The Humane Marketing Show. A podcast for a generation of marketers who care.

This is the 6th episode in this series. In this one I tell the story of my experience with getting the Covid19 virus. 

*** Join the Gentle Marketing Revolution Kickstarter Campaign starting December 1st! www.sarahsantacroce.com/kickstarter ***

Welcome to episode #58 of the Gentle Business Revolution podcast, the show where we talk about marketing your business by disrupting the current marketing paradigm. If you are a heart-centered entrepreneur who feels anxiety around marketing your business or you are tired of the traditional marketing model, you're in the right place!

I'm back with another book update and I'm sharing all about how I got blurbs (or quotes) for the book, the feedback I received from the proofreader, the process of filming the video for the Kickstarter campaign and more!

• What happens after the editing process is done
• Working with a proofreader
• Writing the description of your own book
• Getting blurbs (or quotes) for the book
• Filming the video for the Kickstarter campaign
• And more!

(FREE) Sarah's One Page Marketing Plan

(FREE) Sarah Suggests Newsletter

(FREE) The Gentle Business Manifesto

(FREE) Gentle Confidence Mini-Course

The Gentle Business Circle

The Gentle Business Revolution

Authentic & Fair Pricing Mini-Course

Podcast Show Notes

Email Sarah at [email protected]

After you listen, check out The Gentle Business Manifesto, an invitation to belong to a movement of people who do business the gentle way and disrupt the current marketing paradigm. You can download it for free at thegentlebusinessrevolution.com. There's no opt-in. Just an instant download.

Are you enjoying the podcast?  The Gentle Business Revolution show is listener-supported—I'd love for you to become an active supporter of the show and join the Gentle Business Circle. You will be invited to a private monthly Q&A call with me and fellow Gentle Marketers -  a safe zone to hang out with like-minded conscious entrepreneurs and help each other build our business and grow our impact.  — I'd love for you to join us! Learn more at sarahsantacroce.com/circle

Don't forget to subscribe to the show on iTunes or on Android to get notified for all my future shows and why not sign up for my weekly(ish) "Sarah Suggests Saturdays", a round-up of best practices, tools I use, books I read, podcasts, and other resources.

Raise your hand and join the Gentle Business Revolution.

Warmly,

Sarah

This is the 5th part of a series of self-care oriented episodes to help us deal with tough times. In this episode I speak about my experience with insomnia and what I used/did to heal it. 

Alice Southern is a life coach for introverts and the founder of The Introvert Library. After experiencing burnout herself, she came to believe that playing by mainstream society's rules can often be a recipe for disaster for sensitive introverts and decided to rebuild her life on her own terms. She now works with sensitive introverts who want to find ways to step into their power, embrace the gifts that their introversion brings, and find ways to create lives in which they can truly thrive.

• Her biggest takeaways from organizing a Giveaway with others
• How she created the team of experts
• How she created a win-win-win situation for everyone involved
• How she followed her intuition and went against industry standards
• And many more insights that will help you get a behind the scenes of organizing such an event.

Become a member of The Introvert Library for free and receive access to a variety of resources that will help you to identify your unique strengths and empower you to create a life you love, including my Effortless Energy course which shows introverts how to use their personality type to manage their energy levels more effectively: https://theintrovertlibrary.com/register-with-the-introvert-library/

Alice's Website

Find Alice on Facebook

Follow Alice on Twitter

Connect with Alice on LinkedIn

Check out Alice's Instagram

(FREE) Sarah's One Page Marketing Plan

(FREE) Sarah Suggests Newsletter

(FREE) The Gentle Business Manifesto

(FREE) Gentle Confidence Mini-Course

The Gentle Marketing Revolution Kickstarter Campaign

The Gentle Business Circle

The Gentle Business Revolution

Authentic & Fair Pricing Mini-Course

Podcast Show Notes

Email Sarah at [email protected]

After you listen, check out The Gentle Business Manifesto, an invitation to belong to a movement of people who do business the gentle way and disrupt the current marketing paradigm. You can download it for free at thegentlebusinessrevolution.com. There's no opt-in. Just an instant download.

Are you enjoying the podcast?  The Gentle Business Revolution show is listener-supported—I'd love for you to become an active supporter of the show and join the Gentle Business Circle. You will be invited to a private monthly Q&A call with me and fellow Gentle Marketers -  a safe zone to hang out with like-minded conscious entrepreneurs and help each other build our business and grow our impact.  — I'd love for you to join us! Learn more at sarahsantacroce.com/circle

Don't forget to subscribe to the show on iTunes or on Android to get notified for all my future shows and why not sign up for my weekly(ish) "Sarah Suggests Saturdays", a round-up of best practices, tools I use, books I read, podcasts, and other resources.

Raise your hand and join the Gentle Business Revolution.

Warmly,

Sarah

This is the 4th part of a series of self-care oriented episodes to help us deal with tough times. In this episode I speak to my friend and past client Nicole Burgess. Please check out her website at https://nicoleburgesscoaching.com/. 

Park Howell is known as The World's Most Industrious Storyteller helping leaders of purpose-driven brands grow by as much as 600 percent. His 35 years in brand creation includes 20 years running his own ad agency Park&Co. He was named Advertising Person of the Year in 2010 by the American Advertising Federation of Metro Phoenix. The following year, his agency was recognized among the Top 10 Impact Companies in Arizona by the Phoenix Chamber of Commerce.

Park is the founder of the Business of Story, a proven platform based on his 10-step Story Cycle System™ to clarify your story, amplify your impact and simplify your life. His popular weekly Business of Story podcast is ranked among the top 10 percent of the most downloaded podcasts in the world.

His new book, Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand, helps readers clarify their brand story and teaches how to tell it through three proven narrative frameworks that captivate audiences and convert customers.

Park consults, teaches, coaches and speaks internationally. He has guided hundreds of brands and grown thousands of leaders and their people in such organizations as Dell, Hilton, Cummins, American Express, Walgreens, Banner Health and the United States Air Force.

He is a graduate of Washington State University and combines his degrees in communications and music composition and theory to help leaders excel through the stories they tell.

• Park's path from traditional advertising to storytelling
• His definition of sustainable storytelling
• Park's opinion about 'brand storytelling' for solopreneurs
• The dark side of storytelling
• How Park sees the future of storytelling and much more
• Much more

Download your FREE "What's Your Story?" field guide

The Business of Story Podcast

Park's Website

Follow Park on Twitter

Connect with Park on LinkedIn

Find Park on Facebook

(FREE) Sarah's One Page Marketing Plan

(FREE) Sarah Suggests Newsletter

(FREE) The Gentle Business Manifesto

(FREE) Gentle Confidence Mini-Course

The Gentle Marketing Revolution Kickstarter Campaign

The Gentle Business Circle

The Gentle Business Revolution

Authentic & Fair Pricing Mini-Course

Podcast Show Notes

Email Sarah at [email protected]

After you listen, check out The Gentle Business Manifesto, an invitation to belong to a movement of people who do business the gentle way and disrupt the current marketing paradigm. You can download it for free at thegentlebusinessrevolution.com. There's no opt-in. Just an instant download.

Are you enjoying the podcast?  The Gentle Business Revolution show is listener-supported—I'd love for you to become an active supporter of the show and join the Gentle Business Circle. You will be invited to a private monthly Q&A call with me and fellow Gentle Marketers -  a safe zone to hang out with like-minded conscious entrepreneurs and help each other build our business and grow our impact.  — I'd love for you to join us! Learn more at sarahsantacroce.com/circle

Don't forget to subscribe to the show on iTunes or on Android to get notified for all my future shows and why not sign up for my weekly(ish) "Sarah Suggests Saturdays", a round-up of best practices, tools I use, books I read, podcasts, and other resources.

Raise your hand and join the Gentle Business Revolution.

Warmly,

Sarah

This is the 3rd part of a series of self-care oriented episodes to help us deal with tough times. In this episode I speak to my friend and past client Andrina Tisi. Please check out her website at www.andrinatisi.com for more information about Essential Oils. 

In this solo episode of the podcast, I'm talking about three pricing strategies keeping fair pricing in mind. I break down each strategy for you and I offer my personal opinion about using them as gentle marketers. There is a lot of psychology that goes into pricing and as gentle marketers, we need to make sure we are using the tools available for everyone's good, not just ours.

• Why people tend to choose middle priced items
• The psychology behind upselling and down selling
• Why pricing ending in 7 or 9 are so common
• How pricing changes the way the customer perceives your product
• Much more

Podcast: How to Price Your Services (Fairly)

Podcast: How to Have a Fair Pricing Conversation

Book: Confessions of the Pricing Man: How Price Affects Everything

(FREE) Sarah's One Page Marketing Plan

(FREE) Sarah Suggests Newsletter

(FREE) The Gentle Business Manifesto

(FREE) Gentle Confidence Mini-Course

The Gentle Marketing Revolution Kickstarter Campaign

The Gentle Business Circle

The Gentle Business Revolution

Authentic & Fair Pricing Mini-Course

Podcast Show Notes

Email Sarah at [email protected]

After you listen, check out The Gentle Business Manifesto, an invitation to belong to a movement of people who do business the gentle way and disrupt the current marketing paradigm. You can download it for free at thegentlebusinessrevolution.com. There's no opt-in. Just an instant download.

Are you enjoying the podcast?  The Gentle Business Revolution show is listener-supported—I'd love for you to become an active supporter of the show and join the Gentle Business Circle. You will be invited to a private monthly Q&A call with me and fellow Gentle Marketers -  a safe zone to hang out with like-minded conscious entrepreneurs and help each other build our business and grow our impact.  — I'd love for you to join us! Learn more at sarahsantacroce.com/circle

Don't forget to subscribe to the show on iTunes or on Android to get notified for all my future shows and why not sign up for my weekly(ish) "Sarah Suggests Saturdays", a round-up of best practices, tools I use, books I read, podcasts, and other resources.

Raise your hand and join the Gentle Business Revolution.

Warmly,

Sarah

This is the first part of a series of self-care oriented episodes to help us deal with tough times. This one talks about establishing a meditation practice. 

After almost three decades in international banking in London and Geneva that enabled Sylvain Massot to develop his investment and management skills, he co-founded Impaakt and Fondation ReBin, two ventures that seek to bring innovative solutions for Impact Investing. Foundation ReBin operates in Benin in the field of waste recycling. Impaakt is a web-platform that leverages on the collective intelligence of a large community of members to assess the social & environmental impact of large listed companies.

In this episode of the podcast, we are focusing on his work with Impaakt and how he has build a transparent platform gives big corporations a sustainability score based on crowdsourced public information and contributors.

[Tweet "We need to inspire trust to people who are going to use the data on the platform, but we need also to have the trust of people who are going to contribute on the platform. - Sylvain Massot #gentlemarketing #accountability "]

• What Sylvain learned from impact investing and what the conscious investor looks for when placing his money
• How Impaakt aims to hold big corporations accountable when it comes to sustainability
• The crowdsourced business model that Sylvain is building, based on trust
• How Impaakt is different from BCorp
• What Sylvain has learned in the past 4 years transitioning from the banking sector to entrepreneurship
• Much more

Impaakt's Website

Impaakt's Twitter

Find Impaakt on LinkedIn

Follow Impaakt on Facebook

(FREE) Sarah's One Page Marketing Plan

(FREE) Sarah Suggests Newsletter

(FREE) The Gentle Business Manifesto

(FREE) Gentle Confidence Mini-Course

The Gentle Marketing Revolution Kickstarter Campaign

The Gentle Business Circle

The Gentle Business Revolution

Authentic & Fair Pricing Mini-Course

Podcast Show Notes

Email Sarah at [email protected]

After you listen, check out The Gentle Business Manifesto, an invitation to belong to a movement of people who do business the gentle way and disrupt the current marketing paradigm. You can download it for free at thegentlebusinessrevolution.com. There's no opt-in. Just an instant download.

Are you enjoying the podcast?  The Gentle Business Revolution show is listener-supported—I'd love for you to become an active supporter of the show and join the Gentle Business Circle. You will be invited to a private monthly Q&A call with me and fellow Gentle Marketers -  a safe zone to hang out with like-minded conscious entrepreneurs and help each other build our business and grow our impact.  — I'd love for you to join us! Learn more at sarahsantacroce.com/circle

Don't forget to subscribe to the show on iTunes or on Android to get notified for all my future shows and why not sign up for my weekly(ish) "Sarah Suggests Saturdays", a round-up of best practices, tools I use, books I read, podcasts, and other resources.

Raise your hand and join the Gentle Business Revolution.

Warmly,

Sarah