The Humane Marketing Show. A podcast for a generation of marketers who care.

As I've hinted at over the past few episodes, this is the final episode under the current Gentle Business Revolution name. I am saying goodbye to the name but not to the ideas behind it. Rest assuered that under the new brand, the conversations will still have the same value and the same values behind them. 

I'm super proud of tha conversations that have been taking place for the past 98 episodes and I hope that they have touched you and changed the way you do business and market yourself. 

I'm very excited for what's coming and I hope you are coming along for the ride with me!

[Tweet ""I'm really excited to see what the next chapter looks like. The new brand is even better, bigger, more me, more inclusive." - Sarah Santacroce #marketing #rebranding"]

On this episode, you'll learn about why I'm saying good to the Gentle Business Revolution as well as...

• Celebrate the 99 episodes
• Tell you the story behind the name change,
• And give you an idea of what you can expect going forward.
• and more...

 

Sarah's Resources

(FREE) Sarah's One Page Marketing Plan

(FREE) Sarah Suggests Newsletter

(FREE) The Gentle Business Manifesto

(FREE) Gentle Confidence Mini-Course

The Gentle Marketing Revolution Kickstarter Campaign

The Gentle Business Circle

The Gentle Business Revolution

Authentic & Fair Pricing Mini-Course

Podcast Show Notes

Email Sarah at [email protected]

Thanks for listening!

After you listen, check out The Gentle Business Manifesto, an invitation to belong to a movement of people who do business the gentle way and disrupt the current marketing paradigm. You can download it for free at thegentlebusinessrevolution.com. There's no opt-in. Just an instant download.

Are you enjoying the podcast?  The Gentle Business Revolution show is listener-supported—I'd love for you to become an active supporter of the show and join the Gentle Business Circle. You will be invited to a private monthly Q&A call with me and fellow Gentle Marketers -  a safe zone to hang out with like-minded conscious entrepreneurs and help each other build our business and grow our impact.  — I'd love for you to join us! Learn more at sarahsantacroce.com/circle

Don't forget to subscribe to the show on iTunes or on Android to get notified for all my future shows and why not sign up for my weekly(ish) "Sarah Suggests Saturdays", a round-up of best practices, tools I use, books I read, podcasts, and other resources.

Raise your hand and join the Gentle Business Revolution.

Warmly,

Sarah

Emma-Louise Parkes is a Business & Mindset Coach for ambitious introverts, empaths & highly sensitive entrepreneurs, & host of The Ambitious Introvert Podcast. She works with new & established entrepreneurs & helps them start, grow & scale successful, sustainable online businesses.

With 10+ years experience she has personally coached over 100 individuals. She is a strategic life coach, trained facilitator, NLP master practitioner & holds accreditations in EFT/TFT & the Law of Attraction.

Spending 17 years as an air traffic controller & 10 years coaching new recruits to the role, Emma-Louise understands the importance of decision making, confidence & mindset for success. Her focus on clarity, consistency & habits allowed her to build a 7 figure net worth in her 30's - she now uses these principles to help her clients build solid foundations that support massive levels of growth & success.

On this episode, you'll learn about sales calls that convert for introverts as well as...

• What is a Sales Call for you?
• 4 things that helped her increase the number of Yesses
• What to do if the client is not a good fit
• What if they say "I need to think about it"
• and more...

Emma Louise's Resources

Emma Louise's Website

Emma Louise's Podcast: The Ambitious Introvert

Emma's FREE "49 'Introvert Friendly' Marketing Tips ebook"

Connect with Emma Louise on:

Facebook

Instagram

LinkedIn

Sarah's Resources

(FREE) Sarah's One Page Marketing Plan

(FREE) Sarah Suggests Newsletter

(FREE) The Gentle Business Manifesto

(FREE) Gentle Confidence Mini-Course

The Gentle Marketing Revolution Kickstarter Campaign

The Gentle Business Circle

The Gentle Business Revolution

Authentic & Fair Pricing Mini-Course

Podcast Show Notes

Email Sarah at [email protected]

Thanks for listening!

After you listen, check out The Gentle Business Manifesto, an invitation to belong to a movement of people who do business the gentle way and disrupt the current marketing paradigm. You can download it for free at thegentlebusinessrevolution.com. There's no opt-in. Just an instant download.

Are you enjoying the podcast?  The Gentle Business Revolution show is listener-supported—I'd love for you to become an active supporter of the show and join the Gentle Business Circle. You will be invited to a private monthly Q&A call with me and fellow Gentle Marketers -  a safe zone to hang out with like-minded conscious entrepreneurs and help each other build our business and grow our impact.  — I'd love for you to join us! Learn more at sarahsantacroce.com/circle

Don't forget to subscribe to the show on iTunes or on Android to get notified for all my future shows and why not sign up for my weekly(ish) "Sarah Suggests Saturdays", a round-up of best practices, tools I use, books I read, podcasts, and other resources.

Raise your hand and join the Gentle Business Revolution.

Warmly,

Sarah

It's been a while since I've done a solo episode but as we close up the chapter for this show, I wanted to do one more for you. This is a very short episode but I hope you find something of value for your business. We've talked about today's conscious clients before and today we expand on it talking about not treating them like kings or queens but as equals. Our partnerships should be a win-win situation for both of us. Enjoy!

On this episode, you'll learn about why customer-centric marketing is overrated as well as...

• The customer journey
• Rumbling with yourself first as entrepreneurs
• An example of a client-service provider win-win situation
• and more...

How to stand out through exceptional client service article

Sarah's Resources

(FREE) Sarah's One Page Marketing Plan

(FREE) Sarah Suggests Newsletter

(FREE) The Gentle Business Manifesto

(FREE) Gentle Confidence Mini-Course

The Gentle Marketing Revolution Kickstarter Campaign

The Gentle Business Circle

The Gentle Business Revolution

Authentic & Fair Pricing Mini-Course

Podcast Show Notes

Email Sarah at [email protected]

Thanks for listening!

After you listen, check out The Gentle Business Manifesto, an invitation to belong to a movement of people who do business the gentle way and disrupt the current marketing paradigm. You can download it for free at thegentlebusinessrevolution.com. There's no opt-in. Just an instant download.

Are you enjoying the podcast?  The Gentle Business Revolution show is listener-supported—I'd love for you to become an active supporter of the show and join the Gentle Business Circle. You will be invited to a private monthly Q&A call with me and fellow Gentle Marketers -  a safe zone to hang out with like-minded conscious entrepreneurs and help each other build our business and grow our impact.  — I'd love for you to join us! Learn more at sarahsantacroce.com/circle

Don't forget to subscribe to the show on iTunes or on Android to get notified for all my future shows and why not sign up for my weekly(ish) "Sarah Suggests Saturdays", a round-up of best practices, tools I use, books I read, podcasts, and other resources.

Raise your hand and join the Gentle Business Revolution.

Warmly,

Sarah

My guest today, Heather Thorkelson, is an entrepreneur through and through. There's no going back to a 9-5 job for her. But, she's also been through a few failures and she's here to talk about what she's learned through her journey.

Heather Thorkelson is a Canadian business coach and consultant living in rural Sweden. She has been living internationally for almost three decades and working as a coach for incurable entrepreneurs since 2010. She also owns a boutique polar travel agency - Twin Tracks Expeditions - as well as co-owns an arctic ship management company. Her first book, "No Plan B: A Handbook for Incurable Entrepreneurs and other Rebellious Souls" was published in October 2020 and is quickly becoming a go-to resource for business owners who can never go back to the 9-5.

On this episode, you'll learn about why failure is essential for growth as well as...

• Heather's own relationship to failure
• How to deal with the negative voice in your head
• Heather's take on 'getting outside the comfort zone to succeed'
• Heather's ethical approach to marketing
• and much more...

Heather's Resources

Heather's Website

Heather's Podcast

Read the First Chapter of Heather's Book for Free

Follow Heather On:

Facebook

Twitter

LinkedIn

Sarah's Resources

(FREE) Sarah's One Page Marketing Plan

(FREE) Sarah Suggests Newsletter

(FREE) The Gentle Business Manifesto

(FREE) Gentle Confidence Mini-Course

The Gentle Marketing Revolution Kickstarter Campaign

The Gentle Business Circle

The Gentle Business Revolution

Authentic & Fair Pricing Mini-Course

Podcast Show Notes

Email Sarah at [email protected]

Thanks for listening!

After you listen, check out The Gentle Business Manifesto, an invitation to belong to a movement of people who do business the gentle way and disrupt the current marketing paradigm. You can download it for free at thegentlebusinessrevolution.com. There's no opt-in. Just an instant download.

Are you enjoying the podcast?  The Gentle Business Revolution show is listener-supported—I'd love for you to become an active supporter of the show and join the Gentle Business Circle. You will be invited to a private monthly Q&A call with me and fellow Gentle Marketers -  a safe zone to hang out with like-minded conscious entrepreneurs and help each other build our business and grow our impact.  — I'd love for you to join us! Learn more at sarahsantacroce.com/circle

Don't forget to subscribe to the show on iTunes or on Android to get notified for all my future shows and why not sign up for my weekly(ish) "Sarah Suggests Saturdays", a round-up of best practices, tools I use, books I read, podcasts, and other resources.

Raise your hand and join the Gentle Business Revolution.

Warmly,

Sarah

My guest today, Paul Harvey, built his business around five questions.

Originally living and working in London, Paul has a background and over 30 years of experience working in product development and marketing.

From an early interest in performance where he completed professional acting and singing courses, he progressed into public speaking and has since trained in Coaching, Public Speaking and Professional Leadership.

Since his move to the North of Scotland in 2004, he built a career as a Business Advisor and Coach. His current focus is on his Life Passion and Business Podcast, created to support inspiration and passion for life and business. He also runs Virtual Events and creates Resources to enhance life experiences and develop the human spirit.

Our conversation really revolves around these 5 deep questions that he came up with and asks every guest on his podcast.

- What are you passionate about?
- What does success mean to you?
- What is your contribution to the world?
- What is the one question you wish people would ask you?
- What is the meaning of life to you?

On this episode, you'll learn about the 5 questions to ask if you want to know who you are as well as...

• What success means to you vs. what success means to society
• Finding joy in everyday life
• The power of knowing yourself better
• What resistance teaches us about life
• and much more...

Paul's Resources

Life Passion and Business Website

Paul's Podcast

The Five Questions

Follow Paul On:

Facebook

Twitter

Instagram

LinkedIn

Sarah's Resources

(FREE) Sarah's One Page Marketing Plan

(FREE) Sarah Suggests Newsletter

(FREE) The Gentle Business Manifesto

(FREE) Gentle Confidence Mini-Course

The Gentle Marketing Revolution Kickstarter Campaign

The Gentle Business Circle

The Gentle Business Revolution

Authentic & Fair Pricing Mini-Course

Podcast Show Notes

Email Sarah at [email protected]

Thanks for listening!

After you listen, check out The Gentle Business Manifesto, an invitation to belong to a movement of people who do business the gentle way and disrupt the current marketing paradigm. You can download it for free at thegentlebusinessrevolution.com. There's no opt-in. Just an instant download.

Are you enjoying the podcast?  The Gentle Business Revolution show is listener-supported—I'd love for you to become an active supporter of the show and join the Gentle Business Circle. You will be invited to a private monthly Q&A call with me and fellow Gentle Marketers -  a safe zone to hang out with like-minded conscious entrepreneurs and help each other build our business and grow our impact.  — I'd love for you to join us! Learn more at sarahsantacroce.com/circle

Don't forget to subscribe to the show on iTunes or on Android to get notified for all my future shows and why not sign up for my weekly(ish) "Sarah Suggests Saturdays", a round-up of best practices, tools I use, books I read, podcasts, and other resources.

Raise your hand and join the Gentle Business Revolution.

Warmly,

Sarah

As an expert in societal innovation and governance, Jonathan Normand spent more than 12 years in international financial institutions before creating the consulting firm Codethic in 2009. He is passionate about the evolution of the economy and studies its trends and disruptions. In 2014, he participated in the launch of B Lab in Europe, which is responsible for rolling out the B Corp movement. He founded and has been leading B Lab Switzerland since 2017, a non-profit organisation promoting socio-environmental impact measurement tools as well as the B Corp certification. He is also the designer of the Swiss Triple Impact engagement program and contributes to the world of academic research for an inclusive, circular and regenerative economy.

On this episode, you'll learn about rebuilding with intention after a crisis as well as...

• A reminder of what BCorp is and its core mission
• How businesses will change coming out of this global pandemic
• Data that shows that businesses that focused on being a force for good bounced back faster than profit-only businesses
• If not capitalism, then what
• Qualities of a conscious CEO
• and much more...

Jonathan's Resources

B Lab Switzerland

Follow B Lab On:

Facebook

Twitter

Instagram

LinkedIn

Sarah's Resources

(FREE) Sarah's One Page Marketing Plan

(FREE) Sarah Suggests Newsletter

(FREE) The Gentle Business Manifesto

(FREE) Gentle Confidence Mini-Course

The Gentle Marketing Revolution Kickstarter Campaign

The Gentle Business Circle

The Gentle Business Revolution

Authentic & Fair Pricing Mini-Course

Podcast Show Notes

Email Sarah at [email protected]

Thanks for listening!

After you listen, check out The Gentle Business Manifesto, an invitation to belong to a movement of people who do business the gentle way and disrupt the current marketing paradigm. You can download it for free at thegentlebusinessrevolution.com. There's no opt-in. Just an instant download.

Are you enjoying the podcast?  The Gentle Business Revolution show is listener-supported—I'd love for you to become an active supporter of the show and join the Gentle Business Circle. You will be invited to a private monthly Q&A call with me and fellow Gentle Marketers -  a safe zone to hang out with like-minded conscious entrepreneurs and help each other build our business and grow our impact.  — I'd love for you to join us! Learn more at sarahsantacroce.com/circle

Don't forget to subscribe to the show on iTunes or on Android to get notified for all my future shows and why not sign up for my weekly(ish) "Sarah Suggests Saturdays", a round-up of best practices, tools I use, books I read, podcasts, and other resources.

Raise your hand and join the Gentle Business Revolution.

Warmly,

Sarah

Michelle Mazur is a messaging expert who works with brilliant business owners who are shaking things up but having trouble talking about it. She combines the tools of successful social movements with the qualitative research skills she earned in her Communications Ph.D. to help them craft their powerful, captivating message. The author of the 3 Word Rebellion, host of the Rebel Uprising podcast and featured in Fast Company, Entrepreneur and Inc., she knows that speaking about what you do in a clear and captivating way is the key to reaching the people you could help the most and making more money in your business.

On this episode, you'll learn about marketing without scarcity tactics as well as...

• Her 3 word Rebellion approach
• Why creating a movement is key in branding
• How to avoid falling into the trap of Bro Marketing
• What to do instead
• and much more...

Michelle's Resources

Michelle's Website

Rebel Uprising Podcast

3 Word Rebellion Taster PDF

Rebel Roadmap to Exponential Impact + Influence Quiz

Connect with Michelle On:

Facebook

Twitter

Instagram

LinkedIn

Sarah's Resources

(FREE) Sarah's One Page Marketing Plan

(FREE) Sarah Suggests Newsletter

(FREE) The Gentle Business Manifesto

(FREE) Gentle Confidence Mini-Course

The Gentle Marketing Revolution Kickstarter Campaign

The Gentle Business Circle

The Gentle Business Revolution

Authentic & Fair Pricing Mini-Course

Podcast Show Notes

Email Sarah at [email protected]

Thanks for listening!

After you listen, check out The Gentle Business Manifesto, an invitation to belong to a movement of people who do business the gentle way and disrupt the current marketing paradigm. You can download it for free at thegentlebusinessrevolution.com. There's no opt-in. Just an instant download.

Are you enjoying the podcast?  The Gentle Business Revolution show is listener-supported—I'd love for you to become an active supporter of the show and join the Gentle Business Circle. You will be invited to a private monthly Q&A call with me and fellow Gentle Marketers -  a safe zone to hang out with like-minded conscious entrepreneurs and help each other build our business and grow our impact.  — I'd love for you to join us! Learn more at sarahsantacroce.com/circle

Don't forget to subscribe to the show on iTunes or on Android to get notified for all my future shows and why not sign up for my weekly(ish) "Sarah Suggests Saturdays", a round-up of best practices, tools I use, books I read, podcasts, and other resources.

Raise your hand and join the Gentle Business Revolution.

Warmly,

Sarah

Yarrow Magdalena creates intentional websites and digital strategies for small, ethical businesses that are heartfelt and authentic. Yarrow's work centers sustainability and creates a bridge between big dreams and practical design and tech solutions. In addition to custom-built websites, she also offers business mentoring, facilitates the Embodied Business Community, and hosts a podcast all about small business magic.

[Tweet ""What most of us are craving is connection and intimacy. A feeling of feeling seen and heard and understood and cared for. And those are not experiences that you can create by being someone you're not and trying to play the numbers game." - Yarrow Magdalena #gentlebusiness #numbers #goals"]

On this episode, you'll learn about shifting our relationship to numbers and goals as well as...

• About our unease witch numbers and why that is
• How Yarrow handles the anxiety related to numbers and goals
• The concept of an upper limit
• The other side of growth
• Measuring
• and much more...

Yarrow's Resources

Yarrow's Website

The Embodied Business Community

The Embodied Business Podcast

Yarrow's FREE Workshops and Workbook

Sarah's Resources

(FREE) Sarah's One Page Marketing Plan

(FREE) Sarah Suggests Newsletter

(FREE) The Gentle Business Manifesto

(FREE) Gentle Confidence Mini-Course

The Gentle Marketing Revolution Kickstarter Campaign

The Gentle Business Circle

The Gentle Business Revolution

Authentic & Fair Pricing Mini-Course

Podcast Show Notes

Email Sarah at [email protected]

Thanks for listening!

After you listen, check out The Gentle Business Manifesto, an invitation to belong to a movement of people who do business the gentle way and disrupt the current marketing paradigm. You can download it for free at thegentlebusinessrevolution.com. There's no opt-in. Just an instant download.

Are you enjoying the podcast?  The Gentle Business Revolution show is listener-supported—I'd love for you to become an active supporter of the show and join the Gentle Business Circle. You will be invited to a private monthly Q&A call with me and fellow Gentle Marketers -  a safe zone to hang out with like-minded conscious entrepreneurs and help each other build our business and grow our impact.  — I'd love for you to join us! Learn more at sarahsantacroce.com/circle

Don't forget to subscribe to the show on iTunes or on Android to get notified for all my future shows and why not sign up for my weekly(ish) "Sarah Suggests Saturdays", a round-up of best practices, tools I use, books I read, podcasts, and other resources.

Raise your hand and join the Gentle Business Revolution.

Warmly,

Sarah

Today's conversation fits the 3rd P, the P of Product of the Gentle Marketing Mandala. If you're a regular here, you know that I'm organizing the conversations around the 7Ps of the Gentle Marketing Mandala.

In our case, product can often be replaced with 'service'. So today's episode is all about fine-tuning your product or service offering and I'm talking to Annie Schuessler about making small experiments in the early stages of your business.

Annie is a business coach and the host of the podcast Rebel Therapist® Podcast. With her Rebel Therapist®Programs, she helps therapists, healers, and coaches make an impact beyond a traditional private practice.

And while we use the word 'therapist' quite often on this episode, I want you to know that everything we share here does not only apply to therapists but pretty much to anyone wanting to put together a program for their clients.

[Tweet ""The best way to grow a business is to get into conversations with other service providers and invite them along" - Annie Schuessler"]

On this episode, you'll learn about fine-tuning your product or service offering as well as...

• How we know which product to create ((online course, group coaching, digital product, membership community, live retreat etc)
• Where to start when creating a new program
• What to do if people don't sign up
• How to know when it's time to pull the plug
• How to focus on simplicity in your offering
• and much more...

Annie's Resources

Annie's Website

Annie's Free Trainings

Rebel Therapist™: A Podcast For Entrepreneurs Who Want More

Connect with Leslie

Twitter

LinkedIn

 

Sarah's Resources

(FREE) Sarah's One Page Marketing Plan

(FREE) Sarah Suggests Newsletter

(FREE) The Gentle Business Manifesto

(FREE) Gentle Confidence Mini-Course

The Gentle Marketing Revolution Kickstarter Campaign

The Gentle Business Circle

The Gentle Business Revolution

Authentic & Fair Pricing Mini-Course

Podcast Show Notes

Email Sarah at [email protected]

Thanks for listening!

After you listen, check out The Gentle Business Manifesto, an invitation to belong to a movement of people who do business the gentle way and disrupt the current marketing paradigm. You can download it for free at thegentlebusinessrevolution.com. There's no opt-in. Just an instant download.

Are you enjoying the podcast?  The Gentle Business Revolution show is listener-supported—I'd love for you to become an active supporter of the show and join the Gentle Business Circle. You will be invited to a private monthly Q&A call with me and fellow Gentle Marketers -  a safe zone to hang out with like-minded conscious entrepreneurs and help each other build our business and grow our impact.  — I'd love for you to join us! Learn more at sarahsantacroce.com/circle

Don't forget to subscribe to the show on iTunes or on Android to get notified for all my future shows and why not sign up for my weekly(ish) "Sarah Suggests Saturdays", a round-up of best practices, tools I use, books I read, podcasts, and other resources.

Raise your hand and join the Gentle Business Revolution.

Warmly,

Sarah

Dr. Cathy Goodwin helps service-based businesses use their story to create an online presence that attracts clients and helps them stand out in a professional way. A former marketing professor, Cathy has lived all over North America (including Alaska and Canada), now happily settled in Philadelphia with two adopted cats who refuse to share their stories.

On this episode, you'll learn about connecting with your clients by having your stories meet as well as...

• How to get into our client's heads to find out what their story is
• The baggage story your clients come with
• How to talk about pain without making our clients feel worse
• Cathy's Story Archetype framework
• and much more...

Cathy's Resources

Cathy's Website

Discover Your Audience's Baggage

Connect with Leslie

Facebook

LinkedIn

 

Sarah's Resources

(FREE) Sarah's One Page Marketing Plan

(FREE) Sarah Suggests Newsletter

(FREE) The Gentle Business Manifesto

(FREE) Gentle Confidence Mini-Course

The Gentle Marketing Revolution Kickstarter Campaign

The Gentle Business Circle

The Gentle Business Revolution

Authentic & Fair Pricing Mini-Course

Podcast Show Notes

Email Sarah at [email protected]

Thanks for listening!

After you listen, check out The Gentle Business Manifesto, an invitation to belong to a movement of people who do business the gentle way and disrupt the current marketing paradigm. You can download it for free at thegentlebusinessrevolution.com. There's no opt-in. Just an instant download.

Are you enjoying the podcast?  The Gentle Business Revolution show is listener-supported—I'd love for you to become an active supporter of the show and join the Gentle Business Circle. You will be invited to a private monthly Q&A call with me and fellow Gentle Marketers -  a safe zone to hang out with like-minded conscious entrepreneurs and help each other build our business and grow our impact.  — I'd love for you to join us! Learn more at sarahsantacroce.com/circle

Don't forget to subscribe to the show on iTunes or on Android to get notified for all my future shows and why not sign up for my weekly(ish) "Sarah Suggests Saturdays", a round-up of best practices, tools I use, books I read, podcasts, and other resources.

Raise your hand and join the Gentle Business Revolution.

Warmly,

Sarah