The Humane Marketing Show. A podcast for a generation of marketers who care.

Hello Humane Marketers!

I'm coming to you with a super quick episode today because I realized I mentioned on the last episode that I'd give you more info about the free 'Marketing Like We're Human' workshop, and then completely forgot. Or, only shared it on Social and my email list, but not here.

So we had our first workshop yesterday and it was a really beautiful and hopefully inspiring exchange. And there's another one tomorrow, Friday September 24th.

So if you're listening to this on Thursday 23rd, or Friday morning there's still time to sign up at bitly.com/humanemarketingworkshop

It's a 75 minute human experience in which you can expect good content, real humans and two free tools, one of them you already know, which is the 7Ps of Markeing.

I'll start with an explanation about why so many of us dislike marketing - and why we need to come back to doing 'Marketing Like We're Human'

We'll pause to 'see' our fellow Humans on the call and acknowledge each other. I know having the video on all day can be exhausting, but if you can turn it on even just for this moment, that would be amazing.

Then I'll share two simple and yet amazing free tools you can use to find your way back to marketing your business in a way that's aligned with your values. Both tools are free and available as a download on my site.

I'll go into more details of what 'Marketing Like We're Human' looks like and what the main ingredients are.

We'll take a detour into the human brain, to help you see the importance of using more of your right brain and making marketing more fun & joyful!

We'll end with a creative exercise to imagine this new way of marketing for ourselves. In this part we'll divide into breakout rooms so we can each share and learn from each other.

I know it's last minute, and I'm not offering a replay because I want you to really experience it. So hopefully you can join us tomorrow, it's at 1pm Swiss time, 7am New York for those early risers.

But if you can't join us, be assured I'll host it again in the not so distant future.

Go to http://www.bitly.com/humanemarketingworkshop to sign up

See you then 

On this solo episode, I'm answering the question "What if I Have More Than One Ideal Client?" We've all heard the importance of having a niche as an entrepreneur, especially when starting out. But I want to challenge you to think about what niche means to you. You'll hear my approach to niching and examples from me and my clients. I'm also sharing more about the rebrand and upcoming book and workshops!

In this series of mini-episodes, you'll learn the answer to the question what if I have more than one ideal client and...

• the niche myth
• why it's ok to have different clients
• why their worldview is more important than what they buy
• some examples
• permission
• and much more...

Sarah's Resources

Watch this episode on Youtube

(FREE) Sarah's One Page Marketing Plan

(FREE) Sarah Suggests Newsletter

(FREE) The Humane Business Manifesto

(FREE) Gentle Confidence Mini-Course

The Humane Marketing Circle

Authentic & Fair Pricing Mini-Course

Podcast Show Notes

Email Sarah at [email protected]

Thanks for listening!

 

After you listen, check out Humane Business Manifesto, an invitation to belong to a movement of people who do business the humane and gentle way and disrupt the current marketing paradigm. You can download it for free at this page. There's no opt-in. Just an instant download.

Are you enjoying the podcast?  The Humane Marketing show is listener-supported—I'd love for you to become an active supporter of the show and join the Humane Marketing Circle. You will be invited to a private monthly Q&A call with me and fellow Humane Marketers -  a safe zone to hang out with like-minded conscious entrepreneurs and help each other build our business and grow our impact.  — I'd love for you to join us! Learn more at humane.marketing/circle

Don't forget to subscribe to the show on iTunes or on Android to get notified for all my future shows and why not sign up for my weekly(ish) "Sarah Suggests Saturdays", a round-up of best practices, tools I use, books I read, podcasts, and other resources.

Raise your hand and join the Humane Business Revolution.

Warmly,

Sarah

In his "old life", Thomas tried to fit in, fulfill expectations, and struggled to find his place in a crazy society.
Then a burn-out took him out of the race. During recovery, he started realizing that the feeling of being different wasn't a flaw, but it could be a gift.

Now, several years later, Thomas is happily married, supports intuitive and highly sensitive people in his "Authentic Empowerment Network" and helps heart-centered business owners to work smarter instead of harder, find more joy and fulfillment in what they do.

In this series of mini-episodes, you'll learn about the being an empath in business and...

 

• How being an Empath in business is different
• The importance of the inner work and knowing who you are
• The fear of rejection as a core hindrance to authentic marketing
• Working smart not hard
• and much more.

Thomas' Resources

Thomas' Website

Connect with Thomas on:

Facebook

LinkedIn

Sarah's Resources

Watch this episode on Youtube

(FREE) Sarah's One Page Marketing Plan

(FREE) Sarah Suggests Newsletter

(FREE) The Humane Business Manifesto

(FREE) Gentle Confidence Mini-Course

The Humane Marketing Circle

Authentic & Fair Pricing Mini-Course

Podcast Show Notes

Email Sarah at [email protected]

Thanks for listening!

After you listen, check out Humane Business Manifesto, an invitation to belong to a movement of people who do business the humane and gentle way and disrupt the current marketing paradigm. You can download it for free at this page. There's no opt-in. Just an instant download.

Are you enjoying the podcast?  The Humane Marketing show is listener-supported—I'd love for you to become an active supporter of the show and join the Humane Marketing Circle. You will be invited to a private monthly Q&A call with me and fellow Humane Marketers -  a safe zone to hang out with like-minded conscious entrepreneurs and help each other build our business and grow our impact.  — I'd love for you to join us! Learn more at humane.marketing/circle

Don't forget to subscribe to the show on iTunes or on Android to get notified for all my future shows and why not sign up for my weekly(ish) "Sarah Suggests Saturdays", a round-up of best practices, tools I use, books I read, podcasts, and other resources.

Raise your hand and join the Humane Business Revolution.

Warmly,

Sarah

Scott Poynton is an Australian forester who has spent his life supporting people to navigate often challenging journeys to a different way of living, working, and generally being in the world. This has included mediating disputes between some of the world's largest companies and NGO organizations, focused on helping protect forests and other ecosystems and to support human rights. His work has led to the protection of millions of hectares of forest and today he works to share the lessons from those processes as broadly as possible so that others can support their own change journeys.

I'm featuring this conversation under the P of Passion because first of all, Scott truly strikes me as a passionate person. But also because the work Scott is doing now, is helping people who are lost, find their passion back.

In this series of mini-episodes, you'll learn about the Story of Humane Marketing and...

 

• A different way, what that means to Scott and what it means to me
• The importance of reconnecting with nature to find our way back to passion
• Why Scott calls himself a transition-whisperer
• The man praying to the duck
• Why does all of this matter for us entrepreneurs?
• MyCarbonZero.org
• and much more.

Scott's Resources

Scott's Website

The Scott Poynton Podcast

Connect with Scott on:

Facebook

Twitter

Instagram

LinkedIn

Sarah's Resources

Watch this episode on Youtube

(FREE) Sarah's One Page Marketing Plan

(FREE) Sarah Suggests Newsletter

(FREE) The Humane Business Manifesto

(FREE) Gentle Confidence Mini-Course

The Humane Marketing Circle

Authentic & Fair Pricing Mini-Course

Podcast Show Notes

Email Sarah at [email protected]

Thanks for listening!

After you listen, check out Humane Business Manifesto, an invitation to belong to a movement of people who do business the humane and gentle way and disrupt the current marketing paradigm. You can download it for free at this page. There's no opt-in. Just an instant download.

Are you enjoying the podcast?  The Humane Marketing show is listener-supported—I'd love for you to become an active supporter of the show and join the Humane Marketing Circle. You will be invited to a private monthly Q&A call with me and fellow Humane Marketers -  a safe zone to hang out with like-minded conscious entrepreneurs and help each other build our business and grow our impact.  — I'd love for you to join us! Learn more at humane.marketing/circle

Don't forget to subscribe to the show on iTunes or on Android to get notified for all my future shows and why not sign up for my weekly(ish) "Sarah Suggests Saturdays", a round-up of best practices, tools I use, books I read, podcasts, and other resources.

Raise your hand and join the Humane Business Revolution.

Warmly,

Sarah

This is the sixth of a series of six mini-muse episodes that gently unveil the new brand and new title of this podcast. 

Sarah's Resources

(FREE) Sarah's One Page Marketing Plan

(FREE) Sarah Suggests Newsletter

(FREE) The Gentle Business Manifesto

(FREE) Gentle Confidence Mini-Course

The Gentle Marketing Revolution Kickstarter Campaign

The Gentle Business Circle

The Gentle Business Revolution

Authentic & Fair Pricing Mini-Course

Podcast Show Notes

Email Sarah at [email protected]

Thanks for listening!

After you listen, check out The Gentle Business Manifesto, an invitation to belong to a movement of people who do business the gentle way and disrupt the current marketing paradigm. You can download it for free at thegentlebusinessrevolution.com. There's no opt-in. Just an instant download.

Are you enjoying the podcast?  The Gentle Business Revolution show is listener-supported—I'd love for you to become an active supporter of the show and join the Gentle Business Circle. You will be invited to a private monthly Q&A call with me and fellow Gentle Marketers -  a safe zone to hang out with like-minded conscious entrepreneurs and help each other build our business and grow our impact.  — I'd love for you to join us! Learn more at sarahsantacroce.com/circle

Don't forget to subscribe to the show on iTunes or on Android to get notified for all my future shows and why not sign up for my weekly(ish) "Sarah Suggests Saturdays", a round-up of best practices, tools I use, books I read, podcasts, and other resources.

Raise your hand and join the Gentle Business Revolution.

Warmly,

Sarah

This is the fifth of a series of six mini-muse episodes that gently unveil the new brand and new title of this podcast. 

Sarah's Resources

(FREE) Sarah's One Page Marketing Plan

(FREE) Sarah Suggests Newsletter

(FREE) The Gentle Business Manifesto

(FREE) Gentle Confidence Mini-Course

The Gentle Marketing Revolution Kickstarter Campaign

The Gentle Business Circle

The Gentle Business Revolution

Authentic & Fair Pricing Mini-Course

Podcast Show Notes

Email Sarah at [email protected]

Thanks for listening!

After you listen, check out The Gentle Business Manifesto, an invitation to belong to a movement of people who do business the gentle way and disrupt the current marketing paradigm. You can download it for free at thegentlebusinessrevolution.com. There's no opt-in. Just an instant download.

Are you enjoying the podcast?  The Gentle Business Revolution show is listener-supported—I'd love for you to become an active supporter of the show and join the Gentle Business Circle. You will be invited to a private monthly Q&A call with me and fellow Gentle Marketers -  a safe zone to hang out with like-minded conscious entrepreneurs and help each other build our business and grow our impact.  — I'd love for you to join us! Learn more at sarahsantacroce.com/circle

Don't forget to subscribe to the show on iTunes or on Android to get notified for all my future shows and why not sign up for my weekly(ish) "Sarah Suggests Saturdays", a round-up of best practices, tools I use, books I read, podcasts, and other resources.

Raise your hand and join the Gentle Business Revolution.

Warmly,

Sarah

This is the fourth of a series of six mini-muse episodes that gently unveil the new brand and new title of this podcast. 

Sarah's Resources

(FREE) Sarah's One Page Marketing Plan

(FREE) Sarah Suggests Newsletter

(FREE) The Gentle Business Manifesto

(FREE) Gentle Confidence Mini-Course

The Gentle Marketing Revolution Kickstarter Campaign

The Gentle Business Circle

The Gentle Business Revolution

Authentic & Fair Pricing Mini-Course

Podcast Show Notes

Email Sarah at [email protected]

Thanks for listening!

After you listen, check out The Gentle Business Manifesto, an invitation to belong to a movement of people who do business the gentle way and disrupt the current marketing paradigm. You can download it for free at thegentlebusinessrevolution.com. There's no opt-in. Just an instant download.

Are you enjoying the podcast?  The Gentle Business Revolution show is listener-supported—I'd love for you to become an active supporter of the show and join the Gentle Business Circle. You will be invited to a private monthly Q&A call with me and fellow Gentle Marketers -  a safe zone to hang out with like-minded conscious entrepreneurs and help each other build our business and grow our impact.  — I'd love for you to join us! Learn more at sarahsantacroce.com/circle

Don't forget to subscribe to the show on iTunes or on Android to get notified for all my future shows and why not sign up for my weekly(ish) "Sarah Suggests Saturdays", a round-up of best practices, tools I use, books I read, podcasts, and other resources.

Raise your hand and join the Gentle Business Revolution.

Warmly,

Sarah

This is the third of a series of six mini-muse episodes that gently unveil the new brand and new title of this podcast. 

Sarah's Resources

(FREE) Sarah's One Page Marketing Plan

(FREE) Sarah Suggests Newsletter

(FREE) The Gentle Business Manifesto

(FREE) Gentle Confidence Mini-Course

The Gentle Marketing Revolution Kickstarter Campaign

The Gentle Business Circle

The Gentle Business Revolution

Authentic & Fair Pricing Mini-Course

Podcast Show Notes

Email Sarah at [email protected]

Thanks for listening!

After you listen, check out The Gentle Business Manifesto, an invitation to belong to a movement of people who do business the gentle way and disrupt the current marketing paradigm. You can download it for free at thegentlebusinessrevolution.com. There's no opt-in. Just an instant download.

Are you enjoying the podcast?  The Gentle Business Revolution show is listener-supported—I'd love for you to become an active supporter of the show and join the Gentle Business Circle. You will be invited to a private monthly Q&A call with me and fellow Gentle Marketers -  a safe zone to hang out with like-minded conscious entrepreneurs and help each other build our business and grow our impact.  — I'd love for you to join us! Learn more at sarahsantacroce.com/circle

Don't forget to subscribe to the show on iTunes or on Android to get notified for all my future shows and why not sign up for my weekly(ish) "Sarah Suggests Saturdays", a round-up of best practices, tools I use, books I read, podcasts, and other resources.

Raise your hand and join the Gentle Business Revolution.

Warmly,

Sarah

This is the second of a series of six mini-muse episodes that gently unveil the new brand and new title of this podcast. 

Sarah's Resources

(FREE) Sarah's One Page Marketing Plan

(FREE) Sarah Suggests Newsletter

(FREE) The Gentle Business Manifesto

(FREE) Gentle Confidence Mini-Course

The Gentle Marketing Revolution Kickstarter Campaign

The Gentle Business Circle

The Gentle Business Revolution

Authentic & Fair Pricing Mini-Course

Podcast Show Notes

Email Sarah at [email protected]

Thanks for listening!

After you listen, check out The Gentle Business Manifesto, an invitation to belong to a movement of people who do business the gentle way and disrupt the current marketing paradigm. You can download it for free at thegentlebusinessrevolution.com. There's no opt-in. Just an instant download.

Are you enjoying the podcast?  The Gentle Business Revolution show is listener-supported—I'd love for you to become an active supporter of the show and join the Gentle Business Circle. You will be invited to a private monthly Q&A call with me and fellow Gentle Marketers -  a safe zone to hang out with like-minded conscious entrepreneurs and help each other build our business and grow our impact.  — I'd love for you to join us! Learn more at sarahsantacroce.com/circle

Don't forget to subscribe to the show on iTunes or on Android to get notified for all my future shows and why not sign up for my weekly(ish) "Sarah Suggests Saturdays", a round-up of best practices, tools I use, books I read, podcasts, and other resources.

Raise your hand and join the Gentle Business Revolution.

Warmly,

Sarah

This is the first of a series of six mini-muse episodes that gently unveil the new brand and new title of this podcast. 

Sarah's Resources

(FREE) Sarah's One Page Marketing Plan

(FREE) Sarah Suggests Newsletter

(FREE) The Gentle Business Manifesto

(FREE) Gentle Confidence Mini-Course

The Gentle Marketing Revolution Kickstarter Campaign

The Gentle Business Circle

The Gentle Business Revolution

Authentic & Fair Pricing Mini-Course

Podcast Show Notes

Email Sarah at [email protected]

Thanks for listening!

After you listen, check out The Gentle Business Manifesto, an invitation to belong to a movement of people who do business the gentle way and disrupt the current marketing paradigm. You can download it for free at thegentlebusinessrevolution.com. There's no opt-in. Just an instant download.

Are you enjoying the podcast?  The Gentle Business Revolution show is listener-supported—I'd love for you to become an active supporter of the show and join the Gentle Business Circle. You will be invited to a private monthly Q&A call with me and fellow Gentle Marketers -  a safe zone to hang out with like-minded conscious entrepreneurs and help each other build our business and grow our impact.  — I'd love for you to join us! Learn more at sarahsantacroce.com/circle

Don't forget to subscribe to the show on iTunes or on Android to get notified for all my future shows and why not sign up for my weekly(ish) "Sarah Suggests Saturdays", a round-up of best practices, tools I use, books I read, podcasts, and other resources.

Raise your hand and join the Gentle Business Revolution.

Warmly,

Sarah