The Higher Ed Marketer

The compounding effects of the pandemic and the Great Resignation have left a lot of schools looking for answers. Design planning may be just the solution colleges and universities need to get a broad perspective of their marketing constraints in 2023 and beyond.

That’s because, as Errol Wint">Errol Wint, Founder of Mara Bridge Consulting Solutions">Mara Bridge Consulting Solutions, pointed out, your school is a business, and your marketing team needs to start treating it as such.   

Errol tells us how design planning can help you find non-linear solutions that will help solve your prospective students’ problems and empower your staff.

Join us as we discuss:

- How design planning can help prototype marketing solutions (5:13)

- Helping disempowered individuals work to their strengths (17:35)

- The diversity imperative and leaning into changing demographics (25:33)

Check out these resources we mentioned during the podcast:

- [email protected]">[email protected]

- Errol Wint">Errol Wint

- Mara Bridge Consulting Solutions">Mara Bridge Consulting Solutions

- Change by Design by Tim Brown">Change by Design by Tim Brown

To hear this interview and many more like it, subscribe on Apple Podcasts">Apple Podcasts, Spotify">Spotify, or our website">our website or search for The Higher Ed Marketer in your favorite podcast player. 

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DEI — diversity, equity, and inclusion — is top-of-mind across marketing channels, not just higher education. That’s because as Gen Z starts to leave school and filter into the workforce, they’re leading the charge of reshaping our culture through a lens of empathy.

As Gabrielle Gambrell">Gabrielle Gambrell, adjunct professor at NYU">NYU and Columbia University">Columbia University and founder of Gift of Gabrielle">Gift of Gabrielle, suggested, higher ed marketers could learn a thing or two from their school’s students.

Gabrielle believes finding the pulse of your audience’s feelings and pursuing lifelong learning are key to nailing your higher ed marketing strategy.  

Join us as we discuss:

- Bringing private sector experience into higher education (2:53)

- DEI and empathy in marketing campaigns (8:39)

- Cross-industry marketing tactics and getting back to basics (18:41)

Check out these resources we mentioned during the podcast:

- Gabrielle Gambrell">Gabrielle Gambrell

- Gabrielle’s Twitter">Gabrielle’s Twitter

- Gabrielle’s Instagram">Gabrielle’s Instagram

- Gift of Gabrielle">Gift of Gabrielle

To hear this interview and many more like it, subscribe on Apple Podcasts">Apple Podcasts, Spotify">Spotify, or our website">our website or search for The Higher Ed Marketer in your favorite podcast player.

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The proof is in the data pudding: higher education is racing towards a demographic enrollment cliff over the next few decades. Be it due to ethnic, lifestyle, or regional indicators, hundreds of colleges and universities could be facing a long-term enrollment crisis.

Tim Fuller">Tim Fuller, Founder of Fuller Higher Ed Solutions">Fuller Higher Ed Solutions, thinks schools need to get back to the basics and be intentional in their recruiting efforts if they want to survive.

Tim suggests schools can’t go on with business as usual, and that starts with utilizing your data and asking the important question: now what?

Join us as we discuss:

-A long-term projection for the demographic enrollment cliff (5:58)

- The Great Resignation’s impact on college campuses (24:10)

- 5 enrollment metrics your school needs to watch (33:58)

Check out these resources we mentioned during the podcast:

- [email protected]">[email protected]

- Fuller Higher Ed Solutions">Fuller Higher Ed Solutions

- Western Interstate Commission for Higher Education">Western Interstate Commission for Higher Education

To hear this interview and many more like it, subscribe on Apple Podcasts">Apple Podcasts, Spotify">Spotify, or our website">our website or search for The Higher Ed Marketer in your favorite podcast player. 

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Higher ed marketing teams often tout content as an asset, but does content that falls on deaf ears still make a sound? Without a consistent pipeline for their content, creators will suffer depreciating value in what is truly their most significant asset: their target audience.

Kyle Campbell">Kyle Campbell, Founder and Managing Director of Education Marketer">Education Marketer, believes audience-first marketing can revolutionize how students discover colleges and universities in a creator economy.

By scaling content with the appropriate communities, higher ed marketers can establish their authority through authentic relationships.

Join us as we discuss:

- Defining audience-first marketing and curating pipelines (4:58)

- The movement from corporatized branding to niche marketing (18:12)

- How AI tools like ChatGPT will revolutionize the creator economy (25:23)

Check out these resources we mentioned during the podcast:

- Kyle Campbell">Kyle Campbell

- Education Marketer">Education Marketer

- ChatGPT">ChatGPT

- Full Sail University Twitch">Full Sail University Twitch

To hear this interview and many more like it, subscribe on Apple Podcasts">Apple Podcasts, Spotify">Spotify, or our website">our website or search for The Higher Ed Marketer in your favorite podcast player.

Hosted on Ausha. See ausha.co/privacy-policy for more information.

As higher ed marketing teams look towards an unpredictable future injected with AI technology, one question is now on everyone’s mind: what qualifies as quality written content?

Ann Handley">Ann Handley, Chief Content Officer of MarketingProfs">MarketingProfs and best-selling author of Everybody Writes">Everybody Writes, believes it’s writing that inspires your reader and makes them the hero of the story.

Ann shares insights from the latest edition of her book and tells us why, with practice, anyone is capable of writing content that engages audiences.   

Join us as we discuss:

- The importance of content marketing in the age of AI (3:07)

- Making your reader the hero of the story with personal moments (11:00)

- Why everyone has the potential to find their writing voice (22:32)

Check out these resources we mentioned during the podcast:

- Annhandley.com">Annhandley.com

- Fortnightly Newsletter">Fortnightly Newsletter

- Everybody Writes: Your New and Improved Go-To Guide to Creating Ridiculously Good Content (2nd Edition)">Everybody Writes: Your New and Improved Go-To Guide to Creating Ridiculously Good Content (2nd Edition)

To hear this interview and many more like it, subscribe on Apple Podcasts">Apple Podcasts, Spotify">Spotify, or our website">our website or search for The Higher Ed Marketer in your favorite podcast player. 

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Higher ed marketers all know the struggle of reaching target audiences, but real audience-centric content is in the eye of the beholder. With so many digital mediums to choose from, how can schools know that their brand messaging is what their audience is looking for?

Jerra Toms">Jerra Toms, Director of Marketing and Communications at the University of Arkansas ­- Sam M. Walton College of Business">University of Arkansas ­- Sam M. Walton College of Business, has a simple suggestion: get out of your office and ask them.

Jerra shares why engaging with your audience is essential to getting real feedback on your higher ed marketing efforts, especially with social media content.

Join us as we discuss:

- Getting every perspective for authentic feedback on content (8:50)

- Implementing new social media tactics and trending technology (17:52)

- How a student advisory board can up your marketing game (23:26)

Check out these resources we mentioned during the podcast:

- Jerra Toms">Jerra Toms

- [email protected]">[email protected]

- University of Arkansas ­- Sam M. Walton College of Business">University of Arkansas ­- Sam M. Walton College of Business

To hear this interview and many more like it, subscribe on Apple Podcasts">Apple Podcasts, Spotify">Spotify, or our website">our website or search for The Higher Ed Marketer in your favorite podcast player.

Hosted on Ausha. See ausha.co/privacy-policy for more information.

We’re all still students of social media content creation, but some schools are bringing their A-game when generating content that speaks to Gen Z.

Owen Knight">Owen Knight, Director of Admission Engagement at Tulane University">Tulane University, shares how he and his team reach their target audience by leaning on their peers - current students within Tulane’s walls.

By building a team filled with bright, young interns who grasp the Gen Z social media landscape, Owen and his Admissions Office can meet prospective students where they are.

Join us as we discuss:

- How Tulane approaches the shifting social media landscape (4:50)

- Finding the balance between informing and entertaining (10:00)

- Organic conversations with students about content and trends (18:18)

Check out these resources we mentioned during the podcast:

- [email protected]">[email protected]

- Tulane Admission Instagram">Tulane Admission Instagram

- Tulane Admission TikTok">Tulane Admission TikTok

To hear this interview and many more like it, subscribe on Apple Podcasts">Apple Podcasts, Spotify">Spotify, or our website">our website or search for The Higher Ed Marketer in your favorite podcast player.

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Alumni and students have so many incredible authentic stories to tell about their colleges and universities. But higher ed marketing teams can sometimes get in their own way by curating those stories till they’re just another batch of overly processed advertisements.

People want to hear about real experiences. But if schools want to share those stories, they first have to find them.

Chris Miano">Chris Miano, Founder of MemoryFox">MemoryFox, shares with us why messy, organic stories are what audiences crave in today’s attention-seeking social economy and how higher ed marketers can find them.

Join us as we discuss:

- Delighting audiences with authentic storytelling (5:59)

- Why stories matter in spreading brand awareness (12:36)

- The difference between self-promotion and a conversation (21:23)

Check out these resources we mentioned during the podcast:

- [email protected]">[email protected]

- MemoryFox">MemoryFox

To hear this interview and many more like it, subscribe on Apple Podcasts">Apple Podcasts, Spotify">Spotify, or our website">our website or search for The Higher Ed Marketer in your favorite podcast player. 

Hosted on Ausha. See ausha.co/privacy-policy for more information.

How much should colleges and universities lean on legacy branding? Advancement departments undoubtedly love promoting the “glory days” to their school alums, but should legacy be a major factor in your enrollment marketing strategy?   

In the late 1970s, Indiana State University">Indiana State University produced one of the most famous basketball players in NCAA and NBA history - Larry Bird. Jason Trainer">Jason Trainer, Vice Provost for Enrollment Management at ISU, shares how their school balances academic and athletic branding while giving students just the right dose of historical perspective.

Join us as we discuss:

Aligning marketing strategy with your institution’s vision (3:54)

Navigating school athletics history in enrollment marketing (13:18)

Finding overlapping themes that excite your school’s stakeholders (23:07)

Check out these resources we mentioned during the podcast:

[email protected]">[email protected]

Indiana State University">Indiana State University

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Short-form video content has exploded on social media platforms over the last few years. Colleges and universities are scrambling to take advantage of these content marketing goldmines, but some are still missing the mark.

But as Rob Clark">Rob Clark, social media influencer and creator of That Tall Family">That Tall Family, told us - it’s not rocket science. You just have to put yourself out there.

Rob shared the work he’s now doing at Greenville University">Greenville University and how higher ed marketers can take advantage of short-form video content.

Join us as we discuss:

- The not-so-secret sauce in a good short-form video strategy (8:26)

- Creating discoverable content for your school (21:43)

- Predicting what social media platform will be trending in 2023 (33:01)

Check out these resources we mentioned during the podcast:

- That Tall Family">That Tall Family

- Rob Clark">Rob Clark

- Greenville University">Greenville University

To hear this interview and many more like it, subscribe on Apple Podcasts">Apple Podcasts, Spotify">Spotify, or our website">our website or search for The Higher Edge in your favorite podcast player.

Hosted on Ausha. See ausha.co/privacy-policy for more information.