In this episode, Aaron Gordon sits down with Curtis Goldsborough, known as "Lo$$ Ratio." Curtis shares his journey of integrating creativity into the traditionally monochromatic insurance industry. He emphasizes the importance of having a creative outlet and the impact of his unique content-driven approach, mixing humor with serious topics. Curtis opens up about the risks he took to differentiate himself and how it led to meaningful engagement and smoking-hot leads. He offers insights into the power of social selling and encourages others to bet on themselves and embrace their unique identity. With anecdotes, lessons learned, and a motivational quote, this conversation highlights the value of blending passion with professionalism to achieve success. Tune in to hear how Curtis leverages his distinct persona to inspire and educate audiences while staying true to his hustle.

Get To Know Curtis Goldsborough AKA Lo$$ Ratio Curtis Goldsborough, also known as Lo$$ Ratio, is a visionary and innovator in the field of loss control solutions for the Property & Casualty insurance industry. He has successfully led a small team from ideation to the launch and implementation of the eSurvey self-inspection mobile web app in 2018. Under his leadership, eSurvey has become the leading self-inspection app in the insurance loss control sector, delivering unmatched speed, value, and accuracy to the traditional loss control inspection model.

Curtis has collaborated on self-inspection initiatives with more than a dozen carriers, Managing General Agents (MGAs), and reciprocals, engaging with a diverse range of organizations from new startup ventures to well-established top ten insurers with over a century of history. To date, the eSurvey platform has processed over half a million self-inspections, and Curtis is committed to further innovation in the field.

In addition to his work in loss control, Curtis is a passionate video producer and media specialist with expertise in all aspects of media production. He enjoys creating content for Insurance Nerds and frequently discusses various topics related to insurtech.

LinkedIn 3 Episode Key Takeaways 1. Bet on Yourself: Curtis highlighted the importance of taking risks and embracing your unique voice. Remember, you'll never know the potential impact until you try.

2. Find Your Balance: Blending humor and education can make even the "dullest" topics engaging. Curtis shows us how to engage audiences through edutainment by making complex topics accessible and entertaining.

3. Consistency is Key: Building an audience and making meaningful connections isn't overnight work. Consistently providing value and showing up for your community is the secret to expanding your reach.

Show Overview: 00:00   Embracing Creativity and Authenticity

06:21   Concerns About Social Media Perceptions

08:22   Creative Process: Behind the Scenes

12:43   Choose Direct Over Superficial Meetings

15:17    Insurance: Necessary Evil Perceptions

18:10   Go All In or Miss Out

20:30   Insurance Rap Persona Insights

23:46   Risky Content Plan