The Humane Marketing Show. A podcast for a generation of marketers who care.

For this episode, I've picked 3 of the 10 ways to strengthen your confidence that I'd like to comment on. If you'd like the full mini video course you can get that at sarahsantacroce.com/gentleconfidence (it's FREE)

When Julie Foucht decided she needed to take her coaching business seriously, she hired a high-end coach and learned to 'market like a man.' She doubled, then tripled her income in less than a year, but felt drained, uninspired, and restless.

Urged by Spirit, she embraced her essential 'Womaness' and birthed a new way, The Art of Feminine Marketing.

Today, Julie teaches female coaches, teachers, and healers who are frustrated with traditional marketing, how to build 6-figure businesses through the Art of Feminine Marketing.

Julie's clients report having a clearer vision of their divine purpose, greater passion for their work, the skills to be attracting the perfect clients, and are being paid well for their gifts.

Julie received her coach certification in 2006 from The Coaches Training Institute. She has served on the boards of numerous non-profits and was named Woman of the Year by the Professional Women's Network of the Monterey Peninsula in 2013.

Julie is an expert on leveraging the connection to Souce to market your business. I know you'll find this conversation very valuable.

• How Julie found herself hiding some part of herself in her business
• How to lead with your feminine side and what your masculine side's roll should be
• Leveraging your connection to source to shape your business
• Why we lose touch with our intuition when we are young
• The role your head, your body, and your soul play in the decision-making process
• The importance of becoming a 6 figure earner or a 7 figure earner before earning the money
• Who is your highest self
• Practices that Julie uses with her clients to help them connect with source

Julie's Website (You can find her free gift "The Art of Feminine Marketing Guide" on the home page)

Julie's Twitter

Julie's LinkedIn

Find Julie in Facebook

The Art of Feminine Marketing Podcast

Here is the meditation Julie mention's in the episode

(FREE) Sarah's One Page Marketing Plan

(FREE) Sarah Suggests Newsletter

(FREE) The Gentle Business Manifesto

The Gentle Business Circle

The Gentle Business Revolution

Authentic & Fair Pricing Mini-Course

Podcast Show Notes

Email Sarah at [email protected]

After you listen, check out The Gentle Business Manifesto, an invitation to belong to a movement of people who do business the gentle way and disrupt the current marketing paradigm. You can download it for free at thegentlebusinessrevolution.com. There's no opt-in. Just an instant download.

Are you enjoying the podcast?  The Gentle Business Revolution show is listener-supported—I'd love for you to become an active supporter of the show and join the Gentle Business Circle. You will be invited to a private monthly Q&A call with me and fellow Gentle Marketers -  a safe zone to hang out with like-minded conscious entrepreneurs and help each other build our business and grow our impact.  — I'd love for you to join us! Learn more at sarahsantacroce.com/circle

Don't forget to subscribe to the show on iTunes or on Android to get notified for all my future shows and why not sign up for my weekly(ish) "Sarah Suggests Saturdays", a round-up of best practices, tools I use, books I read, podcasts, and other resources.

Raise your hand and join the Gentle Business Revolution.

Warmly,

Sarah

I invited George to this episode to talk about authentic Facebook ads because I (and I'm sure some of you too) have a love/hate relationship with this company. I really love George's perspective of Facebook ads and I wanted to learn more about how we can use this tool in our gentle marketing revolution.

Since 2009, George Kao has been a trusted conscious marketing advisor to thousands of coaches, counselors, consultants, speakers, and authors.  His mission is to raise the marketing effectiveness of those who prioritize integrity and compassion in their business.  George's specialty is helping people grow their online audience through authentic marketing, including social media, webinars, online courses, and effective time management. George has self-published 4 books, created over a dozen online courses, and has personally coached hundreds of clients. For thousands of heart-based business owners around the world, George Kao is the go-to expert on the topics of authentic marketing, joyful productivity, and launching online courses. George helps clients build authentic businesses, expand their visibility online, stabilize their income, and streamline their business so that they can experience more freedom and joy in their work.​​  You can access many valuable articles and videos about authentic marketing and joyful productivity at his website

[spp-tweet tweet=""Think of Facebook as the most effective tool that has allowed all of the marketers to reach who we need to reach to bless them with our content""]

• What the purpose of Facebook ads really is
• Who uses Facebook ads
• How to reach an audience that doesn't know you yet (your cold audience)
• How George spends his ad budget
• How people get into your warm audience
• Why the data that Facebook has on users is a blessing for small businesses
• The mindset reframe you can use if you feel unauthentic using Facebook ads

George's Website

Principles of Authentic Business: Create a Sustainable Livelihood from the Heart

Authentic Content Marketing: Build an Engaged Audience for Your Personal Brand through Integrity & Generosity

Joyful Productivity: A Solopreneur's Guide to Creativity & Well-Being

Authentic Selling: How to Gain New Clients through Connection, Caring, and Service

George's Facebook Marketing Course

Find George on Facebook

(FREE) Sarah's One Page Marketing Plan

(FREE) Sarah Suggests Newsletter

(FREE) The Gentle Business Manifesto

The Gentle Business Circle

The Gentle Business Revolution

Authentic & Fair Pricing Mini-Course

Podcast Show Notes

Email Sarah at [email protected]

After you listen, check out The Gentle Business Manifesto, an invitation to belong to a movement of people who do business the gentle way and disrupt the current marketing paradigm. You can download it for free at thegentlebusinessrevolution.com. There's no opt-in. Just an instant download.

Are you enjoying the podcast?  The Gentle Business Revolution show is listener-supported—I'd love for you to become an active supporter of the show and join the Gentle Business Circle. You will be invited to a private monthly Q&A call with me and fellow Gentle Marketers -  a safe zone to hang out with like-minded conscious entrepreneurs and help each other build our business and grow our impact.  — I'd love for you to join us! Learn more at sarahsantacroce.com/circle

Don't forget to subscribe to the show on iTunes or on Android to get notified for all my future shows and why not sign up for my weekly(ish) "Sarah Suggests Saturdays", a round-up of best practices, tools I use, books I read, podcasts, and other resources.

Raise your hand and join the Gentle Business Revolution.

Warmly,

Sarah

In today's episode, we are talking about fair pricing and the conversations we can have with our clients about it. When we set our rates we need to consider many things like our experience, our operating expenses, the value we create, and much more. Having a conversation about money can be uncomfortable for many because money is often a delicate subject but as adults and business owners, we must be willing to have difficult conversations with our clients. Sure, not every call will lead to a sale and that's okay too! What matters is that we are able to create space for these conversations to happen.

• Why having options for your clients is a great idea
• What to consider when setting your rate
• Why I don't offer hourly packages
• Why I stand behind my $500 offer

(FREE) Sarah's One Page Marketing Plan

(FREE) Sarah Suggests Newsletter

(FREE) The Gentle Business Manifesto

The Gentle Business Circle

The Gentle Business Revolution

Podcast Show Notes

Email Sarah at [email protected]

After you listen, check out The Gentle Business Manifesto, an invitation to belong to a movement of people who do business the gentle way and disrupt the current marketing paradigm. You can download it for free at thegentlebusinessrevolution.com. There's no opt-in. Just an instant download.

Are you enjoying the podcast?  The Gentle Business Revolution show is listener-supported—I'd love for you to become an active supporter of the show and join the Gentle Business Circle. You will be invited to a private monthly Q&A call with me and fellow Gentle Marketers -  a safe zone to hang out with like-minded conscious entrepreneurs and help each other build our business and grow our impact.  — I'd love for you to join us! Learn more at sarahsantacroce.com/circle

Don't forget to subscribe to the show on iTunes or on Android to get notified for all my future shows and why not sign up for my weekly(ish) "Sarah Suggests Saturdays", a round-up of best practices, tools I use, books I read, podcasts, and other resources.

Raise your hand and join the Gentle Business Revolution.

Warmly,

Sarah

Hi Gentle Marketers
The Show Must Be Paused is a hashtag and initiative created by two black women in response to everything that's been going on in the US.

I'm a day late, as the day of silence was meant to be held yesterday, Tuesday. But I just heard about this on my friend Jenny Blakes' podcast and I think it really doesn't matter what day we pause and reflect. In fact we ought to do it every day.

So I'm dedicating this day to people of all colors other than white: black, brown, red, olive, any kind of skin color that is suffering from injustice. Racism doesn't only exist in the US, it exists all over the world and includes people of every color. I'm based in Switzerland and we don't have the same history. But racism exists everywhere, to some extent.

If you are based in the US, check out the site theshowmustbepaused.com which includes many resources to help.

And take some time today, time to reflect.

And I can't help myself I just need to say it: this belongs. This is exactly what's needed to break the system and change the paradigm. This is a people revolution and people will break the systems that no longer work for them, haven't worked for them for many many years.

Since 2017 Sophie is an expert in helping companies become certified B Corps, and the first B Leader trained by B Lab Switzerland. Don't worry, if you don't know what a BCorp is, you'll know after listening to today's episode. Besides her sustainability work, she's also a graphic facilitator and founder of the company Sketch 4 Good.

• What a B Corp is
• What makes a B Corp different from other companies
• The 5 pillars on which a B Corp is evaluated
• Why businesses play a key role in achieving the 17 Sustainable Development Goals developed by the UN
• How you can maximize your impact by focusing on less
• A different way to measure your company's results and impact

Sophie's Website - Sketch4Good

Sophie's Instagram

Sophie's LinkedIn

BCorporation

The B Impact Assessment

The 1% for the planet from Patagonia

Interview with Patagonia founder

(FREE) Sarah's One Page Marketing Plan

(FREE) Sarah Suggests Newsletter

(FREE) The Gentle Business Manifesto

The Gentle Business Circle

The Gentle Business Revolution

Podcast Show Notes

Email Sarah at [email protected]

After you listen, check out The Gentle Business Manifesto, an invitation to belong to a movement of people who do business the gentle way and disrupt the current marketing paradigm. You can download it for free at thegentlebusinessrevolution.com. There's no opt-in. Just an instant download.

Are you enjoying the podcast?  The Gentle Business Revolution show is listener-supported—I'd love for you to become an active supporter of the show and join the Gentle Business Circle. You will be invited to a private monthly Q&A call with me and fellow Gentle Marketers -  a safe zone to hang out with like-minded conscious entrepreneurs and help each other build our business and grow our impact.  — I'd love for you to join us! Learn more at sarahsantacroce.com/circle

Don't forget to subscribe to the show on iTunes or on Android to get notified for all my future shows and why not sign up for my weekly(ish) "Sarah Suggests Saturdays", a round-up of best practices, tools I use, books I read, podcasts, and other resources.

Raise your hand and join the Gentle Business Revolution.

Warmly,

Sarah

As a keynote speaker and brand message consultant, Jeffrey Shaw, a renowned former portrait photographer, helps companies stop wasting time trying to satisfy some customers who will never be satisfied and attract only their ideal customers. Like a photographer captures the essence of a person, Jeffrey shows businesses how to make customers feel seen, heard and understood. When that happens, you attract and retain your ideal customers by learning how to speak their "Lingo".

Jeffrey Shaw is a TEDx speaker, host of Creative Warriors podcast with well over 500 episodes and over a million downloads, and bestselling author of LINGO: Discover Your Ideal Customer's Secret Language and Make Your Business Irresistible.

• Why starting with "who am I?" is so important for marketing
• How you can find your perfect audience
• The connection between the current world situation and entrepreneurship
• Why considering how the values of your customers are changing can help your business in the long term
• The spike in humanity that happens after traumatic events
• Jeffrey's 5-Step Secret Language Strategy
• The "5 Whys" exercise Jeffrey does with his clients
• Aspirational marketing

Jeffrey's Website

Find Chris on Twitter

Jeffrey's Facebook page

Connect with Chris on LinkedIn

LINGO: Discover Your Ideal Customer's Secret Language and Make Your Business Irresistible

Creative Warrior Podcast

(FREE) Sarah's One Page Marketing Plan

(FREE) Sarah Suggests Newsletter

(FREE) The Gentle Business Manifesto

The Gentle Business Circle

The Gentle Business Revolution

Podcast Show Notes

Email Sarah at [email protected]

After you listen, check out The Gentle Business Manifesto, an invitation to belong to a movement of people who do business the gentle way and disrupt the current marketing paradigm. You can download it for free at thegentlebusinessrevolution.com. There's no opt-in. Just an instant download.

Are you enjoying the podcast?  The Gentle Business Revolution show is listener-supported—I'd love for you to become an active supporter of the show and join the Gentle Business Circle. You will be invited to a private monthly Q&A call with me and fellow Gentle Marketers -  a safe zone to hang out with like-minded conscious entrepreneurs and help each other build our business and grow our impact.  — I'd love for you to join us! Learn more at sarahsantacroce.com/circle

Don't forget to subscribe to the show on iTunes or on Android to get notified for all my future shows and why not sign up for my weekly(ish) "Sarah Suggests Saturdays", a round-up of best practices, tools I use, books I read, podcasts, and other resources.

Raise your hand and join the Gentle Business Revolution.

Warmly,

Sarah

This is another raw extra episode, a conversation with myself :-)

No shownotes. 

Please excuse the uhmms, as this is not edited. 

But in these special times we're being asked to let go of perfectionism :-)

Chris Cooper through his brand Chris Cooper Business Elevation helps leaders to elevate business performance by developing exceptional leadership, teams and highly engaged workforces. Chris created the Business Elevation Show the most accessed business show on the world's leading on-line radio platform 'Voice America' in 2011. He is co-Author of The Power To Get Things Done (Whether You Feel Like It Or Not) and has a reputation as an exceptional coach, consultant and facilitator. With a senior corporate background to board level including Mars, Chris was also a founding partner of a very successful startup prior to 15 years of developing leaders, teams and businesses. He is also a fellow of the Professional Speaking Association in the UK.

• The things you need to do to be successful when you're starting on your own
• How the freedom of being an entrepreneur can be crippling sometimes
• The difference between intrinsic and extrinsic motivation
• Why our brains look to avoid pain at all costs
• How knowing when your optimal work hours are can make a huge different
• Why you should analyze the thing you are NOT doing
• The techniques that Chris has studied to get things done
• What can you do in situations when you say you will do something but you don't

Chris's Website

Find Chris on Twitter

Connect with Chris on LinkedIn

The Power to Get Things Done: (Whether You Feel Like It or Not)

Chronotype Quiz --> Find out the best time of the day for you

My episode on Chris's podcast

(FREE) Sarah's One Page Marketing Plan

(FREE) Sarah Suggests Newsletter

The Gentle Business Circle

The Gentle Business Revolution

Podcast Show Notes

Email Sarah at [email protected]

After you listen, check out The Gentle Business Manifesto, an invitation to belong to a movement of people who do business the gentle way and disrupt the current marketing paradigm. You can download it for free at thegentlebusinessrevolution.com. There's no opt-in. Just an instant download.

Are you enjoying the podcast?  The Gentle Business Revolution show is listener supported—I'd love for you to become an active supporter of the show and join the Gentle Business Circle. You will be invited to a private monthly Q&A call with me and fellow Gentle Marketers -  a safe zone to hang out with like minded conscious entrepreneurs and help each other build our business and grow our impact.  — I'd love for you to join us! Learn more at sarahsantacroce.com/circle

Don't forget to subscribe to the show on iTunes or on Android to get notified for all my future shows and why not sign up for my weekly(ish) "Sarah Suggests Saturdays", a round-up of best practices, tools I use, books I read, podcasts, and other resources.

Raise your hand and join the Gentle Business Revolution.

Warmly,

Sarah

As the Millennial and Gen Z Marketing Guy, Jeff Fromm has traveled the world sharing insights on how youth culture is impacting the marketplace — as well as the consumer behaviors of every generation. He led the first public study of Millennials in 2010 through a partnership with the Boston Consulting Group. That work informed his first book "Marketing to Millennials." He has since co-authored three more: "Millennials with Kids," "Marketing to Gen Z" and "The Purpose Advantage." He also is a regular contributor to Forbes. Jeff earned an economics degree with an emphasis in marketing from The Wharton School of the University of Pennsylvania and attended The London School of Economics. He is the president of Futurecast, a forward-thinking trends consultancy, and a partner at Barkley, a creative idea company. While others may talk about trends, Jeff and his partners merge such insights to create marketing and innovation best practices—these applications are the basis of Jeff's presentations. With years of brand marketing consulting experience, his humorous stories and provocative new strategy paradigms are supported by hard research and real client profit growth.

• Jeff's definition of the modern consumer mindset
• What the Sustainable Development Goals are
• The difference between purpose and purpose advantage
• The importance of your origin story in your company
• Why having an emotional connection with customers is so important
• How your personal purpose affects your company purpose depending on your business side
• About Millenials as consumers

Jeff's Website

Connect with Jeff on LinkedIn

The Purpose Advantage

The Gentle Business Circle

Sarah's One Page Marketing Plan

The Gentle Business Revolution

Podcast Show Notes

Email Sarah at [email protected]

After you listen, check out The Gentle Business Manifesto, an invitation to belong to a movement of people who do business the gentle way and disrupt the current marketing paradigm. You can download it for free at thegentlebusinessrevolution.com. There's no opt-in. Just an instant download.

Are you enjoying the podcast?  The Gentle Business Revolution show is listener supported—I'd love for you to become an active supporter of the show and join the Gentle Business Circle. You will be invited to a private monthly Q&A call with me and fellow Gentle Marketers -  a safe zone to hang out with like-minded conscious entrepreneurs and help each other build our business and grow our impact.  — I'd love for you to join us! Learn more at sarahsantacroce.com/circle

Don't forget to subscribe to the show on iTunes or on Android to get notified for all my future shows.

Raise your hand and join the Gentle Business Revolution.

Warmly,

Sarah