The Higher Ed Marketer

Since the pandemic, many higher ed marketers have gone to pay-per-click ads to generate leads. In the near future, Google is changing its cookie-based metrics andthe playing field will change significantly. Today’s guests have a new approach to generating leads for institutions. 

PJ Wenzel and Marty Gray are the President and Vice President of Ring Digital, and their goal is to help their clients efficiently and effectively reach their target audience without the reliance on PPC. PJ and Marty will explain these coming changes in PPC marketing and how higher ed marketers can effectively use their data. 

Join us as we discuss:

• Why real-life targeting can be more effective than online behavioral targeting? 

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Businesses and organizations lose the most impact and productivity by not working together. The same goes for higher education. To solve big problems, you must be able to cooperate with others.  

Dr. Michael Horowitz is the President of TCS Education System. TCS is the community solution for higher education and is all about working collaboratively to advance institutional sustainability, student success, and community impact. Dr. Horowitz brings excellent insights into the ideas of collaboration and marketing within higher education.  

Join us as we discuss:

•  What radical cooperation means in higher education.

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Many higher ed marketers think that paid media and PPC (Pay Per Click) ads are the answer to their problems, but most fail to realize that this is a long incubation process, and often, decisions won't be made from one ad. Our job as marketers is to create curiosity with our campaigns, and our guest today shows us how to do it.

Today we talk with Matt Wszolek, the Senior Executive of Marketing & Media at the University of Illinois at Urbana-Champaign. Matt runs the internal agency of the University of Illinois that helps with paid media. In our conversation with Matt, he unpacks the best practices and offers insights on how higher ed marketers can push the envelope forward with paid media.

Join us as we discuss:

• The biggest mistake that people make when using paid advertising.

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The only way to truly impact is to align particular strategies with particular audiences. To continue pushing the needle forward as marketers, we must think strategically about why we do what we do. 

Chris Bender, the Assistant Dean for Communications at the University of Maryland, joins us today to discuss why marketers should think more strategically. Chris brings a wealth of experience and knowledge in higher ed marketing and talks with us today about how our work as marketers can be strategic and move business forward. 

Join us as we discuss:

•  How marketers can better differentiate themselves from other schools. 

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As marketers, we cannot be short-order cooks just serving up dishes, but chefs who figure out what the consumer wants and create a meal.  

Kymm Bartlett Martinez is the Chief Marketing Officer at the American Cancer Society. Before she took over this role, Kymm spent 20 years with General Mills before she took the Chief Marketing Officer position at the University of St. Thomas in Minnesota. Kymm brings an exciting perspective to higher ed marketing with her unique industry experience.  

Join us as we discuss:

• Kymm’s culture shock of moving from consumer goods marketing to higher education. 

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People often look at websites from just a technical or aesthetic point of view but overlook how a website can be an excellent marketing tool to help shape communications and marketing goals.  

Joshua Charles, the Director of Web Strategy and Technology at Rutgers Business School, joins us to discuss how you can utilize your website to market your college. Joshua brings excellent insights from what they have done at Rutgers University to increase enrollment and retention through their website.  

Join us as we discuss:

• How Rutgers Business School is positively affecting Recruitment and Retention via their websites. 

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The goal is not to be good at social media; the goal is to be better in Higher Ed because of social media.  

Jay Bear, founder of Convince & Convert, a content marketing consulting and social media strategy company. Jay is also a bestselling author of 6 content marketing and customer experience, a hall of fame keynote speaker, and an emcee. Jay joins Troy and Bart to offer a wealth of knowledge on how successful content marketing can benefit higher ed.  

Join us as we discuss:

• Alignment between enrollment and the student experience.

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If there was ever an episode to give you a roadmap to success in higher education, it's this one.  

Kathy Payne, VP for Enrollment Management, and Kathy Howell, Associate VP for Marketing Communications at Delaware Valley University, join us today to talk about their roadmap to success by amplifying their students' voices.  

Join us as we discuss:

• The two Kathy's road map to success at Delaware Valley.

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Since the pandemic began, we have had to adapt to a new online environment, but platforms like Zoom and Microsoft teams aren’t giving us the human touch that we need. Remo is an interactive virtual event platform that empowers users to create natural interactions in online settings. 

Hoyin Cheung is the Founder and CEO of Remo.co and is on a quest to humanize the virtual experience. In today’s conversation, Hoyin talks about how Remo’s immersive environment has found a way to increase engagement and create better experiences for online Higher Education events.  

Join us as we discuss:

• How Remo works and how it differentiates from a platform like Zoom or Microsoft Teams. 

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It’s no secret that college athletics can play a role in deciding where a student will go to college. All across the country universities use different marketing strategies based on their athletic programs to help increase their enrollment.  

Jim Carr, who is the President and CEO of the NAIA joins us to discuss how athletics programs can have a positive impact on your university and if marketed correctly, how these programs can help drive your universities enrollment.  

Hear our conversation with Jim Carr, President at NAIA:

• How athletics can have a positive effect on campus broadly. 

More information about Jim Carr and today’s topics:

• LinkedIn Profile: Jim Carr 

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