Hiring has changed. The organizations that consistently attract and retain great people aren't simply posting jobs and hoping for the best—they're intentionally building a brand that people want to be part of.

In this video, I talk about the ideas behind my book, TARGET For Talent, and why I believe one of the biggest mistakes companies make is treating hiring as an HR problem instead of a marketing opportunity.

The principles in TARGET For Talent are designed to help organizations think differently about recruitment, employee engagement, company culture, and retention. By applying proven marketing concepts to the hiring process, businesses can stand out, attract better candidates, and create an employee experience that encourages people to stay.

Whether you're a business owner, leader, HR professional, or recruiter, this conversation will challenge the way you think about talent acquisition and provide a framework for building a stronger team.

If you're struggling to find and keep great people, this message is for you.