The Humane Marketing Show. A podcast for a generation of marketers who care.

Welcome to episode #17 of the Gentle Business Revolution podcast, the show where we talk about marketing your business by disrupting the current marketing paradigm. If you are a heart-centered entrepreneur who feels anxiety around marketing your business or you are tired of the traditional marketing model, you're in the right place!

Let me begin with a head's up: A new live program round starts on January 28th. This is the program that I run  live  twice per year. I'd love for you to check out the full details at thegentlemarketingrevolution.com. Before that I'll host a free 5-Day Gentle Marketing Intensive beginning January 13th. Find out more and sign up at Gentle Marketing Intensive.

In today's episode I want to share the news that I'm officially writing a book! I want to share how I went from an idea to actually start writing. A lot of people have an idea to write a book, but it's important that one actually sits down to write it.

• How I knew the time was right
• Some of my preparations for this project
• The value of participating in a VIP mastermind
• Season 4 and the Japanese recipe for happiness!

Pivot by Jenny Blake

Pivot Author's Resources

The Gentle Marketing Revolution

The Gentle Business Revolution

Sarah's Book List

After you listen, check out The Gentle Business Manifesto, an invitation to belong to a movement of people who do business the gentle way and disrupt the current marketing paradigm. You can download it for free at thegentlebusinessrevolution.com. There's no opt-in. Just an instant download.

If you enjoyed the podcast, I would be super grateful if you'd share it using the social media buttons you see at the bottom of the post.

Also, please leave a review on iTunes. I'm told that they really matter so if you'd take a minute I'd appreciate it.

Don't forget to subscribe to the show on iTunes or on Android to get notified for all my future shows.

Raise your hand and join the Gentle Business Revolution.

Warmly,

Sarah

Consumers no longer trust traditional advertising, as evidenced by the 600M devices in the world with ad blockers. So, how DO customers want to relate to businesses now? How can we break down the barriers between companies and consumers? And what does a human-centered marketing model look like?

Mark Schaefer is the globally-recognized author, speaker and business consultant behind Businesses Grow, one of the top five marketing blogs in the world. Mark's client roster includes Pfizer, Cisco, Dell, Adidas, and the US Air Force, and his work has appeared on CNN, The Wall Street Journal and The New York Times, among many other media outlets. Mark has written eight bestselling books, and his latest release, Marketing Rebellion: The Most Human Company Wins, hit the top spot on Amazon in the Advertising and Marketing categories.

On this episode, Mark describes the changing role of the marketer, explaining why we must create shareable content and experiences that customers are keen to share. He discusses how we can use technology for good to reduce the barriers between businesses and consumers, introducing us to the idea of helping our customers feel like they belong. Listen in to understand why entrepreneurs are better suited to navigate this changing world than big companies and learn how to join the rebellion for yourself—and market your business in a new way!

In this episode you'll learn about the Marketing Rebellion as well as…

• The challenge Mark faced in finding the right title for his new book.
• Why Mark sees ad blockers as the biggest civil rebellion in history.
• How Mark realized that the customer IS the marketer of today.
• The marketer's role in creating sharable content and experiences.
• Using tech to reduce the barriers between companies + consumers.
• Why marketing needs to focus on the human needs of customers.
• How Yeti leveraged outdoor guides to tell their brand story.
• Why entrepreneurs are ideally suited for the new marketing world.
• How to reframe the function of video content to tell stories.
• The value of recognizing trends to make smart business decisions.

Other links and resources mentioned in this episode:

Businesses Grow

Marketing Rebellion: The Most Human Company Wins by Mark W. Schaefer

Marketing Rebellion Bonus Material

Mark on Twitter

Mark on Facebook

Mark on LinkedIn

The Marketing Companion Podcast

Mark on Introvert Biz Growth EP024

WIRED Interview with Jeff Bezos

Yeti

The Gentle Business Manifesto

Sarah's Free 5-Day Gentle Marketing Intensive

Podcast Show Notes

Email Sarah at [email protected]

Welcome to episode #15 of the Gentle Business Revolution podcast, the show where we talk about marketing your business by disrupting the current marketing paradigm. If you are a heart-centered entrepreneur who feels anxiety around marketing your business or you are tired of the traditional marketing model, you're in the right place!

The last P in the mandala for Gentle Marketing stands for Partnerships, and I'd like to encourage you to reach out to 2 people every day. It's one category of my Daily Planner. It's not that easy for this introvert, and I can't say that I succeed every day, but it's a muscle I'm building.

***

This episode falls under the P of Partnership of The Gentle Marketing Mandala.
If you don't know what I'm talking about you can download my 1-page marketing plan in the form of a mandala at http://www.sarahsantacroce.com/1page. It comes with a daily email prompt over 7 days to help you work on your plan.

***

• 5 different types of partnerships
• The rest of my partnership story
• The value of relationship building
• Next week's podcast interview with Mark Schaefer, author of The Marketing Rebellion!

The Referral Engine by John Jantsch

The Gentle Marketing Revolution

The Gentle Business Revolution

Sarah's Book List

After you listen, check out The Gentle Business Manifesto, an invitation to belong to a movement of people who do business the gentle way and disrupt the current marketing paradigm. You can download it for free at thegentlebusinessrevolution.com. There's no opt-in. Just an instant download.

If you enjoyed the podcast, I would be super grateful if you'd share it using the social media buttons you see at the bottom of the post.

Also, please leave a review on iTunes. I'm told that they really matter so if you'd take a minute I'd appreciate it.

Don't forget to subscribe to the show on iTunes or on Android to get notified for all my future shows.

Raise your hand and join the Gentle Business Revolution.

Warmly,

Sarah

Podcasting is an intimate medium. Listeners feel as if they know the hosts they listen to regularly, and they tend to be engaged and loyal. But building your own show requires big-time commitment and consistency. So, what if you could tap into established podcast audiences by guesting on shows designed for listeners you can serve?

Tom Schwab is the CEO of Interview Valet, the leader in podcast interview marketing. He is dedicated to helping clients get more traffic, leads and raving customer-fans through guesting on targeted podcasts. Tom is also the host of Podcast Guest Profits, a show focused on growing your business by getting in on the conversation where your ideal customers are already listening.

On this episode, Tom explains how his hypothesis around the parallels between guest blogging and podcast guesting led to the creation of Interview Valet. He shares the statistics around podcast listenership, discussing how to establish a human connection with a podcast audience and how guesting can help you connect with better leads. Listen in for Tom's insight on turning podcast listeners into clients and learn how to prepare for guesting on a podcast to market your business!

In this episode you'll learn…

• The parallels between guest blogging and podcast guesting.
• The statistics around podcast listenership and downloads.
• Why podcast listeners tend to be more engaged and loyal.
• The benefits of podcast guesting vs. hosting your own show.
• How to establish a human connection with the audience.
• How podcast guesting can help you find better leads.
• Tom's advice on how to prepare for guesting on a podcast.
• The value of storytelling in the podcast medium.
• The 3 types of people podcast hosts invite to be guests.
• Tom's insight on building relationships over transactions.
• Tom's 3-tiered approach to turning listeners into clients.
• How Tom thinks about marketing with empathy + integrity.

Other links and resources mentioned in this episode:

Interview Valet

Interview Valet on Twitter

Interview Valet on Facebook

Tom on LinkedIn

Tom on Introvert Biz Growth EP046

Podcast Guest Profits: Grow Your Business with a Targeted Interview Strategy by Tom Schwab

Edison Research: The Podcast Consumer 2019

Blurbrry 2019 Professional Podcast Statistics

Moz SEO Software

Zoom

Skype

Zencastr

Craig Cody Case Study

Gary Vaynerchuk

Jab, Jab, Jab, Right Hook: How to Tell Your Story in a Noisy Social World by Gary Vaynerchuk

Tom's Affiliate Program

The Gentle Business Manifesto

Podcast Show Notes

Email Sarah at [email protected]

#episode GBR13
Welcome to episode #13 of the Gentle Business Revolution podcast, the show where we talk about marketing your business by disrupting the current marketing paradigm. If you are a heart-centered entrepreneur who feels anxiety around marketing your business or you are tired of the traditional marketing model, you're in the right place!

Today I want to talk about Fair Pricing. Fair pricing is essential for us Gentle Marketers. I think it's fair to say that fairness (pun intended) is one of our core values.

Growing up, my dad fought for fairness for the working class. So yes, fairness is super important to me on a personal level. But I'm ready to bet that you feel the same. And, not only do we want to be treated fairly, we also want to treat others fairly. For that to happen, we need to come from a place of empathy. It is essential to be able to put ourselves into the other's shoes.

• The simple truth of Fair Pricing
• The options for Fair Pricing
• The unfair tactic to avoid
• My episode 6 topic on Selling vs. Serving and its tie-in to Fair Pricing
• Next week's podcast on Promotion with my friend Tom Schwab!

The Gentle Marketing Revolution

The Gentle Business Revolution

Sarah's Book List

After you listen, check out The Gentle Business Manifesto, an invitation to belong to a movement of people who do business the gentle way and disrupt the current marketing paradigm. You can download it for free at thegentlebusinessrevolution.com. There's no opt-in. Just an instant download.

If you enjoyed the podcast, I would be super grateful if you'd share it using the social media buttons you see at the bottom of the post.

Also, please leave a review on iTunes. I'm told that they really matter so if you'd take a minute I'd appreciate it.

Don't forget to subscribe to the show on iTunes or on Android to get notified for all my future shows.

Raise your hand and join the Gentle Business Revolution.

Warmly,

Sarah

#episode GBR12
Does it feel like you're chasing customers? What if you could market your business in a way that simply attracts the right people into your orbit? Steven Morris believes that you can—by building a Beautiful Business around your values and the needs of the clients you serve.

Steven is the creator of the Mth Degree, a consultancy that specializes in brand strategy, organizational life and a humanized approach to marketing. In the last 25 years, Steven has worked with 250-plus global companies, including Samsung, Habitat for Humanity, New Balance, Sony and Amazon. He is dedicated to helping business leaders live and work wholeheartedly and make a positive impact in the world of their customers. Steven is also the author of Brand Love and Loyalty and Humanizing the Customer Journey.

On this episode of the Gentle Business Revolution, Steven shares his view that the core purpose of business is to provide value. He explains why it's crucial to bring both your skill set and your humanity to the office, describing the brand evolution work he does to help leaders infuse their deeply held beliefs into their business. Steven also invites us to reframe the way we think about marketing as human-to-human storytelling that engages the emotions. Listen in to understand what characterizes a Beautiful Business and learn how you can attract customers by creating transcendent experiences.

• Steven's argument that the core purpose of business is to provide value.
• Why defining your brand purpose starts with identifying who we serve.
• Why it's crucial for us to bring our skill set AND our humanity to work.
• How we can use our personal genius to make the world a better place.
• The deep relationships that differentiate a Beautiful Business.
• How value system alignment creates an invitation to belong.
• Why Steven believes no business should ever CHASE customers.
• The difference between transactions and transcendent experiences.
• Steven's invitation to reframe marketing as human-to-human storytelling.
• How people make decisions using both intellect and emotion.
• How to capture the beauty in moments of awe we create for customers.

The Mth Degree

Steven Morris Gallery

Studio Leadership

Steven's Free Toolkit

Steven's Free eBook

Steven's TED Talk

Steven on Twitter

Steven on LinkedIn

Leisa Peterson

Katie Porter Video

A Whole New Mind: Why Right-Brainers Will Rule the Future by Daniel H. Pink

The Five Dysfunctions of a Team: A Leadership Fable by Patrick Lencioni

Maslow's Hierarchy of Needs

The Gentle Business Manifesto

Podcast Show Notes

Email Sarah at [email protected]

After you listen, check out The Gentle Business Manifesto, an invitation to belong to a movement of people who do business the gentle way and disrupt the current marketing paradigm. You can download it for free at thegentlebusinessrevolution.com. There's no opt-in. Just an instant download.

If you enjoyed the podcast, I would be super grateful if you'd share it using the social media buttons you see at the bottom of the post.

Also, please leave a review on iTunes. I'm told that they really matter so if you'd take a minute I'd appreciate it.

Don't forget to subscribe to the show on iTunes or on Android to get notified for all my future shows.

Raise your hand and join the Gentle Business Revolution.

Warmly,

Sarah

#episodeGBR11
Welcome to episode #11 of the Gentle Business Revolution podcast, the show where we talk about marketing your business by disrupting the current marketing paradigm. If you are a heart-centered entrepreneur who feels anxiety around marketing your business or you are tired of the traditional marketing model, you're in the right place!

Today I want to share with you an exercise that I'm facilitating in the 3rd module of The Gentle Marketing Revolution. It represents the 3rd P of the Mandala for Gentle Marketing, and it's in the P for People module. One of the major differences between the gentle marketing approach and traditional/hype marketing is that we lead with empathy instead of pain. It's a switch from the negative to the positive.

• The revolutionary idea of leading with empathy instead of pain
• The Empathy Map exercise
• Aspirational marketing (I love that term!)
• The guest I have lined up for next week's podcast (I'm excited!)

Lingo by Jeffrey Shaw

The Gentle Marketing Revolution

The Gentle Business Revolution

Sarah's Book List

After you listen, check out The Gentle Business Manifesto, an invitation to belong to a movement of people who do business the gentle way and disrupt the current marketing paradigm. You can download it for free at thegentlebusinessrevolution.com. There's no opt-in. Just an instant download.

If you enjoyed the podcast, I would be super grateful if you'd share it using the social media buttons you see at the bottom of the post.

Also, please leave a review on iTunes. I'm told that they really matter so if you'd take a minute I'd appreciate it.

Don't forget to subscribe to the show on iTunes or on Android to get notified for all my future shows.

Raise your hand and join the Gentle Business Revolution.

#episodeGBR10

If you have a gift that helps to transform clients' lives, why would you keep that hidden? Limiting beliefs are what hold most of us back from serving at the highest level. But how do we begin to turn around our thinking and reclaim our personal power?

Nina Cooke is a Business Mindset Coach who specializes in helping clients release their deep inner blocks and grow their business vision with confidence. She has worked with hundreds of coaches, consultants and other thought leaders who have plateaued at low six-figure incomes and are frustrated because they aren't getting the results they want. Nina is also the host of the Entrepreneur's Inner Game Podcast, and her work has been featured in Forbes and on BBC Radio.

On this episode, Nina shares her own struggle with confidence, explaining why it's crucial to identify the root cause of feeling not-good-enough. She discusses the direct relationship between limiting beliefs and behavior, pointing out that we can't serve at the highest level when we're playing small. Nina also addresses the danger in comparison and competition, describing how to trust in our uniqueness and embrace an abundance mindset. Listen in for insight into changing your thinking at the unconscious level and learn Nina's practices for creating a massive turnaround in the way you see yourself!

In this episode you'll learn…

• How overcoming her own lack of confidence inspired Nina's work.
• Why it's crucial to identify the cause of feeling not good enough.
• The direct relationship between our thinking and our behavior.
• Why we can't serve at the highest level when we're playing small.
• Nina's insight on changing our thinking at the unconscious level.
• How to trust in your uniqueness + embrace an abundance mindset.
• Why worrying about the competition is a waste of time and energy.
• What differentiates Nina's work from the affirmations movement.
• Nina's practice of lavishing gratitude to initiate a shift in mindset.
• How to leverage a brain dump to identify negative self-talk.
• Nina's advice around looking for evidence of what's going right.

Other links and resources mentioned in this episode:

Nina's Website

Nina's Free Video Training

Nina's Podcast

Train Your Brain

This Is Marketing: You Can't Be Seen Until You Learn to See by Seth Godin

The Gentle Business Manifesto

Podcast Show Notes

Email Sarah at [email protected]

#episodeGBR9

Welcome to episode #9 of the Gentle Business Revolution podcast, the show where we talk about marketing your business by disrupting the current marketing paradigm. If you are a heart-centered entrepreneur who feels anxiety around marketing your business or you are tired of the traditional marketing model, you're in the right place!

In today's episode, we will spend some time talking about one of the quotes and books that led me to create The Gentle Marketing Revolution Program. It's from Daniel H. Pink's book called A Whole New Mind. In it Pink says, "We've progressed from a society of farmers to a society of factory workers to a society of knowledge workers. And now we're progressing yet again – to a society of creators & empathizers, of pattern recognizers & meaning makers."

Wow! That resonates with me on so many levels.

• The significance of this paradigm shift to meaning makers for us
• The 6 essential aptitudes we need in order to thrive in this Age
• The links between the 6 aptitudes and my 7 P's of Conscious Marketing
• The topic of next week's podcast

A Whole New Mind

The Gentle Marketing Revolution

The Gentle Business Revolution

Sarah's Book List

After you listen, check out The Gentle Business Manifesto, an invitation to belong to a movement of people who do business the gentle way and disrupt the current marketing paradigm. You can download it for free at thegentlebusinessrevolution.com. There's no opt-in. Just an instant download.

If you enjoyed the podcast, I would be super grateful if you'd share it using the social media buttons you see at the bottom of the post.

Also, please leave a review on iTunes. I'm told that they really matter so if you'd take a minute I'd appreciate it.

Don't forget to subscribe to the show on iTunes or on Android to get notified for all my future shows.

Raise your hand and join the Gentle Business Revolution.

Warmly,

Sarah

#episodeGBR8

Welcome to episode #8 of the Gentle Business Revolution podcast, the show where we talk about marketing your business by disrupting the current marketing paradigm. If you are a heart-centered entrepreneur who feels anxiety around marketing your business or you are tired of the traditional marketing model, you're in the right place!

In today's episode, I'm covering the last P of the Mandala for Conscious Marketing. This P stands for Partnership. You know, I wasted many years going about my business on my own, becoming more and more isolated, until I realized the value of collaboration.

I'm not talking about adding a business partner which, while having its advantages, also comes with inconveniences. When I talk about partners, I'm referring to one of these five types: Peers, Partners (also called Joint Venture partners), Mentors & Coaches, Community, and Team Members. Today, let's consider the value of peer partnerships.

• The power of masterminds with your entrepreneurial peers
• My experience participating in masterminds
• How you can find a mastermind
• The launch of the Gentle Business Alliance
• The upcoming Season 2 of the Gentle Business Revolution Podcast

The Gentle Marketing Revolution

The Gentle Business Revolution

Sarah's Book List

After you listen, check out The Gentle Business Manifesto, an invitation to belong to a movement of people who do business the gentle way and disrupt the current marketing paradigm. You can download it for free at thegentlebusinessrevolution.com. There's no opt-in. Just an instant download.

If you enjoyed the podcast, I would be super grateful if you'd share it using the social media buttons you see at the bottom of the post.

Also, please leave a review on iTunes. I'm told that they really matter so if you'd take a minute I'd appreciate it.

Don't forget to subscribe to the show on iTunes or on Android to get notified for all my future shows.

Raise your hand and join the Gentle Business Revolution.

Warmly,

Sarah