The Humane Marketing Show. A podcast for a generation of marketers who care.

Today's conversation fits under the P of Product. And since many of us have online businesses, that means the digital presentation and packaging of your products which includes your website.

So today I'm bringing you my very own web guy, Mark Hunter. I've been working with Mark since the early days, probably close to 10 years now. He's helped me with at least four of my websites. He's the perfect person to talk about building effective websites that combine tech and humane business practices.

Mark Hunter is an Australian-based entrepreneur who started off as a programmer. His friends and team members comment that he comes across as disarming and kind because he is more interested in the other person's perspective than winning his own agenda.

When he isn't creating websites and marketing strategies for his clients, Mark likes to spend his time training others on little tips and tricks they can use to work more efficiently in tech.

In this episode, you'll learn about building effective websites that combine tech and humane business practices and...

 

• The important basics (aka strategy) when creating a website for the first time
• The tech that's needed and tools Mark recommends
• The mistakes people make with tech
• How to marry tech and the human connection
• How to keep a site safe once its up
• and so much more.

Mark's Resources

 

Mark's Website

 

Connect with Mark on:

LinkedIn

Twitter

Facebook

YouTube

Sarah's Resources

Watch this episode on Youtube

(FREE) Sarah's One Page Marketing Plan

(FREE) Sarah Suggests Newsletter

(FREE) The Humane Business Manifesto

(FREE) Gentle Confidence Mini-Course

Marketing Like We're Human - Sarah's book

The Humane Marketing Circle

Authentic & Fair Pricing Mini-Course

Podcast Show Notes

Email Sarah at [email protected]

Thanks for listening!

 

After you listen, check out Humane Business Manifesto, an invitation to belong to a movement of people who do business the humane and gentle way and disrupt the current marketing paradigm. You can download it for free at this page. There's no opt-in. Just an instant download.

Are you enjoying the podcast?  The Humane Marketing show is listener-supported—I'd love for you to become an active supporter of the show and join the Humane Marketing Circle. You will be invited to a private monthly Q&A call with me and fellow Humane Marketers -  a safe zone to hang out with like-minded conscious entrepreneurs and help each other build our business and grow our impact.  — I'd love for you to join us! Learn more at humane.marketing/circle

Don't forget to subscribe to the show on iTunes or on Android to get notified for all my future shows and why not sign up for my weekly(ish) "Sarah Suggests Saturdays", a round-up of best practices, tools I use, books I read, podcasts, and other resources.

Raise your hand and join the Humane Business Revolution.

Warmly,

Sarah

🚩 Go to bitly.com/humanesellingworkshop to sign up

***

Hello Humane Marketers!

It's almost time. We just submitted the Selling Like We're Human book to Amazon today and it should be available as of this weekend.

To celebrate the launch, coinciding with tomorrow's worldwide Kindness day, I'm hosting a free Selling Like We're Human workshop on Monday, Nov 15.

It's a 75 minute human experience in which you can expect good content, real humans and two new free tools to work on your relationship with selling.

I'll give you an introduction to what 'Selling Like We're Human' looks like - and what the main ingredients are

We'll pause to 'see' our fellow Humans on the call and acknowledge each other. I know having the video on all day can be exhausting, but if you can turn it on even just for this moment, that would be amazing.

We'll take a detour into your client's head to find out more about their anti-hero. This helps us with perspective-taking. For this, we'll go into small break-out rooms so you can share with others, get feedback and learn from their perspective.

We'll pause for a Serene Garden meditation.

We'll end with a creative exercise, using a simple and yet amazing free tool to design your Gentle Sales Path.

If what you hear resonates, I'll invite you to read my book Selling Like We're Human or join us in our Humane Marketing Circle

I'll mention the Marketing Like You're Human Program in January 2022. 1 slide. Not a lengthy pitch.

I'm not offering a replay because I want you to really experience it. So hopefully you can join us

Go to bitly.com/humanesellingworkshop to sign up
It takes place this Monday, Nov 15th, 2pm Swiss time, 1pm UK, and that's 8 am Eastern.

I'll host it again with different times to accomodate different time zones.

I hope to see you there.

Today's conversation fits under the P of People. Your people. Your clients. Your customers. It's also in a way a follow up from my earlier episode around customer experience, go check it out at www.sarahsantacroce.com/gbr97

I heard Stacy speak on another podcast and really liked what she shared about making the customer experience more human. We are diving deep into why creating a customer-centric business starts with the customer experience.

Stacy Sherman is a customer experience corporate leader, keynote speaker, author, and podcaster about Doing Customer Experience Right. She's created a Heart & Science™ framework that accelerates customer loyalty, referrals, and revenue.

In this episode, you'll learn about why creating a customer-centric business starts with the customer experience and...

 

How Stacy defines CX or Customer Experience

• How is Customer Experience different from Customer Service
• How we can deliver a Human first Customer experience
• The importance of micro moments
• Stacy view on how business (and CX) will evolve over the next decade
• and so much more.

Stacy's Resources

Stacy's Website

Stacy's Podcast

Connect with Stacy on:

LinkedIn

Twitter

Instagram

YouTube

Sarah's Resources

Watch this episode on Youtube

(FREE) Sarah's One Page Marketing Plan

(FREE) Sarah Suggests Newsletter

(FREE) The Humane Business Manifesto

(FREE) Gentle Confidence Mini-Course

Marketing Like We're Human - Sarah's book

The Humane Marketing Circle

Authentic & Fair Pricing Mini-Course

Podcast Show Notes

Email Sarah at [email protected]

Thanks for listening!

After you listen, check out Humane Business Manifesto, an invitation to belong to a movement of people who do business the humane and gentle way and disrupt the current marketing paradigm. You can download it for free at this page. There's no opt-in. Just an instant download.

Are you enjoying the podcast?  The Humane Marketing show is listener-supported—I'd love for you to become an active supporter of the show and join the Humane Marketing Circle. You will be invited to a private monthly Q&A call with me and fellow Humane Marketers -  a safe zone to hang out with like-minded conscious entrepreneurs and help each other build our business and grow our impact.  — I'd love for you to join us! Learn more at humane.marketing/circle

Don't forget to subscribe to the show on iTunes or on Android to get notified for all my future shows and why not sign up for my weekly(ish) "Sarah Suggests Saturdays", a round-up of best practices, tools I use, books I read, podcasts, and other resources.

Raise your hand and join the Humane Business Revolution.

Warmly,

Sarah

Today's conversation about branding and marketing with authenticity fits under the 2nd P of the Humane Marketing Mandala, the P that stands for Personal Power. I'm talking to Lisa Haggis about being honest with ourselves so we can be honest with our clients.

Lisa Haggis, the founder of Realize Your Brand, helps entrepreneurs discover how to build a remarkable brand for their product or service from the ground up. With over a decade of marketing and branding experience, Lisa helps solve a major branding issue all entrepreneurs face - articulating why someone should pick their service, product or offering over the many competitors that exist.

In this episode, you'll learn about branding and marketing with authenticity and...

 

• Why real branding starts with the deep inner work
• Why it's all about your point of view, not your personality
• What Lisa means by 'stripping away our defenses'
• The main ingredients of a brand that's based on a point of view
  and so much more.

Lisa's Resources

 

Realize Your Brand

Connect with Lisa on:

LinkedIn

Facebook

Sarah's Resources

Watch this episode on Youtube

(FREE) Sarah's One Page Marketing Plan

(FREE) Sarah Suggests Newsletter

(FREE) The Humane Business Manifesto

(FREE) Gentle Confidence Mini-Course

Marketing Like We're Human - Sarah's book

The Humane Marketing Circle

Authentic & Fair Pricing Mini-Course

Podcast Show Notes

Email Sarah at [email protected]

Thanks for listening!

 

After you listen, check out Humane Business Manifesto, an invitation to belong to a movement of people who do business the humane and gentle way and disrupt the current marketing paradigm. You can download it for free at this page. There's no opt-in. Just an instant download.

Are you enjoying the podcast?  The Humane Marketing show is listener-supported—I'd love for you to become an active supporter of the show and join the Humane Marketing Circle. You will be invited to a private monthly Q&A call with me and fellow Humane Marketers -  a safe zone to hang out with like-minded conscious entrepreneurs and help each other build our business and grow our impact.  — I'd love for you to join us! Learn more at humane.marketing/circle

Don't forget to subscribe to the show on iTunes or on Android to get notified for all my future shows and why not sign up for my weekly(ish) "Sarah Suggests Saturdays", a round-up of best practices, tools I use, books I read, podcasts, and other resources.

Raise your hand and join the Humane Business Revolution.

Warmly,

Sarah

Today's conversation fits under the P of Passion, which is the first P of the Humane Marketing Mandala. I'm talking to my friend John Jennings, who's an expert in employee engagement, culture change, governance, and leadership style.

John's career of over 35 years in both the public and private sector has seen him hold senior operational and executive board-level roles for a range of highly reputable UK & US businesses. These include Prudential, Egg, Experian, and Totemic as well as leading the internationally renowned Curve Theatre's operations in Leicester.

He lectures and presents on the key competitive advantages that business leaders can gain by placing an employee-centric approach at the heart of business strategy, how to apply key governance principles into the day-to-day workings of any business, regardless of size and complexity, and the impact that individual leadership styles play in achieving great results.

In this episode, you'll learn about how companies can survive the great resignation and...

 

• About passion and why it matters to find out what you're passionate about
• The Great Resignation - and what it has to do with passion
• John explains why this is happening and why now
• The main ingredients for employee engagement
• The big shift, away from the industrial revolution and towards something different and new.
• and so much more

John's Resources

Chris Cooper - Business Elevation Website

Connect with John on:

LinkedIn

Sarah's Resources

Watch this episode on Youtube

(FREE) Sarah's One Page Marketing Plan

(FREE) Sarah Suggests Newsletter

(FREE) The Humane Business Manifesto

(FREE) Gentle Confidence Mini-Course

Marketing Like We're Human - Sarah's book

The Humane Marketing Circle

Authentic & Fair Pricing Mini-Course

Podcast Show Notes

Email Sarah at [email protected]

Thanks for listening!

 

After you listen, check out Humane Business Manifesto, an invitation to belong to a movement of people who do business the humane and gentle way and disrupt the current marketing paradigm. You can download it for free at this page. There's no opt-in. Just an instant download.

Are you enjoying the podcast?  The Humane Marketing show is listener-supported—I'd love for you to become an active supporter of the show and join the Humane Marketing Circle. You will be invited to a private monthly Q&A call with me and fellow Humane Marketers -  a safe zone to hang out with like-minded conscious entrepreneurs and help each other build our business and grow our impact.  — I'd love for you to join us! Learn more at humane.marketing/circle

Don't forget to subscribe to the show on iTunes or on Android to get notified for all my future shows and why not sign up for my weekly(ish) "Sarah Suggests Saturdays", a round-up of best practices, tools I use, books I read, podcasts, and other resources.

Raise your hand and join the Humane Business Revolution.

Warmly,

Sarah

Today's conversation fits under the 7th P, the P of Partnership. I'm talking to Zaynub Parker, a South-Africa-based NLP and Life Coach. Our conversation focused on finding commonalities with Ubuntu, the South-African philosophy that highlights community and unity.

If you have followed my rebranding journey from Gentle marketing to Humane Marketing you know that Ubuntu was one of the words I looked at very closely as it really represents what this new way of marketing means to me. This idea of shared humanity is so deep. And if we understand that we are all one, we'll approach our businesses in a completely different way that is not just about winning, not just about profits but it's really about having a common goal.

So I'm so thrilled to be able to talk to Zaynub today. As a woman of color, who grew up in South Africa, she embodies the term Ubuntu through and through.

In this episode, you'll learn about finding commonalities with Ubuntu and...

• The meaning of Ubuntu
• Zaynub's experience of Ubuntu it in her childhood
• The importance of community
• How Zaynub became the first-ever female air traffic controller in South Africa
• How she today uses Ubuntu in her work to inspire heartfelt leadership and community building through shared visions
• and much more...

Zaynub's Resources

The Trust Connection Website

Connect with the Trust Connection on:

Facebook

Sarah's Resources

Watch this episode on Youtube

(FREE) Sarah's One Page Marketing Plan

(FREE) Sarah Suggests Newsletter

(FREE) The Humane Business Manifesto

(FREE) Gentle Confidence Mini-Course

Marketing Like We're Human - Sarah's book

The Humane Marketing Circle

Authentic & Fair Pricing Mini-Course

Podcast Show Notes

Email Sarah at [email protected]

Thanks for listening!

 

After you listen, check out Humane Business Manifesto, an invitation to belong to a movement of people who do business the humane and gentle way and disrupt the current marketing paradigm. You can download it for free at this page. There's no opt-in. Just an instant download.

Are you enjoying the podcast?  The Humane Marketing show is listener-supported—I'd love for you to become an active supporter of the show and join the Humane Marketing Circle. You will be invited to a private monthly Q&A call with me and fellow Humane Marketers -  a safe zone to hang out with like-minded conscious entrepreneurs and help each other build our business and grow our impact.  — I'd love for you to join us! Learn more at humane.marketing/circle

Don't forget to subscribe to the show on iTunes or on Android to get notified for all my future shows and why not sign up for my weekly(ish) "Sarah Suggests Saturdays", a round-up of best practices, tools I use, books I read, podcasts, and other resources.

Raise your hand and join the Humane Business Revolution.

Warmly,

Sarah

Go to bitly.com/humanemarketingworkshop to sign up

***

Hello Humane Marketers!

I'm hosting an Encore of the Marketing Like We're Human workshop.
Last time I gave you way too little notice, so I decided to host an encore. In fact, I enjoyed the experience of these workshops so much last month, I decided to run them on a bi-monthly basis going forward.

It's a 75 minute human experience in which you can expect good content, real humans and two free tools, one of them you already know, which is the 7Ps of Markeing.

I'll start with an explanation about why so many of us dislike marketing - and why we need to come back to doing 'Marketing Like We're Human'

We'll pause to 'see' our fellow Humans on the call and acknowledge each other. I know having the video on all day can be exhausting, but if you can turn it on even just for this moment, that would be amazing.

Then I'll share two simple and yet amazing free tools you can use to find your way back to marketing your business in a way that's aligned with your values. Both tools are free and available as a download on my site.
We'll work through the first 3 Ps of the HM mandala and then I'll let you finish them on your own.

In the 2nd part, we'll take a detour into the human brain, to help you see the importance of using more of your right brain and making marketing more fun & joyful!

We'll end with a creative exercise to imagine this new way of marketing for ourselves. In this part we'll divide into breakout rooms so we can each share and learn from each other.

I'm not offering a replay because I want you to really experience it. So hopefully you can join us

Go to bitly.com/humanemarketingworkshop to sign up

Today's conversation fits under the 6th P, the P of Promotion. I'm talking to Ruth Poundwhite, my new go-to person for all things email marketing. This conversation focused on doing email marketing with ease.

Ruth is a mega introvert - and proud of it! She is a certified coach, NLP practitioner & feminist marketer who supports highly sensitive humans to scale their businesses without sacrificing who they are. She is particularly passionate about helping women to trust in themselves to build businesses that prioritize both their physical and mental wellbeing. Her book, Quietly Ambitious, is scheduled for release later this year.

In this episode, you'll learn about doing email marketing with ease and...

• How she built her entire business using email marketing
• Whether we really need a big list
• Specific examples to get more subscribers, the gentle way
• How to write 'nice' sales emails
• How to bring your values into your emails
• The power of the P.S.
• and much more...

Ruth's Resources

Ruth's Website

Ruth's Podcast: Creatively Human

Subscribe to Ruth's email list to get her fabulous emails and her library of freebies

Connect with Ruth on:

Facebook

Instagram

Sarah's Resources

Watch this episode on Youtube

(FREE) Sarah's One Page Marketing Plan

(FREE) Sarah Suggests Newsletter

(FREE) The Humane Business Manifesto

(FREE) Gentle Confidence Mini-Course

Marketing Like We're Human - Sarah's book

The Humane Marketing Circle

Authentic & Fair Pricing Mini-Course

Podcast Show Notes

Email Sarah at [email protected]

Thanks for listening!

 

After you listen, check out Humane Business Manifesto, an invitation to belong to a movement of people who do business the humane and gentle way and disrupt the current marketing paradigm. You can download it for free at this page. There's no opt-in. Just an instant download.

Are you enjoying the podcast?  The Humane Marketing show is listener-supported—I'd love for you to become an active supporter of the show and join the Humane Marketing Circle. You will be invited to a private monthly Q&A call with me and fellow Humane Marketers -  a safe zone to hang out with like-minded conscious entrepreneurs and help each other build our business and grow our impact.  — I'd love for you to join us! Learn more at humane.marketing/circle

Don't forget to subscribe to the show on iTunes or on Android to get notified for all my future shows and why not sign up for my weekly(ish) "Sarah Suggests Saturdays", a round-up of best practices, tools I use, books I read, podcasts, and other resources.

Raise your hand and join the Humane Business Revolution.

Warmly,

Sarah

Today's conversation fits under the 5th P, the P of Pricing. I'm talking to Phil Preston about how organizations can maximize purpose and profit. Phil is an Australian Keynote speaker, consultant, and author of the book 'Connecting Profit with Purpose'. He helps people and organizations with strategies that amplify their impact many times over.

Phil left a corporate career overseeing billions of dollars of investments to help companies go beyond token or symbolic acts of charity to make a difference at scale whilst also improving performance. He's worked with small-medium enterprises through to multi-national corporations and everything in between.

Based near Sydney in Australia, in his spare time he enjoys coffee, chocolate, and trail running!

In this episode, you'll learn about how organizations can maximize purpose and profit and...

• The two types of purpose
• How entrepreneurs can balance profit and purpose
• How to spot 'purposewashing'
• How Gen Z thinks about purpose
• The relation between purpose and storytelling
• and much more!

Phil's Resources

Phil's Website

Download Phil's Free "Purpose Ready" Guide

Connect with Phil on:

Twitter

LinkedIn

Sarah's Resources

Watch this episode on Youtube

(FREE) Sarah's One Page Marketing Plan

(FREE) Sarah Suggests Newsletter

(FREE) The Humane Business Manifesto

(FREE) Gentle Confidence Mini-Course

Marketing Like We're Human - Sarah's book

The Humane Marketing Circle

Authentic & Fair Pricing Mini-Course

Podcast Show Notes

Email Sarah at [email protected]

Thanks for listening!

 

After you listen, check out Humane Business Manifesto, an invitation to belong to a movement of people who do business the humane and gentle way and disrupt the current marketing paradigm. You can download it for free at this page. There's no opt-in. Just an instant download.

Are you enjoying the podcast?  The Humane Marketing show is listener-supported—I'd love for you to become an active supporter of the show and join the Humane Marketing Circle. You will be invited to a private monthly Q&A call with me and fellow Humane Marketers -  a safe zone to hang out with like-minded conscious entrepreneurs and help each other build our business and grow our impact.  — I'd love for you to join us! Learn more at humane.marketing/circle

Don't forget to subscribe to the show on iTunes or on Android to get notified for all my future shows and why not sign up for my weekly(ish) "Sarah Suggests Saturdays", a round-up of best practices, tools I use, books I read, podcasts, and other resources.

Raise your hand and join the Humane Business Revolution.

Warmly,

Sarah

Today's conversation fits under the 4th P, the P of Product. I'm talking to Finka Jerkovic, author of the book 'Sell from Love' about creating offers that you love.

Finka Jerkovic is an author, international speaker, workshop leader, and coach. As President of FINKA Communications Inc., she consults with clients in areas of personal branding, leadership, sales, client experience, and employee engagement. She brings over two decades of experience in corporate Canada in the financial services industry, with an expertise in sales, leadership, communication, and coaching. Finka believes when you bring authentic leadership and a mission-based mindset to business, you can achieve inner fulfillment, outer success and leave a transformational impact.

She lives in Canada with her husband and daughter on their 85-acre nature oasis, where you'll find them living a farm-to-table lifestyle, brewing up essential oil blends from their lavender field, riding horses, and beekeeping.

In this episode, you'll learn about creating offers that you love and...

 

• Why I had to let go of 'The Gentle Business Revolution' and the term 'Gentle Marketing'
• The importance of inner work when it comes to selling
• The basic ingredients of an offer we love to sell
• How to transform an offer that's not selling into one that sells (and why not to give up)
• What transformational selling means
• and much more...

Finka's Resources

Finka's Website

Sell From Love Podcast

Connect with Emma Louise on:

Facebook

LinkedIn

Sarah's Resources

Watch this episode on Youtube

(FREE) Sarah's One Page Marketing Plan

(FREE) Sarah Suggests Newsletter

(FREE) The Humane Business Manifesto

(FREE) Gentle Confidence Mini-Course

Marketing Like We're Human - Sarah's book

The Humane Marketing Circle

Authentic & Fair Pricing Mini-Course

Podcast Show Notes

Email Sarah at [email protected]

Thanks for listening!

 

After you listen, check out Humane Business Manifesto, an invitation to belong to a movement of people who do business the humane and gentle way and disrupt the current marketing paradigm. You can download it for free at this page. There's no opt-in. Just an instant download.

Are you enjoying the podcast?  The Humane Marketing show is listener-supported—I'd love for you to become an active supporter of the show and join the Humane Marketing Circle. You will be invited to a private monthly Q&A call with me and fellow Humane Marketers -  a safe zone to hang out with like-minded conscious entrepreneurs and help each other build our business and grow our impact.  — I'd love for you to join us! Learn more at humane.marketing/circle

Don't forget to subscribe to the show on iTunes or on Android to get notified for all my future shows and why not sign up for my weekly(ish) "Sarah Suggests Saturdays", a round-up of best practices, tools I use, books I read, podcasts, and other resources.

Raise your hand and join the Humane Business Revolution.

Warmly,

Sarah