The IAB UK Podcast

The IAB UK Podcast

By IAB UKBusinessTechnologyMarketing
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The IAB UK Podcast episodes

  • Transparency in play: How to build trust in gaming & advertising
    Join Venatus as they explore the dynamics of trust in the ever-changing ecosystem of gaming and advertising. They will shed light on the challenges, strategies, and opportunities for the industry when it comes to building trust on both sides of the ad supply and demand chain. From understanding in-game audiences to viewability metrics, they will uncover how the industry can continue to grow authentically while driving revenue effectively and ethically.

    Hosted on Acast. See acast.com/privacy for more information.

    25 min
  • What do your customers really want from Generative AI?
    As an industry we can get so caught up with shiny new tech that we forget what it means for the most important person, the customer. In this discussion, Spark Foundry's Chief Strategy Officer, Marcos Angelides, looks at how people are using Gen AI in their everyday lives. From accessing expert guidance, to expressing their deepest passions, he'll cover 3 trends that will reshape shopper behaviours over the next two years.

    Hosted on Acast. See acast.com/privacy for more information.

    25 min
  • Are you smarter than a 10 year old?

    AI, whilst not an alien concept, is still an emerging technology that adults are having to embrace and adapt to. Much like Gen Z have only known a world of smartphones and wifi, Gen Alpha will grow up accustomed to AI firmly embedded in many aspects of their day to day lives.


    It is currently adults that are planning the future application of AI, but surely “AI natives” will have a valuable viewpoint about how we enhance our every day lives through the use of AI. Join Generation Media as we present the unique viewpoints of Gen Alpha, and consider how their ideas can practically impact both everyday life, and the future of the media industry.

    Hosted on Acast. See acast.com/privacy for more information.

    24 min
  • Game On: how your brand can be a supporter, not just a spectator

    Interest in women’s football is at an all time high, with England’s Lionesses the most supported women’s national side in the world. To understand how this year’s Women’s World Cup is a key opportunity for brands if they play it right, Footballco's Meg Templeton and Head of INDIVISA Morgan Brennan join us for Stay Engaged. They share some of the amazing stories that led to the Lionesses engaging global audiences and investigate how Gen Z’s habits are reshaping the game.


    Indivisa’s Ultimate Guide to the Women’s World Cup https://www.indivisa.com/articles/womens-world-cup-ultimate-guide

    Footballco’s women's football Fandom research. https://www.footballco.com/wwc-report


    Hosted on Acast. See acast.com/privacy for more information.

    28 min
  • How do we build a better consumer advertising experience for CTV?
    Join Index Exchange and Warner Bros. Discovery as they discuss building a better consumer advertising experience in CTV. In this informative and empowering discussion, Sara Vincent, Index Exchange managing director UK&IE, and Faisal Karmali, Warner Bros Discovery’s VP, Digital Business Operations, will discuss the current state of CTV in the UK, provide a better understanding of the UK consumer, and how we can build a better advertising experience in the future. 

    Hosted on Acast. See acast.com/privacy for more information.

    18 min
  • Supporting Black women in the ad industry: are you taking action?

    In this episode we delve into the experiences and challenges faced by Black women in the advertising and marketing industry. Lollipop Mentoring CIC is a groundbreaking mentorship programme dedicated to supporting Black women by providing guidance and invaluable networking opportunities with senior leaders from all races. Did you know that, on average, Black women earn £20,000 less than their white male counterparts in similar roles? Its founder, Maria McDowell, will be joined by Rachel Wilkinson, a respected senior department manager. Together, they share their first-hand experiences as accomplished senior Black/Black mixed-race women, offering candid insights and opinions on fostering inclusive environments for individuals and organisations alike. Get ready for eye-opening discussions that will hopefully inspire change and empower all.


    Hosted on Acast. See acast.com/privacy for more information.

    36 min
  • Thinking Outside the Box with AMA

    In this session, Gabriel Green, Creative Production Manager at AMA, showcases the power of audio and shares how brands can use Dynamic Creative in innovative ways.

    Hear how brands like Sky, Specsavers and Target use contextual and audience-level data in unique ways to serve the most relevant and actionable ad to each listener - from using a listener’s location to share the number of appointments available in nearby opticians to matching the products in an advert to the genre of a podcast that is playing.


    Hosted on Acast. See acast.com/privacy for more information.

    13 min
  • The Future Is Here: How AI Is transforming advertising
    The advertising industry has undergone a massive transformation thanks to the adoption of AI, even before the advent of ChatGPT, the momentum towards AI-driven advertising has been gaining speed. Quantcast CEO Konrad Feldman and CMO Deb Stambaugh will discuss how humans are actively interacting with AI for the first time and how better computers and new algorithms have led to new breakthroughs.

    Hosted on Acast. See acast.com/privacy for more information.

    28 min
  • Understanding the potential of AI and how it can benefit your storytelling
    In this session you will learn how LADbible Group has been able to utilise the camera for entertainment experiences and how AI is being embraced to enhance the roadmap. The session will explore the themes of innovation through emerging technology formats, mastering prompts and understanding how capabilities have expanded. People will come away from the session feeling excited by the creative potential of AI as well as feeling confident in the advantages of testing such formats in the future.

    Hosted on Acast. See acast.com/privacy for more information.

    19 min
  • The Global Picture with IAB Tech Lab

    As he visited the UK for its 'Video Everywhere Binge Series', James Chandler sat down with IAB Tech Lab's CEO Anthony Katsur to understand Tech Lab's priorities and where he thinks the organisation can make the biggest and most profound change in the industry.Their conversation covers the sustainability of digital advertising, privacy in a new era of ad tech, the opportunities for the future of connected tv and, of course, supply chain transparency.Find out more about Tech Lab and its initiatives here: https://iabtechlab.com/

    IAB UK members get complimentary Individual Membership for Tech Lab. To find out more, contact [email protected]

    Hosted on Acast. See acast.com/privacy for more information.

    23 min

About The IAB UK Podcast

From the publisher's feed

IAB UK is the industry body for digital advertising, committed to building a sustainable future for digital advertising. We do this by bringing the industry together through our 1,200 members -…

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