The IAB Australia Podcast

In this episode we discuss ways that can help marketers give their ad and marketing investments the best chance of long term success with Mark Kennedy, the Managing Partner at Consulting by Kantar and  Maddie Jahnke, Head of Marketing at Pernod Ricard. Recently Kantar in collaboration with WARC published a new paper titled Destination: Marketing Effectiveness which aggregates the results from Kantar client activity across the globe and looks at the drivers for success as well as comparing different geographic regions.

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In this episode we are joined by Martyn Raab from Endeavour Group and John Harvey Faurholt from Microsoft to discuss retail media trends in Australia including technology developments, embedding retail media in a retail business and remaining customer experience obsessed. 

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In this episode we hear from Xavier Amouroux, Executive Director Marketing & Communications at QUT and Adam Kennedy, MD VML Brisbane about the changing the needs of university students and how this impacts tertiary education marketing.  We hear how VML and QUT have worked together to help transform the communications journey with potential students. 

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In this episode we discuss programmatic advertising in Australia including how emerging channels such as retail media, programmatic DOOH and audio are impacting programmatic investment. Our guests Kali Guillas from The Trade Desk and Benton Goodbrand from Kinesso provide a local perspective on data signals that are valuable to buyers, reducing waste and the control levers that buyers are looking for currently. 

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Four leading media agency leaders discuss their approach to audio investment and plans for 2024. 

Panelists 

Anna Magliano, head of client services, Kaimera

Lucy Formosa Morgan, MAGNA Global

Daniel Cutrone, managing partner, Avenue C

Ashley Wong, head of digital, data & innovation, Foundation Australia

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Think that audio isn't a suitable option for your campaign due to creative requirements? Think again! This session will look at creative approaches for new audio advertisers and how to find inspiration in challenging briefs. 

Presenters:

Ralph van Dijk, founder, Eardrum

Andy Maxwell, co-founder, Earmax Media

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The Art of Influence - Connecting with Gen Z Thru Audio

Panelists:

Sarah Adams, producer, Inspired Unemployed

Ryan Lamont, senior development manager, Acast

Sam Koslowski, co-founder, The Daily Aus

Moderator: Bella Spragg, director data partnerships, The Trade Desk

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In this special edition podcast from the most recent Audio Summit event, Peter Pynta from Neuro-Insight takes us through new research looking at consumer's engagement and response to advertising within true crime podcasts. We then dive into a panel discussion from true crime presenters and producers discussing the balance of keeping crime content responsible while scratching the itch of crime obsessed Australians.

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In this podcast we discuss industry developments in carbon emission tracking and reduction within the digital advertising ecosystem. We are joined by Abi Thomas (SBS), Deepak Tahilani (Group M) and Alex Heaven (JC Decaux). 

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A discussion with IAB team members on the most important topics and initiatives for the Australian digital advertising industry in 2024. Gai is joined by Natalie Stanbury (Director of Research), Jonas Jaanimagi (Tech Lead), Sarah Waladan (Director of Policy & Regulation). 

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