The Humane Marketing Show. A podcast for a generation of marketers who care.

Understanding how the world sees you can make a big difference in how you do business. I know it did for me!

In this episode, I'm sharing my insights on why is so important to not only know ourselves but to know how others see us. I took a test called the Fascinate test developed by Sally Hogshead and it told me a lot of things I didn't know about how to use my values and personality to position myself. I use these strategies even to this day for my content creation and during my conversations with people.

[Tweet ""Finding out who you are is an important part of this self-discovery process. It gives us a lot of insights about how we see the world, but what's also interesting is how the world sees us, which I discovered, is not always the same. We don't always know how people see us." - Sarah Santacroce #gentlemarketing #perception #people"]

In this episode you'll learn more about how the world sees you… as well as:

• The importance on knowing how the world perceives you
• The Fascinate test by Sally Hogshead
• Using the world's perception of you to your advantage
• And much more!

Resources Mentioned in this episode

Fascinate Profile Test 

(FREE) Gentle Confidence Mini-Course

The 49 Archetypes 

Sarah's Resources

(FREE) Sarah's One Page Marketing Plan

(FREE) Sarah Suggests Newsletter

(FREE) The Gentle Business Manifesto

The Gentle Marketing Revolution Kickstarter Campaign

The Gentle Business Circle

The Gentle Business Revolution

Authentic & Fair Pricing Mini-Course

Podcast Show Notes

Email Sarah at [email protected]

Thanks for listening!

After you listen, check out The Gentle Business Manifesto, an invitation to belong to a movement of people who do business the gentle way and disrupt the current marketing paradigm. You can download it for free at thegentlebusinessrevolution.com. There's no opt-in. Just an instant download.

Are you enjoying the podcast?  The Gentle Business Revolution show is listener-supported—I'd love for you to become an active supporter of the show and join the Gentle Business Circle. You will be invited to a private monthly Q&A call with me and fellow Gentle Marketers -  a safe zone to hang out with like-minded conscious entrepreneurs and help each other build our business and grow our impact.  — I'd love for you to join us! Learn more at sarahsantacroce.com/circle

Don't forget to subscribe to the show on iTunes or on Android to get notified for all my future shows and why not sign up for my weekly(ish) "Sarah Suggests Saturdays", a round-up of best practices, tools I use, books I read, podcasts, and other resources.

Raise your hand and join the Gentle Business Revolution.

Warmly,

Sarah

Understanding Ayurveda can seem overwhelming if you just do a quick Google Search. But fear not! My guest today is Angela Perger and she is simplifying a lot of the concepts that you might have read about so they are easy to understand and apply.

Angela Perger is a certified Ayurvedic chef, Ayurveda health counselor, Yoga teacher and mother of two. She hosts The Simple Ayurveda Podcast where she discusses Ayurveda, motherhood and minimalism. She has a master of science in education and has been practicing Yoga since 2007. She uses Yoga and Ayurveda to thrive despite diagnoses of ulcerative colitis, hypothyroidism and a rare autoimmune liver condition. Her goal is to share these ancient sciences in simple, everyday ways so that you can be your happiest, healthiest self.

[Tweet ""Each one of us has our own unique karmas, our own unique energies that we're born with. The more that we understand ourselves, then the more we're able to make these diet and lifestyle choices that support who we are as an individual."- Angela Perger #gentlemarketing #ayurveda"]

In this episode you'll learn more about understanding ayurveda as well as:

• What Ayurveda is
• The different archetypes that are part of the Ayurveda system
• How imbalances show up for the different archetypes
• The importance of routines and dailly rythms
• And much more!

Angela Perger's Resources:

Angela's Website: Simple Ayurveda (GET 15% OFF ANY COURSE USING THE CODE: GENTLEBUSINESS15)

Receive a Free Modern Day Dosha Quiz By Subscribing to Angela's Newsletter

Connect with Angela on LinkedIn

Follow Angela on Instagram

Find Angela on Facebook

Sarah's Resources

(FREE) Sarah's One Page Marketing Plan

(FREE) Sarah Suggests Newsletter

(FREE) The Gentle Business Manifesto

(FREE) Gentle Confidence Mini-Course

The Gentle Marketing Revolution Kickstarter Campaign

The Gentle Business Circle

The Gentle Business Revolution

Authentic & Fair Pricing Mini-Course

Podcast Show Notes

Email Sarah at [email protected]

Thanks for listening!

After you listen, check out The Gentle Business Manifesto, an invitation to belong to a movement of people who do business the gentle way and disrupt the current marketing paradigm. You can download it for free at thegentlebusinessrevolution.com. There's no opt-in. Just an instant download.

Are you enjoying the podcast?  The Gentle Business Revolution show is listener-supported—I'd love for you to become an active supporter of the show and join the Gentle Business Circle. You will be invited to a private monthly Q&A call with me and fellow Gentle Marketers -  a safe zone to hang out with like-minded conscious entrepreneurs and help each other build our business and grow our impact.  — I'd love for you to join us! Learn more at sarahsantacroce.com/circle

Don't forget to subscribe to the show on iTunes or on Android to get notified for all my future shows and why not sign up for my weekly(ish) "Sarah Suggests Saturdays", a round-up of best practices, tools I use, books I read, podcasts, and other resources.

Raise your hand and join the Gentle Business Revolution.

Warmly,

Sarah

This is the 4th and final part of a mini-series of updates about the behind the scenes of a Kickstarter campaign. End of the campaign.

I promised I'd document this, so here we are: the real deal of what's going on when you launch a Kickstarter event. This is the final overview: the good, the bad and the ugly. 

Tracey Dobbins joins me on the podcast to discuss whether or not coincidence and serendipity have a place in business. Born in England, and currently living in the beautiful expansive middle of the US, Tracey Dobbins considers herself an adult "why child" endlessly in love with questions.

She almost pursued her love of psychology in college in her 20s, but the art muse spoke louder. Thirty years later after a very successful international art career, a series of serendipitous events occurred. This lead her back to the other true love of her life, human nature, and she became an ICF certified positive psychology coach. She delights in asking, and answering, big questions that all begin with small talk.

In 2018, she founded Master Small Talk to help contemplative businesswomen navigate our extroverted business world by developing their most powerful networking asset…their aligned intuitive voice.

Over the years she began an informal study by asking receptive people she met her favorite cocktail-party question…"what's your dictionary definition of a coincidence?" The responses seem to fit under 5 main umbrellas. People either felt challenged OR drawn like moths to a flame. Heady conversations invite us to step outside of our comfort zone and momentarily grow together.

Research now shows that being curious triggers a part of the brain that is related to reward processing, so for some people it actually feels good to wonder…

[Tweet ""We're used to dealing with head-based decisions but they do not take into account our values and our intuitive side. If you're not factoring that into your decisions, are you really following your own path or are you following something that's been prescribed?" - Tracey Dobbins #gentlemarketing #coincidence #serendipity"]

In this episode you'll learn more about if coincidence and serendipity have a place in business as well as:

• Tracey's moment of awakening that made her forever curious
• The five different camps of how people define coincidence
• The role of intuition in business
• The role of beautiful questions like these
• A few of our own serendipity stories
• and much more...

Tracey Dobbins's Resources:

Tracey's Website: Master Small Talk

Tracey's Worksheet: Where Serendipity and Coincidence Meet

Connect with Tracey on LinkedIn

Follow Tracey on Instagram

Find Tracey on Facebook

Sarah's Resources

(FREE) Sarah's One Page Marketing Plan

(FREE) Sarah Suggests Newsletter

(FREE) The Gentle Business Manifesto

(FREE) Gentle Confidence Mini-Course

The Gentle Marketing Revolution Kickstarter Campaign

The Gentle Business Circle

The Gentle Business Revolution

Authentic & Fair Pricing Mini-Course

Podcast Show Notes

Email Sarah at [email protected]

Thanks for listening!

After you listen, check out The Gentle Business Manifesto, an invitation to belong to a movement of people who do business the gentle way and disrupt the current marketing paradigm. You can download it for free at thegentlebusinessrevolution.com. There's no opt-in. Just an instant download.

Are you enjoying the podcast?  The Gentle Business Revolution show is listener-supported—I'd love for you to become an active supporter of the show and join the Gentle Business Circle. You will be invited to a private monthly Q&A call with me and fellow Gentle Marketers -  a safe zone to hang out with like-minded conscious entrepreneurs and help each other build our business and grow our impact.  — I'd love for you to join us! Learn more at sarahsantacroce.com/circle

Don't forget to subscribe to the show on iTunes or on Android to get notified for all my future shows and why not sign up for my weekly(ish) "Sarah Suggests Saturdays", a round-up of best practices, tools I use, books I read, podcasts, and other resources.

Raise your hand and join the Gentle Business Revolution.

Warmly,

Sarah

On today's solo episode, I'm sharing my gentle business outlook for 2021. I think it's important to look back on this year and realize how much we've learned from what happened in the world and how it affected each one of us. It's essential we take those lessons into the new year with us as we think about what we want our year to look like. I'm not an astrologer but I'm also sharing the importance of the Jupiter and Saturn conjunction and what that means for us.

[Tweet ""I think going forward is going to be less about individualism. So it's not about me and my wealth, and my legacy or such goals that were the standard until now. It's going to be about the collective and how we make a change together." - Sarah Santacroce #gentlemarketing #gentlebusiness"]

On this episode, you'll learn about my gentle business outlook for 2021 as well as...

• The importance on the Jupiter and Saturn conjuction
• Moving into a different kind of cycle as a collective
• Why I think we're moving away from individualism and into partnerships
• And much more!

Sarah's Resources

(FREE) Sarah's One Page Marketing Plan

(FREE) Sarah Suggests Newsletter

(FREE) The Gentle Business Manifesto

(FREE) Gentle Confidence Mini-Course

The Gentle Marketing Revolution Kickstarter Campaign

The Gentle Business Circle

The Gentle Business Revolution

Authentic & Fair Pricing Mini-Course

Podcast Show Notes

Email Sarah at [email protected]

Thanks for listening!

After you listen, check out The Gentle Business Manifesto, an invitation to belong to a movement of people who do business the gentle way and disrupt the current marketing paradigm. You can download it for free at thegentlebusinessrevolution.com. There's no opt-in. Just an instant download.

Are you enjoying the podcast?  The Gentle Business Revolution show is listener-supported—I'd love for you to become an active supporter of the show and join the Gentle Business Circle. You will be invited to a private monthly Q&A call with me and fellow Gentle Marketers -  a safe zone to hang out with like-minded conscious entrepreneurs and help each other build our business and grow our impact.  — I'd love for you to join us! Learn more at sarahsantacroce.com/circle

Don't forget to subscribe to the show on iTunes or on Android to get notified for all my future shows and why not sign up for my weekly(ish) "Sarah Suggests Saturdays", a round-up of best practices, tools I use, books I read, podcasts, and other resources.

Raise your hand and join the Gentle Business Revolution.

Warmly,

Sarah

This is the 3rd part of a mini-series of updates about the behind the scenes of a Kickstarter campaign. End of week 3. 

I promised I'd document this, so here we are: the real deal of what's going on when you launch a Kickstarter event. A bit of an embarrassing story to report this time ;-)

If you're listening to this in December 2020: please join us at http://www.sarahsantacroce.com/kickstarter

*** Join the Gentle Marketing Revolution Kickstarter Campaign starting December 1st! www.sarahsantacroce.com/kickstarter ***

My guest today, Sarah Argenal, is dedicating her work life to helping working parents find balance

Sarah Argenal's mission is eradicating the burnout epidemic that's crushing working parents so they can finally enjoy these precious years of their lives. With over two decades of experience in areas such as psychotherapy, professional coaching, and complex project management in global law firms, she offers a sustainable and long-term approach to personal fulfillment for working parents. She's the founder of The Argenal Institute, host of the Working Parent Resource Podcast, and author of the bestselling book, "The Whole SELF Lifestyle for Working Parents: A Practical 4-Step Framework to Defeat Burnout and Escape Survival Mode for Good." She has been featured in publications such as NBC News, Healthline, Thrive Global, Working Mother, and PsychCentral, and is a frequent guest on business and parenting podcasts around the world. She lives in Austin, TX with her husband and two sons.

In this episode you'll learn more about eradicating the burnout epidemic as well as:

• How as entrepreneurs everything is related and how we feel about our life and how we feel in our personal partnerships also reflects on our business
• How compartmentalizing our lives, basically separating personal life and business life separate, is exhausting
• Busting the myth 'having kids AND working is exhausting. That's just the way it is.'
• A new definition of work-life balance
• Sarah's typical 'life' day (vs. workday)
• And much more...

Sarah Argenal's Resources:

Sarah's Website: The Argenal Institute

Sarah's Book: The Whole SELF Lifestyle for Working Parents

Connect with Sarah on LinkedIn

Follow Sarah on Twitter

Find Sarah on Facebook

Sarah's Resources

(FREE) Sarah's One Page Marketing Plan

(FREE) Sarah Suggests Newsletter

(FREE) The Gentle Business Manifesto

(FREE) Gentle Confidence Mini-Course

The Gentle Marketing Revolution Kickstarter Campaign

The Gentle Business Circle

The Gentle Business Revolution

Authentic & Fair Pricing Mini-Course

Podcast Show Notes

Email Sarah at [email protected]

Thanks for listening!

After you listen, check out The Gentle Business Manifesto, an invitation to belong to a movement of people who do business the gentle way and disrupt the current marketing paradigm. You can download it for free at thegentlebusinessrevolution.com. There's no opt-in. Just an instant download.

Are you enjoying the podcast?  The Gentle Business Revolution show is listener-supported—I'd love for you to become an active supporter of the show and join the Gentle Business Circle. You will be invited to a private monthly Q&A call with me and fellow Gentle Marketers -  a safe zone to hang out with like-minded conscious entrepreneurs and help each other build our business and grow our impact.  — I'd love for you to join us! Learn more at sarahsantacroce.com/circle

Don't forget to subscribe to the show on iTunes or on Android to get notified for all my future shows and why not sign up for my weekly(ish) "Sarah Suggests Saturdays", a round-up of best practices, tools I use, books I read, podcasts, and other resources.

Raise your hand and join the Gentle Business Revolution.

Warmly,

Sarah

This is the 2nd part of a mini-series of updates about the behind the scenes of a Kickstarter campaign. End of week 2. 

I promised I'd document this, so here we are: the real deal of what's going on when you launch a Kickstarter event. 

If you're listening to this in December 2020: please join us at http://www.sarahsantacroce.com/kickstarter

Louise Miller helps busy, heart-led solopreneurs get stuff done with less stress and more ease. She gently introduces them to compassionate, sustainable productivity so they can land their brilliant ideas in reality and grow a fulfilling business and create space for what they love.

Louise's experience of work-related stress and anxiety towards the end of her successful 15-year career in administration and management led her to develop a slower, more mindful approach to getting things done. She helps her clients get their great ideas out of their head, notebooks and scribbles and into reality so they can have fun in their business again.

[Tweet ""My new definition of productivity is that it's about doing what's important as efficiently as we can so that we can create space for the things we love" - Louise Miller #gentlebusinessrevolution #gentlemarketing #productivity"]

In this episode you'll learn more about the new (and best) way to define productivity as well as:

• Why a new, kinder definition of productivity could help you get stuff done with less stress and more ease
• Why it's important to take a holistic approach to getting things done (and what's at risk if you don't)
• What you need to let go of to find your productivity flow
• Four simple steps to stop wasting time, get stuff done and reach your goals
• Much more!

Louise's Resources:

From Big Idea to Inspired Action: A Powerful Planning Workbook for Small Business Owners with Big Ambition

Louise's Website

Connect with Louise on LinkedIn

Follow Louise on Instagram

Find Louise on Facebook

Sarah's Resources

(FREE) Sarah's One Page Marketing Plan

(FREE) Sarah Suggests Newsletter

(FREE) The Gentle Business Manifesto

(FREE) Gentle Confidence Mini-Course

The Gentle Marketing Revolution Kickstarter Campaign

The Gentle Business Circle

The Gentle Business Revolution

Authentic & Fair Pricing Mini-Course

Podcast Show Notes

Email Sarah at [email protected]

Thanks for listening!

After you listen, check out The Gentle Business Manifesto, an invitation to belong to a movement of people who do business the gentle way and disrupt the current marketing paradigm. You can download it for free at thegentlebusinessrevolution.com. There's no opt-in. Just an instant download.

Are you enjoying the podcast?  The Gentle Business Revolution show is listener-supported—I'd love for you to become an active supporter of the show and join the Gentle Business Circle. You will be invited to a private monthly Q&A call with me and fellow Gentle Marketers -  a safe zone to hang out with like-minded conscious entrepreneurs and help each other build our business and grow our impact.  — I'd love for you to join us! Learn more at sarahsantacroce.com/circle

Don't forget to subscribe to the show on iTunes or on Android to get notified for all my future shows and why not sign up for my weekly(ish) "Sarah Suggests Saturdays", a round-up of best practices, tools I use, books I read, podcasts, and other resources.

Raise your hand and join the Gentle Business Revolution.

Warmly,

Sarah

This is the 1st part of a mini-series of updates about the behind the scenes of a Kickstarter campaign. 

I promised I'd document this, so here we are: the real deal of what's going on when you launch a Kickstarter event. 

If you're listening to this in December 2020: please join us at http://www.sarahsantacroce.com/kickstarter