The How To Podcast Series - Podcast Co-Hosts, Practical Podcasting Tips, and Podcast Community

The How To Podcast Series - Podcast Co-Hosts, Practical Podcasting Tips, and Podcast Community

By Dave Campbell - Podcast Coach, Cheerleader and Podcast Community AdvocateEducationHow To
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The How To Podcast Series - Podcast Co-Hosts, Practical Podcasting Tips, and Podcast Community episodes

  • E97 - Balancing Life and Podcasting, Growing Your Audience, Being Authentic with CO-HOST - Dr. Lj Johnson

    Episode 97 - Balancing Life and Podcasting, Growing Your Audience, Being Authentic with CO-HOST - Dr. Lj Johnson

    Dr. Lj Johnson is the host of The Wholistic Endo Expert, hosted by Dr. Lj Johnson, is the ultimate combination of all things endometriosis and women's health. After waiting 16 years for a diagnosis she knows firsthand how frustrating it can be to deal with all the misinformation online and the medical gaslighting which plagues our endo community. This podcast will help take the weight off your shoulders by providing you with practical holistic options so that you can get back in the driver's seat of your health!The Wholistic Endo Expert, hosted by Dr. Lj Johnson, IHP. AFDNP. IIN, CHEK is the ultimate combination of all things endometriosis and women's health. After waiting 16 years for a diagnosis she knows firsthand how frustrating it can be to deal with all the misinformation online and the medical gaslighting which plagues our endo community. This podcast will help take the weight off your shoulders by providing you with practical holistic options so that you can get back in the driver's seat of your health!

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    https://howtopodcast.ca/

    34 min
  • E96 - Battling the Fear of Failing At Our First Attempt As Podcasters

    E96 - Battling the Fear of Failing At Our First Attempt As Podcasters

    Define Failure:
    Failure can be subjective and has different interpretations for each person. Generally, it refers to not meeting a desired outcome or falling short of expectations. In the context of podcasting, failure could mean not achieving the expected listener numbers, lacking engagement, receiving negative feedback, or discontinuing the podcast prematurely.

    Examples of Failure:
    a) Low listener numbers
    b) Lack of engagement
    c) Premature discontinuation

    To combat the fear of failing at the first attempt, podcasters can take the following steps:

    • Set realistic expectations and understand that success may take time.
    • Focus on continuous learning and improvement rather than striving for perfection.
    • Seek feedback from listeners and use it constructively to refine the podcast.
    • Surround yourself with a supportive community of fellow podcasters who can provide guidance and encouragement.

      • In summary, failure in podcasting can be defined as not meeting desired outcomes, such as low listener numbers, lack of engagement, or discontinuation. The fear of failure often revolves around the fear of not succeeding with the first attempt. However, embracing failure as a learning opportunity, realizing that many successful podcasters experienced setbacks, and focusing on growth and iteration can help overcome this fear and pave the way for long-term podcasting success.



      23 min
    • How To Podcast Video Series - Setting Up Your YouTube Podcast

      How To Podcast Video Series - Setting Up Your YouTube Podcast

      Required to follow along
      - a YouTube Channel
      - a complete MP3 Audio version of your podcast
      - a YouTube Thumbnail (1280x720) image for your episode - use Canva to create it
      - a Square (1280x1280) Podcast image
      Featured here
      Canva.com
      https://www.oneimagevideo.com/
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      Everything you need to start a podcast - http://howtopodcast.ca/
      Leave Dave a message - https://www.speakpipe.com/HelloDave
      Get a podcast review of your show! - http://podcastfeedback.ca/

      https://youtu.be/eo-_WLN-lIM

      32 min
    • E95 - How to Listen To A Podcast - The Shareable Episode

      EPISODE 95 - How to Listen To A Podcast - The Shareable Episode
      A podcast is a series of spoken word, audio episodes, all focused on a particular topic or theme, like cycling or startups.
      You can "Subscribe" to or "Follow" the show with an app on your phone and listen to episodes whenever you like on your headphones, in the car or through speakers.
      If you want, you can download an episode onto your phone and listen later without being connected to the internet or by using up your data plan.
      You can easily search for a podcast topic of your choice via a podcast app.
      This episode is designed for you to share with someone interested in podcasts but they do not know where to start!
      If you are new to podcasts, and you are looking for more information on podcasts, please reach out and I would love to answer those questions with you!
      Dave
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      Everything you need to start a podcast - http://howtopodcast.ca/
      Leave Dave a message - https://www.speakpipe.com/HelloDave

      12 min
    • E94 - Eight Examples of Bad Advice Often Shared With New Podcasters

      E94 - Eight Examples of Bad Advice Often Shared With New Podcasters

      While there is plenty of helpful advice available to new podcasters, there are also some instances of bad advice that can lead them astray. Here are a few examples of bad advice given to new podcasters:

      1. "Facebook (social media) is the best place to build community for your Podcast"
      2. "Quantity over quality: Release as many episodes as possible."
      3. "Don't worry about promoting your podcast."
      4. "Don't worry about your podcast's niche; cover a wide range of topics."
      5. "You don't need good equipment; your smartphone microphone is enough."
      6. "Lengthy episodes are always better."
      7. "Don't worry about analytics; just focus on creating content." 
      8. "Don't put the name of your guest in the title of your podcast"

        9. Remember that podcasting advice should be evaluated critically, considering the context of your specific podcast and audience. It's crucial to seek guidance from experienced podcasters, industry professionals, and reliable sources to make informed decisions that align with your podcasting goals and aspirations.

        http://howtopodcast.ca/

        23 min
      9. E93 - The Three Pillars to a Strong Podcast Presence - Audio, Video and Written Word

        E93 - The Three Pillars to a Strong Podcast Presence - Audio, Video and Written Word

        As a podcaster, being active in three different mediums—audio, video, and written word—can significantly benefit your content creation, audience engagement, and overall reach. Here's an elaboration on each medium along with examples and reasons why it's important to be active in all three instances:

        1. Audio:
          2. Audio is the primary medium for podcasting, and it allows you to create immersive and engaging content through spoken word. By focusing on high-quality audio production, you can captivate your listeners and deliver valuable information, stories, and conversations. Here are some examples of being active in the audio medium:
          • Publishing regular podcast episodes with well-crafted content and professional audio quality.
          • Incorporating diverse formats, such as interviews, solo episodes, panel discussions, or storytelling.
          • Experimenting with different styles, like narrative-driven episodes, educational deep-dives, or entertaining conversations.
          • Leveraging your podcast's audio content for promotional clips or teasers on social media platforms.

            • Why it's important: Audio is the core medium for podcasts, and investing in audio production ensures a compelling and enjoyable listening experience for your audience.

            1. Video:
              2. Video content offers visual engagement and complements your podcast's audio with a visual component. It provides an opportunity to expand your audience and engage with them in a different way. Here are some examples of being active in the video medium:
              • Recording video versions of your podcast episodes, either as full-length videos or highlight clips.
              • Livestreaming podcast recordings or hosting live Q&A sessions with your audience.
              • Creating supplementary video content, such as behind-the-scenes footage, tutorials, or vlogs related to your podcast's topic.
              • Sharing video snippets on social media platforms to promote your podcast and spark interest.

                • Why it's important: Video content allows you to connect with a broader audience, enhance engagement, and leverage platforms like YouTube and social media for additional exposure.

                1. Written Word:
                  2. While podcasting primarily relies on audio, incorporating the written word can amplify your reach, improve discoverability, and provide additional context and resources for your audience. Here are some examples of being active in the written word medium:
                  • Writing detailed show notes for each episode, including summaries, timestamps, guest information, and resource links.
                  • Creating blog posts or articles based on podcast episodes, expanding on the topics discussed or offering additional insights.
                  • Publishing transcripts of your episodes to improve accessibility, SEO, and provide alternative reading options.
                  • Engaging with your audience through blog comments, social media posts, or email newsletters.

                    • Why it's important: The written word enhances search engine optimization, increases accessibility, and provides additional value for your audience, especially for those who prefer reading or need written content for reference.

                    Being active in all three instances—audio, video, and written word—offers a multi-dimensional approach to content creation and audience engagement. It allows you to cater to different preferences and consumption habits, reach a wider audience, and provide a more comprehensive experience for your listeners. By leveraging these mediums effectively, you can enhance your podcast's visibility, build a loyal community, and establish your authority in your podcasting niche.

                    https://howtopodcast.ca/

                    20 min
                  • E92 - Ten Things to Include in Your Podcast Show Notes to Help You to be Found Online

                    E92 - Ten Things to Include in Your Podcast Show Notes to Help You to be Found Online

                    When writing show notes for your podcast, there are several key elements and best practices to keep in mind. Show notes are a valuable tool for engaging your audience, providing additional information about your episodes, and improving your podcast's discoverability. Here are some essential elements and best practices for writing effective show notes:

                    1. Episode Summary: Begin with a concise summary or overview of the episode's content. This should be a brief, attention-grabbing description that entices listeners to engage with the episode.

                    2. Timestamps: Include timestamps for different segments or topics discussed during the episode. This allows listeners to easily navigate to specific sections they're interested in. Timestamps can be especially helpful for longer episodes or when covering multiple topics.

                    3. Guest Information: If you have guest speakers on your podcast, provide a short introduction or bio for each guest. Mention their expertise, achievements, or any relevant background information. This helps establish credibility and gives listeners context about the guests' contributions.

                    4. Resources and Links: Include any resources, articles, books, or websites mentioned in the episode. Hyperlink these resources whenever possible, making it easy for your audience to access them directly. This adds value to your show notes and enhances the learning experience for your listeners.

                    5. Call-to-Action (CTA): Include a clear call-to-action at the end of your show notes. This could be a request to subscribe to your podcast, leave a review, follow you on social media, or join a newsletter. A well-placed CTA can help you grow your audience and build a community around your podcast.

                    6. Keywords and SEO Optimization: Incorporate relevant keywords and phrases throughout your show notes. This can improve your podcast's search engine optimization (SEO) and increase its discoverability. Think about the words and phrases your target audience might use to search for content related to your episode.

                    7. Formatting and Readability: Make your show notes easy to read and scan. Use subheadings, bullet points, or numbered lists to break up the text and make it more digestible. Consider using bold or italic formatting to highlight important information. Keep the paragraphs concise and organized.

                    8. Branding and Consistency: Maintain consistency in your show notes' formatting and style to align with your podcast's brand. Use your podcast's logo, colors, or typography to create a cohesive visual experience. Consistency helps build brand recognition and reinforces your podcast's identity.

                    9. Episode Transcript: Consider providing a full or partial transcript of your episode alongside the show notes. Transcripts can make your content more accessible to those with hearing impairments, improve searchability, and provide an alternative way to consume the information. You can include the transcript directly in the show notes or provide it as a separate downloadable file.

                    10. Cross-Promotion and Related Episodes: If applicable, mention related episodes that cover similar topics or continue the discussion from previous episodes. This encourages listeners to explore more of your content and increases engagement. Additionally, use the show notes as an opportunity to promote other projects, events, or collaborations you're involved in.

                      11. Remember that show notes should be concise yet informative, providing enough detail to engage your audience without overwhelming them. By incorporating these key elements and best practices, you can create show notes that enhance the overall listening experience, increase engagement, and boost the visibility of your podcast.


                      http://howtopodcast.ca/

                      13 min
                    11. E91 - Tom Meets Interesting People, Starting Your Podcast, Get Organized and We Need More Podcasters with CO-HOST - Tom Sanderson

                      Episode 91 - CO-HOST - Tom Sanderson - Host of Tom Meets Interesting People, Starting Your Podcast, Get Organized and We Need More Podcasters

                      The Podcast

                      Tom Meets Interesting People delves deep into the projects and processes of anyone from voice actors to nuclear engineers. Each week, I will interview a different interesting person and help them share their story, discuss the challenges they have faced along the way, and look at the tools and techniques they have used to do what they do. In the process, I aim to help you understand what they do and why they do it.

                      I aim to interview guests with diverse backgrounds, experiences, and knowledge. So far, I have met AI creators, hostages, and Twitch streamers.

                      Each interview ends with a questionnaire, and in that, my guest only gets one swear word with Tom.

                      The Host

                      Originally from Manchester, England, Tom Sanderson is the host of Tom Meets Interesting People, the podcast you go to if you want to know how someone does what they do. In each episode, a new guest, from voice actors to nuclear engineers, shows up to tell Tom how they do what they do. We discuss the processes behind their work, reflect on the outcomes, and work together to give our audience a better understanding of their processes. Tom Meets Interesting People is in the Goodpods top 100 indie documentary chart.

                      Before that, Tom earned his undergraduate degree in psychology from the University of Northampton and is currently exploring postgraduate options. His dissertation explored how we form and maintain friendships in shared experiences, and this research was a UON Psychology Conference award winner in 2022.

                      Prior to this, Tom worked in the care industry but now spends his time running Tom Sanderson Tutoring, a business that specializes in providing education options for students who are unable to enter mainstream education.

                      https://tommeetsinterestingpeople.com/___

                      https://howtopodcast.ca/

                      46 min
                    12. E90 - A Conversation With a Listener, How Podcasting Can Be More Than Just a Way to Make Money with CO-HOST - Rachel Abdy

                      Episode 90 - CO- HOST - Rachel Abdy - A Conversation With a Listener, How Podcasting Can Be More Than Just a Way to Make Money

                      What a joy to have a conversation with a listener of the How to Podcast Series! Rachel has been following the show and I had the opportunity to speak with her and hear what has served her and what else she is looking for from the show!

                      Rachel has her own show - Aussie eCommerce Mum: A Diary

                      I am bootstrapping from the ground up, two Shopify stores, using Facebook / Instagram advertising amongst other common-sense marketing strategies. This diary-type podcast shares my real-time challenges in growing a small product business as things happen in real time, because we often feel less alone in our business journey when sharing the challenges with someone else. Maybe you import products, or are a handmade business, I do both! Discover motivation together from my kitchen table in Adelaide Australia.

                      Brought to you by one of my Shopify stores: www.theturtlejournal.com.au


                      How to Podcast Family, please check out Rachel's podcast and leave her a review or send her a message of encouragement as a new podcaster!https://rephonic.com/podcasts/aussie-ecommerce-mum-a-diary

                      https://theturtlejournal.com.au/

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                      http://howtopodcast.ca/

                      58 min
                    13. E89 - Six warnings for new podcasters about obsessing over stats

                      E89 - Six warnings for new podcasters about obsessing over stats

                      As a new podcaster, it's natural to be curious about your podcast's performance and how it's resonating with your audience. While keeping an eye on your podcast's statistics can provide valuable insights, it's important not to become too obsessed with them. Here are some warnings to keep in mind:

                      1. Don't let stats define your worth: It's easy to get caught up in the numbers and let them dictate your self-worth as a podcaster. Remember that your value goes beyond the download numbers or listener count. Focus on creating content that you're proud of and that resonates with your audience.

                      2. Stats take time to build: Building a podcast audience takes time and consistency. It's not uncommon for new podcasts to have smaller listener numbers initially. Avoid comparing yourself to established podcasts and give yourself time to grow organically.

                      3. Numbers can be misleading: Statistics can provide a general overview of your podcast's performance, but they don't tell the whole story. Downloads and listens are just one aspect of engagement. Your podcast may have a smaller but highly engaged audience that actively interacts with your content, which is more valuable than passive listeners.

                      4. Quality over quantity: While it's important to track your podcast's growth, focusing solely on increasing numbers can lead to a decline in the quality of your content. Prioritize creating episodes that are informative, entertaining, and valuable to your listeners. Ultimately, content quality will play a significant role in attracting and retaining your audience.

                      5. Enjoy the process: Podcasting should be enjoyable and fulfilling for you as a creator. Don't let the obsession with stats overshadow the joy of creating and sharing your passion. Remember why you started podcasting in the first place and focus on the journey rather than fixating on the destination.

                      6. Use stats as learning opportunities: Instead of obsessing over stats, view them as tools for improvement. Analyze the data to identify patterns, understand what content resonates with your audience, and make informed decisions based on that feedback. Continuous improvement is essential, but it should be driven by a genuine desire to deliver value rather than chasing arbitrary numbers.

                        7. Remember, building a successful podcast takes time, dedication, and a focus on creating meaningful content. While it's essential to keep track of your podcast's performance, try not to let statistics consume you. Stay focused on your vision, engage with your audience, and enjoy the process of podcasting.

                        https://howtopodcast.ca/

                        17 min

                      About The How To Podcast Series - Podcast Co-Hosts, Practical Podcasting Tips, and Podcast Community

                      From the publisher's feed

                      Welcome to The How To Podcast Series — your guide to podcasting success! Join host Dave Campbell and rotating guest co-hosts for practical tips on podcasting. Learn podcasting SEO, audience growth,…