The Higher Ed Marketer

Working in higher ed advancement can be discouraging when you hear the word “No” from potential donors. But by imprinting philanthropy on your student culture, you can encourage them to pay it forward to their future fellow alums the second they set foot on campus.     

In this episode, the University of Findlay">University of Findlay’s Director Of Annual Giving, Amanda Nicol">Amanda Nicol, and Assistant Director of Annual Giving and Stewardship Manager, Brittany Beltz">Brittany Beltz, share their exciting advancement initiatives. Through education and volunteer programs, they’re preparing the next generation of philanthropists.  

Join us as we discuss:

- Impassioning donors by making your campus a second home (2:15)

- The components of Findlay’s philanthropy cord graduation program (13:30)

- The importance of communicating with your regular donors (23:09)

Check out these resources we mentioned during the podcast:

- The University of Findlay">The University of Findlay

- [email protected]">[email protected]

- [email protected]">[email protected]

- [email protected]">[email protected] 

- Together We Will">Together We Will

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Search engine marketing is top-of-mind for most higher ed marketers, but it’s still a drastically underutilized marketing mechanism.

In fact, according to our guest, Faton Sopa">Faton Sopa, co-founder and CEO of Manaferra">Manaferra, only three of the top ten websites that commonly show up from higher ed search terms are school websites.

In Part Two of our discussion around search engine marketing, we address some common shortfalls in higher ed marketing SEO strategies.

Join us as we discuss:

- The marriage of technical web design and content (1:46)

- Referral backlinks and the subtle art of link building (19:42)

- Why colleges and universities are shorting their SEO potential (36:44)

Check out these resources we mentioned during the podcast:

- Faton Sopa">Faton Sopa

- Manaferra">Manaferra

To hear this interview and many more like it, subscribe on Apple Podcasts">Apple Podcasts, Spotify">Spotify, or our website">our website or search for The Higher Edge in your favorite podcast player.

Hosted on Ausha. See ausha.co/privacy-policy for more information.

Search engine marketing is still considered a 21st-century mystery to many higher ed marketers. But the fact is that, with a solid content marketing strategy, any college or university can turn its website into an SEO darling.

In part one of our interview with Faton Sopa">Faton Sopa, Cofounder and CEO of Manaferra">Manaferra, we discuss the sub-disciplines of search engine marketing and how to establish authority through content.

Join us as we discuss:

- The sub-disciplines of search engine marketing (4:50)

- Establishing authority in your website’s content (15:20) 

- If gated content is appropriate in the conversion funnel (23:21)

Check out these resources we mentioned during the podcast:

- Faton Sopa">Faton Sopa

-Manaferra">Manaferra

To hear this interview and many more like it, subscribe on Apple Podcasts">Apple Podcasts, Spotify">Spotify, or our website">our website or search for The Higher Edge in your favorite podcast player.

Hosted on Ausha. See ausha.co/privacy-policy for more information.

Despite fifteen percent of the world’s population having a physical disability, the disability community of students is often an afterthought in DEI-focused higher ed marketing. While some schools have made massive strides in telling these students’ stories, many others could do so much more - and it starts with building relationships.

Ryan Wilson">Ryan Wilson, CEO of Team Trust Productions">Team Trust Productions, tells us how colleges and universities can make top grades in authentic storytelling for students with disabilities.

Join us as we discuss:

-Why higher ed is lagging behind in disability inclusion (8:54)  

- Approaching storytelling for the disability community (20:00)

- How schools can close the gap with students with disabilities (26:24)

Check out these resources we mentioned during the podcast:

- Team Trust Productions">Team Trust Productions

To hear this interview and many more like it, subscribe on Apple Podcasts">Apple Podcasts, Spotify">Spotify, or our website">our website or search for The Higher Edge in your favorite podcast player. 

Hosted on Ausha. See ausha.co/privacy-policy for more information.

Imagine a personalized website experience that adapts in real-time to the home region of prospective students who visit your homepage.

We’ve seen the potential of geocaching with popular mobile applications like Pokemon Go. What if you could employ similar technology to customize your school website’s visitor experience?

Kyle Pucko">Kyle Pucko, Owner of Geofli">Geofli, tells us how colleges and universities can harness this exciting tech to enhance personalization on their websites.

Join us as we discuss:

- Why personalization in school websites matters (4:38)

- Use cases for geocaching landing pages by region (15:52

- The future of online customization after third-party cookies (22:06)

Check out these resources we mentioned during the podcast:

- Kyle Pucko">Kyle Pucko

- Geofli">Geofli

- [email protected]

To hear this interview and many more like it, subscribe on Apple Podcasts">Apple Podcasts, Spotify">Spotify, or our website">our website or search for The Higher Edge in your favorite podcast player.

Hosted on Ausha. See ausha.co/privacy-policy for more information.

Imagine a personalized website experience that adapts in real-time to the home region of prospective students who visit your homepage.

We’ve seen the potential of geocaching with popular mobile applications like Pokemon Go. What if you could employ similar technology to customize your school website’s visitor experience?

Kyle Pucko , Owner of Geofli , tells us how colleges and universities can harness this exciting tech to enhance personalization on their websites.

Join us as we discuss:

• Why personalization in school websites matters (4:38)

Check out these resources we mentioned during the podcast:

• Kyle Pucko 

To hear this interview and many more like it, subscribe on Apple Podcasts, Spotify, or our website or search for The Higher Edge in your favorite podcast player.

Too often, colleges and universities put themselves on a pedestal on their school website’s homepage. Be it celebratory news stories, sporting events, or faculty profiles, higher ed institutions sometimes neglect the most important patrons of their website: prospective students.

Bob Johnson, Ph. D. , Founder of Bob Johnson Consulting, LLC , tells us why every school should focus their website on enrollment marketing and what things they need to stop obsessing over.

Join us as we discuss:

• Missed personalization opportunities in lead conversions (8:34)

Check out these resources we mentioned during the podcast:

• Bob Johnson, Ph. D. 

To hear this interview and many more like it, subscribe on Apple Podcasts, Spotify, or our website or search for The Higher Edge in your favorite podcast player.

Hosted on Ausha. See ausha.co/privacy-policy for more information.

Technology-driven solutions in branding are remarkable tools. But shiny gadgets can make it easy to lose sight of your higher ed marketing team’s ultimate goal: giving prospective students a quality value proposition.

William Faust , Senior Partner and Chief Strategy Officer at Ologie , shares his insights on brand management and how smaller schools can raise the stakes in their branding game through differentiation.

Join us as we discuss:

• Why branding is a constant evolutionary process (4:33)

Check out these resources we mentioned during the podcast:

• William Faust 

To hear this interview and many more like it, subscribe on Apple Podcasts, Spotify, or our website or search for The Higher Edge in your favorite podcast player.

Hosted on Ausha. See ausha.co/privacy-policy for more information.

In higher ed marketing, it can be a struggle to understand who our target audience is and what their needs are.

Sometimes, that means pausing and stepping back to make space so we can meet them where they are through empathic storytelling.

Cutler Andrews , Senior Associate Vice President for Engagement, Communications, and Marketing at Emory University , shares how his team elevates Emory’s brand through impactful content.

Join us as we discuss:

• Making digestible marketing content for your target audience (3:37)

Check out these resources we mentioned during the podcast:

• Cutler Andrews

To hear this interview and many more like it, subscribe on Apple Podcasts, Spotify, or our website or search for The Higher Edge in your favorite podcast player.

Hosted on Ausha. See ausha.co/privacy-policy for more information.

As Generations Z and Alpha transition into the college student ranks, it is multi-generational marketing’s time to shine.

Yet, as Jennifer McChord , Vice President of Enrollment & Marketing at Asbury University , tells us, traditional institutions tend to drag their feet when making big albeit necessary changes.

Jennifer shares how corporate culture is helping speed up decision-making in her university’s administration and giving their multi-generational marketing the tools to succeed.

Join us as we discuss:

• Incorporating corporate culture into higher ed operations (6:33)

Check out these resources we mentioned during the podcast:

• [email protected] 

To hear this interview and many more like it, subscribe on Apple Podcasts, Spotify, or our website or search for The Higher Edge in your favorite podcast player.

Hosted on Ausha. See ausha.co/privacy-policy for more information.