The Humane Marketing Show. A podcast for a generation of marketers who care.

Shownotes and links for this episode can be found at http://sarahsantacroce.com/episode59

“We hear growing up … that being extroverted is better for whatever reason, and we tend to think of introversion as something that’s less. But if we can just embrace that instead and go, ‘Yeah, this is who I am. It’s okay for me to be this way. Not only is it okay, but I actually have gifts that are different than yours—and all I have to do is learn to use them.”

Michelle Shaeffer is an international speaker and author at Girl Blogger Next Door. She is passionate about helping mission-driven entrepreneurs build profitable businesses that make a positive impact on the world. An expert in the area of content marketing and online lead generation, Michelle is also the creator of the HookLine Dynamic app. She has written 42 blog posts in a single day, mentored more the 15K bloggers through the Ultimate Blog Challenge, and published more than 1K posts on her own blogs.

Today, Michelle explains how she learned to make introversion work for her rather than using it as an excuse. She discusses how the pen name she used as a protection mechanism became the brand for her online business and how she accidentally discovered the power of blogging to reach potential clients. Michelle describes how she overcomes her reluctance to speak on stage or talk about herself by focusing on how she can serve others. Listen in for Michelle’s insight on learning to embrace your introversion and use your gifts to do big things!

***

Become a VIP of my community

Be the first to know whenever I release a new podcast or host a special webinar for introverts. And as a welcome present get my '4-part Guide 'How Saying 'NO' Can Help You Grow! http://sarahsantacroce.com/sayno/

***

In this episode you’ll learn…

• How to make introversion work for you rather than using it as an excuse.
• How the pen name Michelle used to protect herself became her brand.
• How introversion helped Michelle get good at online marketing.
• Michelle’s accidental discovery of blogging as a way to reach potential clients.
• Michelle’s challenging first experience with speaking on stage.
• The value in sharing your truth as an introvert.
• How Michelle overcomes the reluctance to talk about herself.
• How caring about other’s success serves as a strength for introverted coaches.
• Michelle’s strategy around asking, ‘How can I make this work for me?’
• How putting herself in the other person’s shoes helps Michelle take risks.
• How to avoid taking on other’s emotions by thinking of yourself as a mirror.
• How Michelle uses HookLine Dynamic to write powerful online content.
• How Choose Yourself helped Michelle understand her own power of choice.
• Michelle’s gratitude around having the opportunity to inspire others.

Other links and resources mentioned in this episode:

Michelle’s Website

The Art of Giving a Damn Podcast

Michelle on Twitter

Michelle on Facebook

Michelle on LinkedIn

The New Media Summit

HookLine Dynamic App

Choose Yourself: Be Happy, Make Millions, Live the Dream by James Altucher

Real Artists Don’t Starve: Timeless Strategies for Thriving in the New Creative Age by Jeff Goins

Sarah’s Book List

Donate to the IBG Podcast

Thanks for listening !

Thanks so much for listening to this episode.

If you enjoyed it, I would be super grateful if you'd share it using the social media buttons you see at the bottom of the post.

And if you don’t have it yet, get your free 4-step Guide on How to Say no to Grow. You'll be added to my list as well so I can share the latest episodes and other introvert related resources with you.

Also, please leave a review on iTunes. I'm told that they really matter so if you'd take a minute I'd appreciate it.

And finally, don’t forget to subscribe to the show on iTunes or on Android to get notified for all my future shows.

Warmly
Sarah

Shownotes and links for this episode can be found at http://sarahsantacroce.com/episode58

Conventional wisdom tells us that networking is about working a room and winning the most business cards. But does the traditional model truly promote authentic connections that will last long-term? Is there a better way to approach networking that builds deeper relationships faster—in a setting where introverts can thrive?

David Burkus is a best-selling author and associate professor of leadership and innovation at Oral Roberts University. His is also a sought-after speaker, delivering keynotes for Fortune 500 companies as well as military leaders at the US Naval Academy and Naval Postgraduate School. In 2017, David was named as one of Thinkers50's top thought leaders in business, and he is a regular contributor to Harvard Business Review.

Today, David shares his journey to becoming a non-fiction writer, discussing what inspired him to use storytelling to write about the social sciences. He explains how book sales fuel the speaking engagements that make up the majority of his revenue. David describes the idea behind his latest book, Friend of a Friend, and its aim to redefine what it means to network. Listen in for David's insight on shared activity as a powerful alternative to traditional networking and learn how introverts can thrive in a model that supports deeper connection!

***

Become a VIP of my community

Be the first to know whenever I release a new podcast or host a special webinar for introverts. And as a welcome present get my '4-part Guide 'How Saying 'NO' Can Help You Grow! http://sarahsantacroce.com/sayno/

***

In this episode you'll learn…

• David's inspiration to use storytelling to write about the social sciences.
• How books sales fuel the speaking engagements in David's business model.
• Why David looks forward to the performance aspect of his work as a writer.
• David's insight on reading as an important part of a writer's job.
• David's challenge around collaborating with others during the editing process.
• How typical networking advice books contradict the principles of social science.
• David's aim to redefine what it means to network.
• The idea of a shared activity as a powerful alternative to traditional networking.
• How multiplexity supports people in building deeper connections faster.
• David's practice of sharing the best part of his day with his kids.
• How David leverages Contactually to maintain connections with his database.
• How The Opposable Mind helped David develop a new approach to decision-making.

Other links and resources mentioned in this episode:

David's Website

David on Twitter

David on Facebook

David on LinkedIn

Friend of a Friend: Understanding the Hidden Networks That Can Transform Your Life and Your Career by David Burkus

David's Books

David's TED Talk

The Tipping Point: How Little Things Can Make a Difference by Malcolm Gladwell

Elizabeth Gilbert

Susan Cain

LinkedIn Local

Contactually

The Opposable Mind: How Successful Leaders Win Through Integrative Thinking by Roger L. Martin

Creating Great Choices: A Leader's Guide to Integrative Thinking by Jennifer Riel and Roger L. Martin

Sarah's Book List

Donate to the IBG Podcast

Thanks for listening !

Thanks so much for listening to this episode.

If you enjoyed it, I would be super grateful if you'd share it using the social media buttons you see at the bottom of the post.

And if you don't have it yet, get your free 4-step Guide on How to Say no to Grow. You'll be added to my list as well so I can share the latest episodes and other introvert related resources with you.

Also, please leave a review on iTunes. I'm told that they really matter so if you'd take a minute I'd appreciate it.

And finally, don't forget to subscribe to the show on iTunes or on Android to get notified for all my future shows.

Warmly
Sarah

Shownotes and links for this episode can be found at http://sarahsantacroce.com/episode57

Marketing is a necessary part of any online business, but the approach is entirely up to you. In fact, if you want to be successful, it is important to find your own marketing voice and design a method that works with your introversion rather than against it. The ‘get known’ method of constant networking and speaking on stages isn’t for everyone, and there are countless other ways to attract clients that don’t involve collecting business cards or making hundreds of phone calls. Thank goodness!

After the birth of her third child in 2012, Michelle Evans walked away from a position in global marketing strategy at Microsoft to start her own marketing consultancy. Today, she focuses on helping entrepreneurs go from ‘simply surviving to predictably SOLD OUT’ by way of marketing funnels and Facebook ads. Michelle also serves as the host of the Marketing Funnel Show podcast.

On this episode of Introvert Biz Growth, Michelle shares the story of getting involved in the wrong mastermind and trying to fit the mold of the extroverted marketer. She explains how getting back to her roots and building a sales funnel turned her business around—and taught her to trust her gut. Michelle describes her strength in helping clients find their own authentic marketing voice and the tools she uses to streamline client communication. Listen in for Michelle’s insight on carving out the time to work ON your business (before taking care of clients) and learn how to define the marketing voice that works for you!

***

Become a VIP of my community

Be the first to know whenever I release a new podcast or host a special webinar for introverts. And as a welcome present get my '4-part Guide 'How Saying 'NO' Can Help You Grow! http://sarahsantacroce.com/sayno/

***

In this episode you’ll learn…

• Why Michelle left a global marketing position at Microsoft for entrepreneurship.
• How Michelle’s business evolved to focus on attracting clients with marketing funnels.
• Michelle’s harrowing experience in a mastermind that was ‘all about the hustle.’
• How Michelle turned her business around with an introverted marketing approach.
• The AHA moment that helped Michelle realize she didn’t have to be someone else.
• Michelle’s strength in helping clients find a marketing approach that fits them.
• How Michelle’s business manager supports her in staying visible.
• Why Michelle blocks the first 90 minutes of each day to work ON her business.
• How Michelle leverages Dubsado for contracts, auto billing and client communication.
• How How the World Sees You helped Michelle define her own marketing voice.
• Michelle’s gratitude around coming to a place of self-acceptance.

Michelle's favorite quote

"If you're not embarrassed by the first version of your product, you've launched too late.” ~Reid Hoffman

Other links and resources mentioned in this episode:

Michelle’s Website

Michelle on Twitter

Michelle on Facebook

Michelle on LinkedIn

Michelle’s Marketing Funnel Quiz

The Marketing Funnel Show

Dubsado

How to Fascinate

How the World Sees You: Discover the Highest Value Through the Science of Fascination by Sally Hogshead

Sarah’s Book List

Donate to the IBG Podcast

Thanks for listening !

Thanks so much for listening to this episode.

If you enjoyed it, I would be super grateful if you'd share it using the social media buttons you see at the bottom of the post.

And if you don’t have it yet, get your free 4-step Guide on How to Say no to Grow. You'll be added to my list as well so I can share the latest episodes and other introvert related resources with you.

Also, please leave a review on iTunes. I'm told that they really matter so if you'd take a minute I'd appreciate it.

And finally, don’t forget to subscribe to the show on iTunes or on Android to get notified for all my future shows.

Warmly
Sarah

Shownotes and links for this episode can be found at http://sarahsantacroce.com/episode56

Is there a place for intuition when it comes to decision-making for business? Or should we rely solely on the spreadsheets? Val Nelson contends that the best way forward is to merge the two, tapping into our hearts for guidance, then confirming our instincts with focus groups and cold, hard data. This balance creates a sense of flow and an ease in determining next steps that can be of great benefit to us as introverted entrepreneurs. In fact, it’s how Val came to create her business.

Val is known as The Black Swan Coach, a mentor for fellow introverted solopreneurs. She specializes in helping heart-centered women create the sustainable, fulfilling and relaxing lives they really want through business and life coaching and courses that teach her clients to bring their unique gifts to the world. Val is also a sought-after speaker and facilitator, having presented at Harvard Business School, the Women’s Business Conference, and UMass School of Business, among many others.

Today, Val explains why we make the biggest impact when we show up as our unique selves. She shares Black Swan’s three main revenue streams, including her newly minted course around using intuition in business decision-making. Val offers insight around her ability to see the genius in others as well as the challenges she faces by getting tangled in overthinking. She also speaks to the turning point when she identified her niche as a business and life coach for introverts, despite skepticism from friends and colleagues. Listen in for Val’s advice on leveraging co-writing groups for motivation, taking care of our energy with guided meditation, and engaging logic AND intuition to uncover our true purpose.

***

Become a VIP of my community

Be the first to know whenever I release a new podcast or host a special webinar for introverts. And as a welcome present get my '4-part Guide 'How Saying 'NO' Can Help You Grow! http://sarahsantacroce.com/sayno/

***

In this episode you’ll learn…

• Black Swan’s audience of introverted women solopreneurs with big hearts.
• Why the biggest impact is made when you show up as your ‘unique freaky self’.
• How the entrepreneur’s business and personal life are intertwined.
• How Val generates revenue via one-on-one coaching and the SOULpreneurs mastermind.
• Val’s forthcoming online course around activating intuition for business decisions.
• Val’s gifts for seeing the genius in other people and reading the market.
• How overthinking and perfectionism hold Val back.
• The turning point when Val identified her niche as a coach for introverts.
• How Susan Cain’s book generated a spike in traffic to Val’s blog.
• Val’s unique approach to co-working both in-person and virtually.
• How Val uses Insight Timer to take care of her energy and boost productivity.
• Why Val views The Alchemist as an essential business book.
• Val’s gratitude for the opportunity to build trust with her clients.

Val's favorite quote

"When you don't know what to do, do nothing. Get quiet so you can hear the still small voice-- your inner GPS guiding you to true North.
”  ~Oprah

Other links and resources mentioned in this episode:

Val’s Website

Val on Facebook

Val on Twitter

Val on LinkedIn

Quiet: The Power of Introverts in a World That Can’t Stop Talking by Susan Cain

The Introvert Entrepreneur

Beth Buelow on Introvert Biz Growth EP011

Val’s Intuition Blog Post

Trello

Insight Timer

The Alchemist by Paulo Coelho

Sarah’s Book List

Donate to the IBG Podcast

Thanks for listening !

Thanks so much for listening to this episode.

If you enjoyed it, I would be super grateful if you'd share it using the social media buttons you see at the bottom of the post.

And if you don’t have it yet, get your free 4-step Guide on How to Say no to Grow. You'll be added to my list as well so I can share the latest episodes and other introvert related resources with you.

Also, please leave a review on iTunes. I'm told that they really matter so if you'd take a minute I'd appreciate it.

And finally, don’t forget to subscribe to the show on iTunes or on Android to get notified for all my future shows.

Warmly
Sarah

Shownotes and links for this episode can be found at http://sarahsantacroce.com/episode55

What is the key to success as an entrepreneur, introverted or otherwise? Mark Asquith suggests curiosity and the capacity to learn from every experience. In fact, he advocates that we try as many different things as we want—until something sticks!

Mark is the co-founder of Podcast Websites and the creator of Excellence Expected, a platform that supports entrepreneurs in achieving their own version of excellence via content, tutorials and coaching. A serial entrepreneur himself, Mark has spent the last 15 years building globally successful design, marketing, software and digital businesses. He is a passionate podcaster, international keynote speaker and all-around helpful bloke.

Today, Mark explains his decision to walk away from the corporate world and pursue entrepreneurship. He shares his early struggle with networking and how he learned to leverage speaking engagements to initiate conversation and grow his business. Mark speaks to his introverted tendency to ‘get in his own head,’ offering insight on why he sees that as an advantage. He also discusses his ongoing challenge around ‘being on’ at conferences as well as his willingness to practice the skills that don’t come naturally to him as an introvert. Listen in for Mark’s advice on staying curious and trying new things ‘until something sticks.’

***

Become a VIP of my community

Be the first to know whenever I release a new podcast or host a special webinar for introverts. And as a welcome present get my '4-part Guide 'How Saying 'NO' Can Help You Grow! http://sarahsantacroce.com/sayno/

***

In this episode you’ll learn…

• Mark’s struggle to network and make connections in his early days as an entrepreneur.
• How Mark learned to leverage speaking to initiate conversation and build his business.
• How Mark generates revenue via software for podcasters and a personal brand community.
• Why Mark sees the introverted tendency to ‘get in your own head’ as an advantage.
• Mark’s take on playing to each other’s strengths in a business partnership.
• Mark’s willingness to practice the skills that don’t come naturally to him.
• Mark’s ongoing challenge around ‘being on’ at conferences.
• The AHA moment when Mark realized he could no longer work a corporate job.
• Mark’s insight on learning from every experience.
• Mark’s personal habit of staying curious and diving into new things.
• How Mark employs Evernote to collect his thoughts and organize his life.
• How Mark learned to market through storytelling with Building a StoryBrand.

Mark's favorite quote

"Think like a man of action, act like a man of thought.” ~ Henry David Thoreuax

Other links and resources mentioned in this episode:

Excellence Expected

Podcast Websites

Mark on Facebook

Mark on Twitter

Mark on LinkedIn

Free Coaching with Mark

Slack

Evernote

Building a StoryBrand: Clarify Your Message So Customers Will Listen by Donald Miller

Sarah’s Book List

Donate to the IBG Podcast

Thanks for listening !

Thanks so much for listening to this episode.

If you enjoyed it, I would be super grateful if you'd share it using the social media buttons you see at the bottom of the post.

And if you don’t have it yet, get your free 4-step Guide on How to Say no to Grow. You'll be added to my list as well so I can share the latest episodes and other introvert related resources with you.

Also, please leave a review on iTunes. I'm told that they really matter so if you'd take a minute I'd appreciate it.

And finally, don’t forget to subscribe to the show on iTunes or on Android to get notified for all my future shows.

Warmly
Sarah

 

Shownotes and links for this episode can be found at http://sarahsantacroce.com/episode54

Do you have the grit to keep pushing outside your comfort zone on a consistent basis? Networking and sales rarely make the introverted entrepreneur’s list of ‘favorite things,’ but we do have strengths that can be leveraged to succeed at both—if we push ourselves and exercise the right approach.

Melitta Campbell had just received a promotion at Europe’s largest bank when she left the corporate world to spend more time with her newborn daughter. She built a thriving career as a freelance writer, and things were going well… Until they weren’t. Melitta realized that she was still trading time for money, and the stress of working on projects for some of the world’s largest organizations and up-and-coming entrepreneurs was impacting her health.

That’s when Melitta started her home-based wellness business, selling the very products that helped her to regain her own vitality. Today, she has added a coaching element to her business model, and she is empowering other women to enjoy more income, balance and fulfillment through home-based businesses. Melitta is also the author of The Shy Girls Guide to Networking, and she shares health, self-development and home business tips and inspiration through her blog and public speaking engagements.

On this episode of Introvert Biz Growth, Melitta shares her approach to sales, explaining how the patience to develop personal relationships helps introverts succeed in building a strong customer-base. She addresses the growth of the coaching aspect of her business, discussing what she’s learned from the 100 clients she supported over the last three years. Melitta offers insight around her consistent ability to push outside her comfort zone and describes a few of the hacks she leverages to make networking easier. Listen in for Melitta’s advice on creating social media buzz and learn why she believes that knowledge is most powerful when shared with others.

***

Become a VIP of my community

Be the first to know whenever I release a new podcast or host a special webinar for introverts. And as a welcome present get my '4-part Guide 'How Saying 'NO' Can Help You Grow! http://sarahsantacroce.com/sayno/

***

In this episode you’ll learn…

• Why Melitta left the corporate world when she became a mom.
• Melitta’s shift from freelancing to building a home-based business.
• How the products Melitta sells helped her get her own vitality back.
• How Melitta developed a second income stream through coaching.
• Melitta’s secret introverted approach to sales.
• Why Melitta’s introverted coaching clients tend to be more successful.
• The grit Melitta leverages to consistently push outside her comfort zone.
• Melitta’s weakness of finding excuses not to attend networking events.
• How introverts benefit from organizing networking events.
• Melitta’s advice around partnering with an extrovert at networking events.
• The resource that helps Melitta create social media buzz.
• Why Melitta believes that knowledge is most powerful when it’s shared.

Melitta’s favorite quote

"Quiet people have the loudest minds.” ~ Stephen Hawking

"The secret to life is to put yourself in the right lighting. For some it’s a Broadway spotlight, for others, a lamplit desk.” ~ Susan Cain

Other links and resources mentioned in this episode:

Sarah’s Podcasting Bundle

Melitta’s Website

Melitta on Twitter

Melitta on Facebook

Melitta on LinkedIn

LinkedIn Local

A Shy Girls Guide to Networking by Melitta Campbell

Toastmasters

ViralContentBee

Audible

How to Be a Bawse: A Guide to Conquering Life by Lilly Singh

Exactly What to Say: The Magic Words for Influence and Impact by Phil M. Jones

Melitta’s 5-Day Home Business Challenge

Sarah’s Book List

Donate to the IBG Podcast

Thanks for listening !

Thanks so much for listening to this episode.

If you enjoyed it, I would be super grateful if you'd share it using the social media buttons you see at the bottom of the post.

And if you don’t have it yet, get your free 4-step Guide on How to Say no to Grow. You'll be added to my list as well so I can share the latest episodes and other introvert related resources with you.

Also, please leave a review on iTunes. I'm told that they really matter so if you'd take a minute I'd appreciate it.

And finally, don’t forget to subscribe to the show on iTunes or on Android to get notified for all my future shows.

Warmly
Sarah

Shownotes and links for this episode can be found at http://sarahsantacroce.com/episode53

Our consumer culture conditions us to a mindset of lack, leading us to believe that we are not enough—that we need one more thing to feel fulfilled. But Leisa Peterson contends that abundance is our birthright, and she is on a mission to help people shift their collective outlook away from a mindset of scarcity to master the art of abundance.

Leisa is the founder of Wealth Clinic, an online resource that advocates for mindful money management and supports entrepreneurs in creating profitable businesses. An intuitive business coach and money and mindfulness expert, Leisa is passionate about exposing the fallacy of lack in our culture while helping people heal their money stories and develop the practical skills to attract greater abundance, freedom and peace of mind. Leisa is also a bestselling author, and her work has been featured in the Wall Street Journal, US News and World Report, Forbes and Huffington Post.

Today, Leisa discusses her background in financial services, sharing the unique, introverted approach to sales she developed during her time in that industry. She offers insight on her current business model with the Wealth Clinic, describing how she combines private and group coaching with masterminds, meditation retreats and an affiliate program. Leisa covers the pros and cons of empathy, explaining how it allows her to relate to others quickly yet causes an issue when she gets too immersed in someone else’s story. Listen in as Leisa communicates the turning point when she shifted from a mindset of scarcity to one of abundance and get the resources to master the art of abundance in your own life!

***

Become a VIP of my community

Be the first to know whenever I release a new podcast or host a special webinar for introverts. And as a welcome present get my '4-part Guide 'How Saying 'NO' Can Help You Grow! http://sarahsantacroce.com/sayno/

***

In this episode you’ll learn…

• How Leisa built a business out of her introspective qualities.
• Leisa’s introverted approach to sales via referrals.
• The concept of ‘warm networking’ through partnerships.
• How Leisa’s business model combines private and group coaching.
• Leisa’s strength in creating judgement-free groups at her retreats.
• How empathy allows Leisa to relate to others quickly.
• Lisa’s challenge around getting immersed in other people’s stories.
• The turning point when Leisa shifted from a mindset of lack to one of abundance.
• How Leisa incorporates the ‘wealth flower’ exercise into her morning routine.
• How Leisa leverages Interact to create low-cost ads on Facebook.
• The resource that helps Leisa make decisions about where to focus her time.
• The research around the introvert’s struggle to live in the moment.
• Why Leisa is grateful for the opportunity to teach others the art of abundance.

Leisa's favorite quote

"Never give up "

Other links and resources mentioned in this episode:

The Abundant Leader Webinar

Wealth Clinic

The Wealth Flower

Infinite Abundance

Art of Abundance on Facebook

Leisa on Twitter

Leisa on LinkedIn

Art of Abundance Podcast

Jonathan Fields on AALP

Interact

Josh Haynam on IBG

The ONE Thing: The Surprisingly Simple Truth Behind Extraordinary Results by Gary Keller and Jay Papasan

The Creative Introvert Year of Fun

Sarah’s Book List

Donate to the IBG Podcast

Thanks for listening !

Thanks so much for listening to this episode.

If you enjoyed it, I would be super grateful if you'd share it using the social media buttons you see at the bottom of the post.

And if you don’t have it yet, get your free 4-step Guide on How to Say no to Grow. You'll be added to my list as well so I can share the latest episodes and other introvert related resources with you.

Also, please leave a review on iTunes. I'm told that they really matter so if you'd take a minute I'd appreciate it.

And finally, don’t forget to subscribe to the show on iTunes or on Android to get notified for all my future shows.

Warmly
Sarah

Shownotes and links for this episode can be found at http://sarahsantacroce.com/episode52

'Coaching is the most beautiful expression of my introverted nature because it is a one-to-one conversation … and one that goes very deep. That's just really leveraging our natural flow, what we are best at.'

Hans Schumann serves as an Executive Career and Life Coach, helping executives, professionals and business owners maximize their success and create deeper fulfillment in life and business. Hans knows this process well, having made a career transition of his own from full-time commercial contract law to executive coaching. Prompted by a health crisis, Hans chose to pursue his passion for personal growth and retrain as a transformational coach. Three years later, Hans has supported countless professionals in creating and thriving in lives they love. He is also the author of Falling in Love with Your Job: How to Create More Excitement and Fulfillment in Your Career.

Today, Hans shares his story, explaining how coming back from a serious autoimmune disease prompted him to start a coaching practice that makes use of his strengths as an introvert. He offers insight around leveraging your network as a marketing resource and building relationships in relatively safe environments like Business Network International and Toastmasters. Hans discusses his book, describing its aim in helping executives either reengage or explore career alternatives. Listen in for Hans' advice around choosing the right social platform for your target market, minimizing time spent posting on social media, and crafting a career that makes use of your natural flow!

***

Become a VIP of my community

Be the first to know whenever I release a new podcast or host a special webinar for introverts. And as a welcome present get my '4-part Guide 'How Saying 'NO' Can Help You Grow! http://sarahsantacroce.com/sayno/

***

In this episode you'll learn…

• Hans' early passion for personal growth.
• How a serious autoimmune disease prompted Hans' career shift.
• Why commercial contract law suits Hans as an introvert.
• How Hans leverages his BNI network as a marketing resource.
• Hans' insight on 'leaning into your edge' in a safe environment.
• How coaching capitalizes on Hans' strengths as an introvert.
• How Hans' book helps executives reengage OR explore career alternatives.
• Hans' advice around carefully planning a career transition.
• The danger in coaching from a place of neediness.
• Why Hans continues to practice law two days a week.
• How Hans uses LinkedIn to engage with his target market.
• The benefits of social scheduling tools like Meet Edgar.
• How to establish what matters most through The Values Factor.

Hans' favorite quote

"Look for a career or business that serves as a beautiful expression of your introverted nature; where your introverted nature is a gift, not a barrier."

Other links and resources mentioned in this episode:

Hans Schumann Coaching Limited

Falling in Love with Your Job  by Hans Schumann

Hans' Free Ultimate Career Change Guide

Hans' Free eBook: 10 Steps to Creating the Life You Want

Hans on LinkedIn

Hans on YouTube

Hans on Facebook

Hans on Twitter

Good Life Project

BNI Networking Group

Toastmasters

Meet Edgar

CoSchedule

The Values Factor by Dr. John F. Demartini

Danielle LaPorte

Sarah's Podcasting Bundle

The Infinite Abundance Mindfulness Challenge

Sarah's Book List

Donate to the IBG Podcast

Thanks for listening !

Thanks so much for listening to this episode.

If you enjoyed it, I would be super grateful if you'd share it using the social media buttons you see at the bottom of the post.

And if you don't have it yet, get your free 4-step Guide on How to Say no to Grow. You'll be added to my list as well so I can share the latest episodes and other introvert related resources with you.

Also, please leave a review on iTunes. I'm told that they really matter so if you'd take a minute I'd appreciate it.

And finally, don't forget to subscribe to the show on iTunes or on Android to get notified for all my future shows.

Warmly
Sarah

Shownotes and links for this episode can be found at http://sarahsantacroce.com/episode51

How does showing up as your authentic self help attract ideal clients?

When I started this podcast in May of 2016, my intention was to run it as a side hustle along with coaching for introverts while maintaining my core business as a LinkedIn expert. Nearly two years later, I am celebrating 50 conversations with other introverted entrepreneurs that have translated to business opportunities and several genuine friendships. But I was starting to feel like I was hiding the introverted part of myself on a separate website, and my LinkedIn clients were sometimes confused by my online presence as the host of Introvert Biz Growth…

So, I have decided to become whole again—and today I am unveiling my new branding as Sarah Santacroce, the introverted entrepreneur who specializes in LinkedIn. Both parts of my business will be housed at the website bearing my name, and this transparency will help attract ideal clients and lead to deeper connections with the people I coach.

This is all part of my new motto: What if it was easy? What if it was fun? Listen in as I explain this pivot in my business, discussing the difficult choices I’ve made around letting go of some projects and taking on others, including a LinkedIn Local event that I’m cohosting this year!

***

Become a VIP of my community

Be the first to know whenever I release a new podcast or host a special webinar for introverts. And as a welcome present get my '4-part Guide 'How Saying 'NO' Can Help You Grow! http://sarahsantacroce.com/sayno/

***

In this episode you’ll learn…

• The business opportunities and friendships that have grown from the podcast.
• Why I am merging both parts of my business under one umbrella.
• How transparency and authenticity attract ideal clients.
• How this pivot in my business led to a difficult decision about the Sicily retreat.
• The idea behind my new motto: What if it was easy? What if it was fun?
• My decision to cohost a LinkedIn Local networking event.
• Why networking is easier when I’m the speaker or host.
• The human focus of LinkedIn Local events.

Other links and resources mentioned in this episode:

LinkedIn Local

Sarah’s Book List

Donate to the IBG Podcast

Thanks for listening !

Thanks so much for listening to this episode.

If you enjoyed it, I would be super grateful if you'd share it using the social media buttons you see at the bottom of the post.

And if you don’t have it yet, get your free 4-step Guide on How to Say no to Grow. You'll be added to my list as well so I can share the latest episodes and other introvert related resources with you.

Also, please leave a review on iTunes. I'm told that they really matter so if you'd take a minute I'd appreciate it.

And finally, don’t forget to subscribe to the show on iTunes or on Android to get notified for all my future shows.

Warmly
Sarah

Shownotes and links for this episode can be found at http://sarahsantacroce.com/episode50

Introverts tend to run up against roadblocks when we are put in situations that require self-promotion. Tassey Russo spent years representing corporations, and she had no problem asking C-level executives for money and resources in that role. But when she started her own entrepreneurial venture, awkwardness and anxiety ruled the day when it came time to market herself. Tassey questioned, "Will they buy me?"

So, what's an introvert to do? Tassey developed a step-by-step process for navigating sales conversations, and she began to thrive. 13 years later, she remains at the helm of Level Up Solutions, a coaching and consulting firm that provides business development and online marketing strategy to entrepreneurs and small businesses looking to reach the next level of growth.

Today, Tassey shares the story of her bold move to New York City after college and the desire for connection that inspired her to create her own business. She discusses the difference between selling a brand and selling yourself, explaining why she struggled with marketing her business despite an absolute confidence in her abilities and how she overcame this challenge with a process around initiating sales conversations. Tassey offers insight into the 14-month journey of self-discover that led to a rebrand of her business this past October and a new focus on supporting clients in evolutionary growth. Listen in and learn about Tassey's newfound love of storytelling on stage and the online publishing platform where she is creating a community around her writing.

***

Become a VIP of my community

Be the first to know whenever I release a new podcast or host a special webinar for introverts. And as a welcome present get my '4-part Guide 'How Saying 'NO' Can Help You Grow! http://sarahsantacroce.com/sayno/

***

In this episode you'll learn…

• How Tassey's inner courage and determination led her to a job in NYC after college.
• How self-awareness and reflection have influenced Tassey's career moves.
• How a desire for connection led Tassey to start her own business.
• Why Tassey struggled with marketing her business despite a confidence in her abilities.
• The difference between selling a brand and selling yourself.
• How Tassey overcame her weakness around sales by creating a process.
• The 14-month journey of self-discovery that led Tassey to rebrand her business.
• Tassey's new focus on supporting clients in evolutionary growth.
• How Tassey discovered her love of storytelling on stage.
• The reaffirming nature of finding a place where your voice can be heard.
• Tassey's ongoing hesitancy to share her voice publicly through social media.
• The value of compartmentalizing to focus on one task at a time.
• How Tassey leverages Medium to create a community around her writing.
• The advantages of Stencil as a graphic design tool.
• How Steal the Show helped Tassey step into her value as a speaker.

Jennifer's favorite quote

"When one door closes, another will open"

Other links and resources mentioned in this episode:

Tassey's Website

Tassey on Twitter

Tassey on Facebook

Tassey on LinkedIn

Selling for Introverts

Medium

Stencil

Unsplash

Steal the Show by Michael Port

Sarah's Book List

Donate to the IBG Podcast

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Sponsor> Deep Dive Mastermind Retreat in Sicily

My Mastermind Retreat in Sicily is all about creating success on your own terms - and finding your people! Join us!

***

Thanks for listening !

Thanks so much for listening to this episode.

If you enjoyed it, I would be super grateful if you'd share it using the social media buttons you see at the bottom of the post.

And if you don't have it yet, get your free 4-step Guide on How to Say no to Grow. You'll be added to my list as well so I can share the latest episodes and other introvert related resources with you.

Also, please leave a review on iTunes. I'm told that they really matter so if you'd take a minute I'd appreciate it.

And finally, don't forget to subscribe to the show on iTunes or on Android to get notified for all my future shows.

Warmly
Sarah