The Higher Ed Marketer

Design Planning: Build a Framework Around Your School’s Identity


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The compounding effects of the pandemic and the Great Resignation have left a lot of schools looking for answers. Design planning may be just the solution colleges and universities need to get a broad perspective of their marketing constraints in 2023 and beyond.

That’s because, as Errol Wint">Errol Wint, Founder of Mara Bridge Consulting Solutions">Mara Bridge Consulting Solutions, pointed out, your school is a business, and your marketing team needs to start treating it as such.   

Errol tells us how design planning can help you find non-linear solutions that will help solve your prospective students’ problems and empower your staff.

Join us as we discuss:


- How design planning can help prototype marketing solutions (5:13)

- Helping disempowered individuals work to their strengths (17:35)

- The diversity imperative and leaning into changing demographics (25:33)

Check out these resources we mentioned during the podcast:


- Errol Wint">Errol Wint

- Mara Bridge Consulting Solutions">Mara Bridge Consulting Solutions

- Change by Design by Tim Brown">Change by Design by Tim Brown

To hear this interview and many more like it, subscribe on Apple Podcasts">Apple Podcasts, Spotify">Spotify, or our website">our website or search for The Higher Ed Marketer in your favorite podcast player. 


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