The How To Podcast Series - Podcast Co-Hosts, Practical Podcasting Tips, and Podcast Community

EPISODE 114 - Working With A Podcast Coach, Riverside, Building Community with Guest CO-HOST - Christa Joy Spaeth

Christa Joy Spaeth is the founder of Christa Joy Ministries. It was in 2022 when Minnesota-based author Christa received a compelling message from God. In a prayer cabin called “Whisper,” He prompted her to write a seven-week devotional.

Since then, Christa’s eyes, heart, and ears were opened to more whispers, so that she may start fulfilling her new purpose of helping the hurting and share the love of Christ.

Christa is a blessed wife, mother of two, and a successful businesswoman. She is a woman ignited with a burning passion to walk in the rhythm of God’s plan, each day. So much so that in 2022, she took a bold step, bidding goodbye to her long-standing career as a Registered Dietitian at a high-profile food manufacturing company. It wasn’t an easy step, but it was a step of faith, one that led her closer to the purpose God had for her: encouraging others through Christ.

Today, Christa owns and operates Christa Joy Ministries where she publishes her own books, hosts a podcast, and writes daily encouragements on her social media. In addition, she does guest blog posts for various social media accounts.

https://www.christajoyministries.com/

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E113 - The Chevy Nova - Why Picking a Great Podcast Name Matters and Ten Things To Consider When Naming Your Show

Contrary to popular belief, though, the Chevy Nova sold well in Latin America. In Venezuela, the Nova actually exceeded sales projections from Chevrolet. 

If you can speak Spanish, you likely understand why the Chevy Nova “no go” story is a myth. For one, in Spanish, nova and no va don’t sound the same, and most people would not confuse them. It would be like saying “carpet” and “car pet.” They sound different and have different meanings. Also, no va would be a highly unusual way to describe a car that can’t drive or function.

Key Considerations When Selecting a Name for Your Podcast:

Summary Statement:

Selecting the right podcast name is a critical step in creating a successful show. A relevant, memorable, and SEO-friendly name that resonates with your target audience will set the tone for your podcast's identity and impact its overall visibility and growth. Take the time to choose wisely and consider feedback to ensure your podcast name represents your content and stands out in a competitive podcasting landscape.

https://howtopodcast.ca/

E112 - Co-Hosting a Podcast, Being Unique and Podcasting Courses with Guest CO-HOST - Debbie Weiss - Maybe I Can

Hello, I'm Debbie...

For most of my life, my set of beliefs was fairly consistent with my upbringing and life experience. Certainly, all of us are shaped by the people, places, and circumstances of our lives. I was not one to ever question those beliefs. I just assumed they were correct and to be quite honest, I never really gave it any thought.

My life changed forever the day after I graduated from high school when my Dad had a massive stroke. He survived and I was his primary caregiver for the next 30 years. This was the beginning of me taking care of everyone else at the expense of myself.

I was and still am a "fixer" and a "problem solver". I have a strong desire to be the one to help, which is admirable (if I do say so myself 😋), however, I sacrificed my own well-being in the process.

My belief was "it is what it is". It's not like I have a choice.

My life has always been about doing everything for everyone else without giving much consideration to my own needs and wants. I would hear what other people were doing and often be jealous and think, "that must be nice, but I can't do that". Anyone who offered a suggestion, I always had a reason why "I can't do it". Other people can, but I can't.

Until I turned 50 and realized that this is it. This is my one and only life and I don't want to look back years from now with regret for the things I haven't done.
Maybe I can try something new.

Maybe I can put myself first.

Maybe I can take control of my future.

Maybe I can live the life of my dreams. 

After all, other people do it, so why not me?

I'm done with my excuses and ready to take back my life and I know exactly how I'm going to do it. 

https://www.debbierweiss.com/

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E111 - Questions to Ask When Hiring a Podcast Editor - Get Better Results By Asking Better Questions

Questions to Ask Before Hiring a Podcast Editor

Remember to take notes of their responses and impressions of their work to compare against your expectations for your show.

Episode 110 - Finding Your Red Door - Making your podcast stand out in a crowded market

Making your podcast stand out in a crowded market requires a combination of creativity, authenticity, and strategic planning. Here are four steps to help you create a unique podcast that sets itself apart:

Step 1: Identify Your Niche and Target Audience

Action Steps:

Step 2: Define Your Unique Selling Proposition (USP)

Action Steps:

Step 3: Create High-Quality Content

Action Steps:

Step 4: Leverage Marketing and Promotion

Action Steps:

Remember, building a standout podcast takes time and dedication. Stay consistent, listen to feedback from your audience, and continuously look for ways to improve and innovate. By following these steps and taking action, you'll be well on your way to creating a unique and successful podcast in a competitive landscape.

https://howtopodcast.ca/

E108 - Confidence versus Ego in Podcasting - is there room for either as a Podcaster

When it comes to podcasters, confidence plays a crucial role. It's important to have confidence and approach things with the mindset that success is attainable. Assuming the sale and expecting opportunities are valid strategies to adopt. However, it's also worth noting that you mentioned not expecting things or opportunities. So, how can we navigate this dilemma between being confident and believing in ourselves versus refraining from those expectations?

Ultimately, confidence is key, but it shouldn't stem from ego. Rather, it should come from acknowledging the hard work and preparation invested in the podcasting journey. Speaking with confidence arises from knowing the subject matter thoroughly and being able to discuss it intelligently. Whether the topic of your podcast is, confidence comes from personal experience, thorough research, and the ability to substantiate one's arguments.

Confidence is critical for progress. It's essential to assume success and envision yourself landing speaking engagements or being a guest on your dream podcast. This kind of confidence propels you forward. However, it's important to differentiate between confidence and ego. Ego arises when you begin to expect certain outcomes and results, and when they don't materialize, you blame external factors.

To address this, it's necessary to examine your thinking. Ask yourself if you have done the necessary groundwork, laid the foundation, and paid your dues. Reflect on whether you have truly put in the effort. While the ego might still sting, it should not dictate your actions. Instead, use it as an opportunity for self-reflection. Consider what you could have done better and how you can improve.

If your ego is causing distress, look inward for answers. Avoid blaming others or feeling entitled to opportunities. Instead, focus on personal growth and self-improvement. Take a moment to evaluate yourself honestly by standing in front of a mirror and asking, "What could I have done differently to ensure a positive outcome?" Remember, the key lies within your own actions and approach.

By distinguishing confidence from ego and maintaining a healthy self-awareness, you can overcome obstacles, learn from experiences, and continue progressing in your podcasting endeavors.

E107 - CO-HOST - Whitney Knox Lee Host of the Impostrix Podcast, Bloopers, Learnings and Newsletters

Whitney Knox Lee, Esq. is a Civil Rights attorney and Fellow Podcaster starting her new podcast! Whitney is a listener of the How To Podcast Series, it is great to get her insight on the show and her suggestion for a newsletter was great!

We talk podcasting bloopers, lessons learned and tools that she uses to get her podcast out into the world!

⁣⁣⁣⁣Connect with Whitney:⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣ Instagram: @impostrixpodcast⁣

Website: http://www.impostrixpodcast.com/⁣

Twitter: @impostrixpod⁣

Tiktok: @whitneyknoxlee⁣

LinkedIn: https://www.linkedin.com/in/whitney-knox-lee/⁣ 

https://howtopodcast.ca/

E106 - How to understand podcast stats - Your Listening Habits Can Shed Some Light on This

It’s always nice to look at the numbers to see how your podcast is doing. But, podcast statistics can be confusing and complex.

Here are some details about how the different figures work, and how to read them.

Let’s get this out of the way first.

In podcast analytics, no audio ever “streams”: the audio is always downloaded. In this article, we use the word “stream” to convey the action of pressing play on a podcast you’ve not downloaded yet. To a podcast hosting company, that looks the same as a download: because it technically is.

Audio can be automatically downloaded to your phone, in case you want to hear it later. Or, audio can be downloaded when a listener wants to hear it - a “user-initiated download”. Your podcast hosting company doesn’t know if it’s an automatic download or a user-initiated download. It just knows it’s a download.

No podcast hosting company knows whether a piece of audio has ever been listened-to (a “listen” or a “play”). It can only ever know it’s been downloaded. (Podcast apps do know: but most don’t share that data).

And, of course, if an episode has had 2,000 downloads, that doesn’t mean it has 2,000 listeners. Automated downloads mean a podcast may be downloaded, but never listened-to. Or it might have been downloaded twice by someone.

13% of podcast downloads are never listened to.

https://podnews.net/article/understanding-podcast-statistics

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Question from Jen Mac - Thoughts on Niching Down, Narrowing Your Focus and How to do this - The Daily Dave

Thanks Jen Mac for your question! Appreciate your contribution to the podcast! Please be sure to tell us about your show so that we can tell our audience about your podcast as well!

Niching down means identifying a smaller segment of your audience to target, so you can deliver a more specific and tailored offering that speaks to them directly, as opposed to a general offer that reaches a larger audience.