The Higher Ed Marketer

Butler University has a unique target audience for one of their marketing campaigns — the pets of prospective students.

Kristi Lafree, Director of Enrollment Marketing at Butler University, joins the podcast to talk about how the marketing team is finding innovative ways to use Blue, Butler’s very own 65-lb English Bulldog mascot, to drive enrollment and awareness, including sending personalized direct mail to cats and dogs.

She also talks about:

- A two-fold approach for marketing to parents

- The importance of personalization within student recruitment

- How Gen Z is approaching decision-making

Have any questions for Kristi?

- Email her at [email protected]

- Find her on Twitter @kristilafree

Know of a higher education marketing change agent you’d like to hear on the show? Does your university have an interesting story to be featured?

Connect with Bart Caylor or Troy Singer. If you’re not on LinkedIn, check out Caylor Solutions or Think Patented.

To hear more interviews like this one, subscribe to The Higher Ed Marketer on Apple Podcasts, Spotify, or your preferred podcast platform.
 

Hosted on Ausha. See ausha.co/privacy-policy for more information.

On today’s episode, Bart Caylor, President & Founder at Caylor Solutions Inc, and Troy Singer, Senior Account Executive at Think Patented, chat with Deedie Dowdle, Vice President for Communications and Marketing at DePauw University about:

- Working internally to create university marketing campaigns

- Creating a brand promise that captures your university’s core values

- Engaging students, professors, and alumni in the creative process

- Evolving current and future university marketing campaigns

Know of a higher education marketing change agent you’d like to hear on the show? Does your university have an interesting story to be featured?

Connect with Bart Caylor or Troy Singer. If you’re not on LinkedIn, check the Caylor Solutions or Think Patented.

To hear more interviews like this one, subscribe to The Higher Ed Marketer on Apple Podcasts, Spotify, or your preferred podcast platform.
 

Hosted on Ausha. See ausha.co/privacy-policy for more information.

On today’s episode, Bart Caylor, President & Founder at Caylor Solutions Inc, and Troy Singer, Senior Account Executive at Think Patented, have a conversation with Jeurell Smith, Institutional Data Analyst at Otterbein University about:

- How to lead multi-platform CRM integration at your university

- Benefits of syncing your data and marketing team communication

- Length of time it takes to implement a multi-platform CRM

- Navigating the Request for Proposal (RFP) process for projects

Know of a higher education marketing change agent you’d like to hear on the show? Does your university have an interesting story to be featured?

Connect with Bart Caylor or Troy Singer. If you’re not on LinkedIn, check the Caylor Solutions or Think Patented.

To hear more interviews like this one, subscribe to The Higher Ed Marketer on Apple Podcasts, Spotify, or your preferred podcast platform.

Hosted on Ausha. See ausha.co/privacy-policy for more information.

Marketing has never been more important for institutions than it is right now. How are you able to recruit prospective students during a pandemic? How do the ways you communicate to parents and students differ during this time?

These questions and more are answered on this episode of The Higher Ed Marketer. Bart Caylor, President & Founder at Caylor Solutions Inc, and Troy Singer, Senior Account Executive at Think Patented chat with Jamie Hunt, Vice President and Chief Marketing and Communications Officer at Miami University of Ohio

about:

- Transitioning into a Chief Marketing Officer role during a pandemic

- How marketing visions have pivoted and evolved during 2020

- Keeping teams engaged, motivated and feeling supported remote

Know of a higher education marketing change agent you’d like to hear on the show? Does your university have an interesting story to be featured? Connect with Bart Caylor or Troy Singer. If you’re not on LinkedIn, check the Caylor Solutions or Think Patented websites instead!

To hear more interviews like this one, subscribe to The Higher Ed Marketer on Apple Podcasts, Spotify, or your preferred podcast platform.

Hosted on Ausha. See ausha.co/privacy-policy for more information.

From the private sector to Purdue, Ethan Braden has already created a legacy that university marketers across the U.S. admire.

On today’s episode, Bart Caylor, President & Founder at Caylor Solutions Inc, and Troy Singer, Senior Account Executive at Think Patented talk with Ethan Braden, Senior Vice President of Marketing and Communications at Purdue University about:

- Advice on transitioning from the private sector to a public university

- University marketing campaigns during COVID-19

- How having an incredible team led to winning the AMA Awards in 2020

- Why diversifying messaging to audiences is critical for adoption

Know of a higher education marketing change agent you’d like to hear on the show? Does your university have an interesting story to be featured? Connect with Bart Caylor or Troy Singer. If you’re not on LinkedIn, check the Caylor Solutions or Think Patented websites instead!

To hear more interviews like this one, subscribe to The Higher Ed Marketer on Apple Podcasts, Spotify, or your preferred podcast platform.

Hosted on Ausha. See ausha.co/privacy-policy for more information.

The Higher Ed Marketer explores the incredible accomplishments colleges and universities across the world see when creativity meets execution.

On today’s episode, Kelsey Kohrs, Producer at Sweet Fish Media, Bart Caylor, President & Founder at Caylor Solutions Inc, and Troy Singer, Senior Account Executive at Think Patented introduce The Higher Ed Marketer, a podcast dedicated to sharing university marketing stories that have led to success on and off campus. Episodes will feature:

- Things you can do to increase your university’s marketing effectiveness

- Actionable items you can take away from featured guests

- Energy and interesting ideas to get creative juices flowing!

Know of a higher education marketing change agent you’d like to hear on the show? Does your university have an interesting story to be featured? Connect with Bart Caylor or Troy Singer. If you’re not on LinkedIn, check the Caylor Solutions or Think Patented websites instead!

To hear more interviews like this one, subscribe to The Higher Ed Marketer on Apple Podcasts, Spotify, or your preferred podcast platform.

Hosted on Ausha. See ausha.co/privacy-policy for more information.