Higher ed marketing teams often tout content as an asset, but does content that falls on deaf ears still make a sound? Without a consistent pipeline for their content, creators will suffer depreciating value in what is truly their most significant asset: their target audience.

Kyle Campbell">Kyle Campbell, Founder and Managing Director of Education Marketer">Education Marketer, believes audience-first marketing can revolutionize how students discover colleges and universities in a creator economy.

By scaling content with the appropriate communities, higher ed marketers can establish their authority through authentic relationships.

Join us as we discuss:

- Defining audience-first marketing and curating pipelines (4:58)

- The movement from corporatized branding to niche marketing (18:12)

- How AI tools like ChatGPT will revolutionize the creator economy (25:23)

Check out these resources we mentioned during the podcast:

- Kyle Campbell">Kyle Campbell

- Education Marketer">Education Marketer

- ChatGPT">ChatGPT

- Full Sail University Twitch">Full Sail University Twitch

To hear this interview and many more like it, subscribe on Apple Podcasts">Apple Podcasts, Spotify">Spotify, or our website">our website or search for The Higher Ed Marketer in your favorite podcast player.

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