The Watson Weekly: eCommerce Strategy & News

The Highest-Converting Shopper on the Internet Isn't Human with Stripe's Danny Smith


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Software agents are now the highest-converting shoppers on the web, and most stores are built to lock them out. Rick Watson sit down with Stripe's Danny Smith, who leads global agentic commerce solution architecture, to work through what changes when your buyer is a piece of software.

The Watson Weekly interview is sponsored by Avalara - the agentic AI platform automating global tax and compliance for leading eCommerce brands. For more details: https://avalaratax.watsonweekly.com.

They cover why agents convert about 4x better than humans, why two-thirds of agent checkouts fail on sites built for people, and the four ways merchants can let agents pay, from approving every purchase by hand up to agents transacting with each other directly. Danny closes with three concrete moves to make now, starting with treating your robots.txt like a doorman instead of a bouncer.

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