The Humane Marketing Show. A podcast for a generation of marketers who care.

The Humane Marketing Show. A podcast for a generation of marketers who care.

By Sarah Santacroce, Entrepreneur, Humane MarketerBusinessMarketing
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The Humane Marketing Show. A podcast for a generation of marketers who care. episodes

  • IBG 10 - Jana Bachollet - Working Alone Works For Me
    [spp-player url="http://traffic.libsyn.com/introvertbizgrowth/SARAH.EPISODE.10.JANA.BACHOLLET.mp3"] Today I’m speaking to Jana Bachollet, an introverted online entrepreneur who’s based in Geneva, just a half hour drive away from me. However I did not know that as we were introduced by a common connection. Jana is an online marketing mentor with over 10 years of experience in online marketing. Jana teaches women entrepreneurs how to use online marketing tools without spending a fortune or pulling out their hair so they don’t have to depend on a VA or a programmer to get some things done. She also gets stuff done for you, if you prefer to get some work off of your plate. [spp-player url="http://traffic.libsyn.com/introvertbizgrowth/SARAH.EPISODE.10.JANA.BACHOLLET.mp3"] In this episode you’ll learn :
    • how she moved from Slovenia to Switzerland 6 years ago and had to build a new network
    • her biggest aha moment which led to her current business venture
    • why she says that being able to work alone (an introvert trait) is both a strength and a weakness
    • what she is most grateful for
    • and much more
    [Tweet "Working Alone Works For Me says @janabachollet"] The 3 Golden Nuggets: [thrive_leads id='705'] Other links and resources mentioned in this episode:
    • Jana's website
    • Jana's Facebook Page
    Thanks for listening ! Thanks so much for listening to this episode. If you enjoyed it, I would be super grateful if you'd share it using the social media buttons you see at the bottom of the post. Also, please leave a review on iTunes. I'm told that they really matter so if you'd take a minute I'd appreciate it. And finally, don’t forget to subscribe to the show on iTunes to get notified for all my future shows. Warmly Sarah
    29 min
  • IBG 08 - Sarah Santacroce - The Rising Strong Process
    [spp-player url="http://traffic.libsyn.com/introvertbizgrowth/SARAH.EPISODE.8.SELF.INTERVIEW.mp3"] I’m Sarah Santacroce and thrilled that you are spending this time with me today. Today it’s just me, and to tell you the truth I’m a bit terrified to sit here by myself and recording this podcast without a smart guest to interview. But if you bare with me I'm going to take you through The Rising Strong Process, based on Brene Brown's latest book Rising Strong and the related workshop I attended recently. Sarah's favorite quote from Dr. Brené Brown It is not the critic who counts; not the man who points out how the strong man stumbles, or where the doer of deeds could have done them better. The credit belongs to the man who is actually in the arena, whose face is marred by dust and sweat and blood; who strives valiantly; who errs, who comes short again and again, because there is no effort without error and shortcoming; but who does actually strive to do the deeds; who knows great enthusiasms, the great devotions; who spends himself in a worthy cause; who at the best knows in the end the triumph of high achievement, and who at the worst, if he fails, at least fails while daring greatly.   [spp-player url="http://traffic.libsyn.com/introvertbizgrowth/SARAH.EPISODE.8.SELF.INTERVIEW.mp3"] In this episode you’ll learn :
    • about the Rising Strong Process which can be divided into 3 story acts
      • The Reckoning
      • The Rumble
      • The Revolution
    •  about the different shame shields
      • Moving Away
      • Moving Towards
      • Moving Against
    • how I applied this process in a recent story
    • and much more
    Thanks for listening ! Thanks so much for listening to this episode. If you enjoyed it, I would be super grateful if you'd share it using the social media buttons you see at the bottom of the post. Also, please leave a review on iTunes. I'm told that they really matter so if you'd take a minute I'd appreciate it. And finally, don’t forget to subscribe to the show on iTunes to get notified for all my future shows. Warmly Sarah
    17 min
  • IBG 09 - Alen Mayer - Selling for Introverts
    [spp-player url="http://traffic.libsyn.com/introvertbizgrowth/SARAH.EPISODE.9.ALEN.MAYER.mp3"] Today I’m talking with Alen Mayer, a Sales Expert and founder of SellingForIntroverts.com. I’m really looking forward to talking to him as I know that selling is such a key topic and one that many introverts, me included, are struggling with. Alen Mayer, aka the Chief Sales Introvert, is the President and CEO of North American Sales Training Corp., a global sales training and consulting company. He lives, eats and breathes sales and combines over 22 years of experience in international sales and business development with a rational no-nonsense practical approach to selling. Alen is one of the most influential people in sales today; for his contribution to the sales industry, he was voted #2 on the list of Top 50 Most Influential People in Sales Lead Management; he was also voted as one of the Top 25 Sales Influencers. He is the published author of 7 sales titles including "Introverts in Business" and “Selling For Introverts” which was recently translated to German and Italian language. Visit his blog www.alenmayer.com that was voted among top 25 sales blogs in the world. In this episode you’ll learn :
    • his biggest challenge when he first started in sales
    • how American business favors extroverts whereas Europe is more introverted, though there is a shift slowly happening
    • there is a different approach than the usual outgoing sales conversation and introverts are skilled at building relationships
    • how he launched sellingforintroverts.com, a community where you can stay true to who you are as an introvert and still be successful
    • how understanding how to approach the customer is what's most important in the sales conversation
    • and much more
    [spp-player url="http://traffic.libsyn.com/introvertbizgrowth/SARAH.EPISODE.9.ALEN.MAYER.mp3"] [Tweet "Embrace your strengths as an introvert says @mayeralen"] Other links and resources mentioned in this episode:
    • Alen's website
    • Selling For Introverts website
    • Alen's Facebook Page
    • Alen's book: Introverts in Business
    • Alen's ebook:  Selling for Introverts
    Thanks for listening ! Thanks so much for listening to this episode. If you enjoyed it, I would be super grateful if you'd share it using the social media buttons you see at the bottom of the post. Also, please leave a review on iTunes. I'm told that they really matter so if you'd take a minute I'd appreciate it. And finally, don’t forget to subscribe to the show on iTunes to get notified for all my future shows. Warmly Sarah
    37 min
  • IBG 05 - Ian Brodie - Win Clients Without Sleazy Selling

    Today I'm pleased to introduce my first male guest. Yes, of course there's such thing as male introverted Online Business owners. Ian Brodie helps consultants and coaches to attract and win more clients. He's been named as one of the Top 50 Global Thought Leaders in Marketing and Sales and his website has been named as one of the Resources of the Decade for Professional Services Marketing. He's also the author of the Amazon #1 bestseller Email Persuasion. He describes himself as the "world's least natural salesperson" and it's because he found selling so uncomfortable that he found ways of making it easier and more natural for himself and teaches those methods to others like him.

    In this episode you’ll learn :
    • about Ian's 'geeky' background and how he discovered that he needed selling skills if he wanted to move up
    • how those selling skills didn't need to be sleezy but could be based on your skills because 'clients are interested in working with you because you're really good at something'
    • that you don't need to sell to everybody, you just need to find more people who appreciate you for who you are and the sale will happen naturally
    • why Ian prefers e-mail to in-person and telephone
    • how Ian generates a steady revenue with his membership site
    • how Ian uses obsession as a super power
    • and much more
    Grab the 3 Golden Nuggets

    [thrive_leads id='565'] [Tweet "My weekly scheduling meeting with myself contributes to my success" says @ianbrodie"]

    Other links and resources mentioned in this episode:
    • Ian's website
    • Ian's Facebook Page
    • Ian's Membership Site
    Thanks for listening !

    Thanks so much for listening to this episode. If you enjoyed it, I would be super grateful if you'd share it using the social media buttons you see at the bottom of the post. Also, please leave a review on iTunes. I'm told that they really matter so if you'd take a minute I'd appreciate it. And finally, don’t forget to subscribe to the show on iTunes to get notified for all my future shows. Warmly Sarah

    41 min
  • IBG 04 – Sarah Santacroce – Saying No To Grow

    Today I'm sitting on the other side of the mike and it is my dear friend and colleague and fellow podcaster Keith Carlson who is interviewing me. Just for the fun of it I'm also posting my bio below :-)

    Sarah has started her first online business adventure in 2008, as a Virtual Assistant. She was living in California at the time, on an Expat Assignment, and needed a location independent business.
    She has since moved back to her home country, Switzerland, and built a successful business as a LinkedIn Trainer & Consultant (simplicitysmallbiz.com)
    After reading Simon Sinek’s book ‘Start With The Why’ Sarah realized that her true purpose is to help other introverts embrace who they are and scale their online business in order to make a difference, using their introverted super powers.

    She has started this community because she saw introverts with successful online businesses all around her, and thought it was time to let the world know that introverts have a magic touch when it comes to business, especially an online business. She also wanted to create a safe sanctuary for introverts to hang out, and be themselves, in their own gentle and quiet way. Finally she believes in giving back, not in creating empires for one’s own benefit. A portion of her profits goes to her charity of choice.
    Sarah's favorite quote
    "I have a vision of people everywhere having the courage to live a life true to themselves instead of the life others expect of them" -- Greg McKeown, author of Essentialism
    In this episode you’ll learn :

    how turning 40 was a pivoting point for me and made me realize that I wanted to work with other introverts
    about my different income streams from my LinkedIn Business and my plans for generating revenue for SarahSantacroce.com
    how introversion helps me stay motivated
    how I'm struggling with 'living in my head'
    my favorite tools for efficiency
    and much more

    Grab the 3 Golden Nuggets

    [Tweet "You need to learn how to say no in order to grow your business " says @introbizgrowth"]
    Other links and resources mentioned in this episode:

    The Desire Map, a book by Danielle Laporte
    The Gifts of Imperfection, a book by Brene Brown
    My 4-step guide on 'How to Say No to Grow'

    Thanks for listening !
    Thanks so much for listening to this episode.

    If you enjoyed it, I would be super grateful if you'd share it using the social media buttons you see at the bottom of the post.

    Also, please leave a review on iTunes. I'm told that they really matter so if you'd take a minute I'd appreciate it.

    And finally, don’t forget to subscribe to the show on iTunes to get notified for all my future shows.

    Warmly
    Sarah

    The post IBG 04 – Sarah Santacroce – Saying No To Grow appeared first on Sarah Santacroce.

    36 min
  • IBG 03 – Tara Gentile – Leveraging Your Quiet Power

    Today I'm talking to Tara Gentile about strategies to leverage your quiet power. We chat about how she's used her introverted super powers, for her mostly her ability to observe & listen, to create a thriving business with several revenue streams.

    Tara Gentile is the founder of Quiet Power Strategy®, a company specializing in hands-on business training for idea-driven entrepreneurs. She’s passionate about helping people with smart ideas make more money, reach new audiences, and live life with ease. Tara is the author of The Art of Earning, Quiet Power Strategy, and The Observation Engine. She’s the host of Profit. Power. Pursuit. a podcast that goes behind-the-scenes of the real grit, administration, and logistics of running a successful business. Tara’s work has been featured in Fast Company, Forbes, Inc, and the Huffington Post. She’s a regular instructor on CreativeLive and speaks on entrepreneurship, money, and marketing all over the world.
    Tara's favorite quote
    "You should always go where there is a you-shaped hole in the world." -- Lena Dunham
    In this episode you’ll learn :

    that Tara might be an introvert, but she definitely doesn't come over like one online
    about her core revenue streams (more than 4!)
    that a team is essential if you want to grow your business
    how Tara uses her observer and listener skills to deliver products that sell
    how overthinking things is not always a good thing :-)

    Grab the 3 Golden Nuggets

    [Tweet "You need to be realistic about how much a team can benefit the growth of your business" says @taragentile"]
    Other links and resources mentioned in this episode:

    Evernote.com
    Profit. Power. Pursuit., Tara's Podcast
    Find Tara at TaraGentile.com or at Facebook.com/TaraGentileBusinessStrategist
    Quiet Power Strategy, Tara's book

    Thanks for listening !
    Thanks so much for listening to this episode.

    If you enjoyed it, I would be super grateful if you'd share it using the social media buttons you see at the bottom of the post.

    Also, please leave a review on iTunes. I'm told that they really matter so if you'd take a minute I'd appreciate it.

    And finally, don’t forget to subscribe to the show on iTunes to get notified for all my future shows.

    Warmly
    Sarah

    The post IBG 03 – Tara Gentile – Leveraging Your Quiet Power appeared first on Sarah Santacroce.

    30 min
  • Introvert Biz Growth: Cat Rose

    The ‘Introvert Biz Growth’ is a conversation with introverts who have grown their online business using their introverted super powers. We discuss entrepreneurship, personal & business growth, different revenue streams, online selling & making a difference.

    25 min
  • IBG 02 – Nicole Dean – Awesomizing the World

    Today's interview is with Nicole Dean. I can't even remember when I started following Nicole's work, but it must be at least 8 years. What fascinates me most with Nicole is how she juggles 3 businesses, but yet seems to be living life and enjoying it. Don't miss this fun interview!

    Nicole Dean is a Published Author, Popular Speaker, Successful Blogger and Podcaster, and a Business Consultant to really smart people.

    She is frequently asked to teach about the topics of Outsourcing, Passive Income, Working from Home Successfully, Content Repurposing, Running a Profitable Affiliate Program, Creating infoproducts (as she’s released hundreds of her own), Productivity, and List Building – among other things.

    Nicole teaches her students to set financial goals, but to also write down their lifestyle goals, as well. This ensures that they are building a business that aligns with the way they want their lives to look in 5 or 10 years, rather than creating a job where they are working for a crazy person – themselves.

    Her Mission is To Make the Web and the World a Better Place – and, Hopefully Have a Lot of Fun While Doing It.
    Nicole's favorite quote
    "The days are long, but the years are short!" Unknow Author
    In this episode you’ll learn :

    about Nicole's three different businesses & different revenue streams
    the meaning of 'Awesomisation Nation'
    our views on 'the power of money'
    what Affiliate Marketing is and how Nicole uses it to generate income without killing herself

    Grab the 3 Golden Nuggets

    [Tweet "True success means growing your biz, creating the best life & making a difference" says @nicoledean"]
    Other links and resources mentioned in this episode:

    Coachglue.com, Nicole's business for Coaches (done for you training)
    'The Year of Yes', book by Shonda Rhimes, an introvert herself
    Inbox Pause, a Gmail App to pause your inbox
    Arianna Huffingtons' book 'The Sleep Revolution'
    Find Nicole at NicoleDean.com or on Facebook at Facebook.com/thenicoledean

    Thanks for listening !
    Thanks so much for listening to this episode.

    If you enjoyed it, I would be super grateful if you'd share it using the social media buttons you see at the bottom of the post.

    Also, please leave a review on iTunes. I'm told that they really matter so if you'd take a minute I'd appreciate it.

    And finally, don’t forget to subscribe to the show on iTunes to get notified for all my future shows.

    Warmly
    Sarah

    The post IBG 02 – Nicole Dean – Awesomizing the World appeared first on Sarah Santacroce.

    44 min
  • IBG 00 – Pilot Episode with Sarah Santacroce

     

    This is the pilot episode, a 4 minute (6 minutes if you count the music :-) introduction so to speak to my new podcast 'The Introvert Biz Growth'. In it I will give you some information about who I am and most importantly why I launched this podcast.

     
    Thanks for listening !
    Thanks so much for listening to this intro episode.

    If you enjoyed it, don't forget to subscribe to the show on iTunes to get notified for all my future shows.

    Warmly
    Sarah

    The post IBG 00 – Pilot Episode with Sarah Santacroce appeared first on Sarah Santacroce.

    5 min

About The Humane Marketing Show. A podcast for a generation of marketers who care.

From the publisher's feed

We've had incredible guests such as Dorie Clark, Mark Schaefer, Ian Brodie, Beth Buelow, Denise Wakeman and others share their inspiring journey.