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The Human Centered Design Podcast (Premium)
The Human Centered Design Podcast (Premium) episodes
- Marc Stickdorn 'Embedding Service Design into Organisations'This is HCD is brought to you by Humana DesignIn this episode we caught up with Marc Stickdorn, co-author of ‘This is Service Design Thinking Book’ and most recently the epic and one of the most important design books in yonks, ‘This is Service Design Doing’, a book that has been celebrated in the service design community like it’s the millennium.Update May 2018 - We have a number of copies of the book to giveaway to people subscribed to our fortnightly newsletter. Thanks to More than Metrics and O'Reilly Media in New York for their support of the podcast. Sign up nowThanks to theRSA.org for being patrons of the podcast.Links from this episodeThis is Service Design Doing Book (There's a fantastic free PDF download of Free Methods)This is Service Design Thinking Book WebsiteOne of my favourite customer journey mapping tools - SmaplyMobile ethnography tool - Experience FellowWho is Marc Stickdorn?Follow Marc Stickdorn on TwitterRead the transcript of this episodeSupport the show: https://thisishcdnetwork.supercast.tech50 min
- Marc Stickdorn 'Embedding Service Design into Organisations'This is HCD is brought to you by Humana DesignIn this episode we caught up with Marc Stickdorn, co-author of ‘This is Service Design Thinking Book’ and most recently the epic and one of the most important design books in yonks, ‘This is Service Design Doing’, a book that has been celebrated in the service design community like it’s the millennium.Update May 2018 - We have a number of copies of the book to giveaway to people subscribed to our fortnightly newsletter. Thanks to More than Metrics and O'Reilly Media in New York for their support of the podcast. Sign up nowThanks to theRSA.org for being patrons of the podcast.Links from this episodeThis is Service Design Doing Book (There's a fantastic free PDF download of Free Methods)This is Service Design Thinking Book WebsiteOne of my favourite customer journey mapping tools - SmaplyMobile ethnography tool - Experience FellowWho is Marc Stickdorn?Follow Marc Stickdorn on TwitterRead the transcript of this episodeSee omnystudio.com/listener for privacy information.50 min
- Jay Hasbrouck 'The power of ethnographic thinking in Design'
This is HCD is brought to you by Humana Design
In this episode, we chat with the author of Ethnographic Thinking, Jay Hasbrouck. We go through what ethnographic thinking is and how it should be applied to inform richer contextual insights for design teams and how designers have abused or misunderstood ethnography and even touch on some retail rituals in the US and talk about how going off-piste in Jay's research plan in Japan led him to a shoe hotel and all the rich insights about the culture that followed.- Jays website
- Jay Hasbrouck on LinkedIn
Buy Jay's book 'Ethnographic Thinking: From Method to Mindset (Anthropology & Business)' on Amazon'30 min - Jay Hasbrouck 'The power of ethnographic thinking in Design'This is HCD is brought to you by Humana DesignIn this episode, we chat with the author of Ethnographic Thinking, Jay Hasbrouck. We go through what ethnographic thinking is and how it should be applied to inform richer contextual insights for design teams and how designers have abused or misunderstood ethnography and even touch on some retail rituals in the US and talk about how going off-piste in Jay's research plan in Japan led him to a shoe hotel and all the rich insights about the culture that followed.Jays websiteJay Hasbrouck on LinkedInBuy Jay's book 'Ethnographic Thinking: From Method to Mindset (Anthropology & Business)' on Amazon'Support the show: https://thisishcdnetwork.supercast.tech30 min
- Jay Hasbrouck 'The power of ethnographic thinking in Design'This is HCD is brought to you by Humana DesignIn this episode, we chat with the author of Ethnographic Thinking, Jay Hasbrouck. We go through what ethnographic thinking is and how it should be applied to inform richer contextual insights for design teams and how designers have abused or misunderstood ethnography and even touch on some retail rituals in the US and talk about how going off-piste in Jay's research plan in Japan led him to a shoe hotel and all the rich insights about the culture that followed.Jays websiteJay Hasbrouck on LinkedInBuy Jay's book 'Ethnographic Thinking: From Method to Mindset (Anthropology & Business)' on Amazon'See omnystudio.com/listener for privacy information.30 min
- Jon Hicks 'Understanding the differences between brand design and icon design'
This is HCD is brought to you by Humana Design
In this episode, we caught up with Gentleman designer himself, Jon Hicks. Jon is a graphic designer and illustrator but has worked across a broad spectrum of mediums in his career. Most of us will be familiar with Jons work, whether it be the first Firefox logo, or Spotify's icons, or ANZ customers in Australia will recognise his icons in their applications. Having worked with Jon many times over the years, I can honestly say he’s one of the best in the world at what he does, so was incredibly happy to have him on the show.Also joining in on the conversation was Principal Designer at Intuit, Aman Braich who is a brand expert and helping reshape the brand identity for Intuit both in Australia and the US. So I sandwiched between icon and brand gurus in this episode. We discussed the differences and similarities between icon and brand, governance of both, the importance of context in design, and much more.
Discuss this episode on the This is HCD Slack Channel.
Read the transcript of this episode
Links
- View Jons work at Hicks Design
- Watch Jon talk about The Icon Design Process
- Read Jons blog
- Follow Jon on Twitter
- Connect with Jon on LinkedIn
- Connect with Aman Braich on LinkedIn
39 min - Jon Hicks 'Understanding the differences between brand design and icon design'This is HCD is brought to you by Humana DesignIn this episode, we caught up with Gentleman designer himself, Jon Hicks. Jon is a graphic designer and illustrator but has worked across a broad spectrum of mediums in his career. Most of us will be familiar with Jons work, whether it be the first Firefox logo, or Spotify's icons, or ANZ customers in Australia will recognise his icons in their applications. Having worked with Jon many times over the years, I can honestly say he’s one of the best in the world at what he does, so was incredibly happy to have him on the show.Also joining in on the conversation was Principal Designer at Intuit, Aman Braich who is a brand expert and helping reshape the brand identity for Intuit both in Australia and the US. So I sandwiched between icon and brand gurus in this episode. We discussed the differences and similarities between icon and brand, governance of both, the importance of context in design, and much more.Discuss this episode on the This is HCD Slack Channel.Read the transcript of this episodeLinksView Jons work at Hicks DesignWatch Jon talk about The Icon Design ProcessRead Jons blogFollow Jon on TwitterConnect with Jon on LinkedInConnect with Aman Braich on LinkedInSupport the show: https://thisishcdnetwork.supercast.tech39 min
- Jon Hicks 'Understanding the differences between brand design and icon design'This is HCD is brought to you by Humana DesignIn this episode, we caught up with Gentleman designer himself, Jon Hicks. Jon is a graphic designer and illustrator but has worked across a broad spectrum of mediums in his career. Most of us will be familiar with Jons work, whether it be the first Firefox logo, or Spotify's icons, or ANZ customers in Australia will recognise his icons in their applications. Having worked with Jon many times over the years, I can honestly say he’s one of the best in the world at what he does, so was incredibly happy to have him on the show.Also joining in on the conversation was Principal Designer at Intuit, Aman Braich who is a brand expert and helping reshape the brand identity for Intuit both in Australia and the US. So I sandwiched between icon and brand gurus in this episode. We discussed the differences and similarities between icon and brand, governance of both, the importance of context in design, and much more.Discuss this episode on the This is HCD Slack Channel.Read the transcript of this episodeLinksView Jons work at Hicks DesignWatch Jon talk about The Icon Design ProcessRead Jons blogFollow Jon on TwitterConnect with Jon on LinkedInConnect with Aman Braich on LinkedInSee omnystudio.com/listener for privacy information.39 min
- Greg Bernarda 'Designing businesses for the new world'
This is HCD is brought to you by Humana Design
Hello! I'm Gerry Scullion, and in this episode, we have the brilliant Greg Bernarda, who some of you might know of being co-author of the excellent Value Proposition Design book by Strategyser. This book has been adopted by many service designers, product managers and business designers around the world - so it should be familiar to a lot of the listeners today.So, today's topic is an absolutely massive one "most organizations still largely live in the 20th century, in a world where the key currency for success has been ‘exploitation’. But in the 21st century, the name of the game is ‘innovation’. Those are two very different capabilities. Exploitation is about excelling at executing, and scaling products and services in a largely known environment. Innovation is about navigating the unknown, exploring possibilities, and experimenting with new ways of creating value for people with ever-evolving needs." Service Design, Product Management, UX are all part of the later. I'm really excited to get into this. Also joining this episode is the wonderful Nick Coster, co-founder of Brainmates.com
- Read the transcript of this interview
- Business Model Design for 21st-century companies on Strategyser
- Connect with Greg on LinkedIn
- GregBernarda.com
- Free 100-page preview of Value Proposition Design book
- Buy the Value Proposition Design book
32 min - Greg Bernarda 'Designing businesses for the new world'This is HCD is brought to you by Humana DesignHello! I'm Gerry Scullion, and in this episode, we have the brilliant Greg Bernarda, who some of you might know of being co-author of the excellent Value Proposition Design book by Strategyser. This book has been adopted by many service designers, product managers and business designers around the world - so it should be familiar to a lot of the listeners today.So, today's topic is an absolutely massive one "most organizations still largely live in the 20th century, in a world where the key currency for success has been ‘exploitation’. But in the 21st century, the name of the game is ‘innovation’. Those are two very different capabilities. Exploitation is about excelling at executing, and scaling products and services in a largely known environment. Innovation is about navigating the unknown, exploring possibilities, and experimenting with new ways of creating value for people with ever-evolving needs." Service Design, Product Management, UX are all part of the later. I'm really excited to get into this. Also joining this episode is the wonderful Nick Coster, co-founder of Brainmates.comRead the transcript of this interviewBusiness Model Design for 21st-century companies on StrategyserConnect with Greg on LinkedInGregBernarda.comFree 100-page preview of Value Proposition Design bookBuy the Value Proposition Design bookSupport the show: https://thisishcdnetwork.supercast.tech32 min
About The Human Centered Design Podcast (Premium)
From the publisher's feed
This is HCD: The Podcast for Human-Centered Design Enthusiasts
Welcome to This is HCD, the premier podcast for human-centered design, with over 1 million downloads and hosted by Gerry Scullion.
Our mission is to empower designers, changemakers, and innovators to craft a more inclusive and thoughtful future. Each episode brings you engaging conversations with leading voices across service design, UX, interaction design, product management, and more. Together, we explore the nuances of what it means to excel in human-centered design, offering insights, skills, and perspectives to elevate your practice.
Whether you’re a seasoned professional or just beginning your journey, This is HCD is your destination for actionable ideas and inspiration to drive meaningful change through intentional design.
Join our growing, ethically conscious design community—connect, learn, and get involved. Together, we’re building a private LinkedIn-style network for human-centered designers ready to make an impact.
Tune in, get inspired, and shape the future with This is HCD!