The Humane Marketing Show. A podcast for a generation of marketers who care.

The Humane Marketing Show. A podcast for a generation of marketers who care.

By Sarah Santacroce, Entrepreneur, Humane MarketerBusinessMarketing
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The Humane Marketing Show. A podcast for a generation of marketers who care. episodes

  • The Effect of Kindness on Mental Health

    This episode is sponsored by the Gentle Marketing Revolution book, now available on Amazon.

    Get your copy HERE.

     

    Main take-aways from this final day of the Random Acts of Kindness week:
    • Kindness is more then just being polite. It's a pro-active act.
    • Showing up with more kindness in the workplace is an act of courage.
    • Connection is key if we want to avoid a major mental health pandemic.

    [Tweet "@sarahsantacroce is on a mission to change the current marketing paradigm from pushy to gentle. Her new book 'The Gentle Marketing Revolution' is available for Pre-Sale now at http://bit.ly/gentlemktg #gentlemarketing #gentlebusiness"]

    Today's Random Acts of Kindness ideas:
    1. Use today to do something relaxing.
    2. Tackle a challenge that has kept you procrastinating for too long.

    Download the Random Acts of Kindness 2021 Workplace Calendar.

    Sarah's Resources

    The Gentle Marketing Revolution Book

    (FREE) Sarah's One Page Marketing Plan

    (FREE) Sarah Suggests Newsletter

    (FREE) The Gentle Business Manifesto

    (FREE) Gentle Confidence Mini-Course

    The Gentle Business Circle

    The Gentle Business Revolution

    Authentic & Fair Pricing Mini-Course

    Podcast Show Notes

    Email Sarah at [email protected]

    Thanks for listening!

    After you listen, check out The Gentle Business Manifesto, an invitation to belong to a movement of people who do business the gentle way and disrupt the current marketing paradigm. You can download it for free at thegentlebusinessrevolution.com. There's no opt-in. Just an instant download.

    Are you enjoying the podcast?  The Gentle Business Revolution show is listener-supported—I'd love for you to become an active supporter of the show and join the Gentle Business Circle. You will be invited to a private monthly Q&A call with me and fellow Gentle Marketers -  a safe zone to hang out with like-minded conscious entrepreneurs and help each other build our business and grow our impact.  — I'd love for you to join us! Learn more at sarahsantacroce.com/circle

    Don't forget to subscribe to the show on iTunes or on Android to get notified for all my future shows and why not sign up for my weekly(ish) "Sarah Suggests Saturdays", a round-up of best practices, tools I use, books I read, podcasts, and other resources.

    Raise your hand and join the Gentle Business Revolution.

    Warmly,

    Sarah

    46 min
  • Make Kindness the Norm with Brooke Jones

    This episode is sponsored by The Gentle Marketing Revolution book, now available on Amazon. Grab your copy at the ridiculously low introductory price >> www.thegentlemarketingrevolution.com/book

    ***

    Get your copy HERE.

     

    Main take-aways from this 5th day of the Random Acts of Kindness week:
    • We owe it to our children to be good role models for kindness
    • Seeing things from a different perspective is an act of kindness
    • Kindness between human beings is key. And... let's not forget to be kind to mother nature!

    [Tweet "@sarahsantacroce is on a mission to change the current marketing paradigm from pushy to gentle. Her new book 'The Gentle Marketing Revolution' is available for Pre-Sale now at http://bit.ly/gentlemktg #gentlemarketing #gentlebusiness"]

    Today's Random Acts of Kindness ideas:
    1. Remember that everyone is going through something you don't know about. Be kind.
    2. Try a new organization system in an area where you feel disorganized (garage, junk drawer, phone icons, etc.)

    Download the Random Acts of Kindness 2021 Workplace Calendar.

    Sarah's Resources

    The Gentle Marketing Revolution Book

    (FREE) Sarah's One Page Marketing Plan

    (FREE) Sarah Suggests Newsletter

    (FREE) The Gentle Business Manifesto

    (FREE) Gentle Confidence Mini-Course

    The Gentle Business Circle

    The Gentle Business Revolution

    Authentic & Fair Pricing Mini-Course

    Podcast Show Notes

    Email Sarah at [email protected]

    Thanks for listening!

    After you listen, check out The Gentle Business Manifesto, an invitation to belong to a movement of people who do business the gentle way and disrupt the current marketing paradigm. You can download it for free at thegentlebusinessrevolution.com. There's no opt-in. Just an instant download.

    Are you enjoying the podcast?  The Gentle Business Revolution show is listener-supported—I'd love for you to become an active supporter of the show and join the Gentle Business Circle. You will be invited to a private monthly Q&A call with me and fellow Gentle Marketers -  a safe zone to hang out with like-minded conscious entrepreneurs and help each other build our business and grow our impact.  — I'd love for you to join us! Learn more at sarahsantacroce.com/circle

    Don't forget to subscribe to the show on iTunes or on Android to get notified for all my future shows and why not sign up for my weekly(ish) "Sarah Suggests Saturdays", a round-up of best practices, tools I use, books I read, podcasts, and other resources.

    Raise your hand and join the Gentle Business Revolution.

    Warmly,

    Sarah

    43 min
  • Gentleness is Strength with Andy Mort

    This episode is sponsored by The Gentle Marketing Revolution book, now available on Amazon. Grab your copy at the ridiculously low introductory price >> www.thegentlemarketingrevolution.com/book

    ***

    Get your copy HERE.

     

    Main take-aways from this 4th day of the Random Acts of Kindness week:
    • Gentleness is an act of rebellion.
    • Allowing yourself to feel the feelings is a sign of strength.
    • Gentle Marketing takes more time than Hype Marketing. Be gentle with yourself.

    [Tweet "@sarahsantacroce is on a mission to change the current marketing paradigm from pushy to gentle. Her new book 'The Gentle Marketing Revolution' is available for Pre-Sale now at http://bit.ly/gentlemktg #gentlemarketing #gentlebusiness"]

    Today's Random Acts of Kindness ideas:
    1. Use the phrase, "I hadn't thought about it like that before…" more.
    2. Remind your kid(s) how proud you are of them. If you don't have kids, tell your team members how much you appreciate them.

    Download the Random Acts of Kindness 2021 Workplace Calendar.

    Win a year-long Gentle Business Circle membership:

    In order to apply for the free year-long Gentle Business Circle membership, please leave me a voice message at sarahsantacroce.com/ask and tell me why you'd like to join the circle and why you'd like to be considered. I'm giving away one free membership each day, and the first message I'll get wins. Don't forget to leave me your name and email so I can contact you!!

    Sarah's Resources

    The Gentle Marketing Revolution Book!

    (FREE) Sarah's One Page Marketing Plan

    (FREE) Sarah Suggests Newsletter

    (FREE) The Gentle Business Manifesto

    (FREE) Gentle Confidence Mini-Course

    The Gentle Business Circle

    The Gentle Business Revolution

    Authentic & Fair Pricing Mini-Course

    Podcast Show Notes

    Email Sarah at [email protected]

    Thanks for listening!

    After you listen, check out The Gentle Business Manifesto, an invitation to belong to a movement of people who do business the gentle way and disrupt the current marketing paradigm. You can download it for free at thegentlebusinessrevolution.com. There's no opt-in. Just an instant download.

    Are you enjoying the podcast?  The Gentle Business Revolution show is listener-supported—I'd love for you to become an active supporter of the show and join the Gentle Business Circle. You will be invited to a private monthly Q&A call with me and fellow Gentle Marketers -  a safe zone to hang out with like-minded conscious entrepreneurs and help each other build our business and grow our impact.  — I'd love for you to join us! Learn more at sarahsantacroce.com/circle

    Don't forget to subscribe to the show on iTunes or on Android to get notified for all my future shows and why not sign up for my weekly(ish) "Sarah Suggests Saturdays", a round-up of best practices, tools I use, books I read, podcasts, and other resources.

    Raise your hand and join the Gentle Business Revolution.

    Warmly,

    Sarah

    56 min
  • The Gentle Marketing Revolution Book Birthing Party

    This episode is sponsored by the Gentle Marketing Revolution book, now available on Amazon.

    Get your copy HERE.

    Replay of today's Book Birthing Party on Zoom:  

     

    Today's Random Acts of Kindness ideas:
    1. Seek out the opinions of those who don't normally speak up during group calls.
    2. When someone close to you asks how you're doing, be honest. Open up and be vulnerable.

    Download the Random Acts of Kindness 2021 Workplace Calendar.

    Win a year-long Gentle Business Circle membership:

    In order to apply for the free year-long Gentle Business Circle membership, please leave me a voice message at sarahsantacroce.com/ask and tell me why you'd like to join the circle and why you'd like to be considered. I'm giving away one free membership each day, and the first message I'll get wins. Don't forget to leave me your name and email so I can contact you!!

    Sarah's Resources

    The Gentle Marketing Revolution Book!

    (FREE) Sarah's One Page Marketing Plan

    (FREE) Sarah Suggests Newsletter

    (FREE) The Gentle Business Manifesto

    (FREE) Gentle Confidence Mini-Course

    The Gentle Business Circle

    The Gentle Business Revolution

    Authentic & Fair Pricing Mini-Course

    Podcast Show Notes

    Email Sarah at [email protected]

    Thanks for listening!

    After you listen, check out The Gentle Business Manifesto, an invitation to belong to a movement of people who do business the gentle way and disrupt the current marketing paradigm. You can download it for free at thegentlebusinessrevolution.com. There's no opt-in. Just an instant download.

    Are you enjoying the podcast?  The Gentle Business Revolution show is listener-supported—I'd love for you to become an active supporter of the show and join the Gentle Business Circle. You will be invited to a private monthly Q&A call with me and fellow Gentle Marketers –  a safe zone to hang out with like-minded conscious entrepreneurs and help each other build our business and grow our impact.  — I'd love for you to join us! Learn more at sarahsantacroce.com/circle

    Don't forget to subscribe to the show on iTunes or on Android to get notified for all my future shows and why not sign up for my weekly(ish) "Sarah Suggests Saturdays", a round-up of best practices, tools I use, books I read, podcasts, and other resources.

    Raise your hand and join the Gentle Business Revolution.

    Warmly,

    Sarah

    1 hr 1 min
  • Seeing Kindness - See the world through the lens of kindness

    This episode is sponsored by The Gentle Marketing Revolution book, now available for Pre-Sale on Amazon. Grab your copy at the ridiculously low introductory price >> www.thegentlemarketingrevolution.com/book

    ***

    Get your copy HERE.

    ***

    Main take-aways from this 2nd day of the Random Acts of Kindness week:
    • Kindness looks the same everywhere on this planet. It helps us understand that we're all connected.
    • Acts of kindness don't have to be life-changing events. Kindness is often found in the little things. We just have to open our eyes and 'see' it.
    • The future of business is based on kindness!!

    [Tweet "@sarahsantacroce is on a mission to change the current marketing paradigm from pushy to gentle. Her new book 'The Gentle Marketing Revolution' is available for Pre-Sale now at http://bit.ly/gentlemktg #gentlemarketing #gentlebusiness"]

    Today's Random Acts of Kindness ideas:
    1. Instead of asking how someone is doing, ask about something good that's happened since the last time you met.
    2. Call your best friend and tell them how much you appreciate them.

    Click HERE to Download the Random Acts of Kindness 2021 Workplace Calendar.

     

    Win a year-long Gentle Business Circle membership:

    In order to apply for the free year-long Gentle Business Circle membership, please leave me a voice message at sarahsantacroce.com/ask and tell me why you'd like to join the circle and why you'd like to be considered. I'm giving away one free membership each day, and the first message I'll get wins. Don't forget to leave me your name and email so I can contact you!!

    Join the Book Birthing Party on Wednesday, Feb 17th 2021:

    You're invited to join us for the Book Birthing party. On Wednesday, Feb 17th, 2021, the official RAK day, we'll be recording the episode live on Zoom and my friend Cat Rose will be interviewing me about Gentle Marketing and the book. It takes place at 11am EST, 5pm European Central time.

    Click HERE or on the image below to sign up

    Sarah's Resources

    The Gentle Marketing Revolution book!

    (FREE) Sarah's One Page Marketing Plan

    (FREE) Sarah Suggests Newsletter

    (FREE) The Gentle Business Manifesto

    (FREE) Gentle Confidence Mini-Course

    The Gentle Business Circle

    The Gentle Business Revolution

    Authentic & Fair Pricing Mini-Course

    Podcast Show Notes

    Email Sarah at [email protected]

    Thanks for listening!

    After you listen, check out The Gentle Business Manifesto, an invitation to belong to a movement of people who do business the gentle way and disrupt the current marketing paradigm. You can download it for free at thegentlebusinessrevolution.com. There's no opt-in. Just an instant download.

    Are you enjoying the podcast?  The Gentle Business Revolution show is listener-supported—I'd love for you to become an active supporter of the show and join the Gentle Business Circle. You will be invited to a private monthly Q&A call with me and fellow Gentle Marketers -  a safe zone to hang out with like-minded conscious entrepreneurs and help each other build our business and grow our impact.  — I'd love for you to join us! Learn more at sarahsantacroce.com/circle

    Don't forget to subscribe to the show on iTunes or on Android to get notified for all my future shows and why not sign up for my weekly(ish) "Sarah Suggests Saturdays", a round-up of best practices, tools I use, books I read, podcasts, and other resources.

    Raise your hand and join the Gentle Business Revolution.

    Warmly,

    Sarah

    47 min
  • Kindness in Business with Jenny Blake

    This episode is sponsored by The Gentle Marketing Revolution book, now available for Pre-Sale on Amazon. Grab your copy at the ridiculously low introductory price >> www.thegentlemarketingrevolution.com/book

    ***

    Get your copy HERE.

    ***

    Main takeaways from this 1st day of the Random Acts of Kindness week:
    • Kindness in business applies to all stakeholders. It's not just about being nice to clients.

    • Collaborations are a great way to practice kindness in business. Let's collaborate more!!

    • Being kind to ourselves means creating healthy energy boundaries. If we're stressed and exhausted, we have less patience and are less kind.

    [Tweet "@sarahsantacroce is on a mission to change the current marketing paradigm from pushy to gentle. Her new book 'The Gentle Marketing Revolution' is available for Pre-Sale now at http://bit.ly/gentlemktg #gentlemarketing #gentlebusiness"]

    Today's Random Acts of Kindness ideas:
    1. Ask questions of someone you don't agree with and really listen with an open mind.
    2. Spend time with a grandparent or elderly friend today.

    Click HERE to Download the Random Acts of Kindness 2021 Workplace Calendar.

     

    Win a year-long Gentle Business Circle membership:

    In order to apply for the free year-long Gentle Business Circle membership, please leave me a voice message at sarahsantacroce.com/ask and tell me why you'd like to join the circle and why you'd like to be considered. I'm giving away one free membership each day, and the first message I'll get wins. Don't forget to leave me your name and email so I can contact you!!

     

    Join the Book Birthing Party on Wednesday, Feb 17th 2021:

    You're invited to join us for the Book Birthing party. On Wednesday, Feb 17th, 2021, the official RAK day, we'll be recording the episode live on Zoom and my friend Cat Rose will be interviewing me about Gentle Marketing and the book. It takes place at 11am EST, 5pm European Central time.

    Click HERE or on the image below to sign up

    Sarah's Resources

    The Gentle Marketing Revolution book!

    (FREE) Sarah's One Page Marketing Plan

    (FREE) Sarah Suggests Newsletter

    (FREE) The Gentle Business Manifesto

    (FREE) Gentle Confidence Mini-Course

    The Gentle Business Circle

    The Gentle Business Revolution

    Authentic & Fair Pricing Mini-Course

    Podcast Show Notes

    Email Sarah at [email protected]

    Thanks for listening!

    After you listen, check out The Gentle Business Manifesto, an invitation to belong to a movement of people who do business the gentle way and disrupt the current marketing paradigm. You can download it for free at thegentlebusinessrevolution.com. There's no opt-in. Just an instant download.

    Are you enjoying the podcast?  The Gentle Business Revolution show is listener-supported—I'd love for you to become an active supporter of the show and join the Gentle Business Circle. You will be invited to a private monthly Q&A call with me and fellow Gentle Marketers -  a safe zone to hang out with like-minded conscious entrepreneurs and help each other build our business and grow our impact.  — I'd love for you to join us! Learn more at sarahsantacroce.com/circle

    Don't forget to subscribe to the show on iTunes or on Android to get notified for all my future shows and why not sign up for my weekly(ish) "Sarah Suggests Saturdays", a round-up of best practices, tools I use, books I read, podcasts, and other resources.

    Raise your hand and join the Gentle Business Revolution.

    Warmly,

    Sarah

    47 min
  • Partnering With the World

    Wohoo! The Gentle Marketing Revolution book is now available for Pre-Sale on Amazon. Grab your copy at the ridiculously low introductory price >> www.thegentlemarketingrevolution.com/book

    ***

    What does partnering with the world really mean? My guest Jayne Warrilow is here to answer that question. Jayne is a global speaker, bestselling author and sought after Business/Executive Coach. She is the founder of two companies: Sacred Changemakers, bringing together people who want to make a meaningful difference in our world, and equipping them with the knowledge and skills they need to make a greater impact in the world using the SDGs and Coaches Business School, a training company that helps coaches to succeed by building a conscious business.

    Jayne is one of the world's most exclusive business coaches, and her clients are by invitation and referral only. She has worked with CEOs and senior executive teams around the world, and despite working with millionaires and celebrities, her true passion is inspiring changemakers to become, and do, their sacred work in life and business. Her clients are passionate and purpose-driven with a track record of success, individuals looking to raise their consciousness to play even bigger and make a meaningful difference in our world.

    Born and raised in England, she has worked with leading organizations and individuals in the United States, Europe, Asia, Australia, and Latin America. Jayne now lives and works out of Columbus, Ohio.

    [Tweet ""Right now we need to build a bridge between me and we, and we can't ignore the we" - Jayne Warrilow #gentlemarketing #partnership"]

    In this episode you'll learn more about partnering with the world as well as:
    • Moving from ME to WE
    • Different business models for businesses looking to make an impact
    • How can businesses measure their impact?
    • Building a business around the 17 Sustainable Development Goals
    • And much more!
    Jayne Warrilow's Resources:

    Jayne's Website - Sacred Changemakers

    Sacred Changemakers Podcast

    B1G1: Business For Good (referral code BM13056 )

    Connect with Jayne on LinkedIn

    Find Jayne on Facebook

    Follow Jayne's Twitter

    Sarah's Resources

    (FREE) Sarah's One Page Marketing Plan

    (FREE) Sarah Suggests Newsletter

    (FREE) The Gentle Business Manifesto

    (FREE) Gentle Confidence Mini-Course

    The Gentle Marketing Revolution Kickstarter Campaign

    The Gentle Business Circle

    The Gentle Business Revolution

    Authentic & Fair Pricing Mini-Course

    Podcast Show Notes

    Email Sarah at [email protected]

    Thanks for listening!

    After you listen, check out The Gentle Business Manifesto, an invitation to belong to a movement of people who do business the gentle way and disrupt the current marketing paradigm. You can download it for free at thegentlebusinessrevolution.com. There's no opt-in. Just an instant download.

    Are you enjoying the podcast?  The Gentle Business Revolution show is listener-supported—I'd love for you to become an active supporter of the show and join the Gentle Business Circle. You will be invited to a private monthly Q&A call with me and fellow Gentle Marketers -  a safe zone to hang out with like-minded conscious entrepreneurs and help each other build our business and grow our impact.  — I'd love for you to join us! Learn more at sarahsantacroce.com/circle

    Don't forget to subscribe to the show on iTunes or on Android to get notified for all my future shows and why not sign up for my weekly(ish) "Sarah Suggests Saturdays", a round-up of best practices, tools I use, books I read, podcasts, and other resources.

    Raise your hand and join the Gentle Business Revolution.

    Warmly,

    Sarah

    47 min
  • How To Build Your Email List with Gentle Email Marketing

    Wohoo! The Gentle Marketing Revolution book is now available for Pre-Sale on Amazon. Grab your copy at the ridiculously low introductory price >> www.thegentlemarketingrevolution.com/book

    ***

    Ian Brodie has been a consultant since 1994. From the moment he started consulting and working with clients to help them improve their businesses, he knew it was what he wanted to do. As he progressed in his consulting business, he had to learn how to market and sell. Something which he considered he was far from a natural at and really struggled with early on.

    But thanks to some great mentors, some hard work, and a lot of trial and error he learned what it takes for someone who isn't an extrovert and who doesn't feel comfortable "selling" to be successful at winning clients.

    For the last few years, Ian has focused on working with other consultants and coaches to teach them what he learned (and continue to learn) about how to win clients. In particular, how solo professionals and small firms can win clients without spending all their time on marketing or having to become some kind of technical genius to do so.

    In this episode you'll learn more about how to build your email list with gentle email marketing as well as:
    • Email strategies that align with your customers
    • The correct lead magnet to have
    • Why people who opt-in to your mailing list are not buying from you
    • And much more!
    Ian Brodie's Resources:

    Ian's Website

    The Value-Based Marketing Blueprint

    Connect with Ian on LinkedIn

    Find Ian on Facebook

    Follow Ian's Twitter

    Sarah's Resources

    (FREE) Sarah's One Page Marketing Plan

    (FREE) Sarah Suggests Newsletter

    (FREE) The Gentle Business Manifesto

    (FREE) Gentle Confidence Mini-Course

    The Gentle Marketing Revolution Kickstarter Campaign

    The Gentle Business Circle

    The Gentle Business Revolution

    Authentic & Fair Pricing Mini-Course

    Podcast Show Notes

    Email Sarah at [email protected]

    Thanks for listening!

    After you listen, check out The Gentle Business Manifesto, an invitation to belong to a movement of people who do business the gentle way and disrupt the current marketing paradigm. You can download it for free at thegentlebusinessrevolution.com. There's no opt-in. Just an instant download.

    Are you enjoying the podcast?  The Gentle Business Revolution show is listener-supported—I'd love for you to become an active supporter of the show and join the Gentle Business Circle. You will be invited to a private monthly Q&A call with me and fellow Gentle Marketers -  a safe zone to hang out with like-minded conscious entrepreneurs and help each other build our business and grow our impact.  — I'd love for you to join us! Learn more at sarahsantacroce.com/circle

    Don't forget to subscribe to the show on iTunes or on Android to get notified for all my future shows and why not sign up for my weekly(ish) "Sarah Suggests Saturdays", a round-up of best practices, tools I use, books I read, podcasts, and other resources.

    Raise your hand and join the Gentle Business Revolution.

    Warmly,

    Sarah

    55 min
  • Pricing for Gentle Marketers

    Wohoo! The Gentle Marketing Revolution book is now available for Pre-Sale on Amazon. Grab your copy at the ridiculously low introductory price >> www.thegentlemarketingrevolution.com/book

    ***

    Caroline Wood is an introvert who supports other introverts to build successful businesses that work for them rather than take over their lives. She does this through helping them put in place great business models, pricing and systems to thrive. Caroline is a corporate escapee having spent 20 years as a chartered accountant working for large businesses and not for profits. She has wound her way around world working in Australia (her home country), the UK, Namibia and Laos.

    [Tweet ""If your pricing is too low, you get a lot of people who are bargain hunters who expect so much for what you're charging. As you put your prices up, you start to work with people who are more realistic about what they're paying for." - Caroline Wood #gentlemarketing #pricing"]

    In this episode you'll learn more about pricing for gentle marketers as well as:
    • Pricing for service-based businesses
    • Working out a minimum price
    • How setting up business systems to help you with pricing
    • Different Business Models
    • And much more!
    Caroline Wood's Resources:

    Caroline's Website

    Is Your Business Introvert Friendly Quiz

    Connect with Caroline on LinkedIn

    Follow Caroline on Instagram

    Find Caroline on Facebook

    Follow Caroline's Twitter

    Sarah's Resources

    (FREE) Sarah's One Page Marketing Plan

    (FREE) Sarah Suggests Newsletter

    (FREE) The Gentle Business Manifesto

    (FREE) Gentle Confidence Mini-Course

    The Gentle Marketing Revolution Kickstarter Campaign

    The Gentle Business Circle

    The Gentle Business Revolution

    Authentic & Fair Pricing Mini-Course

    Podcast Show Notes

    Email Sarah at [email protected]

    Thanks for listening!

    After you listen, check out The Gentle Business Manifesto, an invitation to belong to a movement of people who do business the gentle way and disrupt the current marketing paradigm. You can download it for free at thegentlebusinessrevolution.com. There's no opt-in. Just an instant download.

    Are you enjoying the podcast?  The Gentle Business Revolution show is listener-supported—I'd love for you to become an active supporter of the show and join the Gentle Business Circle. You will be invited to a private monthly Q&A call with me and fellow Gentle Marketers -  a safe zone to hang out with like-minded conscious entrepreneurs and help each other build our business and grow our impact.  — I'd love for you to join us! Learn more at sarahsantacroce.com/circle

    Don't forget to subscribe to the show on iTunes or on Android to get notified for all my future shows and why not sign up for my weekly(ish) "Sarah Suggests Saturdays", a round-up of best practices, tools I use, books I read, podcasts, and other resources.

    Raise your hand and join the Gentle Business Revolution.

    Warmly,

    Sarah

    41 min
  • Gentle Marketing for Products

    I got thinking about gentle marketing for products because I was recently contacted by a lovely woman who loved the idea of gentle marketing but she wasn't sure it could be applied to her brand, a jewelry line. We got on the phone and I explained to her that yes, gentle marketing CAN work for products! In fact, I think that in a world that is saturated with so many products, how you bring your story in and your world view into your brand can help differentiate you. 

    In this solo episode, I'm recapping the conversation I had with her and I'm sharing some examples of products who are successfully using gentle marketing. 

    In this episode you'll learn more about gentle marketing for products as well as:
    • The two ways of product marketing
    • How Melitta became the #1 seller using gentle marketing
    • Examples of products that use gentle marketing
    • And more!
    Resources Mentioned in this episode

    Melitta episode of the podcast 

    Sarah's Resources

    (FREE) Sarah's One Page Marketing Plan

    (FREE) Sarah Suggests Newsletter

    (FREE) The Gentle Business Manifesto

    (FREE) Gentle Confidence Mini-Course

    The Gentle Business Circle

    The Gentle Business Revolution

    Authentic & Fair Pricing Mini-Course

    Podcast Show Notes

    Email Sarah at [email protected]

    Thanks for listening!

    After you listen, check out The Gentle Business Manifesto, an invitation to belong to a movement of people who do business the gentle way and disrupt the current marketing paradigm. You can download it for free at thegentlebusinessrevolution.com. There's no opt-in. Just an instant download.

    Are you enjoying the podcast?  The Gentle Business Revolution show is listener-supported—I'd love for you to become an active supporter of the show and join the Gentle Business Circle. You will be invited to a private monthly Q&A call with me and fellow Gentle Marketers -  a safe zone to hang out with like-minded conscious entrepreneurs and help each other build our business and grow our impact.  — I'd love for you to join us! Learn more at sarahsantacroce.com/circle

    Don't forget to subscribe to the show on iTunes or on Android to get notified for all my future shows and why not sign up for my weekly(ish) "Sarah Suggests Saturdays", a round-up of best practices, tools I use, books I read, podcasts, and other resources.

    Raise your hand and join the Gentle Business Revolution.

    Warmly,

    Sarah

    11 min

About The Humane Marketing Show. A podcast for a generation of marketers who care.

From the publisher's feed

We've had incredible guests such as Dorie Clark, Mark Schaefer, Ian Brodie, Beth Buelow, Denise Wakeman and others share their inspiring journey.