The Humane Marketing Show. A podcast for a generation of marketers who care.

Mark Silver, M.Div., is a master teacher in his Sufi spiritual lineage, and is one of the pioneers in spirituality and small business, doing this work since 1999.

His company, Heart of Business, has helped with thousands of small business owners and self-employed practitioners over the last two decades, and he has a reputation in the industry of business development for deep integrity, grounded spiritual teaching, and nitty-gritty, detailed business development work.

In this dysfunctional, painful economy and culture that we're living in, Heart of Business's central belief is that every act of business can be an act of love.

• A little background on the current marketplace
• The difference between a sliding scale model and a pay-from-the-heart model
• The importance of taking up space as business owners
• Why pricing is all about the trust between you and your customers
• Taking time to explain what you need

Mark's Website

Mark's Free Resources

Mark's Ebook - Don't Buy Now: How to Spot the Scammers and avoid spending way too much on business coaching

Sarah's One Page Marketing Plan

The Gentle Business Revolution

Podcast Show Notes

Email Sarah at [email protected]

After you listen, check out The Gentle Business Manifesto, an invitation to belong to a movement of people who do business the gentle way and disrupt the current marketing paradigm. You can download it for free at thegentlebusinessrevolution.com. There's no opt-in. Just an instant download.

If you enjoyed the podcast, I would be super grateful if you'd share it using the social media buttons you see at the bottom of the post.

Also, please leave a review on iTunes. I'm told that they really matter so if you'd take a minute I'd appreciate it.

Don't forget to subscribe to the show on iTunes or on Android to get notified for all my future shows.

Raise your hand and join the Gentle Business Revolution.

Warmly,

Sarah

This is another raw extra episode, an interview with my friend Laurel O'Sullivan. We talk about astrology.

No shownotes. 

Please excuse the uhmms, as this is not edited. 

But in these special times we're being asked to let go of perfectionism :-)

This is Laurel's free Facebook Group: https://www.facebook.com/groups/2534764370097676

This is another raw extra episode, an interview with returning guest Steve Morris.

No shownotes. 

Please excuse the uhmms, as this is not edited. 

But in these special times we're being asked to let go of perfectionism :-)

Welcome to episode #29 of the Gentle Business Revolution podcast, the show where we talk about marketing your business by disrupting the current marketing paradigm. If you are a heart-centered entrepreneur who feels anxiety around marketing your business or you are tired of the traditional marketing model, you're in the right place!

In today's episode, I'm discussing what makes a product irresistible. If you listened to last week's episode you know that one of the things today's conscious client wants is beauty. Beauty in not only the product itself but in the whole customer experience. They are looking to be emotionally engaged with the message they are getting from you at every step of the way. From the moment they land on your website, to the confirmation email after the book a session with you, to the moment you actually get on a call with them. Every single step counts.

Join me as I discuss how to bring in more beauty from our daily lives into our businesses.

• Daniel Pink's six essential aptitudes to thrive
• Why exercising the right side of the brain can bring new ideas into your business
• Why beauty needs to transmit an emotion
• How you can bring more beauty to your business
• How mindfulness and meditation can help you identify the beauty around you

A Whole New Mind by Daniel Pink

The Gentle Marketing Revolution

The Gentle Business Revolution

After you listen, check out The Gentle Business Manifesto, an invitation to belong to a movement of people who do business the gentle way and disrupt the current marketing paradigm. You can download it for free at thegentlebusinessrevolution.com. There's no opt-in. Just an instant download.

If you enjoyed the podcast, I would be super grateful if you'd share it using the social media buttons you see at the bottom of the post.

Also, please leave a review on iTunes. I'm told that they really matter so if you'd take a minute I'd appreciate it.

Don't forget to subscribe to the show on iTunes or on Android to get notified for all my future shows.

Raise your hand and join the Gentle Business Revolution.

Warmly,

Sarah

This is another raw extra episode, an interview with my friend and mentor Jenny Blake.

No shownotes. 

Please excuse the uhmms, as this is not edited. 

But in these special times we're being asked to let go of perfectionism :-)

Resources mentioned:Books: 

The Highly Sensitive Person, 

Pivot: The Only Move That Matters Is Your Next One, 

Essentialism

This is another raw extra episode, an interview with my friend Nazim Beltran, from Milan, Italy. 

No shownotes. 

Please excuse the uhmms, as this is not edited. 

But in these special times we're being asked to let go of perfectionism :-)

This is another raw extra episode, an interview with Grief Recovery Coach Karin Hagelin from http://hagelingriefrecovery.com/

No shownotes. 

Please excuse the uhmms, as this is not edited. 

But in these special times we're being asked to let go of perfectionism :-)

Here's the pdf that we mention in the episode: https://hagelingriefrecovery.com/sarah/

Welcome to episode #28 of the Gentle Business Revolution podcast, the show where we talk about marketing your business by disrupting the current marketing paradigm. If you are a heart-centered entrepreneur who feels anxiety around marketing your business or you are tired of the traditional marketing model, you're in the right place!

In today's episode, I'm discussing some points from The Cluetrain Manifesto on what today's conscious client wants. Even though it was written so many years ago, a lot of the points in it are still very relevant to the current marketing climate.

As business owners in today's world, we are serving the most informed and educated population ever. Our customers are informed and smarter so we have to be able to adjust our marketing and treat them as such. The conversations they have and the things they care about should be something we think about every time we develop a marketing strategy.

• What today's Conscious Client wants
• Why clients want more than just being sold to
• Why making your clients feel less than is the WRONG approach
• What every business today has something in common with non-profits (or should!)
• The importance of making your clients feel heard and seen

The Cluetrain Manifesto

The Gentle Marketing Revolution

The Gentle Business Revolution

After you listen, check out The Gentle Business Manifesto, an invitation to belong to a movement of people who do business the gentle way and disrupt the current marketing paradigm. You can download it for free at thegentlebusinessrevolution.com. There's no opt-in. Just an instant download.

If you enjoyed the podcast, I would be super grateful if you'd share it using the social media buttons you see at the bottom of the post.

Also, please leave a review on iTunes. I'm told that they really matter so if you'd take a minute I'd appreciate it.

Don't forget to subscribe to the show on iTunes or on Android to get notified for all my future shows.

Raise your hand and join the Gentle Business Revolution.

Warmly,

Sarah

This is another raw extra episode, a recording of the Collective Resilience Brainstorming session. 

No shownotes. 

Please excuse the uhmms, as this is not edited. 

But in these special times we're being asked to let go of perfectionism :-)

Hello Gentle Marketers! I
Welcome to The Gentle Business Revolution Podcast, the show where we talk about marketing your business by disrupting the current marketing paradigm.

I'm Sarah Santacroce, your host.

I decided to record an extra episode this weekend due to the current circumstances that we are all going through at the moment.

As some of you know, I'm based in Switzerland, so right in the middle of it as I record this on March 13th.

This is not an episode about the epidimic itself. I hope you got the right kind of information sources for that.

What I wanted to comment on is
a) be transparent about how I'm personally dealing with it
b) give you some ideas on how to stay grounded in these uncertain times and
c) invite you to a Collective Brainstorming on Resilience next Tuesday, 10am EST

Ok, so just about a week ago I was still being quite cynical about the whole thing. Thinking people were overreacting and panicking. Only a week later though I'm worried myself. Not so much about my personal health, but about everyone and the global impact this thing will have. On health, on the economy etc. On systems that are already cracked. I'm thinking of the US health system for example.

So yes, I now know that this has to be taken very seriously and I urge you to do the same. Not panicky seriously, but smart.

Now, luckily if you're listening to this show there's a good chance that you're working from home already. So yay, that's a huge benefit for us. We get to continue to do our work. Yes, there will be some loss in income due to client cancellations, workshop cancellations etc, but there are also opportunities to come up with creative solutions. More about that in a minute...

So how do you stay grounded in these difficult times?

I admit that this week I barely got anything done. No writing for my book, no new projects... I just didn't have the mental energy for it. I did nurture relationships though, and that is sometimes just as important. Oh, and I added about 20cm to my shawl that I'm knitting. So if that's how you're feeling right now, give yourself permission to surrender and just be. Not do. And reach out to some friends or colleagues.

Of course meditation helps me enormously. I use the free Insight timer app and I also have a paid app called Breethe.

Unless the weather is really bad, I go for a daily walk. Usually around an hour, sometimes less. Instead of listening to business podcasts like I usually do, I listened to Tara Brach. I can't wait for Brené Brown's podcast 'Unlocking us' to start. Should be anytime soon.

I heard Depak Chopra say on an Instagram stream to say to ourselves 'joyful energetic body'. I'm not into affirmations (if you haven't already listen to the episode with Dana Wilde, sarahsantacroce.com/gbr27 that explains why). But I like the idea of reminding ourselves that our body and it's energy is important.
I caught myself craving chocolate or a glass of wine at night a few times this week, but then always convinced myself that now is definitely a good time to nurture my body with healthy food instead and not further burden my immune system with alcohol.

Yes, taking vitamin C and D helps as well, but not if we're eating chunk food and poisoning ourselves with substances.

In other words we need to take care of our minds and our bodies.

This week I skipped it, like I said, I was just really out of it, but I plan to start this routine again next week: the daily gratitude journal at night and I also like John Jantsch (Jants)'s new book the Self-Reliant Entrepreneur - 366 Daily Meditations to Feed Your Soul and Grow Your Business. Watch out for Episode number 31 in which I interview John.

So these are some of the things that I'm doing to stay grounded. It almost feels like now I have certainty that things will be uncertain. And I can just deal with it. Kind of like when you are sick and you don't know what kind of disease it is. It's a horrible feeling, because of the uncertainty. And then you find out and it's bad news, but at least you know and you can now deal with it.

That's how I feel. I can accept that this is just what it is right now. A difficult situation we are all facing. But at the same time from the little I know from Astrology it's exactly what belongs. It's a global crisis that hopefully teaches us something about living together, on this one world that we have. And it's also a message from nature, telling us that she will always prevail and that she has more power than any human being. She gives and she takes.

So despite the heaviness, I feel that we are in this together and we will get through it.

Now, it's unfortunately not just a health crisis. It's an economical crisis as well.

So that means that it might have a financial impact for some of us.
So it's time to think creatively and work on our resilience as entrepreneurs.

Because there are definitely ways in which business can continue, especially if we're using today's technology to connect with each other without having to meet.

In order to use our collective intelligence and creativity I'm hosting a Collective Resilience Brainstorming call next Tuesday, March 17th, at 10 am EST. It will happen on Zoom and as an intro I will share some of the mindfulness ideas I shared on this podcast, but then we'll also go into the doing. What can we DO during these times, to stay resilient, and to keep afloat as entrepreneurs? I will share some suggestions but then I invite everyone to chime in with theirs so that we use the hive mind to find solutions together.

I just created a very simple page where you can sign up to join us; www.sarahsantacroce.com/resilience

I'd love to see you there. And if you can't make it live, sign up anyways and I'll send out the replay.

Thanks for tuning in today. This is a raw bonus episode, no shownotes. So again the link to join us on Tuesday is http://www.sarahsantacroce.com/resilience

If you're listening on a mobile device you'll find the link in the description.

We can get through this together !
Hope to see you on March 17th