The Humane Marketing Show. A podcast for a generation of marketers who care.

Kelly Exeter is a writer, editor, designer, speaker and business owner who is constantly working to find a balance between achieving the big goals she sets for herself while also being present for her family. A graphic and web designer by trade, she founded the boutique agency Swish Design ten years ago. While she continues to work behind the scenes at Swish, she recently stepped away from the front lines to take on the role of Editor at Flying Solo, Australia’s largest online network for solopreneurs and micro-business owners. Kelly has published three titles and hopes to eventually focus on writing full-time. She has written extensively across the web for sites such as Mamamia, The Hoopla and Women’s Agenda as well as for print publications including Marie Claire. Kelly is also a blogger who shares her thoughts about living a simpler, more intentional life at kellyexeter.com.au.

In this episode you’ll learn…

• How she approaches parenting an extroverted child.
• How she and her husband work together to leverage their strengths, as he handles traditional one-on-one client interaction and she pursues content creation, design and online networking.
• Why she considers the ability to read people to be both her biggest strength and greatest weakness.
• How she makes the conscious decision to participate actively in conversation and avoid overthinking.
• How understanding that you don’t have to engage every thought that enters your head led to a breakthrough in her meditation practice.
• How a Myers-Briggs test influenced her decision to let go of the responsibilities of running her business and choose an environment where she could thrive.
• How a love of routine can be freeing as it allows you to think less.
• Why uncertainty is particularly challenging for introverted entrepreneurs.

Kelly's favorite quote "You can do anything, but not everything. It's important to remember that when you say Yes to something, you're also saying No to something else." Other links and resources mentioned in this episode

kellyexeter.com.au Kelly’s Facebook Page Kelly’s Books Myers-Briggs Type Indicator Personality Inventory Slack Communication Tool The Art of Thinking Clearly by Rolph Dobelli

Thanks for listening !

Thanks so much for listening to this episode. If you enjoyed it, I would be super grateful if you'd share it using the social media buttons you see at the bottom of the post. And if you don’t have it yet, get your free 4-step Guide on How to Say no to Grow. You'll be added to my list as well so I can share the latest episodes and other introvert related resources with you. Also, please leave a review on iTunes. I'm told that they really matter so if you'd take a minute I'd appreciate it. And finally, don’t forget to subscribe to the show on iTunes or on Android to get notified for all my future shows. Warmly Sarah

[spp-player url="http://traffic.libsyn.com/introvertbizgrowth/SARAH.LISA.WELLS.FINAL.mp3"] For more than 10 years, Lisa has empowered entrepreneurs in how to create structure in their online business so that they can have more of what they want – whether it’s time, money, or freedom. She is the creator of Systems Success Series, a training program for creatives with too much to do and too little time as well as the author of three books and many published articles. Lisa has been featured in Entrepreneur.com, Military Spouse Magazine, Aspire Magazine, and Association of Work at Home Women magazine and is currently serving as president of the Int’l Virtual Assistants Association (IVAA). She lives in the Sandhills of North Carolina and when she’s not working, traveling, speaking, or consulting, she’s curled up on the couch with a dog (or three). [spp-player url="http://traffic.libsyn.com/introvertbizgrowth/SARAH.LISA.WELLS.FINAL.mp3"] In this episode you’ll learn :

• How, while she did not set out to work at home, her life as a military spouse brought her to it.
• How she started as a VA and now does consulting and training.
• How she feels accountability is her strength.
• How she sometimes forgets that it's ok to reach out to others.

3 Golden Nuggets:

• One of the habits that contributes greatly to her success is the power of following up (prospects, clients, etc.)
• Favorite tool: Meet Edgar, a social media scheduling & marketing system
• Book: The Go Giver by Bob Burg

Other links and resources mentioned in this episode:

• Lisa's Website
• Facebook
• Twitter - @LisaWells

Thanks for listening ! Thanks so much for listening to this episode. If you enjoyed it, I would be super grateful if you'd share it using the social media buttons you see at the bottom of the post. And if you don’t have it yet, get your free 4-step Guide on How to Say no to Grow. You'll be added to my list as well so I can share the latest episodes and other introvert related resources with you. Also, please leave a review on iTunes. I'm told that they really matter so if you'd take a minute I'd appreciate it. And finally, don’t forget to subscribe to the show on iTunes or on Android to get notified for all my future shows. Warmly Sarah

[spp-player url="http://traffic.libsyn.com/introvertbizgrowth/Introvert_Biz_Growth_Podcast-019-2.mp3"] Hani Mourra is the CEO and founder of Simple Press Plugins, an online media company specializing in automation software for content creators. As a software engineer and online marketing coach, Hani is passionate about helping businesses generate more leads using online video and podcasts. Hani and I met online many years ago when our business models were developing, and we reconnected recently when I heard him as guest on another podcast, then purchased his SimplePodcastPress automation tool, and finally asked him if he considered himself an introvert – because I had a gut feeling we had that in common. In this episode you’ll learn…

• How he came to enjoy professional conferences, despite being intimidated initially.
• How using social media can help an introvert develop relationships before meeting new people in person.
• Why speaking on a topic he loves and knows really well makes him feel more comfortable in a public platform.
• How he learned to deal with the uncertainty that comes from being an entrepreneur, though that can be especially difficult for an introvert.
• How following his gut and doing what he loved led him to the successful development of his business in automation software for content creators.
• Why it’s okay to start small and develop your business part-time. You don’t have to go all-in right away!

Hani's favorite quote “Try Not to Become a Man of Success. Rather Become a Man of Value.” - Albert Einstein Other links and resources mentioned in this episode: Hani’s Website Hani’s Facebook Page Hani's Podcast Player (the one I'm using on this blog) Free Podcasting Productivity Guide Podcast Movement Conference Trello Collaboration Tool Gmail Inbox Pause Add-on Startups for the Rest of Us Podcast Further Resources to help you with your Online Business If you are looking for further resources to run your online business, have a look at this collection of tools I use in my business. And if you need help implementing, I'd love to co-create with you,  hold your hand and walk you from a state of overwhelm and frustration to serenity, clarity & success on your terms. Here is the link to my Email Coaching Offer. Thanks for listening ! Thanks so much for listening to this episode. If you enjoyed it, I would be super grateful if you'd share it using the social media buttons you see at the bottom of the post. Also, please leave a review on iTunes. I'm told that they really matter so if you'd take a minute I'd appreciate it. And if you don’t have it yet, get your free 4-step Guide on How to Say no to Grow. You'll be added to my list as well so I can share the latest episodes and other introvert related resources with you. And finally, don’t forget to subscribe to the show on iTunes or on Android to get notified for all my future shows. Warmly Sarah

[spp-player url="http://traffic.libsyn.com/introvertbizgrowth/SARAH.MATERIALISM.FINAL.mp3"] Could there be a connection between being an introvert and non-materialism? Today it’s just me again and in this shorter episode I’d like to talk about materialism. It wasn't planned that way, but I think it's quite a good fit for this time of the year, just a week before the Holidays! My husband and I recently discussed how we noticed that when people are in their forties to fifties, there’s two types of behaviors: you have those who enjoy materialistic things (sports car, expensive watch, designer hand bag, etc .etc.) and then you have those who prefer to spend their money on experiences (vacations, weekend trips, concerts etc). So question to you: do you enjoy material things or do you prefer experiences? Could there be a connection between being an introvert and non-materialism? Listen in to find out my thoughts on the subject. [spp-player url="http://traffic.libsyn.com/introvertbizgrowth/SARAH.MATERIALISM.FINAL.mp3"] Resources mentioned in this episode:

• Minimalism: A Documentary About the Important Things byJoshua Fields Millburn & Ryan Nicodemus
• Podcast IBG 14 – Andy Mort – It’s Not All About The Money!

Thanks for listening ! Thanks so much for listening to this episode. If you enjoyed it, I would be super grateful if you'd share it using the social media buttons you see at the bottom of the post. Also, please leave a review on iTunes. I'm told that they really matter so if you'd take a minute I'd appreciate it. And finally, don’t forget to subscribe to the show on iTunes or on Android to get notified for all my future shows. Warmly Sarah

[spp-player url="http://traffic.libsyn.com/introvertbizgrowth/SARAH.EPISODE.16.LOU.mp3"] Lou Bortone is a Video Marketing expert and online branding consultant who helps entrepreneurs and service professionals build breakthrough brands on the Internet, so they can have more visibility, credibility and profitability. Lou delivers innovative online branding strategies, including video marketing coaching and consulting. He is a former television executive who worked for E! Entertainment Television and Fox in Los Angeles. He is also an author and ghostwriter of six business books, a Certified Guerrilla Marketing Coach and a Book Yourself Solid Certified Coach. [spp-player url="http://traffic.libsyn.com/introvertbizgrowth/SARAH.EPISODE.16.LOU.mp3"] In this episode you’ll learn :

• How he found out that even if you’re camera shy you can become known in your niche by using video.
• How for introverts it's easier to do video marketing than networking.
• How he says writing and creativity help when doing video.

3 Golden Nuggets:

• Persistence (some may call it stubbornness) and resilience allow him to bounce back when there are setbacks.
• Favorite tools: mailvu.com & bombom.com for video emails. Adobe Spark (cool animated videos) and Animoto (photo-video montages) for doing videos while not being on camera.
• Book: Delivered from distraction by Edward M. Hallowell

Other links and resources mentioned in this episode:

• Lou's Website
• Lou's YouTube channel
• Video Green Room
• Twitter - @loubortone

Thanks for listening ! Thanks so much for listening to this episode. If you enjoyed it, I would be super grateful if you'd share it using the social media buttons you see at the bottom of the post. Also, please leave a review on iTunes. I'm told that they really matter so if you'd take a minute I'd appreciate it. And finally, don’t forget to subscribe to the show on iTunes or on Android to get notified for all my future shows. Warmly Sarah

[spp-player url="http://traffic.libsyn.com/introvertbizgrowth/SARAH.KATHERINE.MACKENZIE.mp3"] I’m going back to Australia today. I discovered Katherine Mackenzie-Smith through her podcast called ‘League of Extraordinary Introverts’. Katherine Mackenzie-Smith is a life and business coach for introverts, assistant life coach trainer, writer, and speaker. As a self-confessed quiet achiever and passion-fueled dream chaser, she’s on a mission to empower extraordinary women to step into their quiet power, discover their energetic secret sauce, cut through the noise and find their own way to shine. Connect with Katherine at katherinemackenziesmith.com and get free instant access to the League of Extraordinary Introverts group. [spp-player url="http://traffic.libsyn.com/introvertbizgrowth/SARAH.KATHERINE.MACKENZIE.mp3"] In this episode you’ll learn :

• How she realized she was an introvert.
• How a recent move made her understand even more the unease you feel as an introvert when faced with the unfamiliar.
• How she has the ability to step back and weave bits of information from her clients to help them recognize the direction in which they should go.
• How she is grateful that others also work with introverts as her mission in life is to see that introverts do not have to feel less than, not good enough. To help them recognize that they do have something important to offer to the world.

Katherine's favorite quote "Just because you're quiet, doesn't mean you're not a force to be reckoned with." - Unknown 3 Golden Nuggets:

• She needs to have one on one interactions with close friends who will not judge or expect anything from her. Someone she can talk things out with then get back to what she was doing, knowing that she is not alone.
• Favorite tool: Todoist - To do list and task manager. Free, easy, online and on mobile.
• Book: Big Magic by Elizabeth Gilbert

Other links and resources mentioned in this episode:

• Katherine's Website
• Katherine's Facebook page
• Katherine's e-book - Shhh... An introvert's guide to creating inner calm, outer quiet, and an exceptionally beautiful life
• Twitter - @miss_kms

Thanks for listening ! Thanks so much for listening to this episode. If you enjoyed it, I would be super grateful if you'd share it using the social media buttons you see at the bottom of the post. Also, please leave a review on iTunes. I'm told that they really matter so if you'd take a minute I'd appreciate it. And finally, don’t forget to subscribe to the show on iTunes or on Android to get notified for all my future shows. Warmly Sarah

[spp-player url="http://traffic.libsyn.com/introvertbizgrowth/SARAH.ANDY.MORT.mp3"] Today I’m to talking Andy Mort. Andy was introduced to me by my previous guest, Cat Rose. She suggested him because he also hosts a podcast and so I listened to his show and thought it would make for an interesting conversation. Andy is a UK-based musician and writer. He makes and performs music as Atlum Schema and is also the founder of SheepDressedLikeWolves.com; a Blog and Podcast dedicated to encouraging introverted and highly sensitive people to embrace their creativity and push against the expectations of an often overwhelming world. Andy is a multipotentialite business owner (he runs an online membership site for introverts/HSPs, and is in the process of launching one for songwriters), and also a part-time undertaker! I’ll make sure to ask him about that one too. In this episode you’ll learn :

• How he discovered he was an introvert.
• How he's not all about doing things for money. He has to care about what he's doing beyond a way to make money.
• About coming up with an 'upper enough' income goal (I love that !)
• How he is grateful to be able to make music, especially with his friends.
• And how his introversion relates to his side job as an undertaker ;-)

[spp-player url="http://traffic.libsyn.com/introvertbizgrowth/SARAH.ANDY.MORT.mp3"] 3 Golden Nuggets:

• He's a morning person and likes to take advantage of the early morning to have a moment with himself where he can write for the blog and podcast and is also now journaling, missing only 9 days this year.
• Favorite tool: Buffer to schedule social media post which allows him to prepare them when he is most inspired.
• Book: Essentialism by Greg McEwen and Everything I Know by Paul Jarvis.

Other links and resources mentioned in this episode:

• Website - http://www.sheepdressedlikewolves.com
• Facebook page - https://www.facebook.com/andy.mort
• Twitter - @AP_Mort

Thanks for listening ! Thanks so much for listening to this episode. If you enjoyed it, I would be super grateful if you'd share it using the social media buttons you see at the bottom of the post. Also, please leave a review on iTunes. I'm told that they really matter so if you'd take a minute I'd appreciate it. And finally, don’t forget to subscribe to the show on iTunes or on Android to get notified for all my future shows. Warmly Sarah

[spp-player url="http://traffic.libsyn.com/introvertbizgrowth/SARAH.IAN.ANDERSON.GRAY.mp3"] Today I’m talking with Ian Anderson Gray. If this interview sounds like two friends chatting than that’s because that’s exactly what it is. I’ve known Ian for a good while now and we’ve been on a mastermind together, where we talked over Skype on a weekly basis. I’m thrilled to have him on my podcast as we’ve discovered that we have quite a few things in common, besides being introverts and highly sensitive people. Ian Anderson Gray is the founder of Seriously Social, a very popular blog focused on social media tools, efficiency and productivity. He’s a speaker, trainer, teacher, web developer and consultant. He has a passion for turning the techno babble of social media marketing into plain English. As well as being a geek, husband, and dad to two kids, Ian is also a professional singer and lives near Manchester in the UK. In this episode you’ll learn :

• Why he prefers to refer to networking as chatting with people.
• Why he is grateful that he gets to work from home.
• How his background in music helps him with speaking on stage in front of big audiences
• How taking a StrengthsFinders test online helped to confirm that he was in the right line of business for himself.

[spp-player url="http://traffic.libsyn.com/introvertbizgrowth/SARAH.IAN.ANDERSON.GRAY.mp3"] 3 Golden Nuggets:

• Attention to detail and investing some time up front setting up systems will save you time down the road.
• Favorite tool: LastPass (password manager), followed by Missinglettr (Social Marketing Automation For Blogs).
• Book: Do It Tomorrow by Mark Foster

Other links and resources mentioned in this episode:

• Website - http://iag.me/
• Facebook page -  https://www.facebook.com/iagdotme
• Twitter - @iagdotme

Thanks for listening ! Thanks so much for listening to this episode. If you enjoyed it, I would be super grateful if you'd share it using the social media buttons you see at the bottom of the post. Also, please leave a review on iTunes. I'm told that they really matter so if you'd take a minute I'd appreciate it. And finally, don’t forget to subscribe to the show on iTunes or on Android to get notified for all my future shows. Warmly Sarah

[spp-player url="http://traffic.libsyn.com/introvertbizgrowth/SARAH.EPISODE.12.JAMES.mp3"] In this episode you’ll learn : In my part about authenticity:

• My thoughts on authenticity and why I think it's a bit of a buzzword
• Who I think of when I hear the words 'authentic'
• Why I think that you can't be authentic in every situation

In the interview with James Thorn:

• Why  he started The Intronaut - A Podcast for Introverts in March 2016.
• Why he felt that podcasts for introverts didn't really address his situation as a 45 year old middle-aged white guy in the US.
• How he comes up with topics for his podcast

[spp-player url="http://traffic.libsyn.com/introvertbizgrowth/SARAH.EPISODE.12.JAMES.mp3"] Other links and resources mentioned in this episode:

• Podcast - The Intronaut - A Podcast for Introverts
• Facebook page -  https://www.facebook.com/JThornwriter/
• Website (author – not about being an introvert) = jthorn.net
• Twitter - @JThorn_

Thanks for listening ! Thanks so much for listening to this episode. If you enjoyed it, I would be super grateful if you'd share it using the social media buttons you see at the bottom of the post. Also, please leave a review on iTunes. I'm told that they really matter so if you'd take a minute I'd appreciate it. And finally, don’t forget to subscribe to the show on iTunes to get notified for all my future shows. Warmly Sarah

[spp-player url="http://traffic.libsyn.com/introvertbizgrowth/SARAH.EPISODE.11.BETH.BUELOW2.mp3"] Today I’m talking with Beth Buelow, another introverted podcaster. Beth, for those who don’t know her, is the host of the Introvert Entrepreneur Podcast which I highly recommend you subscribe to. I feel like I know Beth like a good friend, but at the same time I was just a tiny bit nervous before our call because her show is so popular and she’s the author of a best-selling book and all. ;-) Beth Buelow (Be-u-low), Professional Certified Coach, serves as a guide to introvert entrepreneurs who want to amplify their strengths and build sustainable, energetically aligned businesses. She is a professional coach, author, podcaster, and speaker, based in the Pacific Northwest and serves introverts worldwide. She’s contributed to articles in The Wall Street Journal, Success Magazine, Inc, Entrepreneur, The Telegraph, and Psychology Today, among others. Beth is the author of “The Introvert Entrepreneur: Amplify Your Strengths and Create Success on Your Own Terms” (Penguin Random House, Nov 2015), which was named one of the 100 Best Business Books of 2015 by Inc.com. [spp-player url="http://traffic.libsyn.com/introvertbizgrowth/SARAH.EPISODE.11.BETH.BUELOW2.mp3"] In this episode you’ll learn :

• Why Beth feels her training as a musician prepared her to become an entrepreneur.
• What her biggest strength is and why she feels it can also be a weakness
• Her AHA moment... when she realized she could hire someone to do something in much less time than it took her
• Why she's grateful for shredders :)

Grab the 3 Golden Nuggets [thrive_leads id='15238'] [Tweet "Take time each day to intentionally recharge says @introvertcoach"] Other links and resources mentioned in this episode:

• Beth's website
• Beth's Facebook Page
• Beth's book: The Introvert Entrepreneur: Amplify Your Strengths and Create Success on Your Own Terms
• Beth's podcast:  Introvert Entrepreneur

Thanks for listening ! Thanks so much for listening to this episode. If you enjoyed it, I would be super grateful if you'd share it using the social media buttons you see at the bottom of the post. Also, please leave a review on iTunes. I'm told that they really matter so if you'd take a minute I'd appreciate it. And finally, don’t forget to subscribe to the show on iTunes to get notified for all my future shows. Warmly Sarah