The IAB Australia Podcast

In the latest episode of the IAB Australia Podcast, CEO Gai Le Roy engages with industry experts Henry Hellegas, Sales Director of Perion, and Lee Foster, Head of Product at Nunn Media. Together, they delve into the evolution of programmatic digital out of home advertising, discussing the significant growth in agency adoption and the challenges of understanding this dynamic medium. Discover their unique career journeys, gain insights into the importance of dynamic creative optimisation, and learn actionable strategies to effectively leverage programmatic buying for impactful advertising campaigns. Listen now!

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In this episode of the IAB Australia Podcast, host Gai Le Roy, CEO of IAB Australia, engages with industry leaders Jade McDade from Skimlinks and Jodine Wolman, co-founder of Sortd. Together, they explore how wishlists are revolutionising the online shopping experience and driving growth for entrepreneurs. Discover their unique journeys, gain insights into leveraging consumer trends, and learn actionable strategies to transform wish lists into powerful tools for business success.

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In the latest episode of the IAB Australia Podcast, CEO Gai Le Roy engages with industry experts Rob Odd, CEO of Epsilon, and Kelly Wearmouth, Managing Director AUNZ of Mars United Commerce, to explore the hot topics in retail media. The discussion focuses on the challenges and opportunities within the digital advertising landscape, particularly around addressability, measurement, and the impact of consumer data privacy reforms.

Rob and Kelly share their insights on how brands can leverage data to create personalised experiences while navigating the complexities of a rapidly evolving market. They emphasise the importance of collaboration, innovation, and a unified approach in driving success amidst changing consumer behaviours and technological advancements. Listen now!

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In the latest episode of the IAB Australia podcast, CEO Gai Le Roy speaks with Sam Kozlowski, co-founder of The Daily Aus, and Doron Ostrin, CEO of Thanks, to explore the evolving landscape of media and advertising. The conversation delves into the challenges and opportunities faced by media companies, particularly in diversifying revenue streams amidst shifting consumer behaviours and the rise of AI. Together, Sam and Doron highlight the significance of adaptability, creativity, and audience engagement in navigating the complexities of the digital advertising world.

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In this episode hosted by Gai Le Roy, CEO of IAB Australia, guests Bronwyn Hooton from Industry Super Australia and Carolyn Reid from Kantar, discuss the balance Australians face between financial realities and desired living standards, emphasising the importance of empathy in marketing. They explore insights from Kantar's latest report on 'Finding Financial Freedom', which highlights a lack of optimism among Australians, particularly younger generations, who seek clarity and independence regarding their financial futures. The conversation underscores the necessity for brands to engage consumers early, providing educational resources to build trust and understanding, especially in the complex realm of financial products like superannuation. They stress that trust must be earned over time through consistent and empathetic messaging, while also addressing the role of AI in consumer decision-making.

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In this episode, IAB CEO Gai Le Roy dives into the fascinating topic of shifts in consumer behaviours, exploring the current changes in the market and their implications for marketers. Joined by industry leaders Michael Levine, Head of Advertising Sales for Uber AUNZ, and Nicola Mansfield, Founder of The Design Thinkers, the discussion reveals insights into how marketers can not only adapt but thrive amid evolving consumer expectations.

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In this episode we discuss 2024 winner of the JCDecaux PROGRAMMATIC Campaign of the Year Award for the campaign Extra’s Gum Cities. The campaign demonstrated successfully using programmatic Out-of-Home to increase brand awareness, improve sentiment, and drive sales growth. Designed to engage Gen Z students, workers, and commuters, Extra’s Gum Cities proved how Out-of-Home connects brands with young audiences in the moments that matter.

Joining Gai on the podcast for this episode: Brad Palmer (JCDecaux), Brady Arlt (Group M Nexus), Matt Ridsdale (EssenceMediacom) and  Mel Alforque (Mars) 

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In this episode, we delve into the evolution of measurement for affiliate marketing investments, unpacking the complexities of incrementality and revenue tracking. Featuring insights from Adam Furness, MD of APJ for Impact.com, and Roger Lee, Head of Performance Marketing for the Brand Collective Group, we discuss the challenges marketers face in a fragmented digital environment and the innovative solutions being implemented to enhance measurement accuracy.

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A discussion with IAB team members on the most important topics and initiatives for the Australian digital advertising industry in 2025. Gai is joined by Natalie Stanbury (Director of Research) and Jonas Jaanimagi (Technology Lead). 

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Over the last few years content environments have been playing a more significant role in the affiliate marketing industry. In the 2024 Affiliate and Partnership Marketing Industry Review released earlier this year by the IAB Affiliate Marketing Working Group, over 6 in 10 brands and agencies investing in the channel intended to increase the content related component of their investment over the next year. In this episode we discuss this topic with Lauren Leisk, Head of Affiliate Partnerships at Are Media and Chris Ferguson, Commercial Director APAC at Future. 

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