The Humane Marketing Show. A podcast for a generation of marketers who care.

The Humane Marketing Show. A podcast for a generation of marketers who care.

By Sarah Santacroce, Entrepreneur, Humane MarketerBusinessMarketing
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The Humane Marketing Show. A podcast for a generation of marketers who care. episodes

  • About Setting Boundaries as an Introvert

    Shownotes and links for this episode can be found at http://sarahsantacroce.com/episode66

    Jim Mondry's wife is a 'raging extrovert.' When they sit down to read together, he only makes it through one or two pages before she starts sharing excerpts from her own book or initiating a discussion. And as an introvert, this used to drive him crazy—until he realized that he had to own his ability to speak up. Now, he makes an intentional choice to set a boundary that protects his energy OR open up and listen, even when it's hard.

    Jim Mondry is the founder of Jim Mondry Coaching, a business dedicated to helping new leaders develop the emotional and social skills necessary to motivate and inspire others. He is also an 'accidental apple grower,' serving as the co-owner of Smiths' Apple Orchard with his wife. An electrical engineer by trade, Jim spent nine years working in the field before making the transition to entrepreneurship, and he has studied positive psychology, fine art photography and child psychology.

    Today, Jim shares the origin of his concern with making safe choices and explains how self-development work helped him learn to take calculated risks. He discusses how he and his wife came to own an apple orchard, describing the staffing and cashflow challenges of owning a seasonal business. Jim also offers insight on empowering his staff to interact with customers and his challenge around regular networking to generate referrals for his coaching business. Listen in as Jim addresses the psychology of scheduling activities that bring you joy and learn how to ask family members and colleagues for the space and time you need as an introvert!

    Jim's favorite quote

    "Soluitur Ambulando" (To solve a problem, walk around) ~ Mahatma Gandhi

    ***

    Become a VIP of my community

    Be the first to know whenever I release a new podcast or host a special webinar for introverts. And as a welcome present get my '4-part Guide 'How Saying 'NO' Can Help You Grow! http://sarahsantacroce.com/sayno/

    ***

    In this episode you'll learn…
    • The origin of Jim's concern with making safe choices.
    • How self-development work helped Jim learn to take risks.
    • Jim's mission to help leaders develop the skills to inspire others.
    • How Jim and his wife came to own an apple orchard.
    • The challenges around owning a seasonal business.
    • Why Jim empowers his staff to interact with customers.
    • Jim's challenge with regular networking to generate referrals.
    • How to ask family/colleagues for the space and time you need.
    • Jim's insight on intentionally setting boundaries OR opening up.
    • How Jim uses meditation to identify and overcome limiting beliefs.
    • Jim's strategy for color-coding his Google calendar.
    • The psychology of scheduling activities that bring you joy.
    • The Lapsed Anarchist's unique approach to managing teams.
    • Jim's take on marketing with integrity as extending an invitation.
    • Jim's gratitude for a supportive, generous community.
    Other links and resources mentioned in this episode:

    Jim's Website

    Jim on Twitter

    Jim on Facebook

    Jim on LinkedIn

    A Lapsed Anarchist's Approach to Being a Better Leader by Ari Weinzweig

    Jonathan Fields

    The LinkedIn Challenge

    Sarah's Book List

    How Saying 'No' Can Help You Grow

    Thanks for listening !

    Thanks so much for listening to this episode.

    If you enjoyed it, I would be super grateful if you'd share it using the social media buttons you see at the bottom of the post.

    And if you don't have it yet, get your free 4-step Guide on How to Say no to Grow. You'll be added to my list as well so I can share the latest episodes and other introvert related resources with you.

    Also, please leave a review on iTunes. I'm told that they really matter so if you'd take a minute I'd appreciate it.

    And finally, don't forget to subscribe to the show on iTunes or on Android to get notified for all my future shows.

    Warmly
    Sarah

    39 min
  • Muse 3: Financial Integrity

    Welcome to the 3rd muse on the Introvert Biz Growth podcast, the show where I talk to introverts who grow their business and make a difference.

    I'm Sarah Santacroce, your host. If you're new here, then I want you to know that this is not the usual format of my regular episodes.

    I post a new show every other Friday, and it's always a conversation with a fellow introverted entrepreneur who uses his or her introverted superpowers to make a difference.

    These shows are edited by Tim, my professional podcast editors who also creates amazing shownotes pages.

     

    But today's episode is a muse, unedited, raw content. No editing. No intro music. No bells and whistles.

    I share these muses to make you think, to inspire you, to break the rules and to eventually invite you to the Gentle Business Revolution, when it's ready.

    Today's muse is again composed of 2 parts: first I muse by myself about Financial and then I'll also share a quick conversation I had with Michelle Evans, another previous podcast guest, fellow introvert and friend of mine about the topic 'Marketing with Integrity'. Can you tell that this is becoming a theme?

    So let's talk about Financial Integrity.

    It's a term that was introduced to me by friend and mentor Leisa Peterson (episode 53) in her iProsper Money Transformation Program. As integrity is so important to me I immediately adored this expression and ran with it. I wanted to see how I can implement even more Financial Integrity into my LinkedIn business.

    Here's what I already had in place: I had different offerings for different budgets.

    • A 12 week VIP Program that teaches you how to get clients on LinkedIn, with one-on-one coaching, and access to video training
    • A Done for You LinkedIn Profile Offer
    • A Done With You LinkedIn Profile Offer
    • 2 video courses, one for the LinkedIn Profile, and the whole 9 yards for LinkedIn for Business

    In addition to that I have a LinkedIn Bundle, a bundle of ebooks and templates that help you improve your LinkedIn Profile

    So for now, here's what I added to my offerings with the idea of having different offers for different budgets:

    • A 12 week group program, same as the VIP, but in a group format
    • A Pay What You Can offer for my LinkedIn Bundle. The Bundle goes for $97, I added an email in my automation sequence where people can pay what they can, minimum price is $25
    • A 50$ discount off the LinkedIn Profile Quick Fix video course for people who are just starting out (if you want to see this in action go to linkedinprofilefix.com, go to the check out page and when you try to leave and close the page a video in which I reveal the coupon code shows up)

    Putting these offers in place felt really good. Not to mention the nice emails I receive in return from the Pay What You Can Offer. Really touching.

    Of course there's much more to Financial Integrity. Essentially to me it means living by my values. Not always putting the money first. Saying no if you don't think you can really help a client. Not trick people into something just so they buy it and then not offer value. Find a solution that works for both parties. Etc etc.

    That too is part of the Gentle Business Revolution.

     

    And now as promised, here's my conversation with Michelle Evans about the topic 'Marketing with Integrity and what that means to her. Enjoy.

     

    Thanks for listening !

    Thanks so much for listening to this muse.

    Don't  forget to reach out to me and let me know what you think about these Muse episodes. Yay or Nay? So far the feedback I've been getting is positive. Iris said that without the editing it feels even more real, as if I was talking to you directly. Which I am ;-)

    Have a great week

    Warmly
    Sarah

    18 min
  • Overcoming Limiting Beliefs to Become an Introverted Entrepreneur

    Shownotes and links for this episode can be found at http://sarahsantacroce.com/episode65

    Seven years ago, Devon Smiley was sitting in her cubicle, daydreaming of spending a month in Paris when her inner voice said, “But you’re not that type of person.” Today, Devon has gone rogue with her own business as a negotiation consultant and she LIVES in the City of Lights. How did she learn to overcome those limiting beliefs and thrive as an introverted entrepreneur?

    Devon serves as a mentor for solopreneurs and professionals who are sick of settling and determined to negotiate for what they deserve. She’s distilled nearly 15 years and $5B of negotiation experience into actionable advice that helps her clients ‘make the ask’ with confidence. Devon has been featured in Glamour magazine and the Chicago Tribune and worked with elite companies like Mars Chocolate and Rolls-Royce. Devon also does pro bono work with nonprofits including UN Women and The Clinton Foundation.

    Today, Devon explains how she transitioned from front-line corporate negotiator to her current role in mentoring small businesses, entrepreneurs and startups. She shares her introverted superpower to identify important information and design strategy accordingly. Devon also discusses how she has procrastinated her way out of opportunities over the years and what she is doing to get more comfortable with networking. Listen in as Devon describes the AHA moment when she realized the limits she was placing on herself and learn how she has overcome the negative inner voice that was holding her back!

    Devon's favorite quote

    "Today I will do what others won’t…so tomorrow I can do what others can’t”

    ***

    Become a VIP of my community

    Be the first to know whenever I release a new podcast or host a special webinar for introverts. And as a welcome present get my '4-part Guide 'How Saying 'NO' Can Help You Grow! http://sarahsantacroce.com/sayno/

    ***

    In this episode you’ll learn…
    • Devon’s role in helping entrepreneurs develop negotiation skills.
    • The challenges freelancers face in setting boundaries with clients.
    • How a corporate mentoring role inspired Devon to start her own business.
    • Why Devon prefers a diverse client base that spans several industries.
    • How Devon supports clients in building the confidence to set fair pricing.
    • Devon’s insight on the how introverts tend to approach negotiation.
    • How Devon coaches clients through 4- to 6-month mentorships.
    • Devon’s introverted superpower of identifying important information.
    • How Devon has procrastinated herself out of networking opportunities.
    • Devon’s experience with making connections at non-business events.
    • The AHA moment when Devon realized the limits she was placing on herself.
    • Devon’s scheduling strategy for setting limits and managing your energy.
    • How Devon leverages Shapr for one-on-one networking opportunities.
    • How the book Hilda helped Devon overcome her negative inner voice.
    • Dorie’s gratitude for friends who know her better than she knows herself.
    Other links and resources mentioned in this episode:

    Devon’s Website

    Devon on Twitter

    Devon on Instagram

    Devon on LinkedIn

    LinkedIn Local

    Google Calendar

    Shapr

    Hilda: Tackle Your Inner Naysayer, Get Out of Your Own Way, and Unleash Your Badassery by Coach Jennie

    Coach Jennie

    Sarah’s Book List

    How Saying ‘No’ Can Help You Grow

    Thanks for listening !

    Thanks so much for listening to this episode.

    If you enjoyed it, I would be super grateful if you'd share it using the social media buttons you see at the bottom of the post.

    And if you don’t have it yet, get your free 4-step Guide on How to Say no to Grow. You'll be added to my list as well so I can share the latest episodes and other introvert related resources with you.

    Also, please leave a review on iTunes. I'm told that they really matter so if you'd take a minute I'd appreciate it.

    And finally, don’t forget to subscribe to the show on iTunes or on Android to get notified for all my future shows.

    Warmly
    Sarah

    34 min
  • Muse 2: The business of business is no longer business

    Welcome to second muse on the Introvert Biz Growth podcast, the show where I talk to introverts who grow their business and make a difference.

    I'm Sarah Santacroce, your host. If you're new here, then I want you to know that this is not the usual format of my regular episodes.

    I post a new show every other Friday, and it's always a conversation with a fellow introverted entrepreneur who uses his or her introverted superpowers to make a difference.

    These shows are edited by Tim, my professional podcast editors who also creates amazing shownotes pages.

    But today's episode is a muse, unedited, raw content. No editing. No intro music. No bells and whistles.

    I share these muses to make you think, to inspire you, to break the rules

    Today's muse is composed of 2 parts: first I muse by myself about a quote I came across this week and then I'll also share a quick conversation I had with Lisa Wells, a previous podcast guest, fellow introvert and friend of mine about the topic 'Marketing with Integrity'.

    But first the quote.

    It's a quote by Carolyn Tate, author of the book 'Conscious Marketing'.

    It goes like this: The Business of Business is no longer business. The business of business is making the world a better place.

    I'll read it again so you can really soak it in: The Business of Business is no longer business. The business of business is making the world a better place.

    Does that resonate with you? I'm sure it does, otherwise you wouldn't be listening to this podcast where we're all about making a difference. But this quote just really hit home for me and its people who have those same values who I want to surround myself with. People who are in business to make the world a better place. Which is why I'm on a mission to create the gentlebusinessrevolution

    Because we need more gentle people in business, more kindness, more love.

     

    And now as promised, here's my conversation with Lisa Wells about the topic 'Marketing with Integrity and what that means to her. Enjoy.

    Thanks for listening !

    Thanks so much for listening to this muse.

    Apologies for the rather poor audio quality this time. Lisa was in a rented apartment in Germany, so not her usual set up.

    Have a great week

    Warmly
    Sarah

    12 min
  • Creating Multiple Revenue Streams as an Introverted Entrepreneur with Dorie Clark

    Shownotes and links for this episode can be found at http://sarahsantacroce.com/episode64

    One of the worries we face as online entrepreneurs is how to handle a slow month. How do you design a business model that allows you to hedge against uncertainty? Fellow introvert Dorie Clark contends that establishing multiple income streams is the best way to do business. In fact, she has created nine sources of revenue that work together to provide lifetime value for her clients!

    Dorie is a marketing and strategy consultant, sought-after keynote speaker and regular contributor to the Harvard Business Review. Recognized as a thought leader in the realm of personal branding, she is the author of Entrepreneurial You, Reinventing You and Stand Out, Inc. magazine’s #1 Leadership Book of 2015. Dorie also serves as an adjunct professor at Duke University’s Fuqua School of Business.

    Today, Dorie explains how she balances her energy despite a busy speaking schedule and why socializing with strangers is easier for her after she’s been on stage. She describes how her persistence in creating content over time produced meaningful results and why she employs a long-term approach to marketing her business. Listen in for Dorie’s insight around setting up multiple revenue streams and learn how she leverages transparency and simplicity to promote her products and services.

    ***

    Become a VIP of my community

    Be the first to know whenever I release a new podcast or host a special webinar for introverts. And as a welcome present get my '4-part Guide 'How Saying 'NO' Can Help You Grow! http://sarahsantacroce.com/sayno/

    ***

    In this episode you’ll learn…
    • How Dorie balances her energy with a busy speaking schedule.
    • Why socializing with strangers is easier for Dorie after a keynote.
    • Dorie’s diverse background in journalism and nonprofits.
    • Why Dorie advocates for establishing multiple revenue streams.
    • The symbiotic relationship among Dorie’s nine sources of income.
    • Dorie’s persistence in creating content over time to build a brand.
    • How Dorie recharges through reading and time at home.
    • The AHA moment that inspired Dorie to pursue musical theatre writing.
    • How reading a credible daily paper helps Dorie connect with others.
    • How Dorie leverages Tripit Pro to organize important travel information.
    • Why Dorie is inspired by Loonshots’ look at the history of innovation.
    • Dorie’s advice around guarding your reputation as an entrepreneur.
    • Dorie’s insight on taking a long-term approach to marketing.
    • Why Dorie publishes her pricing for coaching services on her site.
    • Dorie’s gratitude for a community of peers she can learn from.
    Other links and resources mentioned in this episode:

    Dorie’s Website

    Dorie on Facebook

    Dorie on Twitter

    Dorie on LinkedIn

    Dorie on YouTube

    Entrepreneurial You: Monetize Your Expertise, Create Multiple Income Streams, and Thrive by Dorie Clark

    Reinventing You: Define Your Brand, Imagine Your Future by Dorie Clark

    Stand Out: How to Develop Your Breakthrough Idea and Build a Following Around It by Dorie Clark

    Dorie’s Free Entrepreneurial You Self-Assessment Workbook

    Dorie’s Recognized Expert Course

    TripIt Pro Travel App

    Hiding in the Bathroom: An Introvert’s Roadmap to Getting Out There (When You’d Rather Stay Home) by Morra Aarons-Mele

    Loonshots: How to Nurture the Crazy Ideas That Win Wars, Cure Diseases, and Transform Industries by Safi Bahcall

    Thanks for listening !

    Thanks so much for listening to this episode.

    If you enjoyed it, I would be super grateful if you'd share it using the social media buttons you see at the bottom of the post.

    And if you don’t have it yet, get your free 4-step Guide on How to Say no to Grow. You'll be added to my list as well so I can share the latest episodes and other introvert related resources with you.

    Also, please leave a review on iTunes. I'm told that they really matter so if you'd take a minute I'd appreciate it.

    And finally, don’t forget to subscribe to the show on iTunes or on Android to get notified for all my future shows.

    Warmly
    Sarah

    35 min
  • Muse 1: Gentle Business Revolution

    Welcome to this first ever muse on the Introvert Biz Growth podcast, the show where I talk to introverts who grow their business and make a difference.

    I'm Sarah Santacroce, your host. If you're new here, then I want you to know that this is not the usual format of my regular episodes.

    I post a new show every other Friday, and it's always a conversation with a fellow introverted entrepreneur who uses his or her introverted superpowers to make a difference.

    These shows are edited by Tim, my professional podcast editors who also creates amazing shownotes pages.

    But as of today, I want to play with something new.

    I call them Muse episodes. As in 'to muse'.

    I'd like to muse about 'The Gentle Business Revolution'. I just reserved that domain name and couldn't believe it was available!!

    So in these short episodes I'd like to share what comes up for me when I think about this term 'Gentle Business Revolution' and how I see us introverts really create a new way of doing business.

    This format is raw. No editing. No intro music. No bells and whistles.

    So is the content. Full transparency. Vulnerability. No hidden agenda.
    Open agenda instead; As I already said, I reserved the url thegentlebusinessrevolution.com and plan to build a community of like minded introverts who want to do business the gentle way.

    So as I build this I'm sharing with you what comes to mind during the process.

     

    These short muses can be inspired from my conversations on this podcasts, from content I'm working on, from experiences I've lived, from stories I hear in my mastermind group etc etc.

    I share them to make you think, to inspire you, to break the rules, and yes, when the community is ready to invite you to join us.

     

    Today I muse about the word 'Gentle' and what it means for me.

    I guess to me the opposite of gentle is tough. Expressions that come up for me are 'she's a tough business woman' and 'business is tough'. Or 'it's business, not personal' or 'it's just business'.

    All of them have nothing to do with being gentle.

    I see it as my mission to prove that one can be successful in business by being gentle, not tough. By being personal, not 'just business'.

    One of my subscribers recently sent me this sentence

    throughout the years, my experience of you has been that of a benign presence.

    I said I was going to be totally transparent so I admit that I had to look up the word benign. To me it was only related to medicine. But when I saw the explanation on Wikipedia I got it.

    gentle and kind.

    Yes, that's who I want to be in business. Gentle and kind. Not tough. Gentle, kind and fair.

    But this is now.

    A couple of years ago I went through something that I refer to now as my 'overgiving' burnout. I felt angry at people who just wanted to 'pick my brain' all the time, and not pay me. I had been giving sooo much and was exhausted...

    I was done being 'Sarah, your friendly girl next door', I was going to be tough.

    Looking back, it did help me to level up and put up more boundaries, but I also realized that it didn't feel good to always be a bitch. I still wanted to be the 'friendly girl next door' but the 'confident friendly girl who makes her own rules'.

    As my friend Catherine so wisely said: I think when we make a shift after a realization, there's a tendency for our internal pendulum to swing farther to the opposite of what we've been/what we've not liked. Perhaps only then the easing towards to a solid place of balance between the two extremes is possible.

    Yes. So true. I had to work through my anger, experience being tough in order to feel that this was not my true nature and come back to being who I really am.

    The world is ready for the Gentle Business Revolution!

    That's it for this first muse episode. I hope you enjoyed my rambles.

     

    Thanks for listening !

    Thanks so much for listening to this episode.

    If you enjoyed it, I would be super grateful if you'd share it using the social media buttons you see at the bottom of the post.

    And if you don't have it yet, get your free 4-step Guide on How to Say no to Grow. You'll be added to my list as well so I can share the latest episodes and other introvert related resources with you.

    Also, please leave a review on iTunes. I'm told that they really matter so if you'd take a minute I'd appreciate it.

    And finally, don't forget to subscribe to the show on iTunes or on Android to get notified for all my future shows.

    Warmly
    Sarah

    8 min
  • Redefining Success as an Ambitious Introvert with Katie Rasoul

    Shownotes and links for this episode can be found at http://sarahsantacroce.com/episode63

    In the corporate setting, you work on a project until someone tells you it’s ‘good enough.’ But what happens when you start your own business? With no one to tell you when to stop, you run the risk of setting unrealistic expectations and developing a very big fear of failure. So, how do you set limits to guide your ambition? How can you redefine success as a high-achieving introvert?

    Katie Rasoul is the founder of Team Awesome, a coaching and consulting firm dedicated to helping leaders grow into the best version of themselves and manage high-performing, engaged teams. She is also a TEDx speaker alumna, co-host of The Life and Leadership Podcast, and bestselling author of Hidden Brilliance: A High-Achieving Introvert’s Guide to Self-Discovery, Leadership and Playing Big. Katie is passionate about helping ambitious introverts level up, and she has 10-plus years of experience in leadership, organizational development and HR best practices.

    Today, Katie shares the existential crisis she faced in starting her own company, explaining how she eventually established boundaries to guide her ambition and created a new definition of success. She discusses the gift of being highly sensitive and empathic introvert and describes the challenge of building a business around her ‘insatiable need for authenticity.’ Katie offers insight about her business, Team Awesome Coaching, addressing how she generates revenue and why she has made it her mission to help leaders bring their whole selves to work. Listen in for Katie’s slash-and-burn approach to eliminating trivial tasks and learn how she applies the concept of ‘playing big’ to set her own ambitious goals!

    Heather's favorite quote

    "In a gentle way, you can shake the world.” ~ Mahatma Gandhi

    ***

    Become a VIP of my community

    Be the first to know whenever I release a new podcast or host a special webinar for introverts. And as a welcome present get my '4-part Guide 'How Saying 'NO' Can Help You Grow! http://sarahsantacroce.com/sayno/

    ***

    In this episode you’ll learn…
    • Katie’s shift from the corporate HR space to entrepreneurship.
    • The existential crisis that led Katie to develop a TED Talk.
    • How Katie put boundaries in place to guide her ambition.
    • What Katie learned about herself in a single year of coaching.
    • How being empathic helps Katie pick up on other’s feelings.
    • Why Katie considers her need for authenticity to be a weakness.
    • How Katie generates revenue through coaching and consulting.
    • Katie’s mission to help leaders bring their whole selves to work.
    • How the concept of ‘playing bigger’ helped Katie rethink her goals.
    • How Katie’s definition of success helps her eliminate trivial tasks.
    • Katie’s practice of focusing her brain with daily journaling.
    • How Katie leverages podcasts as a starting point for her research.
    • Why Katie recommends Drive to understand intrinsic motivation.
    • Katie’s insight on content marketing and outsourcing sales.
    Other links and resources mentioned in this episode:

    Team Awesome Coaching

    Team Awesome on Facebook

    Team Awesome on Twitter

    Katie on LinkedIn

    The Life and Leadership Podcast

    Katie’s ‘Redefining Success’ Workbook

    Katie’s TEDx Talk on the High-Achieving Introvert

    Hidden Brilliance: A High-Achieving Introvert’s Guide to Self-Discovery, Leadership and Playing Big by Katie Rasoul

    The Myers & Briggs Foundation

    Essentialism: The Disciplined Pursuit of Less by Greg McKeown

    The Artist’s Way: A Spiritual Path to Higher Creativity by Julia Cameron

    Drive: The Surprising Truth About What Motivates Us by Daniel H. Pink

    Sarah’s Book List

    Donate to the IBG Podcast

    Thanks for listening !

    Thanks so much for listening to this episode.

    If you enjoyed it, I would be super grateful if you'd share it using the social media buttons you see at the bottom of the post.

    And if you don’t have it yet, get your free 4-step Guide on How to Say no to Grow. You'll be added to my list as well so I can share the latest episodes and other introvert related resources with you.

    Also, please leave a review on iTunes. I'm told that they really matter so if you'd take a minute I'd appreciate it.

    And finally, don’t forget to subscribe to the show on iTunes or on Android to get notified for all my future shows.

    Warmly
    Sarah

    35 min
  • Living Life on your terms as an Introverted Entrepreneur - with Doug Holt

    Shownotes and links for this episode can be found at http://sarahsantacroce.com/episode62

    If the last two years of your life were a book, would it be a bestseller? Would YOU want to read it?

    In 2007, Doug Holt realized that though he looked successful from the outside, he was unfulfilled and unhappy. In fact, he wasn’t even the hero of his own story. That’s when he decided to embrace his introversion and design an online business that fit around his life.

    Today, Doug owns six companies centered around helping online entrepreneurs grow their businesses and lead epic lives. He is a serial entrepreneur with expertise in digital marketing, health and fitness, and transformational coaching. Doug serves online business owners as a lifestyle mentor and mastermind leader, supporting his clients in gaining clarity and taking control of their businesses in a way that supports their dreams.

    Today, Doug shares the process of elimination, automation and delegation that he used to design a business that fit his ideal life. He describes his top revenue streams, explaining how he generates income through mastermind groups, digital marketing services, and products like The Authority Maker. Doug discusses his ability to hold space for himself without the need for validation from others and his belief that having a coach or mentor is mission critical to your success. Listen in for Doug’s insight on losing the mask to become the introverted hero of your own story!

    Doug's favorite quote

    "It is not the critic who counts; not the man who points out how the strong man stumbles, or where the doer of deeds could have done them better. The credit belongs to the man who is actually in the arena, whose face is marred by dust and sweat and blood; who strives valiantly; who errs, who comes short again and again, because there is no effort without error and shortcoming; but who does actually strive to do the deeds; who knows great enthusiasms, the great devotions; who spends himself in a worthy cause; who at the best knows in the end the triumph of high achievement, and who at the worst, if he fails, at least fails while daring greatly, so that his place shall never be with those cold and timid souls who neither know victory nor defeat"- Excerpt from the speech "Citizenship In A Republic" (Teddy Roosevelt)

    It is not the critic who counts; not the man who points out how the strong man stumbles, or where the doer of deeds could have done them better. The credit belongs to the man who is actually in the arena, whose face is marred by dust and sweat and blood; who strives valiantly; who errs, who comes short again and again, because there is no effort without error and shortcoming; but who does actually strive to do the deeds; who knows great enthusiasms, the great devotions; who spends himself in a worthy cause; who at the best knows in the end the triumph of high achievement, and who at the worst, if he fails, at least fails while daring greatly, so that his place shall never be with those cold and timid souls who neither know victory nor defeat. - Excerpt from the speech "Citizenship In A Republic" ~Teddy Roosevelt

    In this episode you’ll learn…
    • How Doug mapped out his ideal life and formed his business around it.
    • Doug’s process of elimination, automation and delegation.
    • Doug’s advice for overcoming the isolation of an online business.
    • The value of connecting in person via Shapr or LinkedIn Local.
    • How Doug generates revenue through mentoring and products.
    • How Doug helps online business owners with digital marketing.
    • Doug’s whole-person approach to mastermind groups.
    • Doug’s ability to hold space for himself without the need for validation.
    • The AHA moment when Doug realized he wasn’t the hero of his own story.
    • Why Doug believes that having a coach or mentor is mission critical.
    • How Doug uses Digital Dashboard to monitor traffic and view analytics.
    • Doug’s gratitude for the ability to live a life on his own terms.

    ***

    Become a VIP of my community

    Be the first to know whenever I release a new podcast or host a special webinar for introverts. And as a welcome present get my '4-part Guide 'How Saying 'NO' Can Help You Grow! http://sarahsantacroce.com/sayno/

    ***

    Other links and resources mentioned in this episode:

    Doug’s Website

    Doug’s Podcast

    Doug on Twitter

    Doug on Facebook

    Doug on LinkedIn

    Doug’s Free Gifts for Business Owners

    Tim Ferriss

    LinkedIn Local

    Shapr

    Grammarly

    VP Digital Dashboard

    Michelle Shaeffer on IBG EP059

    Sarah’s Book List

    Donate to the IBG Podcast

    Thanks for listening !

    Thanks so much for listening to this episode.

    If you enjoyed it, I would be super grateful if you'd share it using the social media buttons you see at the bottom of the post.

    And if you don’t have it yet, get your free 4-step Guide on How to Say no to Grow. You'll be added to my list as well so I can share the latest episodes and other introvert related resources with you.

    Also, please leave a review on iTunes. I'm told that they really matter so if you'd take a minute I'd appreciate it.

    And finally, don’t forget to subscribe to the show on iTunes or on Android to get notified for all my future shows.

    Warmly
    Sarah

    37 min
  • We need more introverted leaders - with Jason Swenk

    Shownotes and links for this episode can be found at http://sarahsantacroce.com/episode61

    Introverts make excellent leaders, but our approach is just a little different. We tend to be quiet leaders who gather feedback from our team first and then share our own thoughts with intention. We lead by listening.

    After graduating from Florida State in 1999 with a MIS in business, Jason Swenk went to work for Arthur Anderson. But it only took him six months to realize that the corporate world was not for him, and Jason launched Solar Velocity, a digital agency that developed websites for brands like AT&T, Hitachi and Aflac. Under Jason’s leadership, the company enjoyed 12 years of rapid growth before he sold it in 2012. Now he leads JasonSwenk.com, a unique media company and consultancy that has helped over 20K agencies in 42 countries meet or exceed their business goals.

    Today, Jason shares the scope of his new venture, helping digital agency owners grow quickly via the framework he used with Solar Velocity. He discusses his introverted superpowers around focus and implementation as well as his challenge in building relationships. Jason walks us through his evening ritual to eliminate the stress of being unprepared and explains why he shifted his contact page to a Facebook Messenger Bot. Listen in for a list of Jason’s favorite podcasts and vlogs and learn his approach to leadership by listening!

    Jason's favorite quote

    "Whatever you view as success is only achieved and maintained by patients and hard work.”

    In this episode you’ll learn…
    • Why Jason quit working in the corporate world after just six months.
    • How Jason came to start a digital agency specializing in web design.
    • Jason’s current focus on helping digital agency owners grow quickly.
    • How Jason expanded beyond consulting to scale his latest business.
    • How Jason leads through listening.
    • Jason’s strengths around focus and implementation.
    • Why Jason finds it challenging to build relationships.
    • Jason’s discovery that many of his speaking colleagues are introverts.
    • How Jason eliminates the stress of being unprepared.
    • Why Jason shifted his contact page to a Facebook Messenger Bot.
    • How Jason continues to learn and grow through podcasts and videos.

    ***

    Become a VIP of my community

    Be the first to know whenever I release a new podcast or host a special webinar for introverts. And as a welcome present get my '4-part Guide 'How Saying 'NO' Can Help You Grow! http://sarahsantacroce.com/sayno/

    ***

    Other links and resources mentioned in this episode:

    Jason’s Website

    Smart Agency Masterclass Podcast

    Jason on YouTube

    Jason on Twitter

    Jason on Facebook

    Jason on LinkedIn

    Agency Playbook

    Digital Agency Owner Mastermind

    Essentialism: The Disciplined Pursuit of Less by Greg McKeown

    Facebook Messenger Bots

    Pat Flynn’s Smart Passive Income Podcast

    Perpetual Traffic Podcast

    Peter McKinnon on YouTube

    Casey Neistat on YouTube

    Gary Vaynerchuk

    Sarah’s Book List

    Donate to the IBG Podcast

    Thanks for listening !

    Thanks so much for listening to this episode.

    If you enjoyed it, I would be super grateful if you'd share it using the social media buttons you see at the bottom of the post.

    And if you don’t have it yet, get your free 4-step Guide on How to Say no to Grow. You'll be added to my list as well so I can share the latest episodes and other introvert related resources with you.

    Also, please leave a review on iTunes. I'm told that they really matter so if you'd take a minute I'd appreciate it.

    And finally, don’t forget to subscribe to the show on iTunes or on Android to get notified for all my future shows.

    Warmly
    Sarah

    25 min
  • Going Inward for Energy as an Introverted Entrepreneur

    Shownotes and links for this episode can be found at http://sarahsantacroce.com/episode60

    Being an introvert doesn’t mean that we can’t take the stage and give a powerful performance. The difference is that we go inward for energy, drawing on time to ourselves before a speaking engagement or presentation—and decompressing on our own afterward.

    Heather Ann Havenwood is the CEO of Havenwood Worldwide and Chief Sexy Boss. A serial entrepreneur and highly-regarded authority in the realm of online marketing and sales strategy, Heather Ann is on a mission to teach entrepreneurs how to close the right clients—anytime they want. She has been named to the Huffington Post Top 50 Must-Follow Women Entrepreneurs, and in her career, Heather Ann has founded and grown three online companies from zero to $1M-plus in revenue.

    Today, Heather shares the story of her quiet childhood as an introvert and the seven years she spent in speech therapy. She explains her need to go inward for energy before and after a speaking event and how she stopped buying into the stigma around both ADD and introversion. Heather discusses her current work building a podcast media network, the online resources that help her communicate with her team, and how she works to live up to the expectations she put on herself. Listen in for Heather’s insight on cultivating a daily commitment to exercise and learn how health and energy feed her success!

    ***

    Become a VIP of my community

    Be the first to know whenever I release a new podcast or host a special webinar for introverts. And as a welcome present get my '4-part Guide 'How Saying 'NO' Can Help You Grow! http://sarahsantacroce.com/sayno/

    ***

    In this episode you’ll learn…
    • How Heather’s introverted nature as a child led to speech therapy.
    • How Heather eventually developed her own voice as an entrepreneur.
    • How introverted artists/speakers go inward for energy after a performance.
    • Heather’s strategy of taking time to herself the day before a speaking event.
    • Why Heather is building a podcast media network.
    • Heather’s insight around podcasting as the future of traffic.
    • How understanding her introversion motivated Heather to plan alone time.
    • How Heather stopped buying into the stigma around ADD and introversion.
    • How Heather works to live up to the expectations she put on herself.
    • How an outgoing childhood friend gave Heather the freedom to use her voice.
    • Heather’s daily habits of working out and writing in a gratitude journal.
    • How Heather uses Airtable to develop editorial calendars.
    • Heather’s advice around appreciating how health and energy feed success.
    Other links and resources mentioned in this episode:

    Heather’s Website

    Heather on Twitter

    Heather on Facebook

    Heather on LinkedIn

    Heather’s Podcast

    Books by Heather

    Sexy Boss: How Female Entrepreneurs Are Beating the Big Boys While Changing the Rule Book for Money, Success and Even Sex, and How You Can Too! by Heather Havenwood

    Leisa Peterson on Introvert Biz Growth

    Myers & Briggs Personality Test

    Slack

    Evernote

    Airtable

    The Game of Life and How to Play It by Florence Scovel Shinn

    Sarah’s Book List

    Donate to the IBG Podcast

    Thanks for listening !

    Thanks so much for listening to this episode.

    If you enjoyed it, I would be super grateful if you'd share it using the social media buttons you see at the bottom of the post.

    And if you don’t have it yet, get your free 4-step Guide on How to Say no to Grow. You'll be added to my list as well so I can share the latest episodes and other introvert related resources with you.

    Also, please leave a review on iTunes. I'm told that they really matter so if you'd take a minute I'd appreciate it.

    And finally, don’t forget to subscribe to the show on iTunes or on Android to get notified for all my future shows.

    Warmly
    Sarah

    26 min

About The Humane Marketing Show. A podcast for a generation of marketers who care.

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We've had incredible guests such as Dorie Clark, Mark Schaefer, Ian Brodie, Beth Buelow, Denise Wakeman and others share their inspiring journey.