The Humane Marketing Show. A podcast for a generation of marketers who care.

#episodeGBR7
Does your marketing material reflect who you really are? Or are you trying to hide your dents and copy what's worked for others? More and more, consumers are making decisions based on belonging, buying from businesses that reflect their values. So, how do we learn to stop faking it, show up as ourselves, and earn the right to serve?

Chris Brogan is president of Chris Brogan Media, a marketing firm that teaches clients how to build stronger connections and earn customer (and employee) loyalty. He is also a popular keynote speaker and nine-time New York Times bestselling author. Chris has spoken for or consulted with the biggest brands you know, including Disney, Coca Cola and Google, among many others. He was honored by Forbes as one of the Must-Follow Marketing Minds of 2014, and Statsocial rated Chris the #3 Online Power Influencer. His forthcoming book is called Dented: Retrofitting Humans for the Modern Digital World.

On this episode, Chris offers insight around using technology to automate versus personalize, explaining when it's crucial to apply the human touch. He discusses the trend to buy from businesses that share our values and shares the marketing mistake of using templates without making the content our own. Chris also gets personal about depression and anxiety, describing his approach to overcoming fear with movement. Listen in to understand how embracing our flaws and being okay with where we are makes us MORE attractive and learn how showing up as yourself is the BEST way to market your business!

In this episode you'll learn…

• Chris' insight around using tech to automate vs. personalize.
• How to choose when it's best to apply the human touch.
• The trend to buy from companies that share our values.
• The marketing mistake of thinking the recipe is the dinner.
• Chris' approach to overcoming anxiety with movement.
• Why failure is NOT reflection of our self-worth.
• How true belonging involves embracing our flaws.
• How being OK with where we are makes us more attractive.
• The impact Chris is making with clients of all sizes.
• How Chris defines success as the freedom to say NO.

Other links and resources mentioned in this episode:

 

Chris' Website

Chris on Twitter

Chris on Facebook

Chris on LinkedIn

The Gentle Marketing Revolution

Shia Labeouf on Charisma on Command

The Freaks Shall Inherit the Earth: Entrepreneurship for Weirdos, Misfits, and World Dominators by Chris Brogan

Essentialism: The Disciplined Pursuit of Less by Greg McKeown

The Gentle Business Manifesto

Podcast Show Notes

Email Sarah at [email protected]

#episodeGBR6

Love what you do but hate the sales part of the process? Feel like it compromises your values? What if you could stop selling, yet still attract high-paying clients? Farnoosh Brock contends that you CAN feel good about promoting your business, and it starts by developing a mindset of service.

Farnoosh is a devoted business coach, consultant and speaker who specializes in helping high-performing leaders, entrepreneurs and business owners create meaningful relationships and scalable profits. She is also the creator of Crack the Code to Get Promoted, a career-advancement course for corporate professionals, and the author of several books, including The Serving Mindset: Stop Selling and Grow Your Business.

On this episode, Farnoosh discusses the five mindsets for business growth detailed in her latest book, explaining how to position selling as serving and feel good about the process. She describes how to show prospects you care, how to address objections, and how to charge appropriately for your services. Listen in to understand why saying NO might actually serve a prospect (though it may not please them in the moment) and learn to honor your boundaries to avoid over-giving!

In this episode you'll learn…

• How to create a framework that honors your boundaries.
• Why saying NO might be in a prospect's best interest.
• Farnoosh's top five mindsets for growing your business.
• How to shift from a mindset of sales to a mindset of service.
• How to show prospects you care in a way that's comfortable.
• The importance of charging appropriately for your services.
• How to overcome limiting beliefs + shame around money.
• How to address voiced and unvoiced objections.
• Why you don't have to pressure prospects into a decision.

 

Other links and resources mentioned in this episode:

Farnoosh's Website

Farnoosh on LinkedIn

The Serving Mindset: Stop Selling and Grow Your Business by Farnoosh Brock

The Gentle Marketing Revolution Mandala

Sarah's Muse EP01 on Over-giving Burnout

How Saying NO Can Help You Grow

Essentialism: The Disciplined Pursuit of Less by Greg McKeown

Book Recommendations for the Gentle Marketer

Chris Brogan

The Gentle Business Manifesto

The Gentle Business Revolution

Podcast Show Notes

Email Sarah at [email protected]

#episodeGBR5

As human beings, we hunger for stories. And yet, most of us are slow to adopt storytelling as a brand strategy. We've gotten stuck in the last century of marketing tradition, pushing people to buy what we're selling with broadcasting. So, how do we learn to create connection with story? To invite customers to see the world the way we do? To build a community around our vision?

Dominic de Souza is the creator of Dream Again Marketing, an advertising firm dedicated to helping public speakers grow a tribe, share their message and change the world. Dominic's path of discovery began at 13 when he wrote his first novel and learned that he could accomplish absolutely anything. He has 14 years of experience in graphic design and a 20-year background in copywriting and storytelling. Dominic started Dream Again to support consultants and speakers in leveraging their stories to spellbind audiences and bring a vision to life.

In today's episode, Dominic discusses the growing importance of story in marketing, explaining how social media affords us the opportunity to respond to ads and how storytelling invites us to buy into a community—not just buy a product. He shares the strategy he used to develop his own brand narrative and describes why values are an integral part of storytelling. Listen in for Dominic's insight around creating connection with an audience and learn to externalize your own stories and lean into the ones that support your vision!

 In this episode you'll learn about…

• Dominic's harrowing story of nearly being crushed by a cow.
• The difference between left and right brain communication.
• How social media gives us the ability to respond to marketing.
• How stories invite us to accept a worldview or attitude.
• The strategy Dominic used to develop his brand story.
• How stories function as 'little engines of belief.'
• The enduring nature of stories that transmit meaning.
• How we enter into an experience with storytellers.
• The opportunity for intimacy in telling stories through video.
• Why the best communicators are also the best storytellers.
• The value in externalizing and organizing your own stories.

Other links and resources mentioned in this episode:

Dream Again Marketing

Dream Again on Facebook

Dream Again on Twitter

Dream Again on Instagram

Dominic on LinkedIn

Dominic's Free Public Speaking Playbook

This is Marketing: You Can't Be Seen Until You Learn to See by Seth Godin

TED Talks

Inception Film

The Gentle Business Manifesto

The Gentle Marketing Revolution for the Conscious Entrepreneur

The Gentle Business Revolution

Podcast Show Notes

Email Sarah at [email protected]

Thanks for listening !

After you listen, check out The Gentle Business Manifesto, an invitation to belong to a movement of people who do business the gentle way and disrupt the current marketing paradigm. You can download it for free at thegentlebusinessrevolution.com. There's no opt-in. Just an instant download.

If you enjoyed the podcast, I would be super grateful if you'd share it using the social media buttons you see at the bottom of the post.

Also, please leave a review on iTunes. I'm told that they really matter so if you'd take a minute I'd appreciate it.

Don't forget to subscribe to the show on iTunes or on Android to get notified for all my future shows.

Raise your hand and join the Gentle Business Revolution.

Warmly,

Sarah

#episode4

Welcome to episode #4 of the Gentle Business Revolution podcast, the show where we talk about marketing your business by disrupting the current marketing paradigm. If you are a heart-centered entrepreneur who feels anxiety around marketing your business or you are tired of the traditional marketing model, you're in the right place!

In today's episode, I'm covering another P in my version of the 7 Ps of Marketing. I call it the Mandala for Conscious Marketing, and today's P is for People. The need to reach and connect with your Conscious Customer is ever-present! We want to know why people buy, and how we can encourage them to buy from us.

Eugene Schwartz and his book, Breakthrough Advertising, inspired the steps I'm going to share with you in this podcast.

 In this episode you'll learn about…

• Six steps that take your ideal customer from their struggle to your solution
• How to avoid negativity in outlining consequences
• Why focusing on positive outcomes is healthier
• Next week's guest and the hot topic of storytelling in marketing

Other links and resources mentioned in this episode:

Anxiety Free Marketing

The Gentle Business Revolution

Sarah's Book List

Thanks for listening !

After you listen, check out The Gentle Business Manifesto, an invitation to belong to a movement of people who do business the gentle way and disrupt the current marketing paradigm. You can download it for free at thegentlebusinessrevolution.com. There's no opt-in. Just an instant download.

If you enjoyed the podcast, I would be super grateful if you'd share it using the social media buttons you see at the bottom of the post.

Also, please leave a review on iTunes. I'm told that they really matter so if you'd take a minute I'd appreciate it.

Don't forget to subscribe to the show on iTunes or on Android to get notified for all my future shows.

Raise your hand and join the Gentle Business Revolution.

Warmly,

Sarah

#episodeGBR3

We often equate integrity with morality, but Georgiana Kovell argues that there is more to it than that. Integrity involves bringing honor to your word AND operating from a place of power. It's about taking promises seriously and taking responsibility for your current circumstances. Integrity means being complete or unbroken. And without it, nothing works. 

Georgiana is the Marketing and Sales Strategist behind Georgiana Kovell Coaching, a firm dedicated to helping women entrepreneurs learn to love sales and earn what they are worth. She sees herself as a catalyst for massive change, empowering clients to achieve their soul-stirring goals and create a life they adore. Prior to launching her own business, Georgiana spent more than a decade leading trainings and seminars for Landmark Worldwide, a globally-renowned personal development company. Today, she is on a mission to support entrepreneurs in creating a custom lead generation system that is consistent with their integrity and the vision they have for themselves—in business and life.

 

On this episode of the Gentle Business Revolution, Georgiana discusses her early introduction to personal development, explaining how integrity serves as the cornerstone of her business. She shares her definition of integrity, weighing in on why we can never be 100% in integrity—but we CAN bring honor to our word. Georgiana also offers insight around her favorite quote, Werner Erhard's empowering explanation of standing in responsibility. Listen in to understand how Georgiana sees integrity in marketing as an extension of who you are and learn how restoring integrity turned her business around!

 

In this episode you'll learn…

 

• Georgiana's early introduction to personal development.
• How integrity serves as the cornerstone of Georgiana's business.
• The definition of integrity and why nothing works without it.
• How restoring integrity turned Georgiana's business around.
• The quality of completeness that characterizes integrity.
• Why we can't be 100% in integrity but can bring honor to our word.
• Georgiana's empowering take on standing in responsibility.
• How integrity in marketing is an extension of who we are.
• Georgiana's gratitude for the community she gets to play in.

 

Other links and resources mentioned in this episode:

 

Georgiana Kovell Coaching

Georgiana on Twitter

Georgiana on Facebook

Georgiana on LinkedIn

60-Minute No-Strings Attached Strategy Call

The Gentle Business Manifesto

Anxiety-Free Marketing for the Conscious Entrepreneur

Think and Grow Rich by Napoleon Hill

As a Man Thinketh by James Allen

Landmark Worldwide

Werner Erhard

Millions of Women Strong

Millions of Women Strong Facebook Group

The Gentle Business Revolution

Email Sarah at [email protected]

#episodeGBR2

Welcome to episode #2 of the Gentle Business Revolution podcast, the show where we talk about marketing your business by disrupting the current marketing paradigm. If you are a heart-centered entrepreneur who feels anxiety around marketing your business or you are tired of the traditional marketing model, you're in the right place!

Today's episode is all about the hot topic of WHY, made popular by Simon Sinek in his book, Start with the WHY. Knowing why we do what we do leads us to motivation, connection, and happiness. There is so much power in the WHY when you know what it is!

But what if you don't know your why yet? Not knowing your why can create stress and anxiety. I want to help you avoid that.

In this episode you'll learn about…

• My WHY and how I found it (or it found me)
• Encouragement for letting your WHY find you
• A quick but effective brainstorming exercise
• Next week's guest and timely topic

Other links and resources mentioned in this episode:

Anxiety Free Marketing

The Gentle Business Revolution

Sarah's Book List

Thanks for listening !

After you listen, check out The Gentle Business Manifesto, an invitation to belong to a movement of people who do business the gentle way and disrupt the current marketing paradigm. You can download it for free at thegentlebusinessrevolution.com. There's no opt-in. Just an instant download.

If you enjoyed the podcast, I would be super grateful if you'd share it using the social media buttons you see at the bottom of the post.

Also, please leave a review on iTunes. I'm told that they really matter so if you'd take a minute I'd appreciate it.

Don't forget to subscribe to the show on iTunes or on Android to get notified for all my future shows.

Raise your hand and join the Gentle Business Revolution.

Warmly,

Sarah

#episodeGBR1

Welcome to episode #1 of the Gentle Business Revolution podcast, the show where we talk about marketing your business by disrupting the current marketing paradigm. If you are a heart-centered entrepreneur who feels anxiety around marketing your business or you are tired of the traditional marketing model, you're in the right place!

Today, I share my vision for the show and explain how I came to change the name and the subject matter with a goal of bringing more kindness and empathy to the business world, specifically to marketing!

In this episode you'll learn about…

• My previous podcast, Introvert Biz Growth
• The epiphany that led to Gentle Business Revolution
• My feelings about change
• A new marketing paradigm
• What you can expect in future episodes

Other links and resources mentioned in this episode:

Anxiety Free Marketing

The Gentle Business Revolution

Sarah's Book List

Thanks for listening !

After you listen, check out The Gentle Business Manifesto, an invitation to belong to a movement of people who do business the gentle way and disrupt the current marketing paradigm. You can download it for free at thegentlebusinessrevolution.com. There's no opt-in. Just an instant download.

If you enjoyed the podcast, I would be super grateful if you'd share it using the social media buttons you see at the bottom of the post.

Also, please leave a review on iTunes. I'm told that they really matter so if you'd take a minute I'd appreciate it.

Don't forget to subscribe to the show on iTunes or on Android to get notified for all my future shows.

Raise your hand and join the Gentle Business Revolution.

Warmly,

Sarah

#episodeIBG85 

Many introverts struggle with feeling invisible. But if we're hiding in the back of the line, we really can't complain when we don't get picked for the team. And if we want to be in service to the world, we've got to be seen. So, how do we gradually expand our comfort zone and learn to put ourselves at the front of the line when it counts?

Jeffrey Shaw is a nationally acclaimed keynote speaker and business coach for entrepreneurs. He hosts the popular Creative Warriors podcast, and his book, LINGO: Discover Your Ideal Customer's Secret Language and Make Your Business Irresistible, shows businesses how to attract an ideal audience by speaking to their values and priorities. For 30-plus years, Jeffrey was one of the country's top portrait photographers, and today, he uses his keen eye to teach innovative marketing and branding strategies.

On this final episode of the Introvert Biz Growth podcast, Jeffrey explains how his introversion lends to his success as a professional speaker. He shares his practice of continually expanding his comfort zone and discusses how he learned to show up as his authentic self—even when he's nervous. Jeffrey also describes his strengths in terms of observation and empathy and his ongoing struggle around taking it personally when he's not recognized. Listen in to understand why businesses that uphold a standard of integrity will have success moving forward and learn to stand up for yourself when it matters most!

In this episode you'll learn…

• How Jeffrey's introversion lends to his success as a speaker.
• Jeffrey's practice of continually expanding his comfort zone.
• How Jeffrey learned to show up as himself when he's nervous.
• The research on why introverts are better at customer service.
• Jeffrey's strengths in the art of observation and empathy.
• The value in understanding how the world sees you.
• How Jeffrey still takes it personally when he's not recognized.
• Jeffrey's insight on putting yourself at the front of the line.
• Why businesses must understand customer values + priorities.
• The introversion clause in Jeffrey's contract for speaking.
• Jeffrey's gratitude for being in a heathy, loving relationship.

Other links and resources mentioned in this episode:

Jeffrey's Website

Jeffrey on Twitter

Jeffrey on Facebook

Jeffrey on LinkedIn

LINGO: Discover Your Ideal Customer's Secret Language and Make Your Business Irresistible by Jeffrey Shaw

Creative Warriors

Creative Warriors Podcast

Jeffrey's Free LINGO Website Review

Jeffrey on The Introverted Entrepreneur EP114

Chris Dyer on Creative Warriors EP491

Susan Cain

Todd Henry

Gallup StrengthsFinder

Myers-Briggs Type Indicator

How to Fascinate Personality Test

Jeffrey's TEDx Talk

Anxiety-Free Marketing for the Conscious Entrepreneur

A Whole New Mind: Why Right-Brainers Will Rule the Future by Daniel H. Pink

Daniel Pink on Creative Warriors EP431

The Gentle Business Revolution

Sarah's Book List

How Saying 'No' Can Help You Grow

Thanks for listening !

Thanks so much for listening to this episode.

If you enjoyed it, I would be super grateful if you'd share it using the social media buttons you see at the bottom of the post.

And if you don't have it yet, get your free 4-step Guide on How to Say no to Grow. You'll be added to my list as well so I can share the latest episodes and other introvert related resources with you.

Also, please leave a review on iTunes. I'm told that they really matter so if you'd take a minute I'd appreciate it.

And finally, don't forget to subscribe to the show on iTunes or on Android to get notified for all my future shows.

Warmly
Sarah

#episodeIBG84

The majority of introverts and conscious entrepreneurs are averse to the aggressive marketing approach that dominates the online space. At the same time, potential clients may need a little push in making the decision to buy our products or services. So, how do we market our offerings in a way that nudges ideal clients to commit—without resorting to tactics based on scarcity or fear of missing out?

Michelle Warner is an online business growth strategist dedicated to helping entrepreneurs build the businesses of their dreams. She is also the creator of the Springboard Method, a framework for nurturing resilient, sustainable companies that scale. Michelle has 20-plus year of experience in the digital marketing space, and she built a multimillion-dollar tech startup in the social venture space before transitioning to consulting.

Today, Michelle describes how she designs her life around her introversion and explains how her year of travel led to clarity around the direction of her business. She discusses her shift to support early-stage entrepreneurs via the new Springboard program, sharing why she's gone from fixing problems for clients to coaching them to make decisions on their own. Listen in for Michelle's insight on the role alignment plays in marketing with integrity and learn her system for pitching to a curated list of ideal clients!

In this episode you'll learn…

• • How Michelle designs her life and business around her introversion.
  • How Michelle's year of travel gave her clarity about her business.
  • Michelle's one-on-one work with clients and new Springboard program.
  • Why Michelle believes the concept of passive income is a myth.
  • What inspired Michelle's shift to work with early-stage entrepreneurs.
  • Michelle's intention to combat toxic messaging with a different voice.
  • Michelle's ongoing challenge around accepting who she is as a person.
  • Michelle's transition from de facto CEO to coach for entrepreneurs.
  • The role alignment plays in marketing with integrity.
  • The right way to push potential clients to make a decision.
  • How Michelle marketed Springboard to a curated list of ideal clients.

Michelle's favorite quote

"Being good in business is the most fascinating kind of art." - Andy Warhol

Other links and resources mentioned in this episode:

Michelle's Website

Michelle on Twitter

Michelle on Facebook

Michelle's Springboard Program

The Gentle Business Revolution

Sarah's Book List

How Saying 'No' Can Help You Grow

Thanks for listening !

Thanks so much for listening to this episode.

If you enjoyed it, I would be super grateful if you'd share it using the social media buttons you see at the bottom of the post.

And if you don't have it yet, get your free 4-step Guide on How to Say no to Grow. You'll be added to my list as well so I can share the latest episodes and other introvert related resources with you.

Also, please leave a review on iTunes. I'm told that they really matter so if you'd take a minute I'd appreciate it.

And finally, don't forget to subscribe to the show on iTunes or on Android to get notified for all my future shows.

Warmly
Sarah

#episodeIGB83

Many of us introverts are used to doing things on our own. And those of us who become entrepreneurs often think we have to run every aspect of the business by ourselves—and be good at it all! But what if we had a supportive community to lean on? A group of likeminded people with similar values who know what we're going through?

Janice Chaka is the founder of The Career Introvert, a coaching platform designed to help introverted women excel in business, and the host of The Traveling Introvert, a podcast exploring the ins and outs of traveling and running a business as an introvert. Janice also serves as the organizer of the Get Your Podcast Started Summit, an event created to help entrepreneurs create and run a podcast that generates leads and grows their brand.

Today, Janice discusses the benefit of being able to craft how and when you work as an introverted entrepreneur. She explains how she leverages speaking engagements to make networking easier and shares her superpowers for project management. Janice also speaks to her ongoing challenge with setting boundaries for clients, describing her newly adopted habit of blocking time to work ON her business versus IN it. Listen in to understand how Janice thinks about marketing with integrity and learn how her life has changed since she built a community of likeminded entrepreneurs!

In this episode you'll learn…

• The benefit of crafting how and when you work as an entrepreneur.
• What inspired Janice to design the Get Your Podcast Started Summit.
• Janice's work providing career and business coaching for introverts.
• How Janice leverages speaking to make networking more comfortable.
• Janice's superpower around developing project management systems.
• Janice's challenge with setting boundaries for clients and colleagues.
• The AHA moment when Janice realized the power of community.
• How Janice uses Reddit to research common questions + pain points.
• Janice's new habit of blocking time to work ON her business vs. IN it.
• Why Janice only promotes services she's used and people she knows.
• Janice's insight around the curated marketing images on social media.

Janice's favorite quote

"Don't let introversion define you, let it guide you."

Other links and resources mentioned in this episode:

The Career Introvert

The Career Introvert on Twitter

The Career Introvert on Facebook

The Traveling Introvert Podcast

Janice's Introvert Freebie Library

Janice on LinkedIn

Get Your Podcast Started Summit

Introvert Insight, Women's Perspectives, Volume 1: Inspirational Stories Celebrating Female Introverts on International Women's Day by Janice Chaka

Events for Introverts: The How-To Guide to Networking by Janice Chaka

How the World Sees You Personality Test

Reddit

Lean In: Women, Work, and the Will to Lead by Sheryl Sandberg

Quiet: The Power of Introverts in a World That Can't Stop Talking by Susan Cain

The Gentle Business Revolution

Essentialism: The Disciplined Pursuit of Less by Greg McKeown

Sarah's Book List

How Saying 'No' Can Help You Grow

Thanks for listening !

Thanks so much for listening to this episode.

If you enjoyed it, I would be super grateful if you'd share it using the social media buttons you see at the bottom of the post.

And if you don't have it yet, get your free 4-step Guide on How to Say no to Grow. You'll be added to my list as well so I can share the latest episodes and other introvert related resources with you.

Also, please leave a review on iTunes. I'm told that they really matter so if you'd take a minute I'd appreciate it.

And finally, don't forget to subscribe to the show on iTunes or on Android to get notified for all my future shows.

Warmly
Sarah