Social proof is a massive thing for boosting you social media and people following it. Also showing social proof gives your customers the chance to see what other people are saying about you!

In this episode we discuss 7 different types of social proof you can use in your marketing mix so that your customer will met, like, know and trust you more. Which will in turn lead to more sales, and better qualified leads. 

Its a very simple thing, especially in this lockdown. And we all know that selling on Facebook or social media is the thing to do. After all its free advertising etc right?

We wrong, people don't want to buy your stuff #buymystuff, and this is the reason why they don't. 

As entrepreneurs we are great at the startup phase of the business. The blue sky thinking, and the energy for getting the product or service up of the ground and running. This is a BLASTCAST episode so short, sharp and directly to the point. 

But down the line once systems, and procedures start to be required and need putting in place. The level of detail required is generally to great for them to be able to follow through on the required details.  

We all know that mastermind groups are peer to peer mentoring and that they will move you business forwards fastest.

I this episode I discuss the 7 benefits of mastermind groups and why your small business should be in one. The 7 elements are:

1) Removes the loneliness of business

2) Makes you level up and grow

3) Increases accountability

4) Networking

5) Outsiders perspective

6) Access to feedback from others

7) Confidential sounding board  

In life as well as in business so many of us are wasting money. The difference is in business the sums wasted are much bigger.

Most businesses are guilty of wasting either resources or money and the bigger the business the great the values involved are. In the early start up days, we are used to boot strapping everything we can and getting creative on things. As business grows we become lazy. But so many start ups also waste money right from the start. These are three main things I see not just my business but those who I work with and mentor. Take notice and save your time and money folks.

We have all come across customer we wish we did not have. The lure of the paycheck was to great and we signed them up even thought we know we should not have done so. 

I talk about the five different types of customers we should all steer well clear of, even if the paycheck is to great. the Five types of customers are: 

1) Slow Payers

2) Clients with Poor Reputations

3) Poor Communicators

4) Perfectionists

5) Those that are always only price driven

So there are a great many business myths out there and they are just that! In this episode we discuss 7 common myths that are around small and startup businesses as well as BIGGER businesses. 

These are the 7 myths:

1. The customer is always right.

2. Build it, and they will come.

3. Be active on all social networks.

4. Spend money to make money

5.  Under-promise and over-deliver.

6.  I can do it all myself

7. You will have more time to do what you want when you start a business.

Don’t over anticipate the situation.

The anticipation is often worse than the real-life event. The real-life event is never as bad as we anticipate in our minds. Its just what we build it up to be. And we in our own minds create a false future based on our over anticipation of events.

There are five keys things that over anticipation robs you of, which I discuss here in this episode. Let me know if there are any other things that you think it does also. 

Many people question me on what are the benefits of running a podcasts. They often don't see what you get from it as unless its sponsored you do not always get a direct income from it.

They see that its all expense and not get back, which is simply not the case. I talk about what benefits I get from podcasting, which are the same as many other people that run podcasts get. And trust me there are a great many benefits, so listen in and find out what they are...

We are all to guilty of saying yes to often! 

We all need to learn to say no, and here are five key reasons to say no more often. Learning to say no is a skill we have to develop over time, and in doing so it will give us many benefits along the way. We are used to saying yes to please others but it can be harmful not to be more assertive. And imagine what you can do with all that free time.