Welcome back to Season 11 of the IAB UK Podcast. We’re kicking things off with a discussion about ad-supported streaming, the value exchange and how the cost-of-living crisis could impact streaming subscription models. 

To get deep into this hot topic, IAB UK's CMO James Chandler is joined by Vevo’s Senior Research Manager Cass McDonald and friend of the IAB, Omar Oakes, editor of The Media Leader. Their conversation covers the very fundamental issue of what defines TV and whether we’re using the right language, the balance of hybrid models, why shared experiences remain vital and the role of national broadcasters in a world of global companies.

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Welcome to 'Diversity Unlocks Discovery', a new IAB UK podcast mini-series in partnership with Meta, hosted by the IAB's Director of Transformation, Sophia Haynes. In six episodes over the course of the next year, we’ll surface some of the obstacles that are currently preventing digital advertising from being more inclusive and diverse, and explore how we go about changing things for the better.

In this first episode, Sophia speaks to Meta’s Zehra Chatoo, Head of Connection Planning, Retail for EMEA and Chair of Meta's DEI council. In the episode, they explore exactly how diversity can unlock discovery covering representation in ads, the value of having uncomfortable conversations, how inclusivity is being built into the metaverse, and why Zehra found the release of the new Little Mermaid trailer so powerful.

Find out more about IAB UK's work on inclusion, diversity & equity here. Watch Meta's 'Uncomfortable Conversations' series here and check out about the theme of diversity unlocks discovery here.

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Hosted on Acast. See acast.com/privacy for more information.

Hosted on Acast. See acast.com/privacy for more information.

Hosted on Acast. See acast.com/privacy for more information.

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Frameplay's Cary Tilds will share her personal story of how taking a leap from big roles like Chief Innovation Officer at GroupM and SVP, Coporate Strategy at FordDirect, into a gaming ad tech start up, reshaped her understanding of the future of virtual experiences found in gaming and the metaverse. What is the "walk" between where the advertising world is today and where it needs to be in order to meet the consumer? 

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Do you remember when searching the web meant navigating a minefield of unwelcome pop-ups promising to cure your belly fat? While this may still ring true for some sites, it’s time to recognise that digital advertising has come a long way.

But what has driven this change? Yes, targeting and attribution have played their part – but they have not been the only driving force. This session will dive into the vital, yet overlooked, role that user experience has played in the evolution of digital advertising since the first pop-up banner in 1997.

In particular, Picnic’s CEO and Founder, Matthew Goldhill, will discuss the rapid rise of mobile apps and UGC, and how these mobile-first developments have inspired better digital advertising across the wider web. Plus, hear Matt's predictions as the pandemic’s digital acceleration continues and we enter web 3.0.

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