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The Hospice Referral Factory (Will de Michaelis) #70
Will calls it the “Referral Factory,” and the name fits. This approach does not rely on one lucky call, one cremation ad, or one direct mail campaign. Instead, it creates a repeatable system that helps a funeral home, cremation provider, or online cremation services brand become the trusted resource healthcare workers remember when families need guidance.
Don't miss out—check the full episode now! 🎧
Timestamps
(00:00:00) Intro
(00:00:59) Welcome to The Direct Cremation Podcast
(00:01:43) The Death and Dying Ecosystem
(00:02:51) Who is Your Customer?
(00:05:18) The Hospice Opportunity (The Math)
(00:10:30) Step-by-Step Relationship Building Process
(00:14:27) Education vs. Branding
(00:16:36) Important Channels for Lead Generation
(00:19:57) Action Plans for This Week
For Innovative Funeral Directors Blazing a Trail.
A podcast for funeral home owners where we talk about trends & opportunities we see in the funeral home industry. We bring on death care professionals and cremation experts to share what they know.
Click here to subscribe: https://bit.ly/3PxOqMO
Find us at https://directcremation.com
Spotify: http://bit.ly/3yDEwj7
Apple Podcasts: http://bit.ly/3lj2soT
Want to start a cremation brand yourself? Learn how the some of the biggest cremation brands do it at https://www.partingpro.com
Learn the playbook responsible for growing my family business to over 4500 calls a year without digital marketing: https://wdgroupconsulting.com
View all episodes
By Will de Michaelis, Tyler Yamasaki
4.8
1010 ratings
Will calls it the “Referral Factory,” and the name fits. This approach does not rely on one lucky call, one cremation ad, or one direct mail campaign. Instead, it creates a repeatable system that helps a funeral home, cremation provider, or online cremation services brand become the trusted resource healthcare workers remember when families need guidance.
Don't miss out—check the full episode now! 🎧
Timestamps
(00:00:00) Intro
(00:00:59) Welcome to The Direct Cremation Podcast
(00:01:43) The Death and Dying Ecosystem
(00:02:51) Who is Your Customer?
(00:05:18) The Hospice Opportunity (The Math)
(00:10:30) Step-by-Step Relationship Building Process
(00:14:27) Education vs. Branding
(00:16:36) Important Channels for Lead Generation
(00:19:57) Action Plans for This Week
For Innovative Funeral Directors Blazing a Trail.
A podcast for funeral home owners where we talk about trends & opportunities we see in the funeral home industry. We bring on death care professionals and cremation experts to share what they know.
Click here to subscribe: https://bit.ly/3PxOqMO
Find us at https://directcremation.com
Spotify: http://bit.ly/3yDEwj7
Apple Podcasts: http://bit.ly/3lj2soT
Want to start a cremation brand yourself? Learn how the some of the biggest cremation brands do it at https://www.partingpro.com
Learn the playbook responsible for growing my family business to over 4500 calls a year without digital marketing: https://wdgroupconsulting.com
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