The IAB Australia Podcast

In this episode Todd Parsons and Colin Barnard from Criteo provide a local and global update on retailer trends, first party data and the growth of retail media.

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There has been buzz around the growth of live video streaming consumption from broadcasters for the last couple of years. Sports content is obviously key to this market. In this episode we chat to James Young (Managing Director, Australia - Magnite) and Brett Islaub (National Digital Sales Manager - SBS) about new research that has been released on the Live Sports Streaming consumer as well as overall industry trends.

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In this episode we chat to Nicole Prior from Xandr and Anna Dancey from NITV about the development and benefits of media ad investment in diverse audiences and media environments. As curated marketplaces gain traction the ability to reach diverse audiences via programmatic trading. We also hear about the progress of the Beyond 3% initiative to drive investment into media options representing Aboriginal and Torres Strait Islander peoples. Nicole and Anna also share their media origin stories and how they feel into the advertising industry.

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In this episode we discuss CTV audiences, addressability and maximising reach. We are also going to find out how a collaborative partnership of a media, tech and a brand can deliver results. We are joined by Yasmin Sanders (Samba TV), Namita Joseph (Streamotion), Tim Purss (Pubmatic) and Cassandra Tan (Adobe).

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In this episode we discuss a wide range of topics of interest to the marketing community including changes in car ownership & mobililty, the car buying journey, data usage, new ways of working and brand repositioning with Davor Vilusic & Vanya Mariani who both hold the title Commercial Director of Media at Carsales.

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Ad blockers, changes in tracking, privacy regulation, willingness to share personal information and consumers moving to subscription/non ad supported media options are all topics that are directly related to consumer digital media and ad experiences. In this podcast we are joined by Jess Miles from IAS and Richard O'Sullivan from InMobi to investigate what contributes to a great consumer experience that not only keeps consumers engaged and maintain trust as well as helping deliver great results for advertisers.

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The CTV advertising market in Australia is one of the fastest growing areas of the digital advertising ecosystem. In this podcast we chat to Flaminia Sapori, – National Head of Partnerships & Strategic Investments at Matterkind and Alysha Dino – Senior Director, Business Development for Publica. They discuss the growth in the Australian market, compare the AU market with other international markets, improving ad experiences, how e-commerce can be powered by CTV and much more.

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A discussion with IAB team members on the most important topics and initiatives for the Australian digital advertising industry. A run down on key trends on media consumptions, ecommerce, adtech, privacy and much more. Gai is joined by Natalie Stanbury (Director of Research), Jonas Jaanimagi (Tech Lead), Sarah Waladan (Director of Policy & Regulation) and Jenn Thomas (Head of Membership & Marketing)

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In the recently released IAB Australia Digital Advertising & Ad Tech Industry Talent Review there was rightly a lot of focus on the data around the high job vacancy rate in market, but within the report there was some important data on gender diversity for different roles in our industry and disappointingly at the very senior management ranks we are still seeing underrepresentation by women who only represent 26% of these roles. Our CEO Gai Le Roy chats with two local female ad tech leaders, Ilda Jamison (MD of Quantcast) and Nina Vanneck (Country Manager, Publisher Partnerships for Google ANZ) in our latest podcast on leadership in ad tech and supporting female talent.

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Identity as a concept & topic really is the backbone to the digital advertising and marketing industry – it goes across publishers, agencies, ad tech and marketers, it is involved in media buying, targeting, measurement and assessment. It has nuances across different devices and operating systems. So although the identity challenge has recently been primarily focussed on creating new methods to deal with changes to 3rd party cookies it really is much broader. On this episode Suzie Cardwell, General Manager Client Product & Strategy for News Corp Australia and Adele Wieser, MD APAC for Index Exchange join us for a disucssion on the current and future state of identity.

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