The Humane Marketing Show. A podcast for a generation of marketers who care.

Leslie Marchand is a licensed clinical social worker, founder of SoYoCo Wellness, a TEDx speaker, and author of the new book The Self-Love Journal: Banish Self-Doubt and Learn to Love Yourself. She writes and teaches about personal wellness, professional self-care, and how to renew yourself and inspire others through her blog and online courses at www.soyoco.org.

In addition to her 25-year career as a clinical social worker, she is a registered yoga teacher and certified life coach and spends her "free" time reading the latest research, books, and articles on wellness, positive psychology, personal development, and entrepreneurship. She and her husband live on their organic and pasture-based farm in Texas with their four kids, seven dogs, dozens of pigs, hundreds of turkeys, thousands of chickens, and acres of produce.

On this episode, you'll learn about getting started on your self love journey as well as...

• Leslie's organic farm in Texas
• How her journey as a Social Worker in Hospice care lead her to write a book about Self-Love
• The four part process of Self-Love
• How Self-Esteem is different from Self-Confidence
• What self-love has to do with selling
• and much more...

Leslie's Resources

Leslie's Website

The Self Love Journal: Banish Self-Doubt and Learn to Love Yourself

The 5-Minute Happiness Journal: Practices to Help You Tap Into Joy Every Day

Connect with Leslie

Facebook

Instagram

LinkedIn

 

Sarah's Resources

(FREE) Sarah's One Page Marketing Plan

(FREE) Sarah Suggests Newsletter

(FREE) The Gentle Business Manifesto

(FREE) Gentle Confidence Mini-Course

The Gentle Marketing Revolution Kickstarter Campaign

The Gentle Business Circle

The Gentle Business Revolution

Authentic & Fair Pricing Mini-Course

Podcast Show Notes

Email Sarah at [email protected]

Thanks for listening!

After you listen, check out The Gentle Business Manifesto, an invitation to belong to a movement of people who do business the gentle way and disrupt the current marketing paradigm. You can download it for free at thegentlebusinessrevolution.com. There's no opt-in. Just an instant download.

Are you enjoying the podcast?  The Gentle Business Revolution show is listener-supported—I'd love for you to become an active supporter of the show and join the Gentle Business Circle. You will be invited to a private monthly Q&A call with me and fellow Gentle Marketers -  a safe zone to hang out with like-minded conscious entrepreneurs and help each other build our business and grow our impact.  — I'd love for you to join us! Learn more at sarahsantacroce.com/circle

Don't forget to subscribe to the show on iTunes or on Android to get notified for all my future shows and why not sign up for my weekly(ish) "Sarah Suggests Saturdays", a round-up of best practices, tools I use, books I read, podcasts, and other resources.

Raise your hand and join the Gentle Business Revolution.

Warmly,

Sarah

Today I'm talking about making decisions for future us in the present moment. All of our decisions have consequences whether we are alive to see them or not. I've been reflecting a lot during this pandemic on how the life of future generations will be affected by current events and how can we make the right decisions to make the place a better place to live even when we are not around anymore. I have been attending the Bento Society (created by Yancey Strickler) weekly calls and I have really enjoyed the Bento model he proposes and I thought it would be a good tool to share in the show today.

You can find the diagram below to guide you along as you listen to the episode.

On this episode, you'll learn how to make decisions for future us as well as...

• Bentoism
• The four quadrants of the Bento Model
• The definition of a beautiful question and how to use it
• and much more...

The Bento

Sarah's Resources

(FREE) Sarah's One Page Marketing Plan

(FREE) Sarah Suggests Newsletter

(FREE) The Gentle Business Manifesto

(FREE) Gentle Confidence Mini-Course

The Gentle Marketing Revolution Kickstarter Campaign

The Gentle Business Circle

The Gentle Business Revolution

Authentic & Fair Pricing Mini-Course

Podcast Show Notes

Email Sarah at [email protected]

Thanks for listening!

After you listen, check out The Gentle Business Manifesto, an invitation to belong to a movement of people who do business the gentle way and disrupt the current marketing paradigm. You can download it for free at thegentlebusinessrevolution.com. There's no opt-in. Just an instant download.

Are you enjoying the podcast?  The Gentle Business Revolution show is listener-supported—I'd love for you to become an active supporter of the show and join the Gentle Business Circle. You will be invited to a private monthly Q&A call with me and fellow Gentle Marketers -  a safe zone to hang out with like-minded conscious entrepreneurs and help each other build our business and grow our impact.  — I'd love for you to join us! Learn more at sarahsantacroce.com/circle

Don't forget to subscribe to the show on iTunes or on Android to get notified for all my future shows and why not sign up for my weekly(ish) "Sarah Suggests Saturdays", a round-up of best practices, tools I use, books I read, podcasts, and other resources.

Raise your hand and join the Gentle Business Revolution.

Warmly,

Sarah

Today I'm talking to Christoph Trappe, a specialist in Live Streaming and authentic storytelling about why LiveStreaming is good for your business even if you're an introvert.

Christoph helps companies share their unique stories more efficiently to reach prospects and retain existing customers. He has run content marketing campaigns across many industries, including healthcare, SaaS, and publishing.

Today, he's a global top 14 content marketer and top 100 digital marketer. His blog has been listed as a valuable resource in the marketing industry.

A three-time author, Christoph helps companies evolve editorial and marketing teams into a content-performance culture and the use of the Create Once, Publish Everywhere (COPE) model.

On this episode, you'll learn why LiveStreaming is good for your business even if you're an introvert as well as...

• The definition of live streaming
• How livestreaming can help you get more clients
• Who should be livestreaming
• What kind of tech set up you need
• What to do if you're an introvert
• and much more...

Christoph's Resources

Christoph's Website

Connect with Christoph:

Twitter

LinkedIn

Instagram

Sarah's Resources

(FREE) Sarah's One Page Marketing Plan

(FREE) Sarah Suggests Newsletter

(FREE) The Gentle Business Manifesto

(FREE) Gentle Confidence Mini-Course

The Gentle Marketing Revolution Kickstarter Campaign

The Gentle Business Circle

The Gentle Business Revolution

Authentic & Fair Pricing Mini-Course

Podcast Show Notes

Email Sarah at [email protected]

Thanks for listening!

After you listen, check out The Gentle Business Manifesto, an invitation to belong to a movement of people who do business the gentle way and disrupt the current marketing paradigm. You can download it for free at thegentlebusinessrevolution.com. There's no opt-in. Just an instant download.

Are you enjoying the podcast?  The Gentle Business Revolution show is listener-supported—I'd love for you to become an active supporter of the show and join the Gentle Business Circle. You will be invited to a private monthly Q&A call with me and fellow Gentle Marketers -  a safe zone to hang out with like-minded conscious entrepreneurs and help each other build our business and grow our impact.  — I'd love for you to join us! Learn more at sarahsantacroce.com/circle

Don't forget to subscribe to the show on iTunes or on Android to get notified for all my future shows and why not sign up for my weekly(ish) "Sarah Suggests Saturdays", a round-up of best practices, tools I use, books I read, podcasts, and other resources.

Raise your hand and join the Gentle Business Revolution.

Warmly,

Sarah

Cecilia is an entrepreneurial ecosystem builder and founder of Mass Collaboration. Her work is centered on collaboration, equity, and community culture. As a certified Cultural Competency and Unconscious Bias facilitator, she moves conversations beyond diversity and inclusion to connecting, engaging, and belonging. Her entrepreneurship path led to winning start-up competitions, a former lead organizer of the Kauffman Foundation's 1 Million Cups, and a multiple-year US delegate to the Global Entrepreneurship Congress. In addition, she works with Future Agro Challenge (Global) and currently serves on the board of Startup Champions Network, the Institute for Work and the Economy, and has served on over a dozen non-profit boards in her local community ranging from the arts to education and entrepreneurship. She is a former travel industry professional who has lived, worked, and traveled throughout the world. Her favorite person is her son, JD who is currently exploring and enjoying his own global adventures; though Bruce Springsteen is high on her list.

On this episode, you'll learn about the components of a business ecosystem as well as...

•  Her role as an ecosystem builder
• That people are the new companies
• The different levels of engagement in mass collaboration
• The importance of communication
• And much more.

The Collaboration Triangle Mentioned in the episode

 

Cecilia's Resources

Cecilia's Website

Connect with Cecilia:

Twitter

LinkedIn

Medium

Sarah's Resources

(FREE) Sarah's One Page Marketing Plan

(FREE) Sarah Suggests Newsletter

(FREE) The Gentle Business Manifesto

(FREE) Gentle Confidence Mini-Course

The Gentle Marketing Revolution Kickstarter Campaign

The Gentle Business Circle

The Gentle Business Revolution

Authentic & Fair Pricing Mini-Course

Podcast Show Notes

Email Sarah at [email protected]

Thanks for listening!

After you listen, check out The Gentle Business Manifesto, an invitation to belong to a movement of people who do business the gentle way and disrupt the current marketing paradigm. You can download it for free at thegentlebusinessrevolution.com. There's no opt-in. Just an instant download.

Are you enjoying the podcast?  The Gentle Business Revolution show is listener-supported—I'd love for you to become an active supporter of the show and join the Gentle Business Circle. You will be invited to a private monthly Q&A call with me and fellow Gentle Marketers -  a safe zone to hang out with like-minded conscious entrepreneurs and help each other build our business and grow our impact.  — I'd love for you to join us! Learn more at sarahsantacroce.com/circle

Don't forget to subscribe to the show on iTunes or on Android to get notified for all my future shows and why not sign up for my weekly(ish) "Sarah Suggests Saturdays", a round-up of best practices, tools I use, books I read, podcasts, and other resources.

Raise your hand and join the Gentle Business Revolution.

Warmly,

Sarah

Mike Mooney's initial career journey led him through 25 years in motorsports at senior levels with agencies, a race team, and corporate brands in NASCAR, IndyCar, Formula1, and NHRA, where he got to work with amazing people – and got to experience some really cool things along the way!

Mike's passion has always been to serve, entertain, and build people up.  Which, he had been doing for professional drivers and successful executives, teams, and companies for years. But, what if he could take his communications, branding, crisis and reputation management expertise to a larger stage? That's when Mike realized that professional speaking and coaching would be the way. That vision sparked both unbelievable joy and undeniable fear!

Today, you can find Mike on stages and meeting rooms around the country where he serves amazing people, motivated teams, and forward-thinking leaders, with one primary focus - Driving People Forward!

On this episode, you'll learn about slowing down to propel your business forward as well as...

• Mike shares his own awakening story after 25 years in a hustle and speed-oriented industry
• What mindset has to do with changing from speed to slowness
• How us entrepreneurs can build sustainable personal brands
• Mike's take on the 'know, like and trust factor'
• How modern brands talk to people's feelings
• And much more.

Mike's Resources

Mike's Website

Connect with Mike:

Facebook

Twitter

LinkedIn

Instagram

Sarah's Resources

(FREE) Sarah's One Page Marketing Plan

(FREE) Sarah Suggests Newsletter

(FREE) The Gentle Business Manifesto

(FREE) Gentle Confidence Mini-Course

The Gentle Marketing Revolution Kickstarter Campaign

The Gentle Business Circle

The Gentle Business Revolution

Authentic & Fair Pricing Mini-Course

Podcast Show Notes

Email Sarah at [email protected]

Thanks for listening!

After you listen, check out The Gentle Business Manifesto, an invitation to belong to a movement of people who do business the gentle way and disrupt the current marketing paradigm. You can download it for free at thegentlebusinessrevolution.com. There's no opt-in. Just an instant download.

Are you enjoying the podcast?  The Gentle Business Revolution show is listener-supported—I'd love for you to become an active supporter of the show and join the Gentle Business Circle. You will be invited to a private monthly Q&A call with me and fellow Gentle Marketers -  a safe zone to hang out with like-minded conscious entrepreneurs and help each other build our business and grow our impact.  — I'd love for you to join us! Learn more at sarahsantacroce.com/circle

Don't forget to subscribe to the show on iTunes or on Android to get notified for all my future shows and why not sign up for my weekly(ish) "Sarah Suggests Saturdays", a round-up of best practices, tools I use, books I read, podcasts, and other resources.

Raise your hand and join the Gentle Business Revolution.

Warmly,

Sarah

Victoria Lioznyansky teaches introverted entrepreneurs and business professionals how to overcome their fear of public speaking and become confident, compelling, captivating speakers.

After moving to the US two decades ago with limited English, Victoria overcame her crippling fear of public speaking to build several businesses, teach in a variety of industries, and speak in front of small and large audiences. She appeared on Fox Morning News and has been featured in numerous publications, including NBC, CBS, and BizWest Media.

Taking her own experiences going from scared to sought-after speaker, Victoria founded Brilliant Speakers Academy®, an online public speaking coaching program. She also owns Nutty Scientists of Houston, a passion project about inspiring kids to fall in love with science.

Victoria holds a Master of Science in Computer Science and is currently completing a Master of Arts Degree in Communications and Media Technologies. She lives in Houston with her husband and two sons.

On this episode, you'll learn about public speaking for introverted entrepreneurs as well as...

• How to not feel judged in front of an audience
• What to focus on when you're anxious and nervous
• How to become a better speaker when English isn't even your native language
• Whether to fake it until you make it... or not
• How to BE confident on video, not simply APPEAR confident
• And much more...

Victoria's Resources

Victoria's Website

Free Online Training by Victoria

Connect with Ursula:

Facebook

LinkedIn

Instagram

Sarah's Resources

(FREE) Sarah's One Page Marketing Plan

(FREE) Sarah Suggests Newsletter

(FREE) The Gentle Business Manifesto

(FREE) Gentle Confidence Mini-Course

The Gentle Marketing Revolution Kickstarter Campaign

The Gentle Business Circle

The Gentle Business Revolution

Authentic & Fair Pricing Mini-Course

Podcast Show Notes

Email Sarah at [email protected]

Thanks for listening!

After you listen, check out The Gentle Business Manifesto, an invitation to belong to a movement of people who do business the gentle way and disrupt the current marketing paradigm. You can download it for free at thegentlebusinessrevolution.com. There's no opt-in. Just an instant download.

Are you enjoying the podcast?  The Gentle Business Revolution show is listener-supported—I'd love for you to become an active supporter of the show and join the Gentle Business Circle. You will be invited to a private monthly Q&A call with me and fellow Gentle Marketers -  a safe zone to hang out with like-minded conscious entrepreneurs and help each other build our business and grow our impact.  — I'd love for you to join us! Learn more at sarahsantacroce.com/circle

Don't forget to subscribe to the show on iTunes or on Android to get notified for all my future shows and why not sign up for my weekly(ish) "Sarah Suggests Saturdays", a round-up of best practices, tools I use, books I read, podcasts, and other resources.

Raise your hand and join the Gentle Business Revolution.

Warmly,

Sarah

Ursula Jorch works at the intersection of capitalism, consciousness, and social and environmental impact. As a business coach and consultant, Ursula's focus with her clients is on how to make smart and strategic decisions, while tending to individual and group dynamics. She provides tools as well as practical, actionable guidance to achieve your business' impact and financial goals while nurturing personal and team development.

Ursula focuses on working with mission-aligned businesses, companies and their leaders that believe for profit business can be a force for good. Her international clients include large life science organizations, as well as small and medium sized B-corps, Conscious Capitalism companies, and benefit corporations.

On this episode, you'll learn about making an impact as a solopreneur or small business as well as...

•  The South African term 'Ubuntu' and its meaning
• How a small business can really ignite sustainable change?
• How does knowing your impact purpose and goals give your business an advantage ? (Impact Trifecta)
• 3 areas to focus on to increase your impact in 2021
• A mini sampling of her Business Impact Assessment
• And much more...

Ursula's Resources

Ursula's Website

Connect with Ursula:

Facebook

LinkedIn

Twitter

Sarah's Resources

(FREE) Sarah's One Page Marketing Plan

(FREE) Sarah Suggests Newsletter

(FREE) The Gentle Business Manifesto

(FREE) Gentle Confidence Mini-Course

The Gentle Marketing Revolution Kickstarter Campaign

The Gentle Business Circle

The Gentle Business Revolution

Authentic & Fair Pricing Mini-Course

Podcast Show Notes

Email Sarah at [email protected]

Thanks for listening!

After you listen, check out The Gentle Business Manifesto, an invitation to belong to a movement of people who do business the gentle way and disrupt the current marketing paradigm. You can download it for free at thegentlebusinessrevolution.com. There's no opt-in. Just an instant download.

Are you enjoying the podcast?  The Gentle Business Revolution show is listener-supported—I'd love for you to become an active supporter of the show and join the Gentle Business Circle. You will be invited to a private monthly Q&A call with me and fellow Gentle Marketers -  a safe zone to hang out with like-minded conscious entrepreneurs and help each other build our business and grow our impact.  — I'd love for you to join us! Learn more at sarahsantacroce.com/circle

Don't forget to subscribe to the show on iTunes or on Android to get notified for all my future shows and why not sign up for my weekly(ish) "Sarah Suggests Saturdays", a round-up of best practices, tools I use, books I read, podcasts, and other resources.

Raise your hand and join the Gentle Business Revolution.

Warmly,

Sarah

Way before I coined the term 'The Gentle Marketing Revolution' Eli Trier was talking about quiet revolutions and I quote 'starting a marketing revolution with integrity'.

Eli believes that fostering authentic, human connections with like-minded people is the fastest, easiest, and most effective way for you to market (and run) your business.

In 2013, she wrote & illustrated a book, The Gratitude Project, which transitioned her into freelance illustration and creativity coaching. That was when she fell in love with running community projects. In 2018, Eli came to the realization that all she wanted to do was run community projects. A week later she had a website up and a beta client to test out her methodology, and she was off! Eli is still obsessed: She adores her work and the incredible clients. This is the work she was born to do.

[Tweet ""True authenticity is honest even when it's not convenient" - Eli Trier #gentlemarketing #community"]

On this episode, you'll learn about building a community as a facilitator not a guru as well as...

• Eli's story and how she realized that all she wanted to do was run community projects
• Her definition of a community and how it's different from a tribe
• What a community project really is
• How to authentically connect with your people
• And much more left brain and right brain stuff.

Eli's Resources

Eli's Website

Connect with Eli:

Facebook

LinkedIn

Sarah's Resources

(FREE) Sarah's One Page Marketing Plan

(FREE) Sarah Suggests Newsletter

(FREE) The Gentle Business Manifesto

(FREE) Gentle Confidence Mini-Course

The Gentle Marketing Revolution Kickstarter Campaign

The Gentle Business Circle

The Gentle Business Revolution

Authentic & Fair Pricing Mini-Course

Podcast Show Notes

Email Sarah at [email protected]

Thanks for listening!

After you listen, check out The Gentle Business Manifesto, an invitation to belong to a movement of people who do business the gentle way and disrupt the current marketing paradigm. You can download it for free at thegentlebusinessrevolution.com. There's no opt-in. Just an instant download.

Are you enjoying the podcast?  The Gentle Business Revolution show is listener-supported—I'd love for you to become an active supporter of the show and join the Gentle Business Circle. You will be invited to a private monthly Q&A call with me and fellow Gentle Marketers -  a safe zone to hang out with like-minded conscious entrepreneurs and help each other build our business and grow our impact.  — I'd love for you to join us! Learn more at sarahsantacroce.com/circle

Don't forget to subscribe to the show on iTunes or on Android to get notified for all my future shows and why not sign up for my weekly(ish) "Sarah Suggests Saturdays", a round-up of best practices, tools I use, books I read, podcasts, and other resources.

Raise your hand and join the Gentle Business Revolution.

Warmly,

Sarah

I love learning more about myself and my personality type so on today's episode I brought on an expert to talk about empowering yourself with personality assessments. Leslie McDaniels is a personal and professional development coach and personality type consultant. She coaches creative and ambitious people to tap the potential of their personality type for the purpose of living a more meaningful and purposeful life. She's passionate about bringing greater self-awareness and understanding to the world by helping others view themselves through the lens of their personality type (Myers-Briggs® and Enneagram systems).

[Tweet ""I think we could avoid so many things that our world struggles with if we just could have patience and willingness to dive into how we're different from each other and how to have greater understanding and empathy for people" - Leslie McDaniel #gentlemarketing #personalpower"]

On this episode, you'll learn about empowering yourself with personality assessments as well as...

• Leslie's fascination with personality assessments
• The MBTI
• The story behind the Enneagram
• Leslie gave me a mini-coaching session to define whether I'm really an INFJ or maybe an INFP
• And much more!

Leslie's Resources

Lelie's Website

Connect with Leslie:

Facebook

Instagram

LinkedIn

YouTube

Twitter

Sarah's Resources

(FREE) Sarah's One Page Marketing Plan

(FREE) Sarah Suggests Newsletter

(FREE) The Gentle Business Manifesto

(FREE) Gentle Confidence Mini-Course

The Gentle Marketing Revolution Kickstarter Campaign

The Gentle Business Circle

The Gentle Business Revolution

Authentic & Fair Pricing Mini-Course

Podcast Show Notes

Email Sarah at [email protected]

Thanks for listening!

After you listen, check out The Gentle Business Manifesto, an invitation to belong to a movement of people who do business the gentle way and disrupt the current marketing paradigm. You can download it for free at thegentlebusinessrevolution.com. There's no opt-in. Just an instant download.

Are you enjoying the podcast?  The Gentle Business Revolution show is listener-supported—I'd love for you to become an active supporter of the show and join the Gentle Business Circle. You will be invited to a private monthly Q&A call with me and fellow Gentle Marketers -  a safe zone to hang out with like-minded conscious entrepreneurs and help each other build our business and grow our impact.  — I'd love for you to join us! Learn more at sarahsantacroce.com/circle

Don't forget to subscribe to the show on iTunes or on Android to get notified for all my future shows and why not sign up for my weekly(ish) "Sarah Suggests Saturdays", a round-up of best practices, tools I use, books I read, podcasts, and other resources.

Raise your hand and join the Gentle Business Revolution.

Warmly,

Sarah

On today's solo episode, I'm talking about why you can't reverse engineer into purpose branding! Brands that struggle with marketing usually do so because they were created without a purpose in mind. It's impossible to just start a company and then suddenly pretend you care about certain issues. If you want your marketing to flow easily, you have to start with purpose instead.

[Tweet ""Purpose is not just to be used as the latest marketing scheme" - Sarah Santacroce #gentlemarketing #purpose"]

On this episode, you'll learn why you can't reverse engineer into purpose branding as well as...

• Why marketing is so difficult when you don't start with purpose
• How Patagonia is setting an example
• How the Gentle Marketing book approaches this topic
• And much more!

Mentioned Resources

Patagonia on why brands 'can't reverse into purpose' through marketing

Let My People Go Surfing Book

Sarah's Resources

(FREE) Sarah's One Page Marketing Plan

(FREE) Sarah Suggests Newsletter

(FREE) The Gentle Business Manifesto

(FREE) Gentle Confidence Mini-Course

The Gentle Marketing Revolution Kickstarter Campaign

The Gentle Business Circle

The Gentle Business Revolution

Authentic & Fair Pricing Mini-Course

Podcast Show Notes

Email Sarah at [email protected]

Thanks for listening!

After you listen, check out The Gentle Business Manifesto, an invitation to belong to a movement of people who do business the gentle way and disrupt the current marketing paradigm. You can download it for free at thegentlebusinessrevolution.com. There's no opt-in. Just an instant download.

Are you enjoying the podcast?  The Gentle Business Revolution show is listener-supported—I'd love for you to become an active supporter of the show and join the Gentle Business Circle. You will be invited to a private monthly Q&A call with me and fellow Gentle Marketers -  a safe zone to hang out with like-minded conscious entrepreneurs and help each other build our business and grow our impact.  — I'd love for you to join us! Learn more at sarahsantacroce.com/circle

Don't forget to subscribe to the show on iTunes or on Android to get notified for all my future shows and why not sign up for my weekly(ish) "Sarah Suggests Saturdays", a round-up of best practices, tools I use, books I read, podcasts, and other resources.

Raise your hand and join the Gentle Business Revolution.

Warmly,

Sarah