The IAB Australia Podcast

The IAB Australia Podcast

By IAB AustraliaTechnology
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The IAB Australia Podcast episodes

  • Streaming TV's New Era with Adrian Isoldi, Jo Kappl & Charlie Allatt

    In this episode we discuss the changing consumer behaviour with streaming TV content. Recently ad tech company Magnite released a detailed research report titled Streaming TV,s New Era and we are joined by three guests who can take us through some of the research as well as share their first hand experience and knowledge in this space in relation to not only consumer behaviour changes but how this can help businesses achieve their marketing objectives. Our guests today are Adrian Isoldi from Magnite, Jo Kappl from AGL and Charlie Allatt from Kinesso. 

    See omnystudio.com/listener for privacy information.

    31 min
  • Ecommerce and Retail Marketing Landscape with Martin Filz

    In today episode we discuss ecommerce, consumer purchasing drivers, shopping behavour changes and specifically the findings from the latest Australian ecommerce report that has recently been published by IAB Australia and Pureprofile. We are joined by Martin Filz, CEO of Pureprofile. 

    The 2023 ecommerce report can be downloaded here - https://iabaustralia.com.au/resource/australian-ecommerce-report-2023/

    See omnystudio.com/listener for privacy information.

    31 min
  • Youth Culture and Commerce with Alice Almeida and Belinda Casselden

    In our latest podcast we chat to the Alice Almeida and Belinda Casselden from the Totally Awesome team about their last research on youth culture and commerce and what it means for marketers and media organisation. We discuss a range of topics including purchasing influences, information discovery, trust sources, device ownership, thoughts on AI and much more.

    See omnystudio.com/listener for privacy information.

    32 min
  • AI in the advertising industry with Kellyn Coetzee and Nick Seckold

    In this episode we are going to open up the conversation to the current state of play in relation to AI in the advertising and marketing industry – efficiencies, opportunities, risks and responsibilities.

    For the discussion today we are joined by two industry experts Nick Seckold, APAC VP, Microsoft Advertising and Kellyn Coetzee, National Head of Media & Analytics, Reprise. 

    See omnystudio.com/listener for privacy information.

    36 min
  • Future of Search Advertising with Gary Nissim and Jonathan Henshaw

    The Australian paid search market was worth $6.2b in 2022 and represented 44% of all digital ad spend. In this episode we look at developments in the paid search advertising market with a focus on current and expected changes driven by AI that will impact both the consumer and advertiser experiences. We are joined by two industry experts, Gary Nissim the Managing Director at Indago Digital and Jonathan Henshaw, Head of Product and Innovation at Ryval Media.

    See omnystudio.com/listener for privacy information.

    32 min
  • Transparency in CTV Advertising with Shani Kugenthiran and Rob Hazan
    With connected TV revenue representing nearly 50% of publisher video revenue in Australia and supply starting to expand beyond broadcaster and YouTube inventory we thought it was time to have a chat about how the market is developing, how both buyers and sellers can be confident in trading and what industry standards will help with an effective & efficient market. In this episode we are joined by Shani Kugenthiran, Digital Advertising Strategy & Product Director, Paramount ANZ and Rob Hazan, Senior Director Product, Index Exchange.

    See omnystudio.com/listener for privacy information.

    33 min
  • Women's Mental Health Research & NFP Marketing with Katrina Locandro & Shruthi Babu
    Local charity Liptember Foundation has recently carried out research with Nielsen to look at the state of Australian women's mental health. In this podcast we are joined by Shruthi Babu (Director of Media Analytics & Consumer Research at Nielsen) and Katrina Locandro (Marketing & Communications Manager at Liptember Foundation) to discuss the need for this important new research as well as background on Liptember Foundation's brand development and marketing activities.

    See omnystudio.com/listener for privacy information.

    29 min
  • Performance Advertising with Jan Hofmann and Kim Zorn

    In this episode we take a deep dive into performance advertising with Jan Hofmann from TikTok and Kim Zorn from Princess Polly covering best practice, market trends, changes in inventory costs, creative and measurement.

    See omnystudio.com/listener for privacy information.

    28 min
  • Digital Transformation and the Power of Data with Warren Jenson
    In this episode we explore business transformation through digital innovation and smart use of data. We are joined by Warren Jenson, President, CFO & Exec MD for International, for LiveRamp who shares his insights on what helps companies successfully transform from his experience across a wide range of organisations including EA, Amazon, Delta as well as working with a huge range of CMOs as LiveRamp clients. We also discuss how marketers can manage the current economic challenges.

    See omnystudio.com/listener for privacy information.

    30 min

About The IAB Australia Podcast

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The best minds in digital advertising break down and debate the topics that matter to brands and publishers. We talk to industry leaders in every area of digital about creativity, measurement,…