The Humane Marketing Show. A podcast for a generation of marketers who care.

Shownotes and links for this episode can be found at http://sarahsantacroce.com/episode71

Workplaces are rarely set up with introverts in mind. Perhaps that explains why there are so many introverted online entrepreneurs! But let's dream a little… What would work culture look like if it was built for us?

Wade Foster is the cofounder and CEO of Zapier, a workflow automation platform that improves productivity by connecting the tools we use every day. The platform moves information among web apps automatically, allowing you to share data and pass information through workflows called Zaps. The Zapier team consists of 170 team members who work remotely from locations all over the world. Wade is an alumni of Y Combinator and earned his master's in business administration from the University of Missouri-Columbia.

Today, Wade explains how he and his introverted co-founders set up a strong written culture at Zapier and how they work to create an inclusive environment at their in-person gatherings. He shares his strength in writing to think through difficult problems and offers insight on the power in accommodating workstyles that differ from your own. Wade also shares Zapier's Friday Update, discussing how the practice encourages self-reflection and builds alignment across the organization. Listen in for Wade's take on marketing to educate and inform—and learn how Zapier designs a work culture that works for introverts and extroverts alike!

***

Become a VIP of my community

Be the first to know whenever I release a new podcast or host a special webinar for introverts. And as a welcome present get my '4-part Guide 'How Saying 'NO' Can Help You Grow! http://sarahsantacroce.com/sayno/

***

In this episode you'll learn…

• How Zapier's introverted founders set up a strong written culture.
• How Zapier creates an inclusive environment at its in-person gatherings.
• How Zapier generates revenue by way of a subscription model.
• How to design your organization in a way that suits you as an introvert.
• Wade's strength in writing to communicate and think through issues.
• The power in accommodating employees with different workstyles.
• How Wade recognized the need to forecast Zapier's business growth.
• How Wade's Friday Update builds alignment across the organization.
• How Wade uses Zapier himself to follow up on important Slack
• The advice in How to Win Friends… that helps Wade build relationships.
• Why a company's marketing should align with the value it delivers.
• Wade's gratitude for working with an executive team that pushes him.

Other links and resources mentioned in this episode:

Zapier

Wade on Twitter

Wade on LinkedIn

Zapier's Inclusive Name Badges

Zoom

Slack

WebinarJam

Zapier's WebinarJam Integrations

Google Sheets

Zapier's Google Sheets Integrations

Acuity Scheduling

Zapier's Acuity Scheduling Integrations

How to Win Friends & Influence People by Dale Carnegie

Sarah's Book List

How Saying 'No' Can Help You Grow

Thanks for listening !

Thanks so much for listening to this episode.

If you enjoyed it, I would be super grateful if you'd share it using the social media buttons you see at the bottom of the post.

And if you don't have it yet, get your free 4-step Guide on How to Say no to Grow. You'll be added to my list as well so I can share the latest episodes and other introvert related resources with you.

Also, please leave a review on iTunes. I'm told that they really matter so if you'd take a minute I'd appreciate it.

And finally, don't forget to subscribe to the show on iTunes or on Android to get notified for all my future shows.

Warmly
Sarah

Thanks so much for listening to this muse.

Again, go find the The CreativeIntrovert book on Amazon or on Cat's website thecreativeintrovert.com

That's it for this episode

Wishing you a wonderful week

Shownotes and links for this episode can be found at http://sarahsantacroce.com/episode70

There are a number of benefits to entrepreneurship. We have the freedom to do work we love—with the people we choose. And running an online business is particularly well-suited to us introverts who are content to spend a lot of time in our own company. But perhaps the greatest benefit to entrepreneurship is the opportunity to reinvent ourselves and our businesses when what we’re doing isn’t working for us anymore.

Cindy Bidar is a business manager who helps online entrepreneurs earn more and work less. She specializes in marketing and systems automation for coaches and freelancers, supporting clients in improving conversion rates, increasing sales, and adding to the bottom line. Cindy consults for some of today’s most profitable online businesses, training seven-figure marketing teams and leading the setup and management of hundreds of sales funnels.

Today, Cindy explains how a quest for supplemental income led her to start an online business. She offers insight around developing a willingness to attend events as an introvert and building relationships as part of a grassroots business model. Cindy speaks to the advantage of being happy in your own company, the value in tracking your numbers daily, and the benefit of eliminating distractions to pursue ‘deep work.’ Listen in as Cindy shares the AHA moment that inspired her to reinvent her business and expand her offerings beyond done-for-you services to include additional revenue streams!

***

Become a VIP of my community

Be the first to know whenever I release a new podcast or host a special webinar for introverts. And as a welcome present get my '4-part Guide 'How Saying 'NO' Can Help You Grow! http://sarahsantacroce.com/sayno/

***

In this episode you’ll learn…

• • How a quest for supplemental income led Cindy to online business.
  • How word-of-mouth helps Cindy expand her client base.
  • Cindy’s insight around developing a willingness to attend events.
  • How Cindy expanded her revenue beyond done-for-you services.
  • Cindy’s current focus on developing a digital product line.
  • The value of relationship-building in a grassroots business model.
  • The advantages around being happy with your own company.
  • The AHA moment that led Cindy to reinvent her business.
  • Cindy’s view of day-to-day tracking as the secret to success.
  • How Deep Work inspires Cindy to eliminate distractions.
  • How to help people make informed decisions with email marketing.
  • Cindy’s gratitude for the freedom of being an entrepreneur.

Jim's favorite quote

"The one who follows the crowd will usually go no further than the crowd. Those who walk alone are likely to find themselves in places no one has ever been before." ~Francis Phillip Wernig

Other links and resources mentioned in this episode:

Cindy’s Website

Cindy on Twitter

Cindy on Facebook

Cindy on LinkedIn

51 Opt-In Incentive Ideas That Convert

Dare to Lead by Brené Brown

The Creative Introvert: How to Build a Business You Love (On Your Terms) by Cat Rose

Dorie Clark on IBG EP064

Side Hustle Nation

QuickBooks

Xero

Trello

Deep Work: Rules for Focused Success in a Distracted World by Cal Newport

Sarah’s Book List

How Saying ‘No’ Can Help You Grow

Thanks for listening !

Thanks so much for listening to this episode.

If you enjoyed it, I would be super grateful if you'd share it using the social media buttons you see at the bottom of the post.

And if you don’t have it yet, get your free 4-step Guide on How to Say no to Grow. You'll be added to my list as well so I can share the latest episodes and other introvert related resources with you.

Also, please leave a review on iTunes. I'm told that they really matter so if you'd take a minute I'd appreciate it.

And finally, don’t forget to subscribe to the show on iTunes or on Android to get notified for all my future shows.

Warmly
Sarah

Welcome to the 7th muse on the Introvert Biz Growth podcast, the show where I talk to introverts who grow their business and make a difference.

I'm Sarah Santacroce, your host. If you're new here, then I want you to know that this is not the usual format of my regular episodes.

I post a new show every other Friday, and it's always a conversation with a fellow introverted entrepreneur who uses his or her introverted superpowers to make a difference.

These shows are edited by Tim, my professional podcast editors who also creates amazing shownotes pages.

But today's episode is a muse, unedited, raw content. No intro music. No bells and whistles.

I share these muses to make you think, to inspire you, to break the rules and to eventually invite you to the Gentle Business Revolution, when it's ready.

Today's muse is mainly a conversation with Farnoosh Brock, Business Coach and author of several books, the most recent one with the title 'The Serving Mindset – Stop selling and grow your business'.

If you follow any of my LinkedIn work you know that I've changed the term Social Selling to Social Serving. We don't sell on Social, we serve. The day I decided to quit selling and start serving, was such a relief and revelation. I felt so free all of the sudden, not having that I gotta sell thought in the back of my head all the time.

Selling and Pricing, one of the P's in my 'Anxiety-Free Marketing Program', are obviously big topics for introverts. We don't like selling. It feels sleazy and pushy to us. If that's how you feel as well, I think you'll get a lot out of today's conversation with Farnoosh.

Thanks for listening !

Thanks so much for listening to this muse.

After the conversation with Farnoosh I immediately read her book and can only recommend it. You can find out more about Farnoosh on her website at farnooshbrock.com or order her book directly on Amazon. It's called The Serving Mindset

And, don't miss the deadline to be part of the co-creation for the Anxiety-Free Marketing program which starts on January 3rd. All the details can be found at sarahsantacroce.com/anxietyfreemarketing

Now I wish you and your dear ones a very Merry Christmas and Happy New Year. The podcast will take a short break over the Holidays and we'll be back on January 11th with the first 2019 episode.

Happy Holidays

Shownotes and links for this episode can be found at http://sarahsantacroce.com/episode69

As introverts, we are wary of self-promotion. Thankfully, there are ways to market your online business that get you in front of the people you want to help—without being pushy. So, how can you leverage avenues like YouTube, blogging and podcasting to connect with potential clients? How can you take advantage of content creation as a marketing strategy, building an audience that is hungry for your message?

Bo Miller is the creator of I Speak People, a platform designed to help introverts thrive in an extroverted world. As a certified Myers-Briggs practitioner, Bo helps introverts discover their one-of-a-kind strengths and abilities—and put those gifts to use. He is an INFJ coach, the host of the INFJ Personality Show, and the cohost of the Introvert, Dear podcast. Bo is also a teacher, and he holds a master’s in education.

Today, Bo explains how his business grew out of a curiosity about his own gifts. He shares his focus on helping INFJs, his realization around the need to balance learning with action, and his strategy for prioritizing what’s most important to the growth of his business. Bo also speaks to the value in channels like YouTube and podcasting to connect with potential clients, discussing how consistent video content creation led to a massive increase in his email list. Listen in for insight on marketing with sensitivity to the people you’re working with and learn how to promote your business in a way that suits you as an introverted entrepreneur!

***

Become a VIP of my community

Be the first to know whenever I release a new podcast or host a special webinar for introverts. And as a welcome present get my '4-part Guide 'How Saying 'NO' Can Help You Grow! http://sarahsantacroce.com/sayno/

***

In this episode you’ll learn…

• Bo’s focus on helping INFJs through coaching, courses and content.
• How Bo’s business grew out of a curiosity about his own gifts.
• How Bo uses YouTube and podcasting to promote I Speak People.
• How Bo uses segmenting to send content to the right people.
• How learning and building relationships help Bo grow his business.
• Bo’s take on coaching male INFJs versus female INFJs.
• Bo’s AHA moment around balancing learning with action.
• How consistently creating videos has expanded Bo’s email list.
• How Bo prioritizes what’s most important to grow I Speak People.
• Why Bo recommends CloudApp to send personalized video email.
• How The Slight Edge inspired Bo to choose the work in front of him.
• Bo’s view of marketing with integrity as knowing your audience.
• Bo’s gratitude for being awaked to the world’s incredible beauty.

Other links and resources mentioned in this episode:

I Speak People

I Speak People on Facebook

I Speak People on YouTube

I Speak People on Twitter

Bo’s INFJ Personality Guide

The INFJ Personality Show

The Introvert Dear Podcast

Andy Mort on IBG EP014

Leslie McDaniel on IBG EP067

Blogging Your Passion

Smart Passive Income

Repurpose

Stephen Covey

CloudApp

AppSumo

Stencil

Loom

The Slight Edge by Jeff Olson

Firefly Magic by Lauren Sapala

Anxiety-Free Marketing for the Conscious Entrepreneur

Sarah’s Book List

How Saying ‘No’ Can Help You Grow

Thanks for listening !

Thanks so much for listening to this episode.

If you enjoyed it, I would be super grateful if you'd share it using the social media buttons you see at the bottom of the post.

And if you don’t have it yet, get your free 4-step Guide on How to Say no to Grow. You'll be added to my list as well so I can share the latest episodes and other introvert related resources with you.

Also, please leave a review on iTunes. I'm told that they really matter so if you'd take a minute I'd appreciate it.

And finally, don’t forget to subscribe to the show on iTunes or on Android to get notified for all my future shows.

Warmly
Sarah

Welcome to the 6th muse on the Introvert Biz Growth podcast, the show where I talk to introverts who grow their business and make a difference.

I'm Sarah Santacroce, your host. If you're new here, then I want you to know that this is not the usual format of my regular episodes.

I post a new show every other Friday, and it's always a conversation with a fellow introverted entrepreneur who uses his or her introverted superpowers to make a difference.

These shows are edited by Tim, my professional podcast editors who also creates amazing shownotes pages.

 

But today's episode is a muse, unedited, raw content. No intro music. No bells and whistles.

I share these muses to make you think, to inspire you, to break the rules and to eventually invite you to the Gentle Business Revolution, when it's ready.

Today's muse is again composed of 2 parts: first I muse by myself about Mandalas and how they relate to Marketing and then I'll also share a quick conversation I had with Tom Schwab, another previous podcast guest, fellow introvert and friend of mine about the topic 'Marketing with Integrity'.

So let's talk about Mandalas and Marketing. I want to start out by reading a quote by Raj Sisodia.

" The 21st Century Marketing Paradigm reflects a customer
centric mindset that turns marketers into healers where our role
is to cure, restore health, soundness and spiritual wholeness."


It's a beautiful quote, isn't it? 

If you're on my mailing list you might have seen that I'm currently beta-launching a new kind of marketing program. As I was coming up with the outline for this program I kept thinking back to this quote. And then when I researched the 7Ps of Marketing online, a traditional Marketing model, I saw it very clearly

Yes, the Conscious Marketing process is represented in the form of a Mandala.

Why a Mandala?

• "Mandala" is sanskrit for "circle", "essence", or "container". Any creative process that happens in circle can be referred to as a mandala.
• It is creative process that brings us closer to center
• Mandalas are cosmic diagrams - attempts to represent the essential elements of the macrocosm in an ordered, coherent manner.
• Carl Jung, in his exploration of his own interior life, began to make mandalas and discovered how good the process was for helping him peel away the layers and get to his center. He used them in therapy to help others get to their center.

So the mandala will guide participants through the program as we discover the conscious version of the 7 Ps.

Passion

Personal Power

People

Product

Pricing

Promotion

Process

Curious? I'm creating this program for you, dear fellow introvert. The working title is 'Anxiety-Free Marketing for the Conscious Entrepreneur'. I'm looking for a small group of business owners who are tired of the main stream marketing advice that gives us anxiety and are looking for a  more holistic approach to marketing, one that is aligned with our values, with our strong moral principles.

I invite you to check out this Marketing Paradigm Shift that will help you to finally achieve your true potential of a quiet leader.

Go to sarahsantacroce.com/anxietyfreemarketing to check out all the details.

We start on January 3rd.

And now as promised, here's my conversation with Tom Schwab about the topic 'Marketing with Integrity and what that means to him.

Thanks for listening !

Thanks so much for listening to this muse.

Again, if the Mandala idea and the idea of Anxiety-Free Marketing piqued your interest, please check out sarahsantacroce.com/anxietyfreemarketing

Have a wonderful week

Shownotes and links for this episode can be found at http://sarahsantacroce.com/episode68

Are you doing work that doesn’t align with your truth? What if you could break free of cultural conditioning and follow your own voice? What if you gave yourself permission to be who you really are? Jennifer Freeman grew up in a family where success was measured by income, and she endured many years pursuing land development in a competitive environment—work that didn’t at all support her inner values as an introvert. It wasn’t until she created a life and business aligned with her strengths and talents that Jen discovered the courage born of authenticity.

Jen is a transformational business coach who helps clients recognize and bring forward their inner gifts. A long-time practitioner of mind-body awareness, she calls upon her understanding of Qigong, Ayurveda, Buddhist philosophy, and modern capitalism to support her intuitive wisdom and inspire individuals and businesses to engage in their highest calling. 

Today, Jen explains how discovering your own authentic gifts leads to a courage born of authenticity. She shares her own journey from financial services and land development to a transformational coaching practice, discussing the challenge in stepping away from the ‘normal trajectory’ to partner with spirit. Jen also offers insight around the power of listening for genius, acknowledging the subtler reality, and developing a willingness to be visible as an introvert. Listen in to understand how marketing with authenticity makes your business stand out and learn how to align the work you do with your inner truth!

***

Become a VIP of my community

Be the first to know whenever I release a new podcast or host a special webinar for introverts. And as a welcome present get my '4-part Guide 'How Saying 'NO' Can Help You Grow! http://sarahsantacroce.com/sayno/

***

In this episode you’ll learn…

• Jen’s aptitude for helping people discover their authentic gifts.
• Jen’s ‘way finding’ journey from finance to a coaching practice.
• The intense process of stepping away from the ‘normal trajectory.’
• How Jen’s business is expanding to reach a larger audience.
• How to cultivate a courage and confidence born of authenticity.
• How Jen applies her skills from evaluating land deals to coaching.
• Jen’s insight around the power of learning to listen for genius.
• How Jen developed the willingness to be visible as an introvert.
• The value in being willing to acknowledge a subtler reality.
• How Jen’s 30-minute morning contemplation impacts her day.
• How Jen leverages Evernote to aggregate her best creative ideas.
• Why Jen sees Our Pristine Mind as an important business book.
• How marketing with authenticity differentiates you from others.
• Jen’s gratitude for the quiet time to reflect, rest and celebrate.

Other links and resources mentioned in this episode:

Jen’s Website

Jen on Twitter

Jen on Facebook

Jen on LinkedIn

Jen’s Free Report

FranklinCovey

Evernote

Our Pristine Mind: A Practical Guide to Unconditional Happiness by Orgyen Chowang

The LinkedIn Challenge

Sarah’s Book List

How Saying ‘No’ Can Help You Grow

Thanks for listening !

Thanks so much for listening to this episode.

If you enjoyed it, I would be super grateful if you'd share it using the social media buttons you see at the bottom of the post.

And if you don’t have it yet, get your free 4-step Guide on How to Say no to Grow. You'll be added to my list as well so I can share the latest episodes and other introvert related resources with you.

Also, please leave a review on iTunes. I'm told that they really matter so if you'd take a minute I'd appreciate it.

And finally, don’t forget to subscribe to the show on iTunes or on Android to get notified for all my future shows.

Warmly
Sarah

Welcome to the 5th muse on the Introvert Biz Growth podcast, the show where I talk to introverts who grow their business and make a difference.

I'm Sarah Santacroce, your host. If you're new here, then I want you to know that this is not the usual format of my regular episodes.

I post a new show every other Friday, and it's always a conversation with a fellow introverted entrepreneur who uses his or her introverted superpowers to make a difference.

These shows are edited by Tim, my professional podcast editors who also creates amazing shownotes pages.

 

But today's episode is a muse, unedited, raw content. No editing. No intro music. No bells and whistles.

I share these muses to make you think, to inspire you, to break the rules and to eventually invite you to the Gentle Business Revolution, when it's ready.

Today's muse is again composed of 2 parts: first I muse by myself about the fear of rejection and then I'll also share a quick conversation I had with Lou Bortone, another previous podcast guest, fellow introvert and friend of mine about the topic 'Marketing with Integrity'.

So let's talk about this fear of rejection.

As conscious entrepreneurs we truly care about our contributions to the world. So if people don't like what we share, it strongly affects us - more than others. Why does it hurt us more? I think it's because of our higher level of empathy. We truly care and want to help people. And if they don't let us help them, or don't see the value in what we're trying to share, it really hurts us. It also impacts us more because when we decide to share our gifts with the world and create something (a program, a course, coaching, a book etc.) it takes us a lot more courage to go public than our extroverted counterparts. Which is why it then also hurts more to get rejected.

So how do we deal with this fear of rejection?

As Lauren Sapala says in her book 'Firefly Magic' "If we want to clear the blocks around marketing and fear of rejection, we have to go back to the root. We have to go inward."

So true. We all have our own personal story with rejection. Mine started with my emotionally unavailable dad. Not feeling wanted or loved.
What's yours? What's your earliest memory of rejection? Take a moment to journal about it.

And once you've done that deep inner work, it's time to take out your list of Rejection Healers. These are people you love and trust, mentors, friends, family members… Give them a call or simply imagine them talking to you as you would talk to your own child who experienced a rejection. Soothing, loving and encouraging.

In order to make a difference you need to put yourself out there – with vulnerability. And the more people you reach, the more rejections you will get. It's the law of the universe.

So if you don't have your list of Rejection Healers yet, start writing it now.

And now as promised, here's my conversation with Lou Bortone about the topic 'Marketing with Integrity and what that means to him.

Thanks for listening !

Thanks so much for listening to this muse.

Don't  forget to reach out to me and let me know what you think about these Muse episodes. Yay or Nay? So far the feedback I've been getting is positive. Iris said that without the editing it feels even more real, as if I was talking to you directly. Which I am ;-)

Have a great week

Warmly
Sarah

 

 

 

 

Shownotes and links for this episode can be found at http://sarahsantacroce.com/episode67

Many introverts also happen to be highly intuitive. And if you are an INFJ specifically, intuition is among your top attributes. So, how do you take advantage of this ability to feel the truth in a situation? How do you learn to listen to your gut in the decision-making process? How do you best use the superpower of intuitive insight in your business—and your life?

Leslie McDaniel is a certified professional coach who works with INFJ women to make their vision a reality. Leslie leverages her knowledge as an MBTI-certified practitioner to help clients understand their personality and identify what might be holding them back. Prior to founding Leslie McDaniel Coaching, she worked in communications for a number of nonprofit organizations and did freelance photography, video and graphic design.

Today, Leslie explains how a feeling around her greater potential led her to pursue entrepreneurship, a path with the potential to create unlimited impact. She shares the intuitive insight that revealed her calling to coach INFJ women and describes how she leverages intuition as a superpower in her business. Leslie also offers insight on balancing privacy with openness, setting time boundaries, and marketing yourself in an authentic way. Listen in to understand the potential relationship between being highly sensitive and INFJ and learn how Leslie empowers introverts to recognize and appreciate their intuitive superpowers!

***

Become a VIP of my community

Be the first to know whenever I release a new podcast or host a special webinar for introverts. And as a welcome present get my '4-part Guide 'How Saying 'NO' Can Help You Grow! http://sarahsantacroce.com/sayno/

***

In this episode you’ll learn…

• How a feeling of greater potential led Leslie to entrepreneurship.
• The entrepreneur’s potential to create unlimited impact.
• How intuitive insight revealed Leslie’s calling to coach INFJ women.
• How Leslie uses intuition as a superpower in her business.
• What Leslie does to prepare to receive intuitive insights.
• How Leslie balances a need for privacy with the desire to be open.
• Leslie’s insight around the use of vulnerability as a sales tool.
• How setting time boundaries contributes to Leslie’s success.
• How Leslie seeks to empower others to make sustainable changes.
• How Leslie connects with her audience through Typeform
• How Firefly Magic can help introverts learn to market themselves.
• The potential relationship between being highly sensitive and INFJ.
• Leslie’s gratitude for a renewed connection to her physical body.

Other links and resources mentioned in this episode:

Leslie McDaniel Coaching

Leslie on Twitter

Leslie on Facebook

Leslie on LinkedIn

Leslie’s Newsletter

The Myers & Briggs Foundation

Human Design for Us All

Brené Brown

Acuity

Evernote

Typeform

Firefly Magic: Heart Powered Marketing for Highly Sensitive Writers by Lauren Sapala

Dr. Elaine Aron

The Highly Sensitive Person

Elaine’s Highly Sensitive Self-Test

The LinkedIn Challenge

Sarah’s Book List

How Saying ‘No’ Can Help You Grow

Thanks for listening !

Thanks so much for listening to this episode.

If you enjoyed it, I would be super grateful if you'd share it using the social media buttons you see at the bottom of the post.

And if you don’t have it yet, get your free 4-step Guide on How to Say no to Grow. You'll be added to my list as well so I can share the latest episodes and other introvert related resources with you.

Also, please leave a review on iTunes. I'm told that they really matter so if you'd take a minute I'd appreciate it.

And finally, don’t forget to subscribe to the show on iTunes or on Android to get notified for all my future shows.

Warmly
Sarah

Welcome to the 4th muse on the Introvert Biz Growth podcast, the show where I talk to introverts who grow their business and make a difference.

I'm Sarah Santacroce, your host. If you're new here, then I want you to know that this is not the usual format of my regular episodes.

I post a new show every other Friday, and it's always a conversation with a fellow introverted entrepreneur who uses his or her introverted superpowers to make a difference.

These shows are edited by Tim, my professional podcast editors who also creates amazing shownotes pages.

 

But today's episode is a muse, unedited, raw content. No editing. No intro music. No bells and whistles.

I share these muses to make you think, to inspire you, to break the rules and to eventually invite you to the Gentle Business Revolution, when it's ready.

Today's muse is again composed of 2 parts: first I muse by myself about Chameleons (yes, you heard that right) and then I'll also share a quick conversation I had with Brenda Knowles, another previous podcast guest, fellow introvert and friend of mine about the topic 'Marketing with Integrity'.

So let's talk about Chameleons.

I've been marketing my business wearing a Chameleon Suit for many years. Picture a Halloween Onesie. And I'm ready to bet that you are sometimes wearing it too.

That suit gives you comfort, because it's fitting for any kind of situation, any kind of client.  

And with that suit on, you are so adaptable, you blend in and blindly follow advice of all the big marketing gurus out there. You try a little bit of everything.

They tell you to sell on webinars, then that's what you'll try doing.

They tell you that they made millions on their latest launch, so you buy their 'launch-system'.

They tell you to send out emails 3 times per week, so you think you should do that too.

They tell you that videos is the future, so even though just the thought of being in front of a camera makes your hands sweat, you assume that's what you'll have to do.

They tell you they made millions (different guru, same message) with Facebook ads, so you start looking into Facebook ads. 

They tell you to scale, to hustle, to go big or go home ...

The only thing that keeps you going is your Chameleon Onesie!

Because without it you're completely lost.

 

Without it you feel a deep existential anxiety, a feeling that gives you hot flashes, knots in your stomach and keeps you up at night.

You can't stop thinking: 'I'm not made for business, I'm not like them, I'm probably not good enough...'

 

Does that sound familiar?

I've been wearing the Chameleon Onsie myself for many years doing all of the above. And I noticed that every introvert I talk to has done the same and lost track of their true authentic self and put on the chameleon suit to blend in.

But there is another way. There is a way to market your business with integrity and be true to yourself. And I can't wait to celebrate the day with you when you drop this weight that has been keeping you small for such a long time!

And now as promised, here's my conversation with Brenda Knowles about the topic 'Marketing with Integrity and what that means to her. And she actually brings up this chameleon topic as well.

Thanks for listening !

Thanks so much for listening to this muse.

Don't  forget to reach out to me and let me know what you think about these Muse episodes. Yay or Nay? So far the feedback I've been getting is positive. Iris said that without the editing it feels even more real, as if I was talking to you directly. Which I am ;-)

Have a great week

Warmly
Sarah