Storytelling is arguably the most powerful form of communication.

The art of crafting a story that creates a desire to do something is more straightforward than you’d think. Our guest today uses a five-step process, and you can, too.

In this episode, we interview Jim Small, Associate Vice President for Development -- Executive Director, Storytelling & Engagement Team at Notre Dame, about how he has pioneered storytelling to grow the university’s engagement.

We also chatted with Jim about:

- His secret story of convincing Notre Dame to commit to story

- The five steps to build a story

- Why he suggests talking with a student every week

Check out this related episode: Ep. 21 w/ Mary Barr.

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