Even at a small college, the risk of becoming siloed is high. At a large school with multiple campuses, it’s crucial to emphasize clarity of vision. Without it, employees will go rogue trying to solve the problems in front of them.

We speak with Eleanor Berman, Chief Marketing Officer at Indiana University, about her experience with decentralized marketing organizations, solving the $800 million question of removing siloes, and helping Indiana thrive by putting students first.

Join us as we discuss:

- Managing a decentralized marketing organization & avoiding silos

- Handling internal marketing

- The impact of a new college president on Eleanor’s position

- Telling the stories of the benefits & human-centered leadership

To hear more interviews like this one, subscribe to Higher Ed Marketer on Apple Podcasts, Spotify, or your preferred podcast platform.

Hosted by Ausha. See ausha.co/privacy-policy for more information.