Hosted on Ausha. See ausha.co/privacy-policy for more information.

Higher education is like marriage. Once you’re hitched, if you stop investing in the relationship, you can’t be surprised if it doesn’t last. 

Student success needs to be the constant, single focus of higher ed marketers to attract the right-fit students who will both stay and succeed.  

In this episode, we interview Nate Simpson , Senior Program Officer at the Bill & Melinda Gates Foundation, about reprioritizing student success. 

Join us as we discuss:

- Reimagining the role of VP of Enrollment

- How to get colleges student-ready

- Recruiting students who will stay and succeed

- Helping students achieve what they want to achieve 

Related Episodes:

Ep. 21 w/ Mary Barr 

To hear more interviews like this one, subscribe to Higher Ed Marketer on Apple Podcasts , Spotify , or your preferred podcast platform.  

Listening on a desktop & can’t see the links? Just search for Higher Ed Marketer in your favorite podcast player.

Hosted on Ausha. See ausha.co/privacy-policy for more information.

Think about your last webinar (or virtual lecture or virtual campus tour). Did you provide captioning? Did you optimize the captioning for Deaf participants? Did you make it clear to all participants that you were providing this service? 

Unless all three answers were yes, you need to make your marketing more inclusive. 

In this episode, we interview Courtney Cannon , Undergraduate Enrollment and Youth Marketing Strategist at Gallaudet University , about inclusion marketing. 

Join us as we discuss:

- How to decrease exclusive friction points (like captioning your webinars)

- The ways Gallaudet serves its diverse student community

- Understanding bilingualism among Deaf students

- The framework for building an inclusive marketing strategy: empathy 

Related Episodes:

Ep. 23 w/ Jim Small 

Referenced Resources: 

Otter.ai 

YouTube Video with American Sign Language and Closed Captioning:

https://youtu.be/mboDmgZhslw

To hear more interviews like this one, subscribe to Higher Ed Marketer on Apple Podcasts , Spotify , or your preferred podcast platform.  

Listening on a desktop & can’t see the links? Just search for Higher Ed Marketer in your favorite podcast player.

Hosted on Ausha. See ausha.co/privacy-policy for more information.

Big universities have the luxury of spending $1M per year only on advertising. For smaller universities, that’s close to a tenth of our entire operating budget.

But all universities have the exact same access to social media platforms. When a university president starts amplifying stories about the institution, think of it as free advertising that works.

In this episode, we interview Walter M. Kimbrough , President at Dillard University, about how he cre ated a personal social media presence to promote his university.

Join us as we discuss:

- Techniques that President Kimbrough used to build his online persona

- How social media attracted Denzel Washington for the nation’s second most watched commencement address

- What audiences that different social media platforms are good at reaching

- Advice for university presidents who might fear social media

Check out these resources we mentioned during the podcast:

Denzel Washington’s commencement speech 

The AP report on Dillard’s physics graduates 

To hear more interviews like this one, subscribe to Higher Ed Marketer on Apple Podcasts , Spotify , or your preferred podcast platform. 

Listening on a desktop & can’t see the links? Just search for Higher Ed Marketer in your favorite podcast player.

Hosted on Ausha. See ausha.co/privacy-policy for more information.

A university website is often families’ first look into the university itself. If you haven’t updated your website in three, six, or twelve months, then you aren’t being authentic online.

In this episode, we interview Donnell Wiggins , Associate VP for Strategic Enrollment Management & Dean of Admission at University of Dayton , about the importance of the website in communicating both authenticity and the truth that recruitment is everyone’s job.

Join us as we discuss:

- The continued importance of a four-year college experience

- Why the website matters to families so much

- Updating academic program pages to aid in recruitment

- How every staff and faculty member is a recruiter

- Diversity, inclusion, and equity as indicators of excellence

Check out this resource we mentioned:

Donnell’s TEDxDaytonSalon Talk, “Yes You Can” 

To hear more interviews like this one, subscribe to Higher Ed Marketer on Apple Podcasts , Spotify , or your preferred podcast platform. 

Listening on a desktop & can’t see the links? Just search for Higher Ed Marketer in your favorite podcast player.

Hosted on Ausha. See ausha.co/privacy-policy for more information.

How do you create upwards of 150 pieces of deliverables for a traditional undergrad campaign designed for enrollment that ranges from direct mail to automation?

We wanted to show you behind the curtain, so to speak, at Caylor Solutions by highlighting the leadership team after their stellar accomplishment on a huge, multifaceted project.

In this roundtable discussion episode, we chat with Caylor’s Matt Bloom , Content Director and Strategist, Jenni Roberts , Creative Director, and Jessi Robbins , Project Manager.

Join us as we discuss:

- Focusing on client victories during the discovery phase

- The AIDA framework: attraction, interest, desire, action

- Creating uniform messaging that is also personal

- How automation is like a magic trick

- Our top takeaways after the execution of the project

Check out this related episode:

Episode 5 w/ Kristi Lafree at Butler 

To hear more interviews like this one, subscribe to Higher Ed Marketer on Apple Podcasts , Spotify , or your preferred podcast platform. 

Listening on a desktop & can’t see the links? Just search for Higher Ed Marketer in your favorite podcast player.

Hosted on Ausha. See ausha.co/privacy-policy for more information.

We all have an internet connection with several high quality cameras within arm’s reach. The only thing keeping us from sending video communications is our human vulnerability.

Sending a personalized video message is a way to become more human and more real to the people we are trying to impact and serve. It creates a human-to-human connection far faster and stronger than the substandard, emotionally impoverished communication channels we’ve been relying on in higher ed.

In this episode, we speak with Ethan Beute , Chief Evangelist at BombBomb , about how higher ed can effectively use video to humanize and better engage with its target audiences.

Ethan chats with us about:

The philosophy behind why video communication strengthens human connection

Creating personalized videos and evergreen videos for broader audiences

Opportunities in higher ed to incorporate video messages

How video messages can bring tears to people’s eyes

Check out this related episode:

Episode 5 w/ Kristi Lafree at Butler 

To hear more interviews like this one, subscribe to Higher Ed Marketer on Apple Podcasts , Spotify , or your preferred podcast platform. 

Listening on a desktop & can’t see the links? Just search for Higher Ed Marketer in your favorite podcast player.

Hosted on Ausha. See ausha.co/privacy-policy for more information.