The Higher Ed Marketer

Diversity, equity, and inclusion (DEI) is top-of-mind for many colleges and universities today.

Marketing inclusive content in a respectful manner requires a unique perspective, one that marketers who don’t come from an underrepresented group can fully understand and appreciate.

Katie Jensen , Associate VP of Insights & Analytics at University of St. Thomas , talks to us about the DEI Viewfinder: an incredible tool that helps empower inclusion at every level of higher education.

Join us as we discuss:

• The DEI Viewfinder’s function and purpose (2:13)

Check out these resources we mentioned during the podcast:

• Katie Jensen

To hear this interview and many more like it, subscribe on Apple Podcasts, Spotify, or our website or search for The Higher Edge in your favorite podcast player.

Hosted on Ausha. See ausha.co/privacy-policy for more information.

Marketing can be a difficult proposition for small institutions in higher ed, but intentional collaboration with vendors and other schools can add incredible value to their brand.

Dr. Nathan Long , President of Saybrook University , gave us the secret sauce on how they found partners who helped double their enrollment in less than a decade.

By coming together as collaborators rather than competitors, small schools can serve all their students better.

Join us as we discuss:

- Challenges facing smaller institutions and higher ed (6:30)

- How intentional collaboration helped Saybrook boost enrollment (13:00)

- Advice on social media opportunities for engagement (25:44)

Check out these resources we mentioned during the podcast:

- Dr. Nathan Long 

- Twitter 

- Saybrook Insights Podcast

To hear this interview and many more like it, subscribe on Apple Podcasts, Spotify, or our website or search for The Higher Edge in your favorite podcast player.

Hosted on Ausha. See ausha.co/privacy-policy for more information.

Whether you’re a small faith-based college or one of the largest schools in the country, immersive storytelling is a powerful marketing tool.

First-hand authentic accounts of student culture, the classroom, and your faculty give recruits exclusive insight into your school’s vision.

Terri Hughes, Director Of Communications at Michigan State University - College of Osteopathic Medicine shared with us how their students are crafting remarkable stories through their unique offerings.

Join us as we discuss examine some of the challenges one of the nation’s largest med schools is facing and how they’re tackling them:

- Mission-fit opportunities at MSU’s College of Osteopathic Medicine (7:57)

- The impact of the school’s Street Medicine community outreach (12:47)

- Why first-hand stories are critical to higher ed marketing (18:34)

Check out these resources we mentioned during the podcast:

- Michigan State University - College of Osteopathic Medicine

- Spartan Street Medicine

- [email protected]

To hear this interview and many more like it, subscribe on Apple Podcasts, Spotify, or our website or search for The Higher Edge in your favorite podcast player.

Hosted on Ausha. See ausha.co/privacy-policy for more information.

A few months ago, we spoke with Shauna Davis and Mary Laphen Pope from the Lumina Foundation. They provided an overview of their Million Dollar Community College Challenge and explained why assisting community colleges with branding and marketing is so important.

Shauna and Mary return for this follow-up episode along with Dr. Angel Reyna, President of Madera Community College - the proud winners of Lumina’s Million Dollar Community College Challenge.

Join us as we discuss:

- Madera Community College’s reaction to winning the challenge

- Lumina’s top-10 candidate selection process

- Madera’s immediate branding and marketing goals post-challenge

Check out these resources we mentioned during the podcast:

- Lumina Foundation Community College Challenge

- Lumina Foundation Grand Prize announcement

- Madera Community College watch party

- Madera Community College submission

- Contact Dr. Angel Reyna

To hear this interview and many more like it, subscribe on Apple Podcasts, Spotify, or our website or search for The Higher Edge in your favorite podcast player.

Hosted on Ausha. See ausha.co/privacy-policy for more information.

QR codes have made a furious comeback in business circuits over the last couple of years.

The folks at spokenote saw a unique opportunity for marketers: embed QR codes with personalized videos for a targeted audience.

We spoke with spokenote’s CEO, John Weschler, and CMO, Mike Harmon, about the potential for personalized QR code videos in the higher ed space.

In an age of short form content, can the humble QR code maintain its renewed momentum?

Join us as we discuss:

- How the pandemic revived QR code applications (5:15)

- Practical applications of video QR codes in higher ed (14:02)

- Spokenote’s roadmap for enhancing the custom video experience (21:41)

Check out these resources we mentioned during the podcast:

- spokenote

- [email protected]

- [email protected]

To hear this interview and many more like it, subscribe on Apple Podcasts, Spotify, or our website or search for The Higher Edge in your favorite podcast player.

Hosted on Ausha. See ausha.co/privacy-policy for more information.

University rankings play a big part in where a prospective student chooses to go to school, but most rankings focus on prestige and what other peers of institutions think of each other rather than the influence the university is making on the students and alumni.  

Dr. Jed Macosko is the President and Research Director at Academicinfluence.com and a professor of Physics at Wake Forest University. At Academic influence, they use a ranking engine that assesses influence in the academic world by ingesting, analyzing, and evaluating huge amounts of data. Because of this, the data is less prone to bias and manipulation, giving accurate rankings to universities. In this episode, Dr. Macosko brings thoughtful insights and resources into how higher ed marketers can use rankings to tell their stories and show the value of their institution.  

Join us as we discuss:

• How Dr. Macosko got involved in ranking universities and what data they use for academic influence

Hosted on Ausha. See ausha.co/privacy-policy for more information.

Many marketers struggle to keep track of photo and video assets on campus, but with the proper techniques, you can implement a campus photography program that can enhance the experience of your university.

Cindi Farmer is the Director of Strategic Marketing and Communication at Arizona State University. Cindi manages teams of designers, photographers, videographers, and writers to create content and tell stories. Her team is responsible for the multi-channel communications to prospective students and bases their work on data-based decisions and design thinking. In this episode, Cindi talks about the best practices for doing campus photography.

Join us as we discuss:

• The power of faces and why authentic emotion is critical to storytelling

Hosted on Ausha. See ausha.co/privacy-policy for more information.

The most important part of storytelling in higher education is creating stories where students can easily insert themselves and be an active participant. 

Chad Wilson is the Vice President and Executive Creative Director of Marketing at Grand Canyon Education, an education service company that provides an array of support services in the post-secondary education sector, including work with their key client, Grand Canyon University.  

Chad oversees everything encompassing strategic work including creative vision, creative development and consumer research to dynamic media plans and multi-platform initiatives. In this episode, Chad breaks down purpose-driven branding, marketing, and storytelling and why it is important in higher education marketing.  

Join us as we discuss:

• The definition of purpose driver marketing and what it means to Chad

GCE Agency Vimeo showcase: https://vimeo.com/showcase/gceadagency 

Hosted on Ausha. See ausha.co/privacy-policy for more information.

The liberal arts education has evolved. Students not only need skills developed from classic education subjects for career readiness but also to be able to continuously adjust as the world around them changes. They need the ability to learn how to learn. 

Dr. Lake Lambert began his tenure as the 16th President of Hanover College in 2015 and is the former Dean of the College of Liberal Arts at Mercer University in Macon, Ga. In this episode, Dr. Lambert outlines how Hannover College markets the concept of the liberal arts and gives examples of how to use statistics and stories to reach students.  

Join us as we discuss:

• What does a well-rounded education mean for career readiness

Hosted on Ausha. See ausha.co/privacy-policy for more information.

While there are common elements across marketing (the 4 P’s), higher education marketing presents some unique challenges with the diversity of audiences, the buying cycle, and the customer journey.

Today we welcome Teresa Flannery to talk about her book, How to Market a University. In this episode, Teresa unpacks the language, frameworks, tools, and tactics that CMOs or aspiring CMOs will need to lead the world of marketing in higher education. 

Teresa Flannery has spent her entire career in higher education. She was the first marketing director and chief marketing officer at the University of Maryland and the first Vice President of Communications at American University. Recently, Teresa accepted the role of Executive VP and Chief Operating Officer at CASE.  

Teresa’s book, How to Market a University, engages leaders and CMOs in discussing their work and its strategic nature and purpose. 

The book has also been developed into a master course on Enrollify, a digital resource hub designed to empower the modern enrollment marketer. 

Join us as we discuss:

• The idea for the first fully digital professional development experience for enrollment marketers through the book How to Market a University and master course. 

How to Market a University: https://www.amazon.com/How-Market-University-Competitive-Environment/dp/1421440342/ref=sr_1_1?crid=1Q3DRFNNUQGIH&keywords=how+to+market+a+university&qid=1659357687&s=books&sprefix=how+to+market+a+uni%2Cstripbooks%2C114&sr=1-1 

How to Market a University Master Course: https://www.enrollify.org/mastercourse/how-to-market-a-university?utm_campaign=EDU%20Marketing%20Minute&utm_medium=email&utm_source=Revue%20newsletter 

Hosted on Ausha. See ausha.co/privacy-policy for more information.