Too often, colleges and universities put themselves on a pedestal on their school website’s homepage. Be it celebratory news stories, sporting events, or faculty profiles, higher ed institutions sometimes neglect the most important patrons of their website: prospective students.

Bob Johnson, Ph. D. , Founder of Bob Johnson Consulting, LLC , tells us why every school should focus their website on enrollment marketing and what things they need to stop obsessing over.

Join us as we discuss:

• Missed personalization opportunities in lead conversions (8:34)

Check out these resources we mentioned during the podcast:

• Bob Johnson, Ph. D. 

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