The Higher Ed Marketer

Design Planning: Build a Framework Around Your School’s Identity


Listen Later

The compounding effects of the pandemic and the Great Resignation have left a lot of schools looking for answers. Design planning may be just the solution colleges and universities need to get a broad perspective of their marketing constraints in 2023 and beyond.

That’s because, as Errol Wint">Errol Wint, Founder of Mara Bridge Consulting Solutions">Mara Bridge Consulting Solutions, pointed out, your school is a business, and your marketing team needs to start treating it as such.   

Errol tells us how design planning can help you find non-linear solutions that will help solve your prospective students’ problems and empower your staff.

Join us as we discuss:


- How design planning can help prototype marketing solutions (5:13)

- Helping disempowered individuals work to their strengths (17:35)

- The diversity imperative and leaning into changing demographics (25:33)

Check out these resources we mentioned during the podcast:


- Errol Wint">Errol Wint

- Mara Bridge Consulting Solutions">Mara Bridge Consulting Solutions

- Change by Design by Tim Brown">Change by Design by Tim Brown

To hear this interview and many more like it, subscribe on Apple Podcasts">Apple Podcasts, Spotify">Spotify, or our website">our website or search for The Higher Ed Marketer in your favorite podcast player. 


Hosted by Ausha. See ausha.co/privacy-policy for more information.

...more
View all episodesView all episodes
Download on the App Store

The Higher Ed MarketerBy Caylor Solutions

  • 5
  • 5
  • 5
  • 5
  • 5

5

49 ratings


More shows like The Higher Ed Marketer

View all
Wait Wait... Don't Tell Me! by NPR

Wait Wait... Don't Tell Me!

38,668 Listeners

Planet Money by NPR

Planet Money

30,928 Listeners

Craig Groeschel Leadership Podcast by Life.Church

Craig Groeschel Leadership Podcast

10,661 Listeners

The Daily by The New York Times

The Daily

111,294 Listeners

Up First from NPR by NPR

Up First from NPR

55,955 Listeners

Future U Podcast - The Pulse of Higher Ed by Jeff Selingo, Michael Horn

Future U Podcast - The Pulse of Higher Ed

135 Listeners

Maxwell Leadership Podcast by John Maxwell

Maxwell Leadership Podcast

2,463 Listeners

At The Table with Patrick Lencioni by Patrick Lencioni

At The Table with Patrick Lencioni

1,135 Listeners

Higher Ed Pulse by Mallory Willsea

Higher Ed Pulse

22 Listeners

The Working Genius Podcast with Patrick Lencioni by Patrick Lencioni

The Working Genius Podcast with Patrick Lencioni

360 Listeners

The Application with Allison Turcio by Allison Turcio

The Application with Allison Turcio

12 Listeners

Confessions of a Higher Ed CMO — with Jaime Hunt by Enrollify

Confessions of a Higher Ed CMO — with Jaime Hunt

31 Listeners

The Mel Robbins Podcast by Mel Robbins

The Mel Robbins Podcast

20,469 Listeners

Talking Tactics by Dayana Kibilds

Talking Tactics

6 Listeners

AI for U by Brian Piper

AI for U

8 Listeners