The Higher Ed Marketer

Sometimes when marketers get all gung-ho about creating work, especially content that looks “professional,” it can blur the authenticity of the message. Members of Gen Z (who have highly sensitive BS filters) can prefer content that’s imperfect.

In this episode, we spoke with Nate Jorgensen, Director of Marketing and Communications at the University of Cincinnati - College of Engineering and Applied Science, about when marketers do too much work and how to let their institutions sell themselves.

Join us as we discuss:

- Growing your institution’s footprint

- Authentic communication strategies

- How to use student-produced content that may not be all positive

- The impact of video: from Nate’s engineering video series to candid iPhone filming

To hear more interviews like this one, subscribe to Higher Ed Marketer on Apple Podcasts, Spotify, or your preferred podcast platform.

Listening on a desktop & can’t see the links? Just search for Higher Ed Marketer in your favorite podcast player.

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When creating a fundraising plan for your institution, the very first step is developing your fundraising case for support.

Bill Stanczykiewicz is the Senior Assistant Dean for External Relations and the Director of the Fundraising School at IU Lilly Family School of Philanthropy, which is the world’s only school on philanthropic studies.

Needless to say, he’s THE expert on institutional philanthropy.

In this episode, he explains the steps you should take to develop an effective fundraising case statement.

We discuss:

- 5 elements of an effective fundraising case for support

- Other considerations for a major gift marketing or communications initiative

- Why you shouldn’t fear fundraising during challenging times

Resources mentioned during the podcast:

• Follow Bill on Twitter @_BillStan

To hear more interviews like this one, subscribe to Higher Ed Marketer on Apple Podcasts, Spotify, or your preferred podcast platform.

Listening on a desktop & can’t see the links? Just search for Higher Ed Marketer in your favorite podcast player.

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Even at a small college, the risk of becoming siloed is high. At a large school with multiple campuses, it’s crucial to emphasize clarity of vision. Without it, employees will go rogue trying to solve the problems in front of them.

We speak with Eleanor Berman, Chief Marketing Officer at Indiana University, about her experience with decentralized marketing organizations, solving the $800 million question of removing siloes, and helping Indiana thrive by putting students first.

Join us as we discuss:

- Managing a decentralized marketing organization & avoiding silos

- Handling internal marketing

- The impact of a new college president on Eleanor’s position

- Telling the stories of the benefits & human-centered leadership

To hear more interviews like this one, subscribe to Higher Ed Marketer on Apple Podcasts, Spotify, or your preferred podcast platform.

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It’s hard to imagine, but some universities needed convincing before integrating a school website in the 1990s. Fast forward to today, not only is a school website essential, but requires a superior level of content, keywords, and consistent updates if you hope to differentiate yourself.

We speak with Cam Tracy, Web Development Agent at Union University, about his experience building a university website with the school catalog, how the website has changed since its start, and helping marketers deal with change.

Join us as we discuss:

- Cam’s professional journey background

- The evolution of website content & keeping up with change

- Helping colleagues adapt to change

- Key takeaway for the audience

To hear more interviews like this one, subscribe to Higher Ed Marketer on Apple Podcasts, Spotify, or your preferred podcast platform.

Listening on a desktop & can’t see the links? Just search for Higher Ed Marketer in your favorite podcast player.

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With all universities vying for students, creating value through exceptional experiences and differentiated offerings is the only way to stand out. And our guest is here to share exactly how his university has achieved this time and time again.

Ethan Braden, Senior Vice President of Marketing and Communications at Purdue University, provides insights on what’s made Purdue so successful as a brand.

Join us as we discuss:

- Fast Company’s brands that matter & the first class marketing engine

- Scaling through the COVID-19 pandemic

- What’s next for the Purdue team

Resources mentioned during the podcast:

- Contact Ethan: Linkedin

To hear more interviews like this one, subscribe to Higher Ed Marketer on Apple Podcasts, Spotify, or your preferred podcast platform.

Listening on a desktop & can’t see the links? Just search for Higher Ed Marketer in your favorite podcast player.

Hosted on Ausha. See ausha.co/privacy-policy for more information.

It’s no secret: The market for higher education is shrinking. And whether that’s a seminary, graduate school, or a small private college, everyone is looking for ways to pull in more prospective students.

One way in this post-pandemic era — hybrid virtual events.

From Garrett-Evangelical Theological Seminary: Joe Emmick, Vice President for Development, and Shane Nichols, Chief Marketing and Communications Officer discuss the shrinking market in higher ed, finding new enrollment opportunities, and the importance of one-on-one conversations.

Join us as we discuss:

- The shrinking market for higher education

- Enrollment opportunities & merger history

- Key takeaways for the audience

To hear more interviews like this one, subscribe to Higher Ed Marketer on Apple Podcasts, Spotify, or your preferred podcast platform.

Listening on a desktop & can’t see the links? Just search for Higher Ed Marketer in your favorite podcast player.

Hosted on Ausha. See ausha.co/privacy-policy for more information.

There’s always going to be a “next big thing” in higher ed marketing.

The important thing to remember is it’s not so much what that next big thing is that matters, it’s how you use it.

John Drevs, Associate Vice President of Digital Marketing and Communications at Loyola University Chicago, provides insights on how to keep ahead of the next big thing in this episode. Plus, he explains the ideal way to approach content marketing.

Join us as we discuss:

- Why marketing principles are fundamental to leveraging the next big thing

- Lessons from some of the next big things from the past

- Where content marketing is headed in higher ed

- Resources for keeping up with the next big thing

Resources mentioned during the podcast:

- Building a Storybrand

- Contact John: [email protected]

To hear more interviews like this one, subscribe to Higher Ed Marketer on Apple Podcasts, Spotify, or your preferred podcast platform.

Listening on a desktop & can’t see the links? Just search for Higher Ed Marketer in your favorite podcast player.

Hosted on Ausha. See ausha.co/privacy-policy for more information.

There are thousands of marketers across a variety of industries that are leveraging big data to promote products and services, almost in real-time.

But in higher ed marketing circles, many marketers are still wary of it. In many cases, a knowledge gap exists—they simply don’t know how it works. They have questions ranging from how big data is collected to the legalities and ethics surrounding it.

Today, we’ve got answers.

In this episode, Roosevelt Smith, Principal CEO / Executive Chairman at Ewebdata.com, teaches a master class on leveraging big data in the higher ed market.

We discuss:

- Why big data is relevant to higher ed markets

- How smart pixel technology factors into capturing big data

- Why how you use the data matters

Reach out to Roosevelt: [email protected]

To hear more interviews like this one, subscribe to Higher Ed Marketer on Apple Podcasts, Spotify, or your preferred podcast platform.

Listening on a desktop & can’t see the links? Just search for Higher Ed Marketer in your favorite podcast player.

Hosted on Ausha. See ausha.co/privacy-policy for more information.

Prospective students aren’t as responsive to websites, emails, and mailers as they used to be.

These days, younger generations are looking more towards peer-to-peer input when making decisions about their college journey.

That’s one reason why Biola University started tapping into the power of influencer marketing. In this episode, Lee Wilhite, Vice President at Biola University, discusses how the institution approaches influencer marketing and the platforms they use to do so.

Join us as we discuss:

- Biola’s journey into influencer marketing

- How Biola uses ZeeMee to support their students

- The importance of parent CommFlows

Mentioned during the podcast: 

- Amazing Things at Biola with President Barry Corey and Zach King (‘12)

- Episode 32 - Diego Fanara from Unibuddy

- Reach out to Lee: [email protected]

To hear more interviews like this one, subscribe to Higher Ed Marketer on Apple Podcasts, Spotify, or your preferred podcast platform.

Listening on a desktop & can’t see the links? Just search for Higher Ed Marketer in your favorite podcast player.

Hosted on Ausha. See ausha.co/privacy-policy for more information.

There’s a degree of simplicity to enrollment marketing in the undergraduate world. The schools have the luxury of buying lists to recruit students.

When it comes to grad school and seminary enrollment, it isn’t quite so easy.

In this episode, we talk with Kevin Bish, VP of Enrollment Management and Student Services at Asbury Theological Seminary, about how to identify mission-fit students who will thrive at your institution and how to recruit them.

Join us as we discuss:

- Asbury’s approach for identifying mission-fit grad students

- Helping potential students find their mission statements

- Finding the ideal student through a stick figure exercise

- Using the institution’s 100th anniversary in enrollment campaigns

Contact Kevin: [email protected]

To hear more interviews like this one, subscribe to Higher Ed Marketer on Apple Podcasts, Spotify, or your preferred podcast platform.

Listening on a desktop & can’t see the links? Just search for Higher Ed Marketer in your favorite podcast player.

Hosted on Ausha. See ausha.co/privacy-policy for more information.