The Higher Ed Marketer

Disney is renowned for creating a magical experience for each and every guest. Institutions who focus on creating a unique VIP experience for individuals and families on campus visits will build a meaningful and lasting connection.

In this episode, we interview Dr. Tony Turner , Vice President of Enrollment and Marketing at Charleston Southern University , about creating a Disney experience for campus guests.

Tony talked with us about:

Treating families like people, not just one more deposit

Qualities of the Disney experience to emulate on campus visits

Building a scorecard for prospective students

Check out these related episodes:

Episode 1 w/ Ethan Braden at Purdue

Episode 2 w/ Jamie Hunt at University of Miami

Episode 22 w/ Phil Cook at Lee

To hear more interviews like this one, subscribe to Higher Ed Marketer on Apple Podcasts , Spotify , or your preferred podcast platform. 

Listening on a desktop & can’t see the links? Just search for Higher Ed Marketer in your favorite podcast player.

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The marketing process for higher education is characterized by a substantial level of customer interaction. Omni-channel platforms can help you cut through the clutter by automating many of those brand touches.

To tell you more about how to leverage automation and personalization in omni-channel platforms, we invited two experts from Think Patented, Sean Ferguson, Director of Digital Engagement, and Dan Cornelius, Director of Vertical Markets.

We discuss:

-How omni-channel tools let you be smarter with your marketing

- How different channels are leveraged

- Enabling personalization in campaigns through quizzes

- Using lead matching technology to build new audiences

To hear more interviews like this one, subscribe to Higher Ed Marketer on Apple Podcasts, Spotify, or your preferred podcast platform.

Listening on a desktop & can’t see the links? Just search for Higher Ed Marketer in your favorite podcast player.
 

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Storytelling is arguably the most powerful form of communication.

The art of crafting a story that creates a desire to do something is more straightforward than you’d think. Our guest today uses a five-step process, and you can, too.

In this episode, we interview Jim Small, Associate Vice President for Development -- Executive Director, Storytelling & Engagement Team at Notre Dame, about how he has pioneered storytelling to grow the university’s engagement.

We also chatted with Jim about:

- His secret story of convincing Notre Dame to commit to story

- The five steps to build a story

- Why he suggests talking with a student every week

Check out this related episode: Ep. 21 w/ Mary Barr.

To hear more interviews like this one, subscribe to Higher Ed Marketer on Apple Podcasts, Spotify, or your preferred podcast platform.

Listening on a desktop & can’t see the links? Just search for Higher Ed Marketer in your favorite podcast player.
 

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With the shift to online schooling and a decrease in enthusiasm for liberal arts, it’s more important than ever to emphasize how the story told by in-person higher ed impacts a student’s life more than any other learning experience: critical thinking skills that can be used in any profession; a community of students eager to help each other; and a call to storytelling—creating leaders that others can see themselves in.

Phil Cook, VP for Enrollment at Lee University, joins the show to discuss the importance of higher education and its impact for the future of the world.

What we talked about:

- Higher Ed's Benefits & the Debate of Online Schooling

- The Loyalty to a Student’s Alma Mater

- Investing in Critical Thinkers Over Higher Pay

- Helping Students See Themselves in Higher Ed Through Storytelling

- Bringing Energy & Enthusiasm to Campuses

- Advice for Listeners

Check out these resources we mentioned during the podcast:

- NACCAP

- Phil’s Email

To hear more interviews like this one, subscribe to Higher Ed Marketer on Apple Podcasts, Spotify, or your preferred podcast platform.
 

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Marketers know that there’s always something to learn during a transition. Rather than sticking rigidly to the strategy that no longer applies, marketers — especially higher ed marketers — must embrace being reactive and open-minded toward transition.

In this episode, we interview Mary Barr, CMO at Ball State University, about leaning into transition:

We also chatted with Mary about:

- What higher ed can learn from consumer brand

- Tapping student expertise from a branding perspective

- The benefits of a two-student research group

- Promoting recycling in branding (a really cool story about billboard vinyl)

To hear more interviews like this one, subscribe to Higher Ed Marketer on Apple Podcasts, Spotify, or your preferred podcast platform.

Listening on a desktop & can’t see the links? Just search for Higher Ed Marketer in your favorite podcast player.

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Generation Z is sitting in your classroom right now. Next up? Generation Alpha — the children of the Millennials. Alphas constitute the largest generation in history. They're highly digitally supplied, formally educated, and materially in doubt.

...And they're about to come to your college's recruitment office.

Mark McCrindle, Founder and Principal at McCrindle Research, discusses what makes Generation Alpha different.

What we talked about:

- Unique characteristics of the Alpha generation

- The projected career trajectory of an Alpha

- Educating a generation for an unformed working future

- What the Alphas have in common with the Greatest Generation

Check out the resource below for more information:

Generation Alpha

To hear more interviews like this one, subscribe to Higher Ed Marketer on Apple Podcasts, Spotify, or your preferred podcast platform.  

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With so many competing small colleges, it’s important to highlight what makes a specific college special. Whether it be ocean front property, close to the mountains, or offering a special major, the unique characteristics can make all the difference.

Dan Sanchez, Director of Audience Growth at SweetFish Media and formerly from Bethany Global University, talks about his past and current successes within marketing.

What we talked about:

- Specific Student Targeting Within Bethany Global University

- Marketing Operations on a Budget

- Dan’s Journey Into Marketing

- Success Advice for Small Colleges

Check out the resources below for more information:

- https://justdisciple.com/

- https://www.youtube.com/c/incomeschool

To hear more interviews like this one, subscribe to Higher Ed Marketer on Apple Podcasts, Spotify, or your preferred podcast platform.  

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Whether you're brand new to listening, or have been here since the beginning, you don't have to search for the best nuggets of information…

because they're all in this episode, hand selected for you!

In this episode of The Higher Ed Marketer, Troy Singer, Senior Account Executive at Think Patented, summarizes the 10 most useful moments on the show so far.

Featured on this episode:

- Juerell Smith on Marketing Alignment Leading Data Insights

- JP Spagnolo’s 2 Core Elements of Marketing

- Suzanne Petruch on The Power of Subtle Reminders

- Peter Ashley on Why You Should Invest in Video

- Colleen Garland & Janet Marsden on Managing Donors at Every Level

- Colleen Garland & Janet Marsden on Shifting Your Video Strategy to Fit Your Message

- Dan Freeborn on Getting Started as a Higher Ed Marketer

- Julie Balog on Strategies for Segmented Messaging

- Christy Jackson on Crisis Communication

- Kristi LaFree on Butler University’s Unique Approach to Direct Mail

Know of a higher education marketing change agent you’d like to hear on the show? Does your university have an interesting story to be featured? Connect with Bart Caylor or Troy Singer. If you’re not on LinkedIn, check the Caylor Solutions or Think Patented websites instead!
To hear more interviews like this one, subscribe to The Higher Ed Marketer on Apple Podcasts, Spotify, or your preferred podcast platform.  

Hosted on Ausha. See ausha.co/privacy-policy for more information.

When you’re looking at changing the “way we’ve always done it,” you’re working to remove barriers and ultimately move your organization forward.

Being able to then communicate change as an advantage to both prospective students and internal stakeholders is a challenge. But it’s an important one for driving growth.

In this episode of The Higher Ed Marketer, Bart Caylor, President & Founder at Caylor Solutions Inc, and Troy Singer, Senior Account Executive at Think Patented, chat with James Steen, Vice President of Enrollment Management at Houston Baptist University, about how Houston Baptist went test-optional, and how they’ve been able to communicate the benefits of such a critical decision.

They also talked about:

- How test-optional makes admissions more accessible.

- How to approach merit awards without test scores.

- How test-optional reduces friction in the application process.

- How to market test-optional both externally and internally.

Know of a higher education marketing change agent you’d like to hear on the show? Does your university have an interesting story to be featured? Connect with Bart Caylor or Troy Singer. If you’re not on LinkedIn, check the Caylor Solutions or Think Patented websites instead!
To hear more interviews like this one, subscribe to The Higher Ed Marketer on Apple Podcasts, Spotify, or your preferred podcast platform.  

Hosted on Ausha. See ausha.co/privacy-policy for more information.

Marketing for community colleges has long focused on affordability and transferability.

But in this episode, Jeffrey Fanter, VP Marketing & Communications at Ivy Tech Community College, explains why community colleges should establish that they are not just launching pads for an education, but also launching pads for a career as well.

What we talked about:

- How community colleges are adapting to changing times

- Showing outcomes and impact in community college marketing

- Focusing less on competition in higher education

- Seeing prospective students and families as customers

Know of a higher education marketing change agent you’d like to hear on the show? Does your university have an interesting story to be featured?

Connect with Bart Caylor or Troy Singer. If you’re not on LinkedIn, check out Caylor Solutions or Think Patented.

To hear more interviews like this one, subscribe to The Higher Ed Marketer on Apple Podcasts, Spotify, or your preferred podcast platform.
 

Hosted on Ausha. See ausha.co/privacy-policy for more information.