The Humane Marketing Show. A podcast for a generation of marketers who care.

My guest today is a master on how to train your brain for success. After growing her own business from zero to a million dollars a year in under 19 months, Dana Wilde now teaches others how to do the same. With nearly 100,000 followers in 68 countries, Dana is the bestselling author of Train Your Brain and featured in the movies, The Abundance Factor and True Prosperity. Fascinated by neuroscience and the power of the mind, she affects lives daily on The Mind Aware Show, where she interviews thought leaders, brain scientists, and celebrities about how to intentionally think wealthier, happier, and healthier thoughts.

I loved Dana's work because it is based on scientific research. I've always struggled to believe in the law of attraction but I firmly believe in the power of mindset. Dana's work, as you will hear in the episode, is based different from the law of attraction but just as powerful and effective.

I hope this episode inspires you to become more aware of your thoughts throughout the day and how you can start to make shifts with Dana's simple strategies.

• The difference between the conscious and unconscious mind
• How training your brain is different than the law of attraction
• The 3 ways you can make a change
• What a mantra is
• The secret superpower the word "but" has
• The 4 steps of Dana's Train Your Brain system
• How to do marketing correctly by leading with empathy

Dana's Website

Dana's Podcast

Dana's Ebook

Your Marketing Superpower Quiz

Sarah's One Page Marketing Plan

The Gentle Business Revolution

Podcast Show Notes

Email Sarah at [email protected]

After you listen, check out The Gentle Business Manifesto, an invitation to belong to a movement of people who do business the gentle way and disrupt the current marketing paradigm. You can download it for free at thegentlebusinessrevolution.com. There's no opt-in. Just an instant download.

If you enjoyed the podcast, I would be super grateful if you'd share it using the social media buttons you see at the bottom of the post.

Also, please leave a review on iTunes. I'm told that they really matter so if you'd take a minute I'd appreciate it.

Don't forget to subscribe to the show on iTunes or on Android to get notified for all my future shows.

Raise your hand and join the Gentle Business Revolution.

Warmly,

Sarah

Welcome to episode #26 of the Gentle Business Revolution podcast, the show where we talk about marketing your business by disrupting the current marketing paradigm. If you are a heart-centered entrepreneur who feels anxiety around marketing your business or you are tired of the traditional marketing model, you're in the right place!

Welcome to Season 4! As always I have very exciting episodes coming up. In today's episode, we are talking about the idea of having enough. Even though we use enough as a common way of describing how much we earn, need or have, we don't stop to consider that enough might be different for all of us.

This episode was inspired by my current read, "Company of One" by Paul Jarvis. Reading this book has made me reflect on what my definition of enough is right now. It also made me reflect on times when I've caught myself comparing my enough to other people's enough.

It has been a really insightful read and I hope this podcast gets you interested in learning more about it.

• Why the definition of enough is different for everyone
• The two camps that Paul Jarvis discusses in his book: enough and pre-enough
• How I got over my comparitis

Company of One

The Gentle Marketing Revolution

The Gentle Business Revolution

After you listen, check out The Gentle Business Manifesto, an invitation to belong to a movement of people who do business the gentle way and disrupt the current marketing paradigm. You can download it for free at thegentlebusinessrevolution.com. There's no opt-in. Just an instant download.

If you enjoyed the podcast, I would be super grateful if you'd share it using the social media buttons you see at the bottom of the post.

Also, please leave a review on iTunes. I'm told that they really matter so if you'd take a minute I'd appreciate it.

Don't forget to subscribe to the show on iTunes or on Android to get notified for all my future shows.

Raise your hand and join the Gentle Business Revolution.

Warmly,

Sarah

Welcome to episode #25 of the Gentle Business Revolution podcast, the show where we talk about marketing your business by disrupting the current marketing paradigm. If you are a heart-centered entrepreneur who feels anxiety around marketing your business or you are tired of the traditional marketing model, you're in the right place!

I'm back with another book update! In my last "behind the book" update, I shared my structure. Rather than reading one of the chapters, I thought I'd share a bit about what goes on in my head through the process of writing this book.

• Why I'm writing this book (hint: it's not for me!)
• The questions I ask myself now that I'm halfway through the book
• How I struggle with sharing personal stories
• And much more

The Gentle Marketing Revolution

The Gentle Business Revolution

Sarah's Book List

After you listen, check out The Gentle Business Manifesto, an invitation to belong to a movement of people who do business the gentle way and disrupt the current marketing paradigm. You can download it for free at thegentlebusinessrevolution.com. There's no opt-in. Just an instant download.

If you enjoyed the podcast, I would be super grateful if you'd share it using the social media buttons you see at the bottom of the post.

Also, please leave a review on iTunes. I'm told that they really matter so if you'd take a minute I'd appreciate it.

Don't forget to subscribe to the show on iTunes or on Android to get notified for all my future shows.

Raise your hand and join the Gentle Business Revolution.

Warmly,

Sarah

If setting revenue targets gives you anxiety about launching something new, you are not alone. When we put pressure on ourselves to hit a specific number by the end of a launch, we tend to forget about the people involved. So, what if we reframed the way we thought about marketing a launch? What if we focused on attracting the community we genuinely want to spend time with? What if we played to our strengths to design a launch experience we could LOVE?

***

This episode falls under the P of Promotion of The Gentle Marketing Mandala.
If you don't know what I'm talking about you can download my 1-page marketing plan in the form of a mandala at http://www.sarahsantacroce.com/1page. It comes with a daily email prompt over 7 days to help you work on your plan.

***

Jenny Blake is the creator of Pivot Method, a growth strategy that helps forward-thinking entrepreneurs and organizations map out what's next. She is also a sought-after keynote speaker and host of the Pivot Podcast, a show recognized by CNBC as one of the top six podcasts to make you smarter about your career. Jenny spent two years at a tech startup in Silicon Valley and five years in Training and Career Development at Google before launching her own consulting business in 2011.

On this episode, Jenny shares the spiritual tools that made her most recent launch more relaxed and joyful. She discusses the systems and content she created that will live on long after the launch and introduces us to the idea of identifying and attracting people who energize you to your business.  Listen in for the story of Jenny's 'night owl' email (sent just before the doors closed) and learn how to design a launch YOUR way, earn revenue AND serve the highest good.

In this episode you'll learn…

• The spiritual tools that made Jenny's last launch more relaxed and joyful.
• Jenny's experience around setting revenue targets and launch goals.
• How Jenny's long-term marketing approach takes the pressure of a single launch.
• How to create systems + content that live on long after a single launch.
• How Jenny treats the sales page like a letter to an individual she wants to serve.
• The revolutionary idea of attracting people who energize you to your business.
• Jenny's insight on building revenue AND serving the highest good.
• The success of the 'night owl' email Jenny sent a few hours before the doors closed.
• Jenny's impromptu decision to offer a one-on-one call to new members.
• How Jenny thinks about reframing the energy around a so-called 'failed launch.'

Other links and resources mentioned in this episode:

Momentum

Pivot Method

Free-up Founder Time

Pivot Podcast with Jenny Blake

Pivot: The Only Move That Matters is Your Next One by Jenny Blake

Jenny on Twitter

Dorie Clark's Recognized Expert Course

It Doesn't Have to Be Crazy at Work by Jason Fried and David Heinemeier Hansson

Retention Point: The Single Biggest Secret to Membership and Subscription Growth by Robert Skrob

Bryon Katie

Tosha Silver

Tad Hargrave on GBR EP022

Sarah's One Page Marketing Plan

The Gentle Business Revolution

Podcast Show Notes

Email Sarah at [email protected]

Welcome to episode #23 of the Gentle Business Revolution podcast, the show where we talk about marketing your business by disrupting the current marketing paradigm. If you are a heart-centered entrepreneur who feels anxiety around marketing your business or you are tired of the traditional marketing model, you're in the right place!

Today I'd like to talk about mentors and coaches. If there's one thing I would do differently if I started over, I would be working with a coach earlier on in my business. I waited too long. I thought I couldn't afford it. So I bootstrapped for many years, making all the mistakes. I don't regret making the mistakes, it has definitely helped me become a better coach, but I do think my journey would have been much easier and less alone.

***

This episode falls under the P of Partnership of The Gentle Marketing Mandala.
If you don't know what I'm talking about you can download my 1-page marketing plan in the form of a mandala at http://www.sarahsantacroce.com/1page. It comes with a daily email prompt over 7 days to help you work on your plan.

***

• When it is time to hire a coach
• What questions you should ask before hiring a coach
• How you can tell whether the coach has your same core values
• Next week's interview with my very own coach, Jenny Blake

The Gentle Marketing Revolution

The Gentle Business Revolution

Sarah's Book List

After you listen, check out The Gentle Business Manifesto, an invitation to belong to a movement of people who do business the gentle way and disrupt the current marketing paradigm. You can download it for free at thegentlebusinessrevolution.com. There's no opt-in. Just an instant download.

If you enjoyed the podcast, I would be super grateful if you'd share it using the social media buttons you see at the bottom of the post.

Also, please leave a review on iTunes. I'm told that they really matter so if you'd take a minute I'd appreciate it.

Don't forget to subscribe to the show on iTunes or on Android to get notified for all my future shows.

Raise your hand and join the Gentle Business Revolution.

Warmly,

Sarah

The traditional marketing model is built on the idea that aggressive sales methods generate instant results. And they do, in a way. But have you ever wondered what happens the next day, once the consumer realizes they were manipulated into the sale? Is there a better way to market a business that takes longer up front—but doesn't require endless hustle to replace the customers you've turned off?

Tad Hargrave is the creator of Marketing for Hippies, a platform that helps conscious entrepreneurs and green businesses grow their organizations without selling their souls. Early in his career, Tad learned and applied some very inauthentic, high-pressure marketing tactics that made him feel slimy. And then he spent a decade unlearning the pushy approach and developing the refreshing and unorthodox marketing strategies he shares today in workshops all over Canada.

***

This episode falls under the P of Promotion of The Gentle Marketing Mandala.
If you don't know what I'm talking about you can download my 1-page marketing plan in the form of a mandala at http://www.sarahsantacroce.com/1page. It comes with a daily email prompt over 7 days to help you work on your plan.

***

On this episode, Tad defines the idea of slow marketing, explaining why it takes time to define your niche and develop a reputation. He uncovers the myth around the effectiveness of an aggressive approach to sales and explores the scarcity energy behind 'instant results' marketing. Listen in for Tad's insight on designing a sales page around relevance, credibility and value and learn to write heart-centered copy that expresses both the value and values proposition of your business.

In this episode you'll learn…

• What inspired Tad to position himself as a marketing hippie.
• How Tad defines slow marketing + why it takes time to develop a reputation.
• The truth about the effectiveness of an aggressive, instant results approach.
• The scarcity energy behind the traditional approach to marketing.
• Why a clear niche is essential for heart-centered copywriting.
• How to design a sales page around relevance, credibility and value.
• Why a sales letter should be repulsive to people you don't want to work with.
• Tad's pro tip re: URLs that are easy to remember.
• The teaching function of a well-written sales letter.
• Why your business needs both a value AND values proposition.

Other links and resources mentioned in this episode:

Marketing for Hippies

Marketing for Hippies on Facebook

Tad's Free Gift: How to Start

The Niching Spiral

WordPress for Good

The Meantime

Tad's Mentorship Program

Jay Abraham

Tad's Sample Sales Letter

Dominic Canterbury

Tad's Case Studies

Showgirl Awakening

Randy Gage

LOHAS

The Gentle Business Manifesto

Podcast Show Notes

Email Sarah at [email protected]

Welcome to episode #21 of the Gentle Business Revolution podcast, the show where we talk about marketing your business by disrupting the current marketing paradigm. If you are a heart-centered entrepreneur who feels anxiety around marketing your business or you are tired of the traditional marketing model, you're in the right place!

Are you fed up with hype marketing tactics and looking for a different way to market your business? Do you feel like a misfit sometimes, like the only oddball in this online world who wants to lead with the heart? Then The Gentle Marketing Revolution™ Program that starts on Jan 28th may be right for you.

You can find out all the details at TheGentleMarketingRevolution.com.

To niche or not to niche. This is something many beginning entrepreneurs struggle with. I was one of them. The struggle comes mainly from the gurus with the loudest voice who tell you that you need to find your specific segment, your niche. And I agree, to some extent. You will be better off to be recognized in your field, if you are known for something specific.

• What a niche can be
• What you need before you niche
• When having a niche means you must say no
• The phrase you should NEVER use
• Next week's interview with Tad Hargrave from Marketing for Hippies

The Creative Introvert

The Gentle Marketing Revolution

The Gentle Business Revolution

Sarah's Book List

After you listen, check out The Gentle Business Manifesto, an invitation to belong to a movement of people who do business the gentle way and disrupt the current marketing paradigm. You can download it for free at thegentlebusinessrevolution.com. There's no opt-in. Just an instant download.

If you enjoyed the podcast, I would be super grateful if you'd share it using the social media buttons you see at the bottom of the post.

Also, please leave a review on iTunes. I'm told that they really matter so if you'd take a minute I'd appreciate it.

Don't forget to subscribe to the show on iTunes or on Android to get notified for all my future shows.

Raise your hand and join the Gentle Business Revolution.

Warmly,

Sarah

Welcome to episode #20 of the Gentle Business Revolution podcast, the show where we talk about marketing your business by disrupting the current marketing paradigm. If you are a heart-centered entrepreneur who feels anxiety around marketing your business or you are tired of the traditional marketing model, you're in the right place!

Are you fed up with hype marketing tactics and looking for a different way to market your business? Do you feel like a misfit sometimes, like the only oddball in this online world who wants to lead with the heart? Then The Gentle Marketing Revolution™ Program that starts on Jan 28th may be right for you. I've mentioned it on this podcast many times, and the day has finally come where the doors are open to the first live round of this decade of the GMR program!

It's a very different kind of marketing program: a hybrid program with video learning, 8 beautiful assignment workbooks, and eleven 75-minute live group calls via Zoom where we go deeper into each topic. It's a blend between personal development and very pragmatic, down-to-earth marketing and business building strategies. There are 3 tiers available: online only, group program, or 6 spots for a mini-VIP mastermind with additional perks and more access to me.

You can find out all the details at TheGentleMarketingRevolution.com, or if you want to know even more, get full details, the history, and an interview with a recent participant as you listen to this special episode!

• The Gentle Marketing Revolution™ approach
• The differences between this approach and the 7P's of Marketing
• How The Gentle Marketing Revolution™ works for you
• Recent participant Tanya Raheel's experience with the program
• Next week's podcast: Niching – or Not

The Gentle Marketing Revolution

The Gentle Business Revolution

Sarah's Book List

After you listen, check out The Gentle Business Manifesto, an invitation to belong to a movement of people who do business the gentle way and disrupt the current marketing paradigm. You can download it for free at thegentlebusinessrevolution.com. There's no opt-in. Just an instant download.

If you enjoyed the podcast, I would be super grateful if you'd share it using the social media buttons you see at the bottom of the post.

Also, please leave a review on iTunes. I'm told that they really matter so if you'd take a minute I'd appreciate it.

Don't forget to subscribe to the show on iTunes or on Android to get notified for all my future shows.

Raise your hand and join the Gentle Business Revolution.

Warmly,

Sarah

If you've ever used a marketing strategy that didn't feel good, you can probably trace it back to being out of alignment with your core values. But how do we stop chasing society's definition of success and learn to define it for ourselves? And how do we promote our business in a way that feels authentic to our brand and the values we care about?

Katie Rasoul is the leadership coach, keynote speaker and team culture expert behind Team Awesome Coaching, an individual and group practice that specializes in supporting high-potential leaders and creating engaged teams. Katie has taken the stage at both TEDx and Disrupt, and she wrote the bestseller Hidden Brilliance: A High-Achieving Introvert's Guide to Self-Discovery, Leadership and Playing Big. Katie also serves as cohost of The Life & Leadership Podcast.

***

This episode falls under the P of Personal Power of The Gentle Marketing Mandala.
If you don't know what I'm talking about you can download my 1-page marketing plan in the form of a mandala at http://www.sarahsantacroce.com/1page. It comes with a daily email prompt over 7 days to help you work on your plan.

***

On this episode, Katie describes how being a self-motivated high achiever both helps and hinders her big dreams. She explains how becoming an entrepreneur accelerated her journey to self-awareness, discussing how her definition of success shifted away from society's standard and how she makes decisions based on values of integrity, connection and authenticity. Listen in for Katie's insight on the danger of chasing someone else's paradigm for success and learn how to market your business in a way that feels good—and aligns with what's important to you.

• How Katie's intrinsic motivation helps and hinders her big dreams.
• The sticky note that initiated Katie's journey to self-awareness.
• How entrepreneurship accelerated Katie's personal development.
• How Katie's definition of success shifted from society's standard.
• How creating your own definition of success reduces comparison.
• How feeling icky relates to being out of alignment with your values.
• Weighing decisions based on integrity, connection and authenticity.
• The real danger of chasing someone else's definition of success.
• Katie's slash and burn approach to editing her calendar.
• How Katie thinks about marketing for the long-term over leads.
• How borrowing a definition of success leads to feeling not-enough.

Katie's Website

Katie on Twitter

Katie on Facebook

Katie on LinkedIn

Katie's Free Redefining Success Workbook

Team Awesome Coaching

The Life & Leadership Podcast

Katie on Introvert Biz Growth EP063

Katie's TED Talk

Hidden Brilliance: A High-Achieving Introvert's Guide to Self-Discovery, Leadership and Playing Big by Katie Rasoul

The Avoid-At-All-Cost Exercise

Essentialism: The Disciplined Pursuit of Less by Greg McKeown

The Gentle Marketing Revolution

The Gentle Business Manifesto

Sarah's Free 5-Day Gentle Marketing Intensive

Sarah's One Page Marketing Plan

Podcast Show Notes

Email Sarah at [email protected]

After you listen, check out The Gentle Business Manifesto, an invitation to belong to a movement of people who do business the gentle way and disrupt the current marketing paradigm. You can download it for free at thegentlebusinessrevolution.com. There's no opt-in. Just an instant download.

If you enjoyed the podcast, I would be super grateful if you'd share it using the social media buttons you see at the bottom of the post.

Also, please leave a review on iTunes. I'm told that they really matter so if you'd take a minute I'd appreciate it.

Don't forget to subscribe to the show on iTunes or on Android to get notified for all my future shows.

Raise your hand and join the Gentle Business Revolution.

Warmly,

Sarah

Welcome to episode #18 of the Gentle Business Revolution podcast, the show where we talk about marketing your business by disrupting the current marketing paradigm. If you are a heart-centered entrepreneur who feels anxiety around marketing your business or you are tired of the traditional marketing model, you're in the right place!

Let me begin with a reminder: A new live program round starts on January 28th. This is the program that I run live twice per year. I'd love for you to check out the full details at thegentlemarketingrevolution.com. Before that I'll host a free 5-Day Gentle Marketing Intensive beginning January 13th. Find out more and sign up at Gentle Marketing Intensive.

***

This episode falls under the P of Passion of The Gentle Marketing Mandala.
If you don't know what I'm talking about you can download my 1-page marketing plan in the form of a mandala at http://www.sarahsantacroce.com/1page. It comes with a daily email prompt over 7 days to help you work on your plan.

***

Today I want to talk about the Japanese concept called Ikigai. On my quest to find my passion, which I talk about in episode 2, I stumbled upon this term. It's Japanese for Purpose. The term is composed of two Japanese words, iki meaning life, and gai which means "the realisation of what one expects and hopes for."

The Japanese believe that exploring your ikigai is integral to leading a fulfilling and wholehearted life.

• How to discover your ikigai / purpose
• The value of a photo of yourself at age 7
• Next week's podcast with Katie Rasoul and our definition of success!

Man's Search for Meaning by Viktor Frankl

Blue Zones: Lessons on Living Longer from the People Who've Lived the Longest by Dan Buettner

The purpose project by Carolyn Tate

Ikigai by Hector Garcia

The Gentle Marketing Revolution

The Gentle Business Revolution

Sarah's Book List

After you listen, check out The Gentle Business Manifesto, an invitation to belong to a movement of people who do business the gentle way and disrupt the current marketing paradigm. You can download it for free at thegentlebusinessrevolution.com. There's no opt-in. Just an instant download.

If you enjoyed the podcast, I would be super grateful if you'd share it using the social media buttons you see at the bottom of the post.

Also, please leave a review on iTunes. I'm told that they really matter so if you'd take a minute I'd appreciate it.

Don't forget to subscribe to the show on iTunes or on Android to get notified for all my future shows.

Raise your hand and join the Gentle Business Revolution.

Warmly,

Sarah