The Humane Marketing Show. A podcast for a generation of marketers who care.

The Humane Marketing Show. A podcast for a generation of marketers who care.

By Sarah Santacroce, Entrepreneur, Humane MarketerBusinessMarketing
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The Humane Marketing Show. A podcast for a generation of marketers who care. episodes

  • Healing Your Money Story: It's Not About the Money!

    Leisa Peterson, CFP® is on a mission to help 1,000,000 people elevate their financial consciousness by realizing their true value and creating financial security for themselves.

    As a money coach, business consultant and spiritual teacher, Leisa host's the Mindful Millionaire podcast as well as virtual workshops and life-transforming retreats. Her masterful blend of sound financial strategy and mindfulness training helps people break free of patterns of lack, scarcity and money fears, allowing them to finally lead the rewarding, fulfilling, and abundant lives they most desire.

    In this episode, you'll learn about healing your money story as well as…
    • The title of Leisa's new book The Mindful Millionaire
    • The Millionaire Paradox
    • Leisa's money story
    • The difference between scarcity and abundance
    • The new age millionaires
    • And much more.
    Leisa's Resources

    Get Your Copy of The Mindful Millionaire Book (and the bonuses!)

    The Mindful Millionaire Podcast

    The Mindful Millionaire Facebook Community

    The Art of Abundance Podcast

    Connect with Leisa on LinkedIn

    Find Leisa on Facebook

    Sarah's Resources

    (FREE) Sarah's One Page Marketing Plan

    (FREE) Sarah Suggests Newsletter

    (FREE) The Gentle Business Manifesto

    (FREE) Gentle Confidence Mini-Course

    The Gentle Business Circle

    The Gentle Business Revolution

    Authentic & Fair Pricing Mini-Course

    Podcast Show Notes

    Email Sarah at [email protected]

    Thanks for listening!

    After you listen, check out The Gentle Business Manifesto, an invitation to belong to a movement of people who do business the gentle way and disrupt the current marketing paradigm. You can download it for free at thegentlebusinessrevolution.com. There's no opt-in. Just an instant download.

    Are you enjoying the podcast?  The Gentle Business Revolution show is listener-supported—I'd love for you to become an active supporter of the show and join the Gentle Business Circle. You will be invited to a private monthly Q&A call with me and fellow Gentle Marketers -  a safe zone to hang out with like-minded conscious entrepreneurs and help each other build our business and grow our impact.  — I'd love for you to join us! Learn more at sarahsantacroce.com/circle

    Don't forget to subscribe to the show on iTunes or on Android to get notified for all my future shows and why not sign up for my weekly(ish) "Sarah Suggests Saturdays", a round-up of best practices, tools I use, books I read, podcasts, and other resources.

    Raise your hand and join the Gentle Business Revolution.

    Warmly,

    Sarah

    36 min
  • Summer Special #3: Convening: the new way to create partnerships in business

    Today, Penney and I are back with this special summer series of 6 episodes where we take a look at the 7Ps of Gentle Marketing from an old perception vs new perception.

    I want you to know that this is not your regular episode, In continue to post those on Fridays. This summer special is not available on my site and I encourage you to subscribe to the podcast on your favorite app to receive the notifications for these bonus episodes.

    These episodes are raw, non edited. Just real human conversations about the old and the new perceptions. We recorded them over two afternoons in June and had just a blast.

    This is the 3rd episode in this series and today we talk about the P of Partnerships. 

    There are no shownotes for these special episodes so make sure you subscribe to get notified when the next episode goes live. 

    49 min
  • Brand Strategy for Service-Based Businesses

    Nela Dunato is a designer and brand strategist from Croatia with over 15 years of experience building brands and digital platforms for small businesses and non-profit organizations. She's the owner of a boutique branding & design consultancy Nela Dunato Art & Design focused on helping experienced consultants to become authentic leaders. She's also the author of the book "The Human Centered Brand", a practical guide that teaches service-based business owners and creatives how to create an authentic brand and grow meaningful relationships with their clients. Nela leads in-person workshops and classes, speaks at international conferences, and writes articles on design, marketing, business, and creativity.

    In this episode, you'll learn about brand strategy for service-based businesses as well as…
    • The word 'brand' which is often overwhelming for solopreneurs
    • How to align our brand with our values
    • How to express our brand in a visual way
    • What's important when it comes to design
    • Why her approach sometimes makes clients feel like they're in therapy
    • And much more.

     

    Nela's Resources

    Nela's Website

    Free Chapter from Nela's Book "The Human Centered Brand"

    Nela's Facebook

    Nela's Twitter

    Connect with Nela on LinkedIn

    Checkout Nela's art on Instagram

    Sarah's Resources

    (FREE) Sarah's One Page Marketing Plan

    (FREE) Sarah Suggests Newsletter

    (FREE) The Gentle Business Manifesto

    (FREE) Gentle Confidence Mini-Course

    The Gentle Business Circle

    The Gentle Business Revolution

    Authentic & Fair Pricing Mini-Course

    Podcast Show Notes

    Email Sarah at [email protected]

    Thanks for listening!

    After you listen, check out The Gentle Business Manifesto, an invitation to belong to a movement of people who do business the gentle way and disrupt the current marketing paradigm. You can download it for free at thegentlebusinessrevolution.com. There's no opt-in. Just an instant download.

    Are you enjoying the podcast?  The Gentle Business Revolution show is listener-supported—I'd love for you to become an active supporter of the show and join the Gentle Business Circle. You will be invited to a private monthly Q&A call with me and fellow Gentle Marketers -  a safe zone to hang out with like-minded conscious entrepreneurs and help each other build our business and grow our impact.  — I'd love for you to join us! Learn more at sarahsantacroce.com/circle

    Don't forget to subscribe to the show on iTunes or on Android to get notified for all my future shows and why not sign up for my weekly(ish) "Sarah Suggests Saturdays", a round-up of best practices, tools I use, books I read, podcasts, and other resources.

    Raise your hand and join the Gentle Business Revolution.

    Warmly,

    Sarah

    51 min
  • Summer Special #2: Growing a holistic business: from win-win to win-win-win

    Today, Penney and I are back with this special summer series of 6 episodes where we take a look at the 7Ps of Gentle Marketing from an old perception vs new perception.

    I want you to know that this is not your regular episode, In continue to post those on Fridays. This summer special is not available on my site and I encourage you to subscribe to the podcast on your favorite app to receive the notifications for these bonus episodes.

    These episodes are raw, non edited. Just real human conversations about the old and the new perceptions. We recorded them over two afternoons in June and had just a blast.

    This is the 2nd episode in this series and today we talk about the P of People. 

    There are no shownotes for these special episodes so make sure you subscribe to get notified when the next episode goes live. 

    33 min
  • Making Your Worldview Your Niche

    This episode is in a way a follow-up to Episode 21 in which I addressed the question 'to niche or not to niche' and explained that why I'm making my worldview my niche.

    So in this episode, I'd like to discuss that approach: rather than having a specific service being your niche (such as I have in my LinkedIn Consulting business), I suggest making your worldview your niche. It might be scary to think about making your opinions on certain polarizing topics public, but in the long run, you'll see a lot of more alignment between your business and the clients you attract.

    In this episode, you'll learn about making your worldview your niche as well as…
    • The risk involved in making your opinions public
    • Why your worldview can attract your ideal client
    • Using storytelling to communicate your worldview
    • How your work reflect your worldview
    Sarah's Resources

    (FREE) Sarah's One Page Marketing Plan

    (FREE) Sarah Suggests Newsletter

    (FREE) The Gentle Business Manifesto

    (FREE) Gentle Confidence Mini-Course

    The B Corp: It's Profit AND Purpose

    The Gentle Business Circle

    The Gentle Business Revolution

    Authentic & Fair Pricing Mini-Course

    Podcast Show Notes

    Email Sarah at [email protected]

    Thanks for listening!

    After you listen, check out The Gentle Business Manifesto, an invitation to belong to a movement of people who do business the gentle way and disrupt the current marketing paradigm. You can download it for free at thegentlebusinessrevolution.com. There's no opt-in. Just an instant download.

    Are you enjoying the podcast?  The Gentle Business Revolution show is listener-supported—I'd love for you to become an active supporter of the show and join the Gentle Business Circle. You will be invited to a private monthly Q&A call with me and fellow Gentle Marketers -  a safe zone to hang out with like-minded conscious entrepreneurs and help each other build our business and grow our impact.  — I'd love for you to join us! Learn more at sarahsantacroce.com/circle

    Don't forget to subscribe to the show on iTunes or on Android to get notified for all my future shows and why not sign up for my weekly(ish) "Sarah Suggests Saturdays", a round-up of best practices, tools I use, books I read, podcasts, and other resources.

    Raise your hand and join the Gentle Business Revolution.

    Warmly,

    Sarah

    12 min
  • Summer Special #1: Replacing ambition with enthusiasm

    Today, Penney and I are back with this special summer series of 6 episodes where we take a look at the 7Ps of Gentle Marketing from an old perception vs new perception.

    I want you to know that this is not your regular episode, In continue to post those on Fridays. This summer special is not available on my site and I encourage you to subscribe to the podcast on your favorite app to receive the notifications for these bonus episodes.

    These episodes are raw, non edited. Just real human conversations about the old and the new perceptions. We recorded them over two afternoons in June and had just a blast.

    Episode 44 is a good intro to Penney Peirce and how she sees the world. So if you haven't yet, listen to that one first. And also the first of the Summer series about Passion and Personal Power. Penney can blow your mind, literally speaking. Every now and then she lost me and my small mind just couldn't follow her out there thinking. And rather than just nodding my head, I told her : woah, you lost me. I don't get it.
    So if you're open to some woowoo, some mind blowing concepts about the intuitive age and where we're heading, I think you'll absolutely enjoy these conversations. If on the other hand woowoo and energy talk is not your thing, then maybe skip them... after at least listening to this first one.


    So, today we talk about the first two Ps: Passion and Personal Power.

    There are no shownotes for these special episodes so make sure you subscribe to get notified when the next episode goes live. 

    45 min
  • Living in your Home Frequency & Attracting the Right Clients

    Today's episode kicks off a whole Summer series of conversations around the topic of the 7Ps of Gentle Marketing! My guest today is Penney Peirce.

    Penney Peirce is a respected clairvoyant empath, visionary, author, and popular lecturer and trainer. She is one of the early pioneers in the intuition development movement, specializing in intuition development, inner energy dynamics, expanded perception, transformation, and dream work. She has worked throughout the US, Europe, Japan, South America, and South Africa since 1977, coaching business and government leaders, psychologists, scientists, celebrities, and those on a spiritual path about the hidden dynamics of what makes for true success.

    She is the author of ten books, including Transparency: Seeing Through to Our Expanded Human Capacity, Leap of Perception: The Transforming Power of Your Attention, Frequency: The Power of Personal Vibration, and The Intuitive Way: The Definitive Guide to Increasing Your Awareness. In addition, Penney has written: Be the Dreamer Not the Dream: A Guide to 24-Hour Consciousness, Dream Dictionary for Dummies, The Present Moment: A Daybook of Clarity and Intuition, and the Bits & Pieces series of eBooks.

    In this episode, you'll learn about living in your home frequency & attracting the right clients as well as…
    • Resonating at your home frequency
    • What is resonance
    • The difference between frequency and personal vibration
    • How we bring our frequency into business and marketing
    • Left brain right brain connection
    • Much more!
    Penney's Resources

    Penney's Website

    Diamond Light Meditation - Find Your Home Frequency

    Find Penney on Twitter

    Connect with Penney on LinkedIn

    Penney's Facebook

    Sarah's Resources

    (FREE) Sarah's One Page Marketing Plan

    (FREE) Sarah Suggests Newsletter

    (FREE) The Gentle Business Manifesto

    (FREE) Gentle Confidence Mini-Course

    The Gentle Business Circle

    The Gentle Business Revolution

    Authentic & Fair Pricing Mini-Course

    Podcast Show Notes

    Email Sarah at [email protected]

    Thanks for listening!

    After you listen, check out The Gentle Business Manifesto, an invitation to belong to a movement of people who do business the gentle way and disrupt the current marketing paradigm. You can download it for free at thegentlebusinessrevolution.com. There's no opt-in. Just an instant download.

    Are you enjoying the podcast?  The Gentle Business Revolution show is listener-supported—I'd love for you to become an active supporter of the show and join the Gentle Business Circle. You will be invited to a private monthly Q&A call with me and fellow Gentle Marketers -  a safe zone to hang out with like-minded conscious entrepreneurs and help each other build our business and grow our impact.  — I'd love for you to join us! Learn more at sarahsantacroce.com/circle

    Don't forget to subscribe to the show on iTunes or on Android to get notified for all my future shows and why not sign up for my weekly(ish) "Sarah Suggests Saturdays", a round-up of best practices, tools I use, books I read, podcasts, and other resources.

    Raise your hand and join the Gentle Business Revolution.

    Warmly,

    Sarah

    44 min
  • Leading a Purpose-Driven Life

    Gary L. Smith is the author of four books, including two in the personal development area, and one focusing on customer service. As a business leader for more than four decades, following his work as an engineer, he has a wealth of experience to draw on in his work with his coaching clients, as well as his readers and those who attend his live keynote presentations. Smith is a certified John Maxwell coach, a certified DISC consultant, is a graduate of Brigham Young University, and has also earned his MBA from Rensselaer Polytechnic Institute at Hartford. Smith and his family live in Southington, Connecticut.

    Gary and I have known each other for a long time but we have changed so much since we first met. In this conversation, we dive into the people we have become in the last three years and Gary's new book, Purpose Driven Achievement.

    In this episode, you'll learn about leading a purpose-driven life as well as…
    • The real reason why people don't make progress in their businesses
    • The hard questions you must ask to find your purpose
    • How Gary helps people to find their purpose
    • Defining success to get clarity in your life
    • How the beliefs you have affect what you think your purpose is
    • The law of intentionality and the law of awareness
    • What comes after finding out what your purpose is
    • The importance of having accountability when you set goals
    Gary's Resources

    Gary's Website

    Gary's Facebook

    Connect with Gary on LinkedIn

    Grab a copy of Gary's books

    Sarah's Resources

    The entire 'behind the book' series

    (FREE) Sarah's One Page Marketing Plan

    (FREE) Sarah Suggests Newsletter

    (FREE) The Gentle Business Manifesto

    (FREE) Gentle Confidence Mini-Course

    The Gentle Business Circle

    The Gentle Business Revolution

    Authentic & Fair Pricing Mini-Course

    Podcast Show Notes

    Email Sarah at [email protected]

    Thanks for listening!

    After you listen, check out The Gentle Business Manifesto, an invitation to belong to a movement of people who do business the gentle way and disrupt the current marketing paradigm. You can download it for free at thegentlebusinessrevolution.com. There's no opt-in. Just an instant download.

    Are you enjoying the podcast?  The Gentle Business Revolution show is listener-supported—I'd love for you to become an active supporter of the show and join the Gentle Business Circle. You will be invited to a private monthly Q&A call with me and fellow Gentle Marketers -  a safe zone to hang out with like-minded conscious entrepreneurs and help each other build our business and grow our impact.  — I'd love for you to join us! Learn more at sarahsantacroce.com/circle

    Don't forget to subscribe to the show on iTunes or on Android to get notified for all my future shows and why not sign up for my weekly(ish) "Sarah Suggests Saturdays", a round-up of best practices, tools I use, books I read, podcasts, and other resources.

    Raise your hand and join the Gentle Business Revolution.

    Warmly,

    Sarah

    56 min
  • Behind The Book - Part 4

    Welcome to episode #42 of the Gentle Business Revolution podcast, the show where we talk about marketing your business by disrupting the current marketing paradigm. If you are a heart-centered entrepreneur who feels anxiety around marketing your business or you are tired of the traditional marketing model, you're in the right place!

    I'm back with another book update! I'm very excited to share with you that I have found a book editor and I will be sending her the manuscript very soon. I originally planned for my husband Tony to have a look at it first but we realized his style of writing didn't match mine and it wouldn't be a good experience for either of us. I'm very excited about where I am in this process and I hope you enjoy hearing about my progress. 

    In this episode you'll learn about the process behind the book as well as…
    • Finding an editor that will be a good partner for you
    • I share about the interviews I've done with fellow gentle marketers and how much they add to the book
    • How the current world situation has helped me enjoy the process of writing so much more
    • My thoughts on the launch of the book
    Sarah's Resources

    (FREE) Sarah's One Page Marketing Plan

    (FREE) Sarah Suggests Newsletter

    (FREE) The Gentle Business Manifesto

    (FREE) Gentle Confidence Mini-Course

    The Gentle Business Circle

    The Gentle Business Revolution

    Authentic & Fair Pricing Mini-Course

    Podcast Show Notes

    Email Sarah at [email protected]

    Thanks for listening!

    After you listen, check out The Gentle Business Manifesto, an invitation to belong to a movement of people who do business the gentle way and disrupt the current marketing paradigm. You can download it for free at thegentlebusinessrevolution.com. There's no opt-in. Just an instant download.

    Are you enjoying the podcast?  The Gentle Business Revolution show is listener-supported—I'd love for you to become an active supporter of the show and join the Gentle Business Circle. You will be invited to a private monthly Q&A call with me and fellow Gentle Marketers -  a safe zone to hang out with like-minded conscious entrepreneurs and help each other build our business and grow our impact.  — I'd love for you to join us! Learn more at sarahsantacroce.com/circle

    Don't forget to subscribe to the show on iTunes or on Android to get notified for all my future shows and why not sign up for my weekly(ish) "Sarah Suggests Saturdays", a round-up of best practices, tools I use, books I read, podcasts, and other resources.

    Raise your hand and join the Gentle Business Revolution.

    Warmly,

    Sarah

    12 min

About The Humane Marketing Show. A podcast for a generation of marketers who care.

From the publisher's feed

We've had incredible guests such as Dorie Clark, Mark Schaefer, Ian Brodie, Beth Buelow, Denise Wakeman and others share their inspiring journey.