Grassroots Marketing

The House of Cannabis Opens in New York City


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Robert Frey tells us about the opening of The House of Cannabis, the first-ever, permanent home celebrating “high culture” and its impact on music, art, fashion, social reform and cultivation. Ten mind-bending, immersive experiences created by artists and filmmakers, transport guests through the many dimensions of cannabis culture.

Robert Frey, who is a Co-Founder of the House of Cannabis said. “Whether you are a cannabis aficionado, have a recreational or medicinal relationship to the plant or are just canna curious, I think everyone will be amazed by the artistry and narrative behind the experiences. If you understand the cannabis community, you know it is about connectivity, creativity, and important issues affecting social reform. We wanted to create an elevated space that helps foster these community values.”

A 30,000 square foot historic cast iron building is home to this new destination at the iconic intersection of Howard and Broadway. The space also features a private lounge and ground level gathering space featuring community events, a café, corner store, live glassblowing and a curated assortment of cannabis inspired lifestyle products.



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Grassroots MarketingBy Cannabis Radio

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