The Higher Ed Marketer

In higher ed marketing, it is important to stand out from everyone else and create a sense of belonging for prospective students. One of the best technological tools for accomplishing this are live chat systems.  

In this episode, Ben Congleton, CEO and CoFounder at Olark, talks about his journey to live chat systems from the early days of website chat providers and how they create a more accessible, seamless journey for prospective students. 

Join us as we discuss:

•  How live chat differs from chat bots, automation, and AI

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How do you market a school that is in the process of being built?  

Know your mission.  

In this episode, Dr. Michael Rice details his next exciting opportunity: Director of Admissions at the Osteopathic Medical School at Duquesne University. The catch? The school is currently being built from the ground up and will start matriculating students in 2024. Dr. Rice shares the mission behind the school, the importance of connecting with underserved communities, and dismantling misconceptions about osteopathic medicine. 

Join us as we discuss:

• What it looks like to build a school from scratch

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Community colleges often operate with limited resources. This can result in prospective students not knowing that there is an affordable and accessible path to higher education within their community.  

In this episode, Shauna Davis and Mary Laphen from the Lumina Foundation, provide an overview of what the Million Dollar Community College Challenge is and why helping community colleges brand and market aspirationally is so crucial. 

Join us as we discuss:

• What the Million Dollar Community College Challenge is

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Higher ed marketing is a constantly evolving industry. From the early days of MySpace to connecting with prospects on WhatsApp today, the need for continuous learning is paramount.  

In this episode, Stephanie Geyer, Director of Digital Strategy and Innovation at the University of Montana, shares how she has watched and contributed to the progression of higher ed marketing, why connection is so important, and the value of listening in conjunction with data collection. 

Join us as we discuss:

•  How to use data for the betterment of the university

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A small liberal arts college education comes with many benefits, but most also come with an expensive price tag. Does it have to be that way? 

In this episode, Dr. Scott Feller, President at Wabash College, shares how to provide an elite education without an elite price tag. Dr. Feller explains the benefits leading with student outcomes, embracing comparison, and building a philanthropic alumni network. 

We discuss:

• Why to lead with outcomes

To hear more interviews like this one, subscribe to Higher Ed Marketer on Apple Podcasts, Spotify, or your preferred podcast platform.  

Listening on a desktop & can’t see the links? Just search for Higher Ed Marketer in your favorite podcast player.

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Since the beginning of the COVID-19 pandemic, international student applications have more than tripled, but the way to market to international students has significantly changed. 

In this episode, Christian DiGregorio, Director of International Recruitment at York College of Pennsylvania, speaks to the new ways to successfully connect with and build relationships with international students. 

We discuss:

• Using messaging apps to connect with students

To hear more interviews like this one, subscribe to Higher Ed Marketer on Apple Podcasts, Spotify, or your preferred podcast platform.  

Listening on a desktop & can’t see the links? Just search for Higher Ed Marketer in your favorite podcast player.

Hosted on Ausha. See ausha.co/privacy-policy for more information.

We talk with a lot of guests about college admissions from the higher ed perspective, but what can we learn from having the conversation from a secondary school angle?  

In this episode, Chris Cleveland, Principal at Wesleyan School, shares his perspective on how colleges can transparently and effectively market themselves to prospective students.   

We discuss:

• How to effectively market to high school students and their families

To hear more interviews like this one, subscribe to Higher Ed Marketer on Apple Podcasts, Spotify, or your preferred podcast platform.  

Listening on a desktop & can’t see the links? Just search for Higher Ed Marketer in your favorite podcast player.

Hosted on Ausha. See ausha.co/privacy-policy for more information.

Student retention and graduation rates are common concerns in higher education. How do we improve the experiences of students, therefore increasing their future successes in life? 

In this episode, Dr. Larry Johnson, College President at Guttman Community College CUNY, walks us through the unique model of Guttman Community College and how building a learning community brings successful outcomes to students. 

We discuss:

• How to achieve higher graduation rates

To hear more interviews like this one, subscribe to Higher Ed Marketer on Apple Podcasts, Spotify, or your preferred podcast platform.  

Listening on a desktop & can’t see the links? Just search for Higher Ed Marketer in your favorite podcast player.

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Finding your perfect prospective student will increase your enrollment numbers. 

How do you find your perfect student? 

In this episode, Tim Bohling, Chief Marketing and Graduate Enrollment Officer at University of Notre Dame - Mendoza College of Business, joins the show to talk about how an authentic brand narrative paired with data-driven marketing will increase your chances of connecting with your perfect fit prospective students.  

We discuss:

• Building a brand narrative to find your prospective students

To hear more interviews like this one, subscribe to Higher Ed Marketer on Apple Podcasts, Spotify, or your preferred podcast platform.  

Listening on a desktop & can’t see the links? Just search for Higher Ed Marketer in your favorite podcast player.

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What sets your school apart from others? 

It’s a useful thing to know. 

You can devise a powerful marketing strategy if you embrace what makes you unique and use it to attract prospective students. 

In this episode, Lindsay Nyquist, Director of Marketing and Communications at Fort Lewis College, joins the show to talk about recognizing and marketing the uniqueness of your school. 

We discuss:

• The experience of being featured in the first episode of The College Tour

Mentioned during the podcast:

• Ep. 47 - The College Tour: A Peek at Schools Across the Country w/ Alex Boylan 

To hear more interviews like this one, subscribe to Higher Ed Marketer on Apple Podcasts, Spotify, or your preferred podcast platform.  

Listening on a desktop & can’t see the links? Just search for Higher Ed Marketer in your favorite podcast player.

Hosted on Ausha. See ausha.co/privacy-policy for more information.